FASE

What FASE does

F.A.S.E. S.r.l. (trading as FASE) is an Italian privately-held medical device distribution company founded in 1986 and headquartered in Bisceglie, in the province of Barletta-Andria-Trani on the Adriatic Coast of South-East Italy. The company distributes surgical devices and medical equipment from world-leading manufacturers to hospital surgical departments, operating across four core surgical specialties: urology, gynecology, interventional radiology, and general minimally invasive surgery (MIS). Its product portfolio spans minimally invasive surgery products, surgical retractors, hemostatics, procedural sets, technical clothing, patient aids, operating room equipment, examination tables, cytotoxic waste management solutions, general and specialist instrument sets, consumables, and surgical robotics.

The business generates revenue through two primary streams: direct sales (hardware) of distributed medical devices and surgical equipment, and equipment rental services providing flexible access to capital equipment for healthcare facilities. FASE supplements these with technical assistance and after-sales service. The company maintains ISO 9001 Quality Management Systems certification and operates a direct sales-led go-to-market model with an expert field sales team possessing deep clinical expertise. It currently represents 16+ manufacturers including Thompson Surgical, CMR Surgical, Promotal, Medela, Paxxo, and Hebu Medical, and reaches customers via its corporate website, LinkedIn and Facebook pages, and industry conferences such as THE EVS 38TH ANNUAL MEETING. Management consists of CEO Davide Verdi, Director Stefano Rossi, and Manager Maria Viola. No external institutional investors, parent company, subsidiaries, or public funding rounds are disclosed.

Name

FASE

Legal name

F.A.S.E. S.r.l.

Website

https://fasesrl.com

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

11–50 employees

Short description

FASE is an Italian medical device distributor founded in 1986, serving hospital surgical departments in South-East Italy with surgical equipment, instruments, robotics, and rental services from world-leading manufacturers across urology, gynecology, interventional radiology, and MIS.

Ownership category

akta.pro rank

Product category

Medical Device Distribution

NAICS

Surgical and Medical Instrument Manufacturing (339112)

SIC

Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047), Surgical & Medical Instruments & Apparatus (3841)

akta.pro primary industry

Open & Minimally Invasive Surgical Instruments (Handheld, Laparoscopic, MIS) (HLAHADAA)

Keywords

• Medical device distribution
• Surgical equipment supply
• Minimally invasive surgery
• Healthcare product distribution
• Medical device distributor

Headquarters

HQ city

Bisceglie

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Medical Device Distribution: Distribution of medical devices and surgical equipment to healthcare facilities in Italy. The company distributes a wide range of surgical products including devices for general surgery, minimally invasive surgery, and niche products that meet quality and reliability requirements.
2. Equipment Rental: Rental of medical equipment to healthcare facilities, providing flexible access to surgical and medical equipment.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

FASE distributes medical devices and surgical equipment from world-leading manufacturers to healthcare facilities in South-East Italy along the Adriatic Coast. The portfolio spans urology, gynecology, interventional radiology, and general minimally invasive surgery, including surgical retractors, hemostatics, procedural sets, technical clothing, patient aids, operating room equipment, medical furniture, cytotoxic waste management solutions, instrument sets, consumables, and surgical robotics. The company also provides equipment rental and technical assistance services supported by an expert sales team with clinical expertise.

Product overview

FASE is an Italian medical device distribution company established in 1986, specializing in distributing medical devices and surgical equipment. The company offers a broad portfolio organized across surgical specialties (Urology, Gynecology, Interventional Radiology, and General MIS Surgery) including: Minimally Invasive Surgery products, Surgical Retractors, Hemostatics, Skin Lesion Treatment products, Procedural Sets, Technical Clothing, Patient Aids, Operating Room Equipment, Furniture (including Promotal Fidji and Quest examination tables), Cytotoxic Waste Management Solutions, General and Specialist Instruments Sets, Consumables, and Robotics. FASE also provides Equipment Rental and Technical Assistance services. The company distributes products from world-leading manufacturers including Thompson Surgical, Medela, Promotal, CMR Surgical, and others. FASE operates throughout southeastern Italy along the Adriatic coast, providing sales and post-sales support to the Italian healthcare market.

Differentiator

Problem solved

Functional benefit

Products and services

• Medical Device Distribution Distribution of medical devices and surgical equipment from world-leading manufacturers to hospitals, surgical departments, and medical professionals in Italy. The portfolio covers urology, gynecology, interventional radiology, and general minimally invasive surgery.
• Equipment Rental Service Rental service for medical and surgical equipment, providing healthcare facilities with flexible access to specialized surgical and medical devices without outright purchase.
• Technical Assistance Service Technical support and assistance service for medical devices and equipment distributed by FASE, including after-sales service and customer care for healthcare clients.
• Fidji Examination Table Essential fixed-height examination table from Promotal, distributed by FASE, offered at a special 25% discount promotion valid until June 30, 2025.
• Quest Examination Table Premium variable-height examination table from Promotal, distributed by FASE, offered at a special 25% discount promotion valid until June 30, 2025.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

16 partnerships are on record, tiered core and minor.

• Thompson SurgicalcoreChannel Partner/ Reseller/ DistributorThompson Surgical is a partner whose products FASE distributes in Italy. FASE participated at the Thompson Surgical booth during THE EVS 38TH ANNUAL MEETING 2024.
• PromotalcoreChannel Partner/ Reseller/ DistributorPromotal is a partner providing medical examination tables and equipment that FASE distributes. They offer products like Fidji and Quest examination tables with special pricing promotions.
• CMR SurgicalcoreChannel Partner/ Reseller/ DistributorCMR Surgical is a partner whose surgical robotics products are distributed by FASE in Italy.
• MedelaminorChannel Partner/ Reseller/ DistributorMedela is a partner providing medical equipment that FASE distributes in Italy.
• PaxxominorChannel Partner/ Reseller/ DistributorPaxxo is a partner whose products are distributed by FASE in Italy.
• Aspiratori Liquidi BiologiciminorChannel Partner/ Reseller/ DistributorItalian partner providing biological liquid aspirators, distributed by FASE.
• FerndaleminorChannel Partner/ Reseller/ DistributorFerndale is a partner whose products FASE distributes in Italy.
• IHTminorChannel Partner/ Reseller/ DistributorIHT is a partner whose medical products are distributed by FASE in Italy.
• Vec MedicalminorChannel Partner/ Reseller/ DistributorVec Medical is a partner whose medical equipment is distributed by FASE in Italy.
• RIMSAminorChannel Partner/ Reseller/ DistributorRIMSA is a partner whose medical products are distributed by FASE in Italy.
• KwickscreenminorChannel Partner/ Reseller/ DistributorKwickscreen is a partner whose products are distributed by FASE in Italy.
• SP MedicalminorChannel Partner/ Reseller/ DistributorSP Medical is a partner whose medical equipment is distributed by FASE in Italy.
• RomedminorChannel Partner/ Reseller/ DistributorRomed is a partner whose products are distributed by FASE in Italy.
• Hebu MedicalminorChannel Partner/ Reseller/ DistributorHebu Medical is a partner whose medical products are distributed by FASE in Italy.
• EufotonminorChannel Partner/ Reseller/ DistributorEufoton is a partner whose medical laser products are distributed by FASE in Italy.
• Eloquest HealthcareminorChannel Partner/ Reseller/ DistributorEloquest Healthcare is a partner whose specialized medical products are distributed by FASE in Italy.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Mölnlycke Health Care: Swedish-headquartered global provider of wound care, surgical supplies, and OR solutions with strong European distribution. Overlaps with FASE in surgical consumables and OR-adjacent products, and represents the kind of multinational manufacturer that often partners with — or replaces — regional Italian distributors.
• Conmed Corporation: US-listed global medical device company focused on general surgery, MIS, and interventional solutions with distribution into Italy. Comparable in product specialization (MIS, OR equipment) but operates at substantially larger scale than FASE, typically through direct sales rather than third-party resellers.
• B. Braun Italia: Italian subsidiary of B. Braun SE, one of the world's largest medical device and surgical equipment manufacturers. Comparable as a broad incumbent operating a manufacturer-owned direct sales and distribution channel in Italy, overlapping with FASE across surgical instruments, OR equipment, and consumables.
• Medline Industries: One of the largest privately-held medical supply manufacturers and distributors in the world, with growing European and Italian presence. Comparable as a wholesale/distribution-led competitor that competes with regional distributors like FASE for hospital supply contracts.
• Smith & Nephew Italia: Italian arm of Smith & Nephew plc, a global medical device company with a substantial surgical and orthopedic portfolio. Overlaps with FASE in surgical instruments and OR consumables, and represents the type of multinational that can bypass regional distributors by selling direct to Italian accounts.
• Stryker Italia: Italian operations of Stryker Corporation, a global medtech leader in surgical equipment, endoscopy, and OR integration. Comparable as a large multinational serving Italian hospitals with products across the same urology, gynecology, and MIS categories that FASE distributes for its partner brands.
• Medtronic Italia: Italian subsidiary of Medtronic plc, the world's largest medical device company, with direct sales coverage of surgical, robotic, and hospital solutions. Serves the same southeastern Italian hospital customers as FASE, often through direct rather than distributor-led channels.

Direct peers

• AB Medica: Italian medical device distributor focused on surgical and spine solutions, headquartered in Milan. Closest comparable in business model: regional/national distributor reselling third-party surgical devices and capital equipment into Italian hospitals, competing for the same vendor partnerships and OR budgets as FASE.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Fase-Srl
• LinkedInlinkedin.com/company/f.a.s.e.-s.r.l.

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FASE