Hendricks Power Cooperative

What Hendricks Power Cooperative does

Hendricks Power Cooperative is a member-owned, not-for-profit electric distribution cooperative that has served rural western central Indiana since 1936. Legally organized as Hendricks County Rural Electric Membership Corporation (REMC) and doing business as Hendricks Power Cooperative since 1996, the cooperative distributes electricity across portions of Hendricks, Morgan, Montgomery, and Putnam Counties through 2,857 miles of owned distribution line, serving more than 35,000 residential, agricultural, commercial, and industrial member-owners. A board of directors elected by the membership governs the cooperative, and any operating margins are returned to members through the capital credits retirement program rather than retained as profit.

Name

Hendricks Power Cooperative

Legal name

Hendricks County Rural Electric Membership Corporation

Website

https://hendrickspower.com

Company type

Private

Founded year

1936

Operating status

Operating

Headcount range

51–100 employees

Short description

Hendricks Power Cooperative is a member-owned electric distribution cooperative serving more than 35,000 residential, agricultural, commercial, and industrial members across portions of four counties in western central Indiana through 2,857 miles of owned distribution line.

Ownership category

akta.pro rank

Product category

Cooperative Electric Utility Distribution

NAICS

Electric Power Distribution (221122)

SIC

Electric Services (4911)

akta.pro primary industry

Electric Cooperatives (Rural/Member-Owned Utilities) (EUADABAC)

akta.pro secondary industries

Electric Distribution System Owners (Wires-Only Companies) (EUADABAI), Green Tariffs & Utility Renewable Supply Programs (EUAGADAJ), Community Microgrids & Shared Distributed Generation (EUACALAC), Power Transformers, Reactors & Auxiliary Power Systems (EUADACAJ)

Keywords

• Electric distribution services
• Cooperative utility services
• Advanced metering infrastructure
• Time-of-use pricing
• Renewable energy programs

Headquarters

HQ city

Avon

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Infrastructure, Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Electricity Sales: Hendricks Power generates revenue primarily through electricity sales to its 35,000+ members across residential, commercial, and industrial customer segments. As a not-for-profit cooperative, revenues are used to cover operating costs, maintain infrastructure, and retire capital credits to members.
2. Security Lighting Service: Monthly fees for outdoor security lighting installed on existing utility poles, including installation, operation, and maintenance.
3. Budget Billing Program: Fixed monthly billing based on average consumption, providing predictable payments for members.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels10 records

Core offering

Hendricks Power Cooperative distributes electricity to approximately 35,000 member-owners across portions of Hendricks, Morgan, Montgomery, and Putnam Counties in western central Indiana, operating 2,857 miles of distribution line. The cooperative sells electricity under distinct residential, small commercial, medium commercial, large commercial, and industrial rate schedules, with optional Time-of-Use pricing, the Envirowatts green power program, distributed generation credits, prepaid and budget billing, advanced smart metering, and member-facing account management through the SmartHub platform.

Product overview

Hendricks Power Cooperative is a member-owned electric distribution cooperative providing electricity to approximately 35,000 members across western central Indiana. The core offering is electricity distribution service across multiple rate tiers (Residential, Small/Medium/Large Commercial, and Industrial), with advanced meters deployed across all members enabling two-way communication and enhanced outage detection. The cooperative's primary customer-facing digital product is SmartHub, a web and mobile platform for bill payment, usage monitoring, and outage reporting. Key differentiated services include: the Envirowatts renewable energy program, Time-of-Use (TOU) residential rates with On-Peak/Off-Peak/Super Off-Peak pricing windows, Distributed Generation credits for member-owned renewable systems, prepaid and budget billing options, free Energy Advisor audits with POWER MOVES rebates, outdoor security lighting, vegetation management, and fiber-connected Endeavor Communications internet services. Youth and community programs include Commitment to Community Scholarships, Youth Tour, Camp Kilowatt, Youth Power & Hope Awards, Operation Round Up charitable giving, and High Voltage Safety Demonstrations. The cooperative operates 2,857 miles of line across portions of Hendricks, Morgan, Montgomery, and Putnam Counties and celebrated its 90th anniversary in 2026.

Differentiator

Problem solved

Functional benefit

Brands

• Envirowatts: Earth-friendly energy alternatives program supporting environmentally-friendly energy sources such as wind and biomass.
• SmartHub
• Operation Round Up

Products and services

• Electricity Distribution Service Electric distribution service to residential, commercial, industrial, and agricultural members across portions of Hendricks, Morgan, Montgomery, and Putnam Counties in Indiana, operating 2,857 miles of distribution line and serving approximately 35,000 member-owners.
• SmartHub Online and mobile customer account management platform enabling members to pay bills, monitor daily and hourly usage, report outages, view outage history, set usage alerts, enroll in autopay and paperless billing, and access account information, available via web portal and iOS/Android apps.
• Advanced Meter (Smart Meter) Digital smart meters installed across all Hendricks Power members that record energy consumption using digital technology and transmit data to Hendricks Power via two-way communication, providing enhanced outage detection for faster restoration and detailed usage information to help members manage energy use and costs.
• Envirowatts Green Power Program Program that lets members pay a premium rate to support power generation from renewable resources such as biomass, sun, wind, and water. Available to single-phase residential, farm, commercial, and public building members.
• Distributed Generation (DG) Interconnection Program for approved member-owned distributed generation, such as solar panels, on single-phase or three-phase services. Members receive kWh credits for energy generated in excess of their usage at $0.130/kWh on-peak and $0.05475/kWh off-peak.
• Outdoor Security Lighting Outdoor security lighting installed on existing Hendricks Power utility poles, including Standard LED 100W equivalent at $11.50/month or 250W equivalent at $15.50/month, photocell-controlled (on at dusk, off at dawn), with optional additional pole installation at $9.00/month or transformer additions at $9.00/month.
• Energy Advisor Service Free home energy audit service provided by Hendricks Power's Energy Advisor. Audits check air leaks, insulation, appliance energy use, HVAC systems, and recommend efficiency improvements, and the advisor informs members about POWER MOVES rebate opportunities.
• Engineering Services Technical services including HVAC and lighting feasibility studies, engineering and design, energy management and metering/monitoring, power quality installations, power factor correction, project management, installation, financing, and maintenance programs.
• POWER MOVES Rebates & Incentives Commercial and industrial energy efficiency incentive program offered in partnership with Wabash Valley Power Association, including rebates for HVAC, custom projects, lighting, process VFDs, and new construction, available to business members through the POWER MOVES platform.
• Vegetation Management Tree and vegetation trimming/removal service along power line rights-of-way to prevent outages, using mechanical cutting, mowing, and EPA-approved herbicides applied by Indiana State Certified Applicators following ANSI A300 standards.
• Endeavor Communications Fiber Internet Endeavor Communications provides Gigabit-speed internet, phone, TV, security, and medical alert services over Hendricks Power's fiber optic network in Hendricks County, leveraging HPC's fiber infrastructure as a separate offering through Endeavor Communications.
• Outage Management System Outage detection and management service that processes member outage calls, generates ticket numbers, tracks outage status, and displays outage locations on a live outage map, used by operations staff to coordinate power restoration.
• Budget Billing Equalized monthly billing program that charges members a fixed amount based on their average annual consumption, smoothing seasonal highs and lows, with the budget amount readjusted quarterly.
• Prepaid Billing Pay-as-you-go electricity plan where usage is calculated daily, members add funds in advance, monitor balance via SmartHub, and avoid deposits, late fees, and disconnect/reconnect fees. New members pay a $20 membership fee plus $100 prepaid amount.

Quantifiable outcome

• Members can save up to 75% on energy costs by shifting usage to Super Off-Peak hours
• +2 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core.

• Touchstone EnergycoreStrategic or Co-development PartnerAn alliance of electric cooperatives across the nation who have joined forces to distinguish themselves as preferred energy providers, dedicated to serving with integrity, accountability, innovation and commitment to community. Hendricks Power aligns with Touchstone Energy as a preferred energy provider brand.
• National Rural Electric Cooperative Association (NRECA)coreStrategic or Co-development PartnerThe service association for over 900 of the nation's electric cooperatives, serving 32 million customers in 46 states. NRECA provides advocacy, education, and support services for electric cooperatives including director certification programs.
• Indiana Electric Cooperatives (IEC)coreStrategic or Co-development PartnerIndiana Electric Cooperatives was America's first electric cooperative service organization. Today, the organization serves more than 1.3 million individuals, families, farms and businesses in 89 Indiana counties. Provides youth programs including Youth Tour, Youth Power & Hope Award, and Camp Kilowatt.
• Wabash Valley Power AssociationcoreStrategic or Co-development PartnerWabash Valley Power serves the wholesale power needs of 26 local distribution cooperatives in a four-state area. In addition to supplying power, WVPA also provides business services to help member systems leverage resources and benefit from joint efforts with nearby co-ops. Hendricks Power's wholesale power is purchased through WVPA.
• Endeavor CommunicationscoreChannel Partner/ Reseller/ DistributorEndeavor Communications is launching Gigabit-speed internet, phone and television services over Hendricks Power's fiber optic network to enhance quality of life and business productivity in Hendricks County. Endeavor began deploying services to local businesses and residential members.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Tipmont REMC: Indiana rural electric cooperative serving ~30,000 members across Tippecanoe and Montgomery counties (overlap with Hendricks Power's Montgomery County territory). Operates distribution, fiber, and propane services; comparable size and customer profile.
• RushShelby Energy: Indiana rural electric cooperative with comparable membership base, agricultural customer focus, and Touchstone Energy/NRECA alliance. Similar rate structure, SmartHub platform, and distributed generation program offerings.
• Johnson County REMC: Adjacent Indiana rural electric cooperative serving ~30,000 members in Johnson and surrounding counties. Operates an exclusive distribution territory with smart-meter, fiber broadband (JCREMC One), and TOU pricing — closely mirroring Hendricks Power's business model, customer segments, and product suite.
• Boone REMC: Indiana electric cooperative headquartered in Lebanon serving Boone County and adjacent areas. Comparable as a Touchstone Energy member with a similar residential/commercial mix, SmartHub deployment, and community engagement programs.
• Whitewater Valley REMC: Indiana electric cooperative serving portions of eastern Indiana with similar member count, service offerings, and Touchstone Energy affiliation. Comparable in scale, governance model, and product mix including fiber broadband.

Broad incumbents

• Duke Energy Indiana: Investor-owned regulated electric utility operating across central and southern Indiana with a vastly larger customer base and generation portfolio. Overlaps geographically with portions of HPC's service territory and competes broadly for commercial customers, though it is not a member-owned cooperative model.
• AES Indiana (formerly IPL): Investor-owned utility serving Indianapolis metropolitan area with electricity generation, transmission, and distribution. Operates in the same state and adjacent territory as HPC, offering similar commercial and industrial rate structures but as a large IOU rather than a cooperative.

Others

• Indiana Electric Cooperatives (IEC): Statewide trade association serving 1.3 million Indiana cooperative members across 89 counties. Strategic partner providing advocacy, education, youth programs, and shared services — peer relevance is structural rather than commercial.
• Wabash Valley Power Association: HPC's wholesale power provider and generation & transmission (G&T) cooperative serving 26 distribution coops across Indiana, Illinois, Missouri, and Ohio. Included because it is the upstream power supplier and an essential partner, though not a downstream direct peer.
• NRECA (National Rural Electric Cooperative Association): National service organization representing 900+ electric cooperatives and 32 million consumers nationally. Comparable in cooperative business model and operational frameworks, though it serves as a trade association rather than a direct distribution peer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@hendrickspowercooperative149
• Facebookfacebook.com/hendrickspower

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hendricks Power Cooperative