What Idecom does

Idecom (legal name: Agence Idecom) is a Quebec City-based, full-service marketing agency founded in 1986 that specializes in serving the construction industry value chain — including developers, manufacturers, distributors, contractors, real estate companies, and construction-technology vendors. The firm bundles six marketing specialists (strategist, graphic designer, writer, content creator, marketing automation specialist, integrator) into a single outsourced "marketing department" priced at approximately one employee's salary, using Agile methodology with structured kickoff workshops, weekly reviews, optional daily standups, and quarterly strategy sessions. Project execution is tracked via Trello, and the service catalog spans brand image development, showcase and e-commerce websites, corporate video, advertising campaigns, content and social media management, media buying, marketing automation, and — through partner Blackware Technologies — broader digital transformation consulting.

The business model is professional services: revenue is generated through project-based and retainer engagements, with pricing positioned against the cost of an internal marketing hire rather than per-deliverable rates. The go-to-market is sales-led and consultative, anchored in Quebec and driven through direct client engagement, with named customers spanning SMBs (Océanick Nettoyage, Filtre Plus, Distillerie des Appalaches) up to enterprise and government accounts (Lacroix Décor, Groupe Camada, Gouvernement du Québec). Distribution is supplemented by an active owned content and social presence (blog, Facebook, Instagram, LinkedIn, Vimeo, email newsletter) and the 2019-2021 partnership with Plan de match communication for media placement.

In February 2022 Idecom was acquired by Graph Synergie, the largest tech-marketing agency for real estate in Eastern Canada, scaling the combined organization from 7 to 45 employees. The agency is led by President-Associate Martin Gagnon (12-year veteran), with founder Jean-Yves Gagnon transitioned to senior advisor. Idecom also operates within the broader Groupe Structura SME ecosystem. The combined entity is positioned for national expansion beyond Quebec.

Name

Idecom

Legal name

Agence Idecom

Website

https://agenceidecom.com

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

11–50 employees

Short description

Idecom is a Quebec City-based full-service marketing agency founded in 1986 that serves construction industry clients (developers, manufacturers, distributors, contractors, real estate firms) by bundling six marketing specialists into an outsourced marketing department priced at one employee's salary. Acquired by Graph Synergie in February 2022.

Ownership category

akta.pro rank

Headquarters

HQ city

Québec

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Marketing Agency Services: Idecom generates revenue through professional marketing services including brand image, websites, videos, social media, corporate presentation tools, advertising campaigns, and marketing automation. They position their offering as a complete marketing department for the cost of one employee salary.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels6 records

Core offering

Idecom is a full-service marketing agency that provides construction industry clients with a complete outsourced marketing department composed of specialists (strategist, graphic designer, writer, content creator, marketing automation specialist, integrator) for the cost of a single employee salary. The agency delivers brand image development, showcase and e-commerce websites, corporate video production, advertising campaigns, content and social media management, media buying, marketing automation, and digital transformation consulting, all managed through an Agile methodology with structured client collaboration.

Product overview

Idecom is a full-service marketing agency offering a complete in-house marketing department for the price of one employee salary. The agency's integrated service offering encompasses brand image development (logo, visual identity, brand territory), website development (showcase and transactional/e-commerce sites), corporate video production, advertising campaigns, marketing strategy, content and social media management, media buying, marketing automation, and digital transformation consulting. Services are delivered through a specialist team including strategists, copywriters, designers, content creators, marketing automation specialists, developers, and integrators, all operating via Agile methodology with clients in the construction industry (developers, manufacturers, distributors, contractors, real estate companies, and technology firms).

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Image Services (Image de marque) Brand image development and refinement services including logo design, brand territory creation, and visual identity systems to help construction industry clients project a professional and distinctive market presence.
• Showcase Website Development (Site web vitrine) Informational website development for construction industry clients to present their company, services, and portfolio to potential customers.
• Transactional/E-commerce Website Development (Site web transactionnel) E-commerce website development enabling online sales transactions, product catalogs, and digital storefronts for clients such as Distillerie des Appalaches.
• Corporate Video Production (Vidéo corporative) Professional video content creation including promotional videos, virtual showrooms, and video capsules for clients such as Filtre Plus and the Quebec government's Plan d'action jeunesse.
• Corporate Documents (Documents corporatifs) Creation of professional corporate materials including brochures, presentations, and marketing collateral to support client communications.
• Advertising Campaigns (Campagne publicitaire) Strategic advertising campaign development and execution across traditional and digital media channels, including TV advertising for clients like Marché public de Ste-Foy.
• Marketing Strategy (Stratégie marketing) Comprehensive marketing strategy development including market analysis, positioning, and tactical planning to attract new clients and achieve business objectives.
• Content and Social Media Strategy (Stratégie de contenu et réseaux sociaux) Content marketing and social media management to build brand awareness, engage audiences, and drive customer acquisition through platforms like Facebook, Instagram, LinkedIn, and Vimeo.
• Media Buying (Placement média) Accredited media buying and placement services across traditional and digital channels including print, radio, television, and online advertising.
• Marketing Automation (Automatisation marketing) Email marketing automation, lead nurturing workflows, and sales cycle automation to improve efficiency and customer retention for clients.
• Digital Transformation Consulting (Transformation numérique) Digital transformation consulting and implementation services, delivered in partnership with Blackware Technologies, to modernize construction industry operations across sales, project management, purchasing, inventory, HR, fabrication, installation, and accounting.
• Online Store/E-commerce Development (Boutique en ligne) E-commerce platform development and optimization including product positioning, site architecture, UX/UI design, and customer recovery tactics for online retailers.

Quantifiable outcome

• Complete marketing department for the cost of one employee salary
• +1 more outcomes

Named customers9 records

Segments9 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core, minor and major.

• Graph SynergiecoreStrategic or Co-development Partner · 24 February 2022Idecom joined Graph Synergie, the largest tech-marketing agency for real estate in Eastern Canada. This integration expanded Idecom's team from 7 to 45 employees and enables them to offer comprehensive strategic and corporate marketing support in real estate and construction. Graph Synergie was founded in 1996 and has become the most important integrated tech-marketing agency in Eastern Canada.
• Plan de match communicationcoreStrategic or Co-development Partner · 1 January 2021Idecom and Plan de match communication united their forces to offer complementary expertise in communications and marketing. Plan de match brings expertise in media placement, advertising strategies, and press relations, while Idecom contributes strong digital expertise. This alliance helps position Idecom as a major player in the Quebec market.
• DéMark (Université Laval)minorGTM or Marketing Partner · 1 November 2019Idecom became the principal partner of DéMark, the marketing student association at Université Laval, for a 3-year period to support future marketers. Idecom will be involved in various competitions and activities related to DéMark over these 3 years.
• Groupe StructuracoreStrategic or Co-development Partner · 1 April 2019Idecom became part of the Groupe Structura family, an ecosystem of SMEs where member companies share expertise and support each other. Annie Fortin, President and Founder, stated that Idecom is the ideal partner to enhance their service offering with 35 years of solid experience. Jean-Yves Gagnon transitioned to senior advisor role while Martin Gagnon assumed presidency.
• Blackware TechnologiesmajorStrategic or Co-development PartnerBlackware Technologies is described as Idecom's 'major partner' for digital transformation. Blackware serves as the general contractor for digital transformation in the construction vertical, helping clients become industry leaders by executing digital transformation projects including methodology reviews, technology selection, and team change management.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Regional players

• Brad: Brad is a Quebec-based creative and content agency known for high-profile Quebec campaigns. It is comparable as a Quebec-rooted agency competing for similar regional clients and brand storytelling engagements.

Direct peers

• Adviso: Adviso is a Montreal-based digital marketing and analytics agency specializing in SEO, performance media, and marketing strategy. It is comparable as a Quebec-rooted agency with overlapping digital strategy and execution services.
• Rethink: Rethink is a major Canadian independent creative agency with offices in Vancouver, Toronto, and Montreal. It is comparable as a Canadian-headquartered full-service agency competing for similar mid-market and enterprise clients.
• Lg2: Lg2 is one of Quebec's largest independent creative and marketing agencies, serving a broad B2C and B2B client base in Montreal. It is directly comparable as a Quebec-rooted full-service marketing agency competing for similar mid-market and enterprise clients.
• Sid Lee: Sid Lee is a Montreal-headquartered creative and digital agency (part of kyu/Hakuhodo) offering brand, advertising, digital, and design services. It is comparable as a Quebec-rooted full-service marketing agency with similar mid-market and enterprise clients.
• Bleublancrouge: Bleublancrouge is a Montreal-based independent creative and branding agency serving Quebec and Canadian clients. It is comparable as a Quebec-rooted boutique agency competing for similar mid-market branding and digital engagements.
• Graph Synergie: Graph Synergie is the largest tech-marketing agency for real estate in Eastern Canada and Idecom's parent company following the February 2022 acquisition. It is the closest peer — same vertical (real estate/construction), same Quebec/Eastern Canada geography, and same integrated marketing services.
• Tam-Tam\TBWA: Tam-Tam\TBWA is a Montreal-based creative and digital marketing agency, part of the TBWA global network. It is directly comparable as a Quebec-based full-service agency with overlapping service lines in digital, content, and media.

Broad incumbents

• Publicis Canada: Publicis Groupe's Canadian operations (Publicis, Leo Burnett, Saatchi & Saatchi, etc.) operate across Toronto and Montreal, offering integrated advertising, media, digital, and CRM services. Comparable as a broad incumbent with overlapping capabilities.
• Dentsu Canada: Dentsu Canada (Dentsu Creative, Dentsu Media) is a major global holding-company network operating across Montreal, Toronto, and Vancouver. It competes broadly for the same enterprise and mid-market clients with overlapping creative, media, and digital services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubevimeo.com/agenceidecom
• Facebookfacebook.com/agenceidecom
• LinkedInlinkedin.com/company/idecom-consultants-marketing
• Instagraminstagram.com/agenceidecom
• Xx.com/agenceidecom

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Idecom