What Belenco Quartz Surfaces does

Belenco Quartz Surfaces is a Turkish designer and manufacturer of quartz-based engineered stone surfaces for residential and commercial interiors, operating as a brand under Lotte Chemical Turkey Yüzey Tasarımları San. ve Tic. A.Ş. — itself a subsidiary of South Korean conglomerate Lotte Chemical. The company operates a high-technology manufacturing facility within the Manisa Organized Industrial Zone (Yunusemre / Manisa, Turkey) and holds Turkey's first Ministry of Science, Industry and Technology-approved R&D center dedicated to quartz composite stone production. Belenco produces non-porous, compact quartz surfaces marketed through multiple design collections, including the Natural Collection (Aspendos, Charmy, Retro), translucent Avalanche, Calacatta Victory, and Arpege.

The product offering is supported by technical documentation (CAD/BIM files, edge profile specifications, dimension guides) targeted at architects, designers, and fabricators, alongside Belenco Akademi and Belenco Gelişim Akademisi, internal/external e-learning training platforms available via web and mobile. The company also operates ASTRO, an in-house AI assistant deployed in HR for payroll and reporting, with planned expansion into Finance, Sales, and Logistics.

Belenco runs a B2B go-to-market model anchored on regional and international distributor networks, supplemented by direct enterprise field sales to countertop fabrication companies, architectural firms, design firms, kitchen & bath designers, building owners, and general contractors. Pricing is quote-based and not publicly disclosed. The company holds ISO 9001, 14001, 45001, 27001, 50001, and 31000 certifications, plus Zero Waste Management System and Health Production Declaration certificates, and has earned international recognition including MUSE Design Awards (Silver), Paris Design Award, International Altın Çekül, a Canadian Excellence Award, EFQM Aegean Region Outstanding Performance, and İnovaLİG Innovation Results Championship.

Name

Belenco Quartz Surfaces

Legal name

Lotte Chemical Turkey Yüzey Tasarımları San. ve Tic. A.Ş.

Website

https://belenco.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Belenco Quartz Surfaces is a Turkish designer and manufacturer of quartz-based engineered stone surfaces for residential and commercial interiors, distributed globally through a B2B network serving countertop fabricators, architects, design firms, and contractors, operating as a subsidiary of South Korea's Lotte Chemical.

Ownership category

akta.pro rank

Product category

Engineered Quartz Surfaces

NAICS

Nonmetallic Mineral Product Manufacturing (327), All Other Miscellaneous Nonmetallic Mineral Product Manufacturing (327999)

SIC

Cut Stone & Stone Products (3281)

akta.pro primary industry

Manufactured/Engineered Stone & Agglomerates (Quartz, Terrazzo, Sintered Stone) (IMAKAHAG)

akta.pro secondary industries

Countertop Fabrication & Installation (Stone/Quartz/Solid Surface) (HSAPAIAE), Commercial-Grade & Specialty Surfaces (Concrete/Metal/Glass Countertops) (HSAPAIAK)

Keywords

• Quartz surface manufacturing
• Engineered stone slabs
• Quartz countertop materials
• Composite stone products
• Interior surface materials

Headquarters

HQ city

Yunusemre

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Quartz Surface Product Sales: Belenco generates revenue through the manufacture and sale of quartz-based composite stone surfaces to distributors, fabricators, architects, and construction professionals. Products are sold in various collections (Natural, MUSE, etc.) with diverse colors, patterns, and textures.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels9 records

Core offering

Belenco designs and manufactures quartz-based engineered stone surfaces for residential and commercial interior applications, including kitchen countertops, bathroom surfaces, and wall cladding. Products are produced at high-technology facilities in the Manisa Organized Industrial Zone in Turkey and sold under multiple design collections featuring a wide range of colors, patterns, and textures.

Product overview

Belenco Quartz Surfaces operates as a single unified product line of quartz-based engineered stone surfaces for interior applications (countertops, wall cladding, and living spaces), manufactured at high-technology factories in Manisa, Turkey. The core product is supplemented by the Natural Koleksiyon (Natural Collection) sub-brand, which includes premium design variants such as Aspendos, Charmy, Retro, Avalanche (translucent), Calacatta Victory, and Arpege. Supporting offerings include Belenco Akademi (an online training platform for employees and industry stakeholders), ASTRO (an internal AI assistant for HR and operational functions), and Technical Documentation (CAD/BIM resources, edge profiles, and dimension guides) for architects and fabricators. The company is part of Lotte Chemical Turkey Yüzey Tasarımları San. ve Tic. A.Ş.

Differentiator

Problem solved

Functional benefit

Brands

• Natural Koleksiyonu (Natural Collection): Product line featuring natural-looking quartz surfaces including Aspendos, Charmy, and Retro designs.
• Belenco Akademi
• Belenco Gelişim Akademisi

Products and services

• Belenco Quartz Surfaces (Core Product Line) Quartz-based engineered stone surfaces manufactured in high-technology factories, combining elegant and durable quartz with contemporary designs for residential and commercial living spaces. Surfaces feature non-porous, compact structures resistant to bacteria and microorganisms, with easy daily cleaning and long-term shine retention.
• Natural Collection (Doğal Koleksiyon) A sub-collection of quartz surface designs featuring natural stone-inspired aesthetics. Includes designs such as Aspendos (white base with dark grey veins), Charmy (black elegance with elegant white veins), and Retro (anthracite grey base with fine white veins), offering rich colors, patterns, and textures for interior designers.
• Avalanche A translucent, light-transmitting quartz surface design that introduces a transparent, innovative aesthetic to interior lighting solutions, bringing luxury and vitality to spaces. Awarded the 'Innovative Product in Construction' award at the 25th International Altın Çekül Awards.
• Calacatta Victory A luxury quartz surface design interpreting Calacatta's sculpture-inspiring pattern through quartz durability and Belenco's technology and aesthetic sensibility. Awarded the Paris Design Award 2021.
• Arpege A showy, futuristic quartz surface design that adds a fanciful, futuristic atmosphere to living spaces. Won Silver Winner at the MUSE Design Awards.
• Belenco Akademi (Belenco Academy) A training and professional development platform created as a social responsibility initiative to support the quartz surfaces industry's growth. Provides training programs, events, competitions, social responsibility projects, seminars, conferences, and panels for industry stakeholders, employees, and new entrants to the sector.

Quantifiable outcome

• 31% reduction in water consumption through new systems, equivalent to annual domestic water consumption of 2,734 people

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• UNDP Turkey (United Nations Development Programme)coreStrategic or Co-development PartnerBelenco participates in the 'Technical Support Program for Gender Equality in the Workplace in Turkey (GETS)' in collaboration with Manisa Organized Industrial Zone Innovation Center and UNDP Turkey. The partnership aims to measure, evaluate, and improve gender equality policies, processes, and practices within the company.
• Manisa Organize Sanayi Bölgesi Yenilik MerkezicoreStrategic or Co-development PartnerPartnership with the Manisa Organized Industrial Zone Innovation Center on the gender equality technical support program (GETS), supporting the establishment of the 'Belenco Equality Committee' and ongoing internal gender equality analysis.
• İdealist İç Mimarlık Derneği (Idealist Interior Architects Association)coreStrategic or Co-development PartnerCollaboration with the Idealist Interior Architects Association on a social responsibility project supporting street animals. The partnership includes food donation campaigns and awareness-raising activities, with IDEALIST member architects contributing to the initiative.
• HaytapminorStrategic or Co-development PartnerAnimal welfare organization volunteer network contributing to the street animal feeding initiative, helping feed hundreds of street animals through the partnership's feeding points.
• Beslenme NoktasıminorStrategic or Co-development PartnerFeeding point volunteer initiative supporting the street animal care project, providing food and resources to street animals.
• Kariyer.netminorChannel Partner/ Reseller/ DistributorBelenco posts career opportunities through Kariyer.net, Turkey's leading job portal, as part of its recruitment channel strategy.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Cambria: US-based premium quartz surface manufacturer competing in the same countertop/interior surface category with similar design-led, dealer-distributed go-to-market. Comparable product portfolio and customer base of fabricators, designers, and homeowners.
• Cosentino (Silestone): Spanish multinational and global leader in engineered quartz (Silestone) and other architectural surfaces. Directly comparable in product mix, B2B distributor model, and design-driven marketing targeting architects and fabricators.
• Santa Margherita (Marazzi Group): Italian engineered stone and quartz surface manufacturer serving international markets. Comparable in premium design positioning, engineered quartz/sintered stone product mix, and fabricator/architect channel.
• MSI (M S International): Large US-based distributor and manufacturer of quartz surfaces, natural stone, and related surfacing products. Comparable in serving fabricators, contractors, and retailers through a wholesale/distributor model with a broad product catalog.
• LX Hausys (formerly LG Hausys): South Korean surfaces manufacturer offering engineered quartz and acrylic solid surface products. Particularly relevant given Belenco's Lotte Chemical parentage and Korean design awards, with overlapping distributor-led B2B motion.
• HanStone Quartz: Canadian manufacturer of engineered quartz surfaces serving North American and international markets. Comparable in product category, design-forward portfolio, and distributor-based sales motion.
• Compac: Spanish manufacturer of engineered quartz and marble surfaces for countertops and interiors. Directly comparable in product type, European manufacturing footprint, and distributor/specialist fabricator channel.
• Quartzforms (by Scapino Group): Italian/German engineered quartz surface manufacturer with similar product portfolio targeting kitchen, bathroom, and interior applications through distributors and fabricators.
• Caesarstone: Global pioneer and one of the largest manufacturers of engineered quartz surfaces for countertops and interiors. Closest direct competitor to Belenco, competing on similar product category, distributor-led channel, and design-led premium positioning.

Broad incumbents

• Wilsonart: US-based broad-surface incumbent offering engineered quartz, solid surface, laminates, and decorative panels. Overlaps with Belenco in quartz countertops but operates a much wider product portfolio across multiple categories and geographies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/BelencoQS
• Facebookfacebook.com/Belenco.Quartz.Surfaces
• LinkedInlinkedin.com/company/belenco-quartz-surfaces
• Instagraminstagram.com/belencoqs
• Pinterestkr.pinterest.com/belencoqs

Compliance16 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Belenco Quartz Surfaces