Coachman Caravan Company

What Coachman Caravan Company does

Coachman Caravan Company Limited is a privately held British manufacturer of premium touring caravans and motorhomes, founded in 1986 and headquartered at Kingston upon Hull with manufacturing operations in Beverley, East Yorkshire. The company designs and builds eight distinct model lines across two divisions: four caravan ranges (Acadia from £30,340, VIP from £34,470, Laser Xtra from £37,990, and flagship Lusso from £49,100) and four motorhome ranges (Avventura from £110,725, Sportivo from £117,075, Travel Master from £128,890, and Travel Master Imperial from £206,650). Production relies on a deeply integrated supplier ecosystem - AL-KO chassis platforms on caravans, Mercedes-Benz Sprinter chassis and AL-KO running gear on motorhomes, Alde wet central heating, Truma Comfort Air Conditioning, BCA Leisure electrical systems, and Vöhringer/Eltherington/Linecross composite and panel components - assembled into precision-built products differentiated by British manufacture, NCC approval, and a 10-year water ingress warranty as standard across all units.

Coachman distributes exclusively through a UK dealer network of 255+ authorized dealers (separate caravan and motorhome tracks) and does not sell direct from the factory; dealer aftercare, PDI work, spare parts supply (6-week lead time), and warranty servicing are core to the revenue model. Pricing is one-time purchase (perpetual license) with an additional recommended dealer charge of £650 including VAT; motorhome prices include First Registration and Vehicle Excise Duty. The company reaches end-consumers via its website (model specs, brochures, dealer locator), Facebook and Instagram organic social, email newsletter, WhatsApp customer contact, twice-yearly NEC Birmingham trade exhibitions, and a Coachman Owners' Club running approximately 25 rallies per year for post-sale community engagement. Customer segments are horizontal (Couples, Families, Luxury Buyers, Serious Tourers), all served through the same dealer channel.

The firm is family-owned, employs 101-250 people, operates exclusively in the United Kingdom, and discloses no audited revenue. 2026 product launches (Lusso IV, VIP 545, Laser 480 Xtra, Avventura) - including the UK-first 8ft-wide two-berth caravan and standard-fit solar+AC on the Lusso flagship - indicate active product development and mix-shift toward higher ASPs, supported by ongoing Aftercare/PDI hiring and a stable supplier-partner ecosystem.

Name

Coachman Caravan Company

Legal name

Coachman Caravan Company Limited

Website

https://coachman.co.uk

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

101–250 employees

Short description

Coachman Caravan Company is a privately held British manufacturer founded in 1986 that designs, builds, and distributes premium touring caravans (Acadia, VIP, Laser Xtra, Lusso) and motorhomes (Avventura, Sportivo, Travel Master, Travel Master Imperial) exclusively through a UK network of 255+ authorized dealers, with pricing from £30,340 to £206,650 and a 10-year water ingress warranty as standard.

Ownership category

akta.pro rank

Headquarters

HQ city

Kingston upon Hull

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Caravan Sales: Coachman generates primary revenue through the sale of touring caravans. The range spans four model lines: Acadia (entry point from £30,340), VIP (best-selling from £34,470), Laser Xtra (luxury from £37,990), and Lusso (flagship from £49,100). Sales are exclusively through authorized dealers.
2. Motorhome Sales: Coachman generates revenue from motorhome sales including Avventura (from £110,725), Sportivo (from £117,075), Travel Master (from £128,890), and Travel Master Imperial (from £206,650). Sales exclusively through authorized dealers.
3. Aftercare and Servicing: Revenue generated through aftercare services, PDI work, maintenance, and rectification services. The company employs Aftercare/PDI Technicians to rectify motorhome builds that have failed quality gates.
4. Spare Parts: Coachman supplies spare parts through its dealer network. Lead time for parts is quoted at maximum 6 weeks, with parts shipped to Coachman dealers or authorized repairers only.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Coachman Caravan Company designs, manufactures and markets premium touring caravans and motorhomes in Beverley, East Yorkshire. The caravan range spans Acadia (entry), VIP (best-selling), Laser Xtra (8ft-wide luxury) and Lusso (flagship with solar/AC standard). The motorhome range spans Avventura, Sportivo, Travel Master and Travel Master Imperial, built on Mercedes-Benz and AL-KO chassis with Alde heating and Truma air conditioning. Sales are exclusively through a UK authorized dealer network of 255+ dealers.

Product overview

Coachman Caravan Company manufactures premium touring caravans and motorhomes exclusively in Britain. The company operates two product divisions: touring caravans (Acadia, VIP, Laser, and Lusso ranges) and motorhomes (Avventura, Sportivo, Travel Master, and Travel Master Imperial). All caravans and motorhomes come with a 10-year water ingress warranty. The caravan range progresses from the entry-level Acadia (from £30,340) through the best-selling VIP and premium Laser (8ft-wide models from £37,990) to the flagship Lusso with solar and air conditioning as standard (from £49,100). The motorhome range extends from the adventure-focused Avventura through the Mercedes-based Sportivo, to the large luxury Travel Master and top-tier Travel Master Imperial (up to £206,650). Key technology partnerships include Alde heating systems, Truma air conditioning, and Mercedes chassis platforms for premium motorhomes.

Differentiator

Problem solved

Functional benefit

Products and services

• Acadia caravan range
• VIP caravan range
• Laser Xtra caravan range
• Lusso caravan range
• Avventura motorhome
• Sportivo motorhome

Quantifiable outcome

• 10-year water ingress warranty as standard on all models
• +2 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• AL-KO KobercoreTechnology or IntegrationAL-KO Kober is the market leading caravan chassis, axle running gear and accessory manufacturer providing the foundations on which Coachman Caravans are built. They also provide an extensive range of accessories including security devices, towing safety products and manoeuvring systems.
• AldecoreTechnology or IntegrationAlde heating systems are manufactured in Sweden to deal with the toughest conditions. 8.5KW available power allows enjoyment throughout the year. Alde Hydronic heating offers true home from home comfort, heating the whole caravan quietly and with minimal battery consumption.
• Arnchem Effective ValetingminorOthersArnchem has been valeting caravans and motorhomes for private and commercial clients with a team of over 60 staff working nationally throughout the UK. They have developed their own range of valeting products.
• BCA LeisurecoreTechnology or IntegrationFounded in 1981, BCA are specialists in manufacturing electrical systems and electronics for the caravan and motorhome industry. Fully compliant to the latest regulations and NCC member. Accredited to both ISO9001 & ISO14001.
• CarafaxminorChannel Partner/ Reseller/ DistributorCarafax is an established distributor of products to the Lodge, Holiday Home, Touring Caravan, and Motorhome industries. They manage an extensive and high-quality product portfolio from world leading manufacturers.
• EltheringtoncoreTechnology or IntegrationOver 60 years Eltherington have been supplying exterior aluminium panels and accessories to the Touring Caravan & Motorhome Industry. Their StrongCore large format caravan sides provide exemplary corrosion resistance and added protection against indentation.
• Leisure FurnishingscoreTechnology or IntegrationLeisure Furnishings has been 'tailoring spaces' since 1999 and developed a reputation for expertise and excellence. All hand-crafted furnishings are bespoke to client needs with comprehensive collection of fabrics.
• LinecrosscoreTechnology or IntegrationLinecross works closely with Coachman to develop complete plastic and composite modules for applications on the interior and exteriors of Caravans. They ensure latest automotive trends with regard to soft touch textures, contemporary colours and lightweight materials.
• Powrtouch Caravan MoverscoreTechnology or IntegrationPowrtouch Caravan Movers is the UK's No.1 manufacturer and supplier of movers. They support over 95% of the UK dealer network and offer a five year no quibble parts and labour guarantee. Described as a strategic partner.
• SnugluxminorOthersUK's premier supplier of tailored bed linen for caravan mattresses. All products hand-crafted in the UK from a range of beautiful fabrics, offering highest quality and comfort.
• TrumacoreTechnology or IntegrationTruma has supplied systems for motorhomes and caravans for 70 years. From producing the first recognised caravan heater in 1961, they have developed heating, air conditioning, gas and water systems. Remote control from smartphone available.
• WhalecoreTechnology or IntegrationWhale has a reputation built on decades of high quality design expertise. Supplies the caravan and motorhome market with innovative water pumps, plumbing accessories, water and room air heating systems. Proud to manufacture in the UK.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Lunar Caravans: UK caravan manufacturer (Lexon, Quasar, Clubman, Delta, Cosmos, Landstar ranges). Direct competitor in the premium and family touring-caravan segments Coachman targets.
• Auto-Trail: UK motorhome specialist (Tracker, Apache, Frontier, Grande, Imala ranges) owned by Trigano. Closest direct competitor to Coachman's Travel Master and Travel Master Imperial A-class and coachbuilt motorhomes.
• Swift Group: One of the UK's largest caravan and motorhome manufacturers (Sprite, Challenger, Eccles, Bolero, Kon-Tiki ranges). Competes head-to-head with Coachman across price points, dealer channels and the same UK customer base.
• Bailey of Bristol: Long-established Bristol-based caravan and motorhome maker (Phoenix, Pegasus, Unicorn, Adventurer, Discovery ranges). Direct UK competitor in the premium touring caravan segment with similar dealer-distribution model.
• Elddis (Explorer Group): UK caravan and motorhome manufacturer (Affinity, Avante, Encore, Crusader, Mistral ranges) part of the Explorer Group. Direct rival in UK touring caravans and motorhomes, sharing similar price points and dealer-channel economics.

Regional players

• Adria Mobil: Slovenian leisure-vehicle manufacturer (Adria, Sun Living brands) selling caravans and motorhomes into the UK and other European markets. Comparable on touring-caravan product positioning and European dealer-distribution model.
• Pilote: French motorhome manufacturer (Pilote and Le Voyageur brands) with growing UK presence. Competes in the premium A-class and van-conversion motorhome categories relevant to Coachman's Travel Master and Sportivo ranges.

Broad incumbents

• Hymer (Erwin Hymer Group): Major German motorhome and caravan manufacturer (Hymer, Carado, Dethleffs, Niesmann+Bischoff, Bürstner). Broad incumbent in European leisure vehicles; competes in the premium A-class motorhome segment where Coachman's Travel Master Imperial plays.
• Hobby Wohnwagenwerk: One of Europe's largest caravan manufacturers (Premium, Excellent, De Luxe, ONTOUR ranges). Competes with Coachman in premium European touring caravans and supplies the UK via dealer networks.
• Trigano: Pan-European leisure-vehicle group that owns Auto-Trail, Benimar, Roller Team, CI and other caravan/motorhome brands. A much larger incumbent whose UK subsidiaries compete directly with Coachman's premium caravans and motorhomes.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xfacebook.com/coachman.caravans
• Facebookfacebook.com/coachman.caravans
• Instagraminstagram.com/coachmancaravans

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Coachman Caravan Company