Craftwork
Craftwork is a privately held, 1986-founded professional millwork and custom cabinetry company (11-50 employees, Sanford, USA) offering commercial carpentry and residential kitchen cabinet refacing, storage solutions, and hardware upgrades to homeowners seeking lower-cost alternatives to full kitchen renovations.
- Company typePrivate
- Founded1986
- HeadquartersSanford, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
Craftwork firmographics
Firmographics- Name
- Craftwork
- Website
- https://craftworkinc.com
- Company type
- Private
- Founded year
- 1986
- Headcount range
- 11–50 employees
- Short description
- Craftwork is a privately held, 1986-founded professional millwork and custom cabinetry company (11-50 employees, Sanford, USA) offering commercial carpentry and residential kitchen cabinet refacing, storage solutions, and hardware upgrades to homeowners seeking lower-cost alternatives to full kitchen renovations.
- Ownership category
- akta.pro rank
Craftwork industry classification
Industry- Product category
- Custom Cabinetry Services
- NAICS
- Wood Kitchen Cabinet and Countertop Manufacturing (337110), Custom Architectural Woodwork and Millwork Manufacturing (337212), Millwork (32191)
- SIC
- Millwood, Veneer, Plywood, & Structural Wood Members (2430)
- akta.pro primary industry
- Custom Cabinet Design & Build (HSAPAIAA)
- akta.pro secondary industries
- Cabinetry Repair & Refacing (Cabinets, Drawers, Hardware) (HSAGABAB), Cabinet Installation (New & Replacement) (HSAPAIAC)
Keywords
Where Craftwork is headquartered
LocationHeadquarters
- HQ city
- Sanford
- HQ country
- United States
- HQ region
- North America
Markets served
Craftwork business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales
Distribution channels1 record
Marketing channels1 record
Craftwork product offering
Product offeringCore offering
Craftwork operates a custom cabinetry and millwork business that sells residential kitchen improvement services, including cabinet refacing, custom storage solutions, and updated hardware installations. The offerings are positioned as targeted, cost-effective alternatives to full kitchen renovations.
Differentiator
Problem solved
Functional benefit
Products and services
- Craftworks Custom Cabinetry Custom cabinetry service for residential kitchens, offering cabinet refacing, custom storage solutions, and updated hardware installations as cost-effective alternatives to full kitchen renovations; targeted at homeowners.
Companies that use Craftwork
Customer profileSegments1 record
Ideal customer profiles1 record
Craftwork technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Craftwork competitors and assessment
Company assessmentBroad incumbents
- KraftMaid Cabinetry: National wood kitchen cabinet brand sold through dealers and home centers; comparable to Craftwork as a kitchen cabinetry provider, though at much larger scale and via semi-custom rather than custom build.
- MasterBrand Cabinets: Largest North American residential cabinet manufacturer (parent of several brands); comparable macro peer for wood kitchen cabinetry demand and competitive context.
- Omega Cabinetry: National cabinetry manufacturer offering full and inset custom lines through dealers; overlaps with Craftwork's custom kitchen cabinet offering for homeowners.
- Wellborn Cabinet, Inc. Established U.S. semi-custom cabinet manufacturer serving dealers, builders, and remodelers; comparable to Craftwork in the residential kitchen cabinetry category with overlapping end customers.
- Dura Supreme Cabinetry: Semi-custom and custom wood cabinetry manufacturer serving dealers and designers; directly comparable to Craftwork's custom cabinetry positioning in the residential kitchen segment.
Direct peers
- Crown Point Cabinetry: Custom, hand-built cabinetry manufacturer targeting homeowners and designers; directly comparable as a custom wood cabinetry specialist competing on craftsmanship rather than volume.
- Re-Bath: National kitchen and bath refacing/remodeling franchise focused on targeted updates rather than full renovations; closely mirrors Craftwork's cost-effective refacing value proposition for homeowners.
Regional players
- Norwood Commercial Millwork: Commercial millwork and architectural woodwork shop; comparable to Craftwork's stated millwork/commercial carpentry capabilities, though serving commercial rather than residential end markets.
- Luxury Cabinetry & Stone: Regional custom cabinetry and countertop shop serving homeowners in a defined metro; comparable as a local custom kitchen cabinetry competitor to Craftwork's service area.
Emerging players
- Cabinetmaker Warehouse: Custom cabinet and millwork shop serving local residential and light commercial customers; comparable as a small-shop millwork/cabinetry operator similar in scale to Craftwork.
Market position
Customer concentration
Craftwork social profiles
Digital presenceCraftwork financial estimates
Financial estimateRevenue estimate
Valuation estimate
Craftwork leadership team
Management profileNumber of profiles
Craftwork funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Craftwork M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Craftwork
What does Craftwork do?
Craftwork operates a custom cabinetry and millwork business that sells residential kitchen improvement services, including cabinet refacing, custom storage solutions, and updated hardware installations. The offerings are positioned as targeted, cost-effective alternatives to full kitchen renovations.
When was Craftwork founded?
Craftwork was founded in 1986. It employs 11 to 50 people.
Where is Craftwork based?
Craftwork is headquartered in Sanford, United States, in the North America region.
Who are Craftwork's main competitors?
Broad incumbents on record are KraftMaid Cabinetry, MasterBrand Cabinets, Omega Cabinetry, Wellborn Cabinet, Inc. and Dura Supreme Cabinetry. Direct peers are Crown Point Cabinetry and Re-Bath. Regional players are Norwood Commercial Millwork and Luxury Cabinetry & Stone. Cabinetmaker Warehouse is listed as an emerging player.
Does Craftwork have an API?
No public API is recorded for Craftwork.
What industry is Craftwork in?
Craftwork's product category is Custom Cabinetry Services. Its primary akta.pro industry code is HSAPAIAA, Custom Cabinet Design & Build, with a secondary code of HSAGABAB, Cabinetry Repair & Refacing (Cabinets, Drawers, Hardware). Its NAICS code is 337110 and its SIC code is 2430.