Bluefox
Bluefox Private LLC is a North Carolina-based asset management firm founded in 2020 that manages the Simple Income Fund, a private credit vehicle offering 6-8.64% preferred returns to SEC-accredited investors via first-lien fix-and-flip real estate loans, distributed directly through an AppFolio-powered investor portal.
- Company typePrivate
- Founded2020
- HeadquartersCary, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Bluefox does
Bluefox Private LLC is a North Carolina-based asset management firm founded in 2020 that manages private market investment vehicles for SEC-accredited individual investors. The company's sole live product is the Simple Income Fund, a private credit/debt fund that originates short-term first-lien loans on residential fix-and-flip real estate, offering investors a choice of three preferred-return tiers: 6% over a 6-month hold ($25,000 minimum), 7.23% over 12 months ($50,000 minimum), or 8.64% over 24 months ($100,000 minimum), with monthly distributions or compounding. Although Bluefox markets across three asset classes (Private Real Estate, Private Credit, and Private Equity), the Simple Income Fund is the only investable offering on the platform, and the firm reports $144MM in AUM and 600+ multifamily apartment units across its portfolio.
Bluefox operates a sales-led, direct-to-consumer distribution model built on an AppFolio-powered investor portal (for onboarding, subscriptions, and ongoing reporting), a Calendly-based CEO consultation funnel, and a content marketing engine centered on the Bluefox IQ educational hub. The firm generates revenue through management and servicing fees on AUM, with no disclosed performance fee structure, no institutional LPs, and no third-party distribution partners. All offerings are structured under SEC Reg D 506(c) private placements, restricting participation to verified accredited investors. Customer support is delivered by a four-person leadership team headed by co-founders Liliana Valle Delgado (CEO) and Randy Delgado (Managing Partner), supported by two VPs covering origination and operations.
The business carries no disclosed proprietary technology stack, no patents or trademarks, no subsidiaries, and no external funding rounds. Bluefox instead relies on third-party software (AppFolio, Calendly, Webflow), industry association memberships (NMHC, NAA), and an A+ Better Business Bureau rating as credibility signals. The model is asset-light and highly dependent on continued accredited-investor demand for illiquid private credit, single-product revenue concentration, and the founders' personal networks for origination and distribution.
Bluefox firmographics
Firmographics- Name
- Bluefox
- Legal name
- Bluefox Private LLC
- Website
- https://bluefoxprivate.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Bluefox Private LLC is a North Carolina-based asset management firm founded in 2020 that manages the Simple Income Fund, a private credit vehicle offering 6-8.64% preferred returns to SEC-accredited investors via first-lien fix-and-flip real estate loans, distributed directly through an AppFolio-powered investor portal.
- Ownership category
- akta.pro rank
Bluefox industry classification
Industry- Product category
- Alternative Asset Management
- NAICS
- Portfolio Management and Investment Advice (52394), Other Investment Pools and Funds (5259)
- SIC
- Investment Advice (6282)
- akta.pro primary industry
- Alternative Investments for Private Wealth (Hedge Funds, PE/VC Access, Private Credit) (FSAAABAI)
- akta.pro secondary industries
- Private Credit / Direct Lending (FSAAAHAG), Direct Lending — Specialty Finance (Consumer/SME Lending Platforms) (FSAHAJAF)
Keywords
Where Bluefox is headquartered
LocationHeadquarters
- HQ city
- Cary
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Bluefox business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Asset Management Fees: Bluefox Private LLC operates as an asset management company focused on private markets. The company generates revenue through management of alternative investment funds across three core asset classes: Private Real Estate, Private Credit, and Private Equity. Revenue is derived from investor capital deployed into their investment offerings.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | 6% Preferred Return Tier - Maximum flexibility with shortest hold period |
| Subscription | Annual | 7% Preferred Return Tier - Balance of growth and flexibility |
| Subscription | Annual | 8% Preferred Return Tier - Maximum return with longest hold period |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels5 records
Bluefox product offering
Product offeringCore offering
Bluefox is an asset management firm that manages private market investment funds for accredited individual investors under SEC Regulation D Rule 506(c). Its flagship offering is the Simple Income Fund, a private credit/debt fund that originates short-term first-lien position loans on residential real estate for fix-and-flip projects, targeting 6%-8% preferred returns with tiered lockup periods of 6, 12, or 24 months. The firm also focuses on three alternative asset classes — Private Real Estate, Private Credit, and Private Equity — and supports investors with an integrated investor portal and educational content (Bluefox IQ).
Product overview
Bluefox Private is an asset management company focused on private markets for individual investors. The core product is the Simple Income Fund (a private credit/debt fund) which provides first lien position loans on real estate for fix and flip projects, offering 6%-8% preferred returns with flexible lockup periods. Supporting the flagship fund is Bluefox IQ, an educational content platform covering private market investing topics including Private Credit, Real Assets, and Women Investor Series. The Private Market 101 guide and Glossary serve as supplementary educational resources. The company focuses on three alternative asset classes: Private Real Estate, Private Credit, and Private Equity. Founded in 2020.
Differentiator
Problem solved
Functional benefit
Brands
- Simple Income Fund: A private credit/debt fund offering 6-8% preferred returns with monthly distributions or compounding options for accredited investors. Investment minimums range from $25K to $100K depending on the tier selected.
Products and services
- Simple Income Fund A private credit/debt fund offered to accredited investors under SEC Regulation D Rule 506(c). The fund originates short-term first-lien position loans on residential real estate for fix-and-flip projects and targets 6% to 8.64% preferred returns across three subscription tiers, with monthly distributions or a compounding option and lockup periods of 6, 12, or 24 months depending on the tier selected.
Quantifiable outcome
- 6-8.64% preferred returns depending on investment tier
- +2 more outcomes
Companies that use Bluefox
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Bluefox technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Bluefox partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor and core.
- National Multifamily Housing Council (NMHC)minorIndustry membership organization for the multifamily housing industry. Bluefox is a proud member, indicating alignment with multifamily housing sector standards and networking within the industry.
- National Apartment Association (NAA)minorLeading national organization representing the apartment industry. Bluefox maintains membership as part of their involvement in the broader apartment and multifamily housing ecosystem.
- AppFoliocoreTechnology platform partner providing the investor portal infrastructure. Bluefox uses AppFolio's investor management platform for investor onboarding, transaction processing, document management, and investor communications.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Bluefox competitors and assessment
Company assessmentEmerging players
- AcreTrader: AcreTrader provides individual investors access to private real assets (farmland) through a similar online platform model, making it a comparable alternative-asset-for-individuals platform with a different underlying asset class.
- Masterworks: Masterworks fractionalizes alternative assets (fine art) for individual investors, sharing Bluefox's thesis of bringing institutional-grade alternatives to the accredited retail market via a managed platform.
Direct peers
- EquityMultiple: EquityMultiple offers accredited investors direct access to commercial real estate debt and equity deals, mirroring Bluefox's private real estate and private credit focus for individual investors.
- Fundrise: Fundrise is a direct competitor enabling individual investors to access private real estate and private credit funds online, with low minimums and an investor dashboard — directly comparable to Bluefox's Simple Income Fund and real estate focus.
- Groundfloor: Groundfloor provides fractional real estate debt investments, including fix-and-flip senior loans, to individual investors. Its short-duration, first-lien residential lending product directly overlaps with Bluefox's Simple Income Fund.
- CrowdStreet: CrowdStreet is a private real estate investing platform for accredited investors with online deal access and a member portal — closely aligned with Bluefox's sales-led, portal-based GTM and accredited-only model.
- Percent (formerly Percent.com): Percent is a private credit marketplace that lets accredited investors participate in short-term, asset-backed loans to businesses — a near-direct comparable for Bluefox's private credit fund and tiered return structure.
- Yieldstreet: Yieldstreet is a direct competitor offering private credit, real estate, and other alternative investments to accredited individual investors via a similar Reg D platform with tiered offerings and an investor portal.
Broad incumbents
- iCapital: iCapital is an institutional platform that has expanded access to private market funds (PE, private credit, real estate) for HNW advisors and investors, serving as a broader-scale analogue to Bluefox's fund-access model.
- Wealthfront: Wealthfront is a large digital wealth manager offering automated portfolio management and access to alternative investments, competing with Bluefox for the same modern accredited investor's portfolio allocation.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights6 records
Customer concentration
Bluefox social profiles
Digital presenceBluefox compliance and trust
Trust signalCompliance4 records
Bluefox financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bluefox leadership team
Management profileNumber of profiles
Profiles4 records
Bluefox funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bluefox M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bluefox
What does Bluefox do?
Bluefox is an asset management firm that manages private market investment funds for accredited individual investors under SEC Regulation D Rule 506(c). Its flagship offering is the Simple Income Fund, a private credit/debt fund that originates short-term first-lien position loans on residential real estate for fix-and-flip projects, targeting 6%-8% preferred returns with tiered lockup periods of 6, 12, or 24 months. The firm also focuses on three alternative asset classes — Private Real Estate, Private Credit, and Private Equity — and supports investors with an integrated investor portal and educational content (Bluefox IQ).
Is Bluefox a public or private company?
Bluefox is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Bluefox founded?
Bluefox was founded in 2020. It employs 1 to 10 people.
Where is Bluefox based?
Bluefox is headquartered in Cary, United States, in the North America region.
How does Bluefox make money?
One revenue line is on record: asset Management Fees.
Who are Bluefox's main competitors?
Emerging players on record are AcreTrader and Masterworks. Direct peers are EquityMultiple, Fundrise, Groundfloor, CrowdStreet, Percent (formerly Percent.com) and Yieldstreet. Broad incumbents are iCapital and Wealthfront.
Does Bluefox have an API?
No public API is recorded for Bluefox.
What industry is Bluefox in?
Bluefox's product category is Alternative Asset Management. Its primary akta.pro industry code is FSAAABAI, Alternative Investments for Private Wealth (Hedge Funds, PE/VC Access, Private Credit), with a secondary code of FSAAAHAG, Private Credit / Direct Lending. Its NAICS code is 52394 and its SIC code is 6282.