NutriGroupe

What NutriGroupe does

NutriGroupe is a Quebec-incorporated farmer-owned enterprise that grades, processes, and markets shell eggs and processed egg products across Canada. The company operates five business units: Nutri-Œuf (Quebec, including the Les Œufs Ovale plant in Saint-Lambert-de-Lauzon and Nutri-Œuf Saint-Hyacinthe), Supreme Egg Products (fresh and frozen liquid egg, hard-boiled eggs, and pasteurized products in Etobicoke, Ontario and St-Hyacinthe, Quebec), Maritime Pride Eggs (the largest egg grading facility in the Maritimes, Amherst, Nova Scotia, including the Solstice solar-powered egg line), Countryside Farms (Manitoba and neighbouring provinces), and Star Egg Company (Saskatchewan, Alberta, and northern British Columbia, joined the network in June 2017). Together, the group grades, processes, and markets over 2.4 billion eggs annually — roughly 200 million dozen — and employs more than 300 people across Canada.

The product portfolio spans regular, free-run, free-range, organic, omega-3, vegetarian-diet, comfort-farm, and restaurant-style shell eggs, plus value-added lines including Nutri Express Hard-Boiled Eggs, traditional Pickled Eggs in Vinegar (exclusive to Costco at $10.99 per jar of 18 eggs in Quebec, Ontario and the Maritimes), Pickled Eggs in Seasoned Vinegar in three flavors, and pasteurized liquid eggs from Supreme Egg Products. Operational technology is centered on modern egg grading, candling, washing, weighing, and packaging equipment; an SQF-certified food safety program built on HACCP principles called Clean First–Clean Always; American Humane Certified production at Supreme Egg Products; and a farm-to-consumer traceability system that prints producer codes, grading-station identifiers, and Julian day on eggs and packaging. All grading stations are regulated by the Canadian Food Inspection Agency under the Canadian Food Safety Regulations.

Revenue is generated via sales to major retail chains (IGA, Avril, Metro, Super C in Quebec; Sobeys in Ontario and the Maritimes; Costco exclusive for certain SKUs), plus direct food-service and industrial sales through Supreme Egg Products to restaurants, hotels, caterers, and food manufacturers. Pricing is per-unit and varies by product type, package size, and channel. The company is privately held by farming families across Quebec, Manitoba, Ontario, and New Brunswick; it has no parent company, no external institutional capital, and no disclosed public listing. In 2026, the company completed a rebrand from Groupe Nutri to Lovo, accompanied by a $10 million capacity expansion at Saint-Lambert-de-Lauzon (+10% capacity, completion November 2026) and acquisition of new industrial space near St-Hyacinthe for innovation capacity.

Name

NutriGroupe

Legal name

Groupe Nutri Inc.

Website

https://nutrigroupe.ca

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

251–500 employees

Short description

NutriGroupe (rebranded to Lovo in 2026) is a Canadian farmer-owned egg grader and processor that grades, processes, and markets over 2.4 billion eggs annually through five business units spanning Quebec, Ontario, the Maritimes, Manitoba, and Western Canada, serving retail chains, food-service operators, and food manufacturers.

Ownership category

akta.pro rank

Product category

Egg Processing and Distribution

NAICS

Chicken Egg Production (112310), Poultry and Poultry Product Merchant Wholesalers (42444)

SIC

Food And Kindred Products (2000)

akta.pro primary industry

Value-Added Egg Products (Hard-Boiled, Omelets, Egg Mixes) Wholesale (AFAIAEAH)

akta.pro secondary industry

Private label & contract egg processing (toll manufacturing/packing) (AFANAHAI)

Keywords

• Fresh shell eggs
• Egg grading services
• Processed egg products
• Egg distribution
• Specialty eggs

Headquarters

HQ city

Saskatoon

HQ country

Canada

HQ region

North America

Offices5 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Fresh Shell Egg Sales: Grading and distribution of fresh shell eggs including regular, free-range, organic, and specialty eggs through retail channels
2. Processed Egg Products: Fresh and frozen liquid egg products, hard-boiled eggs, pickled eggs in vinegar distributed to food service and industrial markets through subsidiary Supreme Egg Products
3. Specialty Branded Products: Premium products including pickled eggs in seasoned vinegar (3 flavors), Solstice solar-powered eggs, sold through retail and Costco

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

NutriGroupe (now rebranded as Lovo) is a Canadian farmer-owned company that grades, processes and markets over 2.4 billion fresh shell eggs annually, including regular, free run, organic, omega-3 and specialty varieties. It also produces value-added processed egg products such as pasteurized liquid eggs, hard-boiled eggs, and pickled eggs in vinegar (traditional and seasoned varieties), distributed to retail chains, food service operators and industrial food manufacturers through five regional business units across Canada.

Product overview

NutriGroupe (now rebranded as Lovo) is an egg grading, processing, and distribution company owned by farming families since 1987. The company operates five business units across Canada: Nutri-Œuf (Quebec), Maritime Pride Eggs (Nova Scotia), Supreme Egg Products (Ontario/Quebec), Countryside Farms (Manitoba), and Star Egg Company (Saskatchewan/Alberta). The product portfolio centers on shell eggs across multiple categories (regular, free run, free range, organic, specialty) sold under brand names like Nutri, Maritime Pride, Countryside Farms, and Vita. Value-added products include hard-boiled eggs, pickled eggs in vinegar (traditional and seasoned varieties), and liquid egg products from Supreme Egg Products. The company grades, processes, and markets over 2.4 billion eggs annually.

Differentiator

Problem solved

Functional benefit

Brands

• Maritime Pride Eggs: Egg grading and distribution brand serving the Maritime provinces (Nova Scotia, New Brunswick, Prince Edward Island); features the Solstice solar-powered egg line.
• Nutri-Œuf
• Les Œufs Ovale
• Supreme Egg Products
• Countryside Farms
• Star Egg
• Solstice
• Vita Eggs

Products and services

• Regular Shell Eggs Standard shell eggs from hens housed in small groups with easy access to food and water. Available in various sizes (small, medium, large, extra large, ultra large, jumbo) and shell colors (white, brown). Sold to retail consumers and food service operators.
• Free Run Eggs Eggs from hens that move freely around the poultry house with nesting areas and free access to food and water. Available in various sizes for retail consumers seeking higher welfare standards.
• Free Range Eggs Eggs from hens with access to outdoor runs when weather permits. Hens roam freely over the entire floor area. Sold to retail consumers preferring outdoor-access eggs.
• Organic Eggs Eggs from free-range hens fed certified organic feed. Produced according to Canadian General Standards Board specifications and certified by a recognized organization. Sold to health-conscious retail consumers.
• Omega 3 Eggs Eggs enriched with omega-3 fatty acids from hens fed diets including flaxseed. Available under Countryside Farms Vita and Maritime Pride brands for retail consumers.
• Solstice Eggs Maritime Pride's first solar-powered egg in Atlantic Canada, part of the Project Revitalize program where 1 dozen eggs sold equals 1 tree planted. Targeted at environmentally-conscious retail consumers.
• Nutri Express Hard Boiled Eggs Pre-cooked hard-boiled eggs made with eggs from free-run hens. Marketed as an excellent source of protein and vitamins E and B12 with no prep time required. Sold to retail consumers.
• Nutri Pickled Eggs in Vinegar (Traditional) Traditional pickled eggs in vinegar, available in jars of 18 eggs. Versatile product for snacking, protein boost in salads, or breakfast toast. Sold exclusively at Costco.
• Nutri Pickled Eggs in Seasoned Vinegar Artisanal-style pickled eggs in three flavors: White Wine Vinegar & Sea Salt, Dill Pickles, and Herbs & Garlic. Available at IGA, Avril, Metro, Super C in Quebec and Sobeys in Ontario and Maritimes for retail consumers.
• Liquid Egg Products Pasteurized liquid eggs from Supreme Egg Products, distributed in fresh and frozen forms with over 30 years of experience. American Humane Certified. Sold to food service operators, restaurants, hotels, caterers, and food manufacturers for commercial food preparation.

Quantifiable outcome

• 2.4 billion eggs processed and marketed annually
• +2 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• La Moisson MaskoutainecoreStrategic or Co-development Partner · 25 November 2025Partnership to support food security in Montérégie region. Lovo donates 360 liters of egg whites monthly (4,320 liters annually valued at approximately $25,000) redistributed to about 20 community organizations contributing to 6,000 food assistance interventions per month. Aligns with UN Sustainable Development Goals #2 (Zero Hunger), #8 (Decent Work), and #12 (Responsible Consumption).
• Star Egg CompanyminorStrategic or Co-development Partner · 1 June 2017Star Egg Company joined Nutri Group network effective June 2017. With proven track record since 1966 and production of more than one million eggs per day, Star Egg distributes eggs in Saskatchewan, Alberta, and northern British Columbia. This partnership consolidated Nutri Group's presence across Canada from coast to coast.
• Maison OrphéeminorStrategic or Co-development PartnerRecipe development collaboration with Maison Orphée for pickled egg recipes including Fennel Salad featuring Maison Orphée products (Dijon mustard, sunflower oil, sea salt).
• BOB le ChefminorGTM or Marketing PartnerRecipe development collaboration with food influencer BOB le Chef for BLT Salad with Pickled Eggs recipe featuring Maple Vinaigrette.

Scale indicators6 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• Cal-Maine Foods: Largest U.S. shell egg producer and distributor with branded and specialty egg lines including Egg-Land's Best. Comparable business model in egg grading, packaging, and distribution, though operating primarily in the U.S. market.
• Michael Foods: Major U.S. processor of value-added egg products including liquid, frozen, and hard-boiled eggs for foodservice and retail. Closest comparable to Lovo's Supreme Egg Products division in product mix and customer base.
• Saputo: Large Canadian dairy and food manufacturer with national distribution and foodservice exposure. Comparable as a scaled Canadian food manufacturer serving overlapping retail and industrial customers, though in dairy rather than eggs.
• Maple Leaf Foods: Major Canadian branded food company with protein-led portfolio across retail and foodservice. Comparable as a large, vertically integrated Canadian food platform with national distribution into the same retail customers as Lovo.
• Egg Solutions (Post Holdings): U.S. egg products manufacturer owned by Post Holdings, producing liquid, frozen, and hard-boiled eggs for retail and foodservice. Comparable value-added product portfolio serving similar end customers.
• Rose Acre Farms: One of the largest U.S. commercial egg producers, vertically integrated from hen housing to grading and distribution. Comparable in scale and end-to-end model, but U.S.-focused.

Direct peers

• Burnbrae Farms: Canada's largest egg producer and grader, family-owned, operating multiple grading stations and value-added egg product lines (including hard-boiled and liquid eggs) across Canada. Direct competitor to Lovo in shell eggs, processed eggs, and retail private-label supply.
• Daybreak Foods: U.S. egg producer and processor offering shell eggs and liquid/break-out egg products for retail and foodservice. Directly comparable in combining shell egg grading with value-added processing capabilities.
• Rembrandt Foods: U.S.-based egg processor focused on liquid, dried and frozen egg products for industrial and foodservice customers. Comparable to Lovo's Supreme Egg Products business unit in customer segments and product format.

Regional players

• Hilbro Group (N&N Group): Asia-Pacific egg producer and processor with shell egg and value-added product lines. Comparable business model in egg grading and value-added processing, though operating in different geographies than Lovo.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/nutrigroupe

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NutriGroupe