What Createful does

Createful is an independent, UK-based digital agency founded in 2010 by Kriss Bennett (Founder & Managing Director) and headquartered at 3 Durrant Road, Bournemouth. The firm specialises in user experience design, visual design, and technical build of websites, mobile applications, and complex data visualisation platforms. It operates with a small team of 11-50 employees, delivering primarily to international sustainability-focused non-governmental organisations and healthcare organisations, with named clients including WWF, ISEAL Alliance, IRMA, Global Canopy, Textile Exchange, ZSL, HiveWire, and ImproveWell, alongside UK local-business accounts such as Tops Day Nurseries and Bournemouth Air Festival.

The agency's delivered product portfolio includes custom-built platforms such as Evidensia (a faceted-search sustainability research library for ISEAL Alliance), SUSBA (a sustainable banking assessment platform expanded from Southeast Asia to global coverage for WWF), EEAT (an environmental assessment tool digitised for WWF), SCRIPT (a soft-commodity deforestation risk platform for Global Canopy), the Material Change Index visualisation for Textile Exchange covering 170+ fashion brands, and healthcare applications including HiveWire, ImproveWell (NHS-deployed), and MSK Assist. The underlying technology stack spans iOS, Android, PHP, Laravel, Symfony, Drupal, WordPress, Craft CMS, WooCommerce, CodeIgniter, and Amazon AWS, with proprietary expertise in data visualisation, usability testing, rapid prototyping, and security-focused development (Cyber Essentials, PCI DSS-compliant hosting).

Createful operates a project-based professional services model with custom, quote-based pricing negotiated through discovery workshops and project scoping, supported by multi-year contracts and ongoing maintenance engagements. The go-to-market motion is sales-led and remote-first, with direct client engagement supplemented by an agency partnership and subcontracting channel. The firm is bootstrapped with no evidence of external institutional investment, private equity backing, or public listing, and revenue is not publicly disclosed. Operating geographies span the UK (headquarters), Singapore, and the United States, with remote delivery to international non-profits.

Name

Createful

Legal name

Createful Ltd

Website

https://createful.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Createful is an independent UK digital agency specialising in UX-led design and development of websites, mobile apps, and data visualisation platforms for international sustainability NGOs and healthcare organisations, including WWF, ISEAL Alliance, and Textile Exchange.

Ownership category

akta.pro rank

Product category

Digital Agency Services

NAICS

Computer Systems Design Services (541512), Graphic Design Services (541430)

SIC

Services-Computer Programming Services (7371), Services-Advertising Agencies (7311)

akta.pro primary industry

Creative & Brand Campaign Development (BPAFAAAB)

akta.pro secondary industry

Data App Builders (Forms, Portals & Internal Tools) (HDAEAKAK)

Keywords

• Web design services
• Mobile app development
• Data visualization platforms
• UX design consulting
• Digital agency services

Headquarters

HQ city

Bournemouth

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Custom Web Design and Development Services: Createful provides bespoke web design, development, and mobile app services to organisations. Revenue is generated through project-based engagements, consulting, and ongoing maintenance contracts. Services include definition, research, design, and build phases.
2. Partnership/Subcontracting Services: Createful works with other digital agencies as extended teams or delivers work on their behalf, providing design and development capabilities to supplement agency capacity.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Createful is an award-winning digital agency that designs, develops, and maintains websites, mobile applications, and bespoke data platforms for organisations ranging from local UK businesses to international NGOs. Their service offering is organised across four phases—Definition (workshops, scoping, stakeholder engagement), Research (UX research, card sorting, usability testing), Design (information architecture, UX, rapid prototyping, visual design), and Build (back-end and front-end development, mobile apps for iOS and Android, data visualisation, e-commerce, database management, and ongoing server support).

Product overview

Createful is an award-winning digital agency offering a portfolio of professional services organized around four core areas: Definition, Research, Design, and Build. Their service offerings encompass project scoping, discovery workshops, user interviews, card sorting, usability analysis and testing, information architecture, UX design, rapid prototyping, visual design, back-end and front-end development, data visualisation, mobile app development for iOS and Android, e-commerce, database management, server maintenance, and SEO. In addition to services, Createful has delivered multiple digital products including Evidensia (sustainability research platform), SUSBA (sustainable banking assessment platform), EEAT (environmental assessment tool), SCRIPT (soft commodity risk platform), Company Action on Deforestation, Material Change Index, IRMA website, HiveWire (healthcare workforce app), ImproveWell (healthcare idea communication app), and MSK Assist (musculoskeletal support app). The company primarily serves sustainability-focused NGOs and organizations working towards environmental and social impact.

Differentiator

Problem solved

Functional benefit

Products and services

• Definition Services Project scoping and discovery workshop services that help clients map ideas, engage internal stakeholders, and structure their approach for project kickoff or RFP preparation. Delivered to organisations needing external facilitation to define digital initiatives.
• Research Services UX research and analysis services including user interviews, card sorting, desk research, usability analysis, and usability testing with visualization of outputs. Intended for organisations preparing digital product or feature development.
• Design Services Design services encompassing information architecture, user experience design, rapid prototyping, usability testing, and visual design application of brand elements. Delivered to organisations needing user-centred design across web and mobile platforms.
• Build Services Technical development services including back-end development, front-end development, data visualisation, mobile apps for iOS and Android, e-commerce, database management, and server support and maintenance. Targeted at organisations requiring full-stack delivery of digital products.
• Evidensia A world's first platform providing access to credible research on the impacts of sustainability initiatives, designed and developed for ISEAL Alliance. Features a faceted search mechanism allowing users to locate resources via multiple filters across several dimensions.
• SUSBA (SUStainable Banking Assessment) Interactive data platform for WWF that allows banks across Southeast Asia (and globally) to assess and benchmark their Corporate Governance and Environmental, Social, Governance (ESG) integration performance, providing insights into sustainable banking progress.
• EEAT (Enabling Environmental Assessment Tool) Digital version of WWF's tool for systematically assessing the state of the enabling environment for sound forest management and responsible trade, identifying opportunities, and monitoring policy effectiveness over time across field offices worldwide.
• SCRIPT (Soft Commodity Risk Platform) Cutting-edge platform providing financial institutions with tools to understand soft-commodity risk exposure and benchmark their policies against peers. Enables users to identify deforestation risks, compare policies, and prioritize company engagement.
• Company Action on Deforestation Dynamic data-driven platform tracking the power, policies, and self-reported progress of companies involved in soy and cattle supply chains in Latin America, enabling civil society organisations to access data on company performance.
• Material Change Index (MCI) Digital experience showcasing Textile Exchange's Material Change Index — the largest peer-to-peer comparison initiative in the textile industry — presenting key data on sustainable materials sourcing and company performance.
• IRMA Website Website redesign for Initiative for Responsible Mining Assurance, applying a new brand identity with improved performance, security, and usability to promote IRMA's Standard for Responsible Mining.
• HiveWire Staffing platform connecting shift leaders with care staff, allowing vacant shifts to be booked at reduced time and cost. Features native mobile apps and web platform with chat functionality and push notifications.
• ImproveWell Digital ecosystem across web and mobile platforms that enables frontline healthcare staff to communicate ideas for improving care to senior management, with an intelligent data dashboard for review and analysis.
• MSK Assist Digital platform providing musculoskeletal patients with detailed treatment plans, exercise videos, diagnosis information, and push notification reminders for outcome measure questionnaires and exercise completion tracking.

Quantifiable outcome

• 43% increase in page views, 34% reduction in bounce rate, 55% increase in pages per session
• +3 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Digital Agencies (Subcontracting/Partnership)minorChannel Partner/ Reseller/ DistributorCreateful works with other digital agencies who need to extend their skillset or require extra capacity. Agencies can bring Createful in as part of their team or allow Createful to deliver work on their behalf on mutually beneficial terms.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Ustwo: London-based digital product studio building apps and platforms for enterprise and mission-driven clients. Overlap on multi-disciplinary product work, complex data interfaces, and design-led engineering.
• Cyber-Duck: UK digital agency delivering web design, development, and digital transformation. Similar mid-sized services profile and emphasis on certified, security-conscious delivery for enterprise clients.
• Clearleft: Brighton-based UX and design agency providing research, design, and build services to enterprise and mission-driven clients. Similar service taxonomy (definition, research, design, build) and comparable team size and seniority.
• Wholegrain Digital: Cardiff-based sustainable web design agency focused on ethical, environmental, and mission-driven organisations. Direct overlap on the sustainability-vertical positioning and a comparable bespoke web-development service line.
• Precedent Communications: UK digital agency specialising in public sector, healthcare, and third-sector clients. Direct overlap with Createful's healthcare and government-portfolio positioning (NHS, government-procurement experience).
• Manifesto: Digital platform agency for charities and not-for-profits (UK). Strong overlap with Createful in vertical focus on the third sector and in delivering complex data-driven platforms for non-profit clients.
• Torchbox: UK digital agency in Bristol and Manchester focused almost exclusively on charities, NGOs, and the third sector - very close client overlap with Createful's sustainability-NGO focus and similar mid-sized agency profile.
• Reason Digital: Manchester-based digital agency working specifically with non-profits, charities, and social-good organisations. Highly comparable mission-driven positioning, similar services, and similar target buyer profile.

Broad incumbents

• IDEO: Globally recognised design and innovation consultancy with significant human-centred and sustainability practice areas. Comparable design-led, mission-aligned approach but operates at vastly larger scale and scope.

Regional players

• Netuxo: UK boutique digital agency offering web design, development, and digital products for SME and mid-market clients. Comparable size and service offering, though less vertical specialisation than Createful.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/plumideas
• LinkedInlinkedin.com/company/createful-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Createful