Znanje

What Znanje does

Znanje d.o.o. is a Croatian private limited company (d.o.o.) operating a combined book retail and publishing business. The company runs a dual-channel distribution model: a network of 16 physical bookstores across Croatia (in cities including Zagreb, Rijeka, Split, Pula, Slavonski Brod, Varaždin, Zadar, Osijek, Bjelovar, and Dugo Selo) and an e-commerce platform at znanje.hr offering nationwide delivery. The product portfolio spans books (fiction, non-fiction, children's, educational, comics), foreign-language titles, stationery, toys, multimedia, and gifts. The technology stack is a standard e-commerce storefront with integrated physical store inventory; no proprietary AI/ML or advanced technology features are evident.

Znanje also operates two wholly-owned publishing imprints—Naklada Znanje (Croatian-language titles) and Naklada Vorto Palabra (translated foreign literature)—and runs an accessible books initiative under the sub-brand "Knjiga dostupna svima." Revenue mechanics are unit-priced retail transactions (books typically €7–€30 including VAT), one-time gift card sales, and loyalty-driven repeat purchases via the Klub povjerenja program. Marketing channels include an editorial blog, email newsletters (10% first-order discount), book fair participation (Interliber, Mediteranski and Panonski festivals), and author events. Customers are primarily general Croatian consumers, with secondary demand from students/educators, gift buyers, and foreign-language readers.

The company has no disclosed parent, no institutional funding, no public revenue figures, and no M&A activity. Recent activity is dominated by physical retail expansion: new store openings in Bjelovar and Osijek (2023), Dugo Selo (2024), Mall of Split and POINT Zagreb (2025), and Retail Park Branimirova in Zagreb (2026). Recognitions include national first-place "best bookstore" awards for Zagreb and Rijeka in 2022 and a 2019 Employer of the Year for Persons with Disabilities award.

Name

Znanje

Legal name

Znanje d.o.o.

Website

https://znanje.hr

Company type

Private

Operating status

Operating

Short description

Znanje d.o.o. is a Croatian private book retailer and publisher operating 16 physical bookstores across Croatia plus a nationwide e-commerce site (znanje.hr), publishing under Naklada Znanje and Naklada Vorto Palabra imprints and serving general consumers, students, and gift buyers.

Ownership category

akta.pro rank

Product category

Book Retail and Publishing

NAICS

Book Retailers and News Dealers (45921)

SIC

Books: Publishing Or Publishing & Printing (2731)

akta.pro primary industry

E-book Retail & Reading Platforms (Stores, Apps, Devices) (MPAJAMAA)

akta.pro secondary industry

Trade Book Print-on-Demand (Fiction & Nonfiction) (MPAJANAA)

Keywords

• Book retail publishing
• Croatian language books
• Online bookstore
• Foreign language translations
• Children educational books

Headquarters

HQ city

Zagreb

HQ country

Croatia

HQ region

Europe

Offices16 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Retail Book Sales: Physical bookstore sales across 16 locations throughout Croatia
2. E-commerce Online Sales: Online sales through znanje.hr webshop, offering home delivery and various payment options
3. Publishing - Naklada Znanje: Publishing house operations publishing books in Croatian under Naklada Znanje imprint
4. Publishing - Naklada Vorto Palabra: Publishing house operations publishing foreign language books under Naklada Vorto Palabra imprint
5. Gift Cards: Darovna kartica (gift cards) sold both in stores and online

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Znanje d.o.o. operates a dual-channel bookstore and publishing business in Croatia, selling books, foreign-language books, multimedia, toys, stationery, and gifts through its own e-commerce site (znanje.hr) and a network of 16 physical bookstores. The company also publishes original and translated titles under two in-house imprints, Naklada Znanje (Croatian-language books) and Naklada Vorto Palabra (foreign-language books in translation). Supporting offerings include the Klub povjerenja loyalty program, Darovna kartica gift cards, author events, and book-fair participation.

Product overview

Znanje is a Croatian online bookstore (Knjižara Znanje) operating both an e-commerce platform (znanje.hr) and a network of physical bookstores across Croatia. The company operates under two publishing imprints: Naklada Znanje (primary Croatian-language publishing) and Naklada Vorto Palabra (foreign language books and translations). The product portfolio encompasses books (fiction, non-fiction, classics, thrillers, romance, fantasy, young adult), foreign books in multiple languages, children's books, comics/graphic novels, educational materials, stationery/school supplies, toys, gifts, and multimedia. Supporting services include the Klub povjerenja loyalty program, gift cards (Darovna kartica), a blog with editorial content, and newsletter subscriptions. The company also participates in book fairs including Interliber and organizes author events.

Differentiator

Problem solved

Functional benefit

Brands

• Naklada Znanje: Domestic publishing imprint focusing on Croatian literature, fiction, non-fiction, and children's books.
• Naklada Vorto Palabra
• Knjiga dostupna svima

Products and services

• Znanje Online Bookstore Croatian-language online bookstore (znanje.hr) selling books, foreign-language books, multimedia, toys, stationery, and gifts, with nationwide delivery, secure payment, and in-store inventory integration.
• Znanje Physical Bookstore Chain Network of 16 physical bookstore locations across Croatia (Zagreb, Rijeka, Split, Pula, Slavonski Brod, Varaždin, Zadar, Osijek, Bjelovar, Dugo Selo, Westgate) offering in-store browsing and purchase of books and related products with online inventory integration.
• Naklada Znanje Publishing Imprint Znanje's primary in-house publishing imprint producing Croatian-language books including fiction, non-fiction, children's books, and educational materials.
• Naklada Vorto Palabra Publishing Imprint Znanje's secondary in-house publishing imprint specializing in foreign-language books, translated literature, educational materials, and bilingual resources.
• Darovna kartica Gift Cards Gift cards (Darovna kartica) allowing customers to purchase and redeem vouchers for books and other items, sold through stores and online.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered minor.

• CODENAMECODEminorOthersWeb development partner responsible for the design and maintenance of the Znanje e-commerce website.
• Grafičar grupaminorOthersReferenced as a partner for printing services, supporting the publishing operations of Znanje and Vorto Palabra imprints.
• FSC (Forest Stewardship Council)minorOthersFSC certified products are available, indicating commitment to responsible forestry and sustainable sourcing of paper for books.

Scale indicators3 records

Recent moves14 records

Expansion highlights4 records

Direct peers

• Školska knjiga: Školska knjiga is one of Croatia's largest publishers and bookstore operators, with a long-established presence in educational and trade publishing plus retail outlets — directly comparable to Znanje as a Croatian publisher-retailer serving similar segments including students and educators.
• Algoritam: Algoritam is a Croatian publishing house and bookstore chain with both physical stores and online retail — the closest direct competitor to Znanje in the Croatian book trade, offering comparable retail-bookstore and publishing services to the same Croatian customer base.
• VBZ: VBZ operates one of the best-known independent bookstore chains in Croatia, directly competing with Znanje in physical retail locations in major Croatian cities such as Zagreb, with overlapping trade book and literary programming focus.
• Profil Klett: Profil Klett is a major Croatian publisher with a strong educational and trade book list plus retail distribution, overlapping with Znanje's publishing imprint operations and Croatian-language catalog focus across school, fiction, and children's categories.
• Mozaik knjiga: Mozaik knjiga is a Croatian publisher specializing in children's books, fiction, and reference titles — comparable to Znanje's Naklada Znanje imprint in domestic-language publishing and in serving the same Croatian general-reader and family segments.
• Naklada Ljevak: Naklada Ljevak is a Croatian publisher of fiction, non-fiction, and translated titles with distribution into Croatian bookstores — directly comparable to Znanje's publishing operations, particularly the Vorto Palabra foreign-language/translation imprint.

Broad incumbents

• Amazon: Amazon is the dominant global e-commerce bookseller with Kindle e-books and Audible audiobooks — comparable to Znanje as a book retailer but operating at vastly larger scale and competing primarily through price, selection, and digital formats rather than physical retail presence.
• Thalia Bücher: Thalia is a large German bookstore chain combining physical stores and e-commerce across multiple countries — comparable to Znanje as a multi-store book retailer with omnichannel operations, though at much larger scale and primarily serving German-speaking markets rather than Croatia.

Regional players

• Cankarjeva založba: Cankarjeva založba is a major Slovenian publisher of trade, literary, and educational titles — comparable to Znanje's Naklada Znanje imprint as a small-country trade publisher, though it primarily serves Slovenia rather than competing in Croatia.
• Mladinska knjiga: Mladinska knjiga is the dominant Slovenian publisher and bookstore chain operating across former-Yugoslav markets — comparable to Znanje as a regional publisher-retailer in a small Central European country, though it serves Slovenia rather than directly competing in Croatia.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Znanje