Burnbrae Farms
Burnbrae Farms is a sixth-generation Canadian family-owned egg producer (founded 1891) that operates seven automated grading stations across five provinces, producing shell eggs, nutrient-enriched varieties, and a value-added processed egg portfolio for retail grocery, food service, and industrial customers across Canada.
- Company typePrivate
- Founded1891
- HeadquartersLyn, Canada
- Headcount501–1,000
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Burnbrae Farms does
Burnbrae Farms Limited is a Canadian, sixth-generation family-owned egg producer founded in 1891 in Lyn, Ontario by Joseph Hudson, operating today from its headquarters in Mississauga. The company produces shell eggs across conventional, omega-3 enriched, organic, free-range, and specialty varieties (Naturegg Nestlaid, Naturegg Nature's Best, Naturegg Omega Plus) and a full processed-egg portfolio (Egg Creations, EGG Bites, EGG Bakes, EGGS2go!, Simply Egg Whites, plus liquid, IQF, and pre-boiled formats for food service). It runs seven automated egg grading stations and processing facilities across Ontario, Quebec, Manitoba, Alberta, and British Columbia, with a new automated Strathroy, Ontario grading facility set to double site capacity in late 2026.
The underlying technology base is industrial automation rather than digital: automated washing, disinfecting, and grading, supported by sustainable infrastructure (solar farms, solar water heating, cardboard balers, 20+ acres of bee lawns at Lyn), and proprietary feed-driven production of nutrient-enriched eggs (DHA omega-3, lutein). Operations are organized under the parent Burnbrae Farms Limited and wholly-owned operating subsidiaries Island Eggs (BC) and Ferme St-Zotique Ltée (QC).
Burnbrae operates a hybrid B2B/B2C revenue model. The consumer retail channel (its primary motion) distributes shell eggs and branded value-added products through grocery stores across Canada, supported by a direct-to-consumer website (recipes, blog, newsletter, contests) and a multi-channel 'Eggs Get Goals' national marketing campaign with Canada Soccer. A dedicated food service division (burnbraefarmsfoodservice.com) supplies restaurants, bakeries, hotels, caterers, and quick-service operators — including a 2026 channel partnership with Westrich Hospitality to supply Eggslut's first Canadian locations. A third industrial channel supplies bulk eggs and components to food, pharmaceutical, and personal-care manufacturers. Pricing is not publicly disclosed. Ownership remains concentrated in the Hudson family, with Margaret Hudson serving as President & CEO; no external venture, private equity, or institutional investors are disclosed.
Burnbrae Farms firmographics
Firmographics- Name
- Burnbrae Farms
- Legal name
- Burnbrae Farms Limited
- Website
- https://burnbraefarms.com
- Company type
- Private
- Founded year
- 1891
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Burnbrae Farms is a sixth-generation Canadian family-owned egg producer (founded 1891) that operates seven automated grading stations across five provinces, producing shell eggs, nutrient-enriched varieties, and a value-added processed egg portfolio for retail grocery, food service, and industrial customers across Canada.
- Ownership category
- akta.pro rank
Burnbrae Farms industry classification
Industry- Product category
- Egg Production and Processing
- NAICS
- Poultry and Egg Production (1123), Chicken Egg Production (11231)
- akta.pro primary industry
- Layer Hen Egg Production (Table Eggs) (AFAEADAB)
- akta.pro secondary industries
- Eggs & Egg Products (Shell, Liquid, Value-Added) (CRADACAJ), Frozen egg processing (whole/yolk/white; blocks/blends) (AFANAHAC), Frozen Breakfast Foods (CRADADAC)
Keywords
Where Burnbrae Farms is headquartered
LocationHeadquarters
- HQ city
- Lyn
- HQ country
- Canada
- HQ region
- North America
Offices9 records
Markets served
Burnbrae Farms business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Infrastructure, Personnel, Technology or R&D
Revenue model
- Shell egg sales: Burnbrae Farms generates the majority of its revenue through the sale of shell eggs across multiple product lines including conventional, omega-3 enriched, organic, free-range, and specialty eggs such as Naturegg Nestlaid, Naturegg Omega Plus, and Naturegg Nature's Best. Products are sold through retail grocery stores across Canada.
- Processed egg products (food service & industrial): Burnbrae Farms sells processed egg products including liquid eggs, individually quick frozen (IQF) products, boiled eggs, and value-added products such as Egg Creations, EGG Bites, EGG Bakes, and Simply Egg Whites to food service operators, industrial customers, bakeries, and retail markets.
Go-to-market motion3 records
Distribution channels3 records
Marketing channels6 records
Burnbrae Farms product offering
Product offeringCore offering
Burnbrae Farms produces and distributes shell eggs and processed egg products across Canada. Its retail offering spans conventional white and brown shell eggs plus specialty lines (Naturegg Nestlaid, Naturegg Omega Plus, Naturegg Nature's Best, Egg Creations!, Simply Egg Whites, Egg Bakes!, EGG Bites!, EGGS2go!), while its food service and industrial offering includes bulk liquid eggs, individually quick frozen (IQF) products, and pre-peeled boiled eggs for restaurants, bakeries, and manufacturers.
Product overview
Burnbrae Farms is a Canadian egg production company offering a diverse portfolio of egg products. The core offering includes shell eggs in various sizes and varieties (white, brown, omega-3 enriched). Value-added products include Egg Creations! (pre-made omelets), Simply Egg Whites (liquid egg whites), Egg Bakes! (crustless quiche cups), EGG Bites! (mini quiches), and EGGS2go! (hard-boiled egg snacks). For food service and industrial customers, they provide liquid eggs, individually quick frozen (IQF) products, and boiled eggs. Key brands include Naturegg, Naturegg Omega Plus, Naturegg Nestlaid, and Naturegg Nature's Best. Products are distributed across Canada through retail stores, restaurants, food service providers, and industrial customers.
Differentiator
Problem solved
Functional benefit
Brands
- Naturegg: Brand for shell eggs including Naturegg Simply Egg Whites, Naturegg Nestlaid, Naturegg Nature's Best, Naturegg Omega Plus.
- Egg Creations
- EGGS2*go!
- EGG Bites!
- Egg Bakes
- Island Gold
- Green Valley Farms
Products and services
- Shell Eggs Traditional whole eggs in various sizes (small, medium, large, extra large, jumbo) and varieties including white and brown eggs, sold at retail stores across Canada.
- Naturegg Omega 3 Specialty eggs enriched with omega-3 fatty acids to support heart health, sourced from hens fed flaxseed supplements.
- Egg Creations! Pre-made egg products including omelets and egg dishes in various flavors (Original, Cheese & Chive, Garden Vegetables), marketed as ready-to-cook convenience products.
- Simply Egg Whites Liquid egg whites in a carton, providing a fat-free protein option for health-conscious consumers. Available in regular and free-run varieties.
- Egg Bakes! Fully cooked crustless quiche cups in various flavors (Spinach Ricotta Caramelized Onion, Garden Vegetables, Cheddar Mushroom Bacon, 4 Cheese & Ham, Sausage Red Pepper Onion, and Meat Lovers), ready to heat and serve.
- EGG Bites! Fully cooked mini quiches ready to heat, high in protein, versatile for appetizers, buffets, salads, or children's menus. Available in Pizza Deluxe and Tex Mex varieties.
- EGGS2go! Hard-boiled eggs in portable snack packaging, providing convenient protein on the go. Available with Omega 3 enrichment.
- Liquid Eggs Bulk liquid egg products for food service, hospitality, and industrial customers, including liquid whole eggs and specialty liquid egg products for commercial kitchens.
- IQF (Individually Quick Frozen) Egg Products Premium individually quick frozen egg products for food service, allowing easy portion control and extended storage life.
- Boiled Eggs Pre-peeled hard-boiled eggs packaged in bags or buckets for convenient food service use.
- Naturegg Nestlaid Brand of specialty eggs from Burnbrae Farms, indicating eggs from hens raised in nestlaid housing systems.
- Naturegg Nature's Best Brand of eggs positioned as a natural/natural choice option from Burnbrae Farms.
- Naturegg Omega Plus Premium omega-3 enriched egg product line with enhanced nutritional profile.
Quantifiable outcome
- A new automated egg grading facility in Strathroy, Ontario will double site capacity
- +3 more outcomes
Companies that use Burnbrae Farms
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Burnbrae Farms technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Burnbrae Farms partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- Canada SoccercoreBurnbrae Farms is the Official Egg Partner of Canada Soccer. The partnership includes the national 'Eggs Get Goals' marketing campaign timed to international soccer competitions in Canada, featuring retail promotional packaging, out-of-home advertising, digital and social media, in-store marketing, experiential activations at Canada Soccer House in Toronto, and consumer contests. Margaret Hudson, President & CEO, described it as one of the company's most ambitious campaigns to date.
- Eggslut (operated by Westrich Hospitality)minorEggslut, a breakfast restaurant brand with locations across the US, UK, Japan, and Australia, is opening its first Canadian location in Toronto operated by Westrich Hospitality, sourcing eggs from Burnbrae Farms. A second Toronto location is planned for Yonge and Dondas in summer 2026.
- Hunter ThomsonminorBurnbrae Farms sponsors professional golfer Hunter Thomson, providing ongoing financial support as he begins his career on the PGA Tour in the Americas. Thomson recently completed a decorated four-year collegiate golf career at the University of Michigan with four NCAA individual wins and 25 top-10 placements. The sponsorship represents a strategic marketing move aligning the brand with health and athletic performance.
- Parkinson CanadaminorBurnbrae Farms sponsors the Parkinson Superwalk with its 'Eggstraordinary Hero' contest, supporting Parkinson's research, education, and patient support programs.
- University of GuelphcoreBurnbrae Farms established the Burnbrae Farms Professorship in Poultry Welfare at the Ontario Agricultural College, University of Guelph, to ensure a maintained commitment to poultry welfare in Canada.
- World VisionminorThrough World Vision, Burnbrae Farms subsidizes hen and rooster programs so families around the world can start sustainable small businesses, sell chicks and eggs in markets, and offer nutritious alternatives to their own community.
- make happy tummies (The Grocery Foundation)minorBurnbrae Farms supports the 'make happy tummies' program, an initiative from The Grocery Foundation that helps nourish children and support learning by filling hungry tummies with wholesome food.
- Les Amis de Nous aidonsminorBurnbrae Farms is proud to support Les Amis de Nous aidons, a food service and hospitality industry organization that sends children with physical disabilities to camp.
- Brockville Railway Tunnel restoration projectminorThe Hudson family and Burnbrae Farms donated $100,000 to the restoration of Canada's first railway tunnel in Brockville, Ontario, completed in 2017. The project transformed the tunnel into a public hiking trail.
- Five Mile Lighthouse reconstruction projectminorThe Hudson family and Burnbrae Farms contributed $30,000 to the reconstruction of the Five Mile Light lighthouse on the St. Lawrence River, which was destroyed by fire in July 2018.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Burnbrae Farms competitors and assessment
Company assessmentEmerging players
- Vital Farms: Vital Farms is a US-based pasture-raised egg brand with strong consumer brand equity and specialty/premium positioning. Comparable to Burnbrae in its branded specialty egg strategy, value-added product expansion, and premium consumer marketing — though Burnbrae operates at much larger conventional scale.
Broad incumbents
- Michael Foods: Michael Foods is a major US producer of value-added egg products (liquid, hard-cooked, peeled eggs) sold to food service, retail, and industrial customers. Comparable to Burnbrae's food service and industrial division strategy around liquid eggs, IQF, and hard-boiled egg products.
- Cal-Maine Foods: Cal-Maine Foods is the largest US shell egg producer, with extensive national distribution, branded specialty eggs, and value-added products. Comparable to Burnbrae as the dominant North American egg incumbent whose scale, specialty brands, and food service relationships mirror Burnbrae's strategic positioning in Canada.
Direct peers
- Pete & Gerry's: Pete & Gerry's is a US producer of organic, free-range, and pasture-raised shell eggs distributed nationally through retail and food service. Comparable to Burnbrae's Naturegg Nestlaid and free-range lines and to Burnbrae's overall branded egg portfolio strategy targeting ethical/nutritional premium segments.
- Maple Lodge Farms: Maple Lodge Farms is a major Canadian poultry processor producing eggs and chicken products nationally. Comparable to Burnbrae as a vertically integrated Canadian poultry/egg producer with national retail distribution and value-added product lines.
- Gray Ridge Eggs: Gray Ridge is another of Canada's largest egg producers and processors, operating grading stations and value-added egg products across Ontario and beyond. Directly comparable to Burnbrae as a national Canadian egg incumbent competing for retail, food service, and industrial accounts.
- Hidden Villa Ranch: Hidden Villa Ranch is a major US shell egg and liquid egg producer serving retail and food service with conventional and specialty products. Comparable to Burnbrae's diversified product mix across shell eggs, liquid, and value-added processed formats.
- Eggland's Best: Eggland's Best is a leading US branded egg franchise marketing enriched (omega-3, lutein) eggs with a licensed franchise model. Closely analogous to Burnbrae's Naturegg Omega Plus and enriched egg positioning — both compete on nutrition differentiation rather than commodity shell eggs.
- Abbotsford Farms / S&R Egg Farms: Abbotsford Farms (S&R Egg Farms) is a Canadian egg producer and processor with retail and food service distribution. Directly comparable to Burnbrae as a domestic Canadian egg peer with similar grading, breaking, and value-added capabilities.
Others
- Egg Farmers of Canada: Egg Farmers of Canada is the national industry body representing Canadian egg producers and administering the supply management system. Relevant to Burnbrae as the regulatory and marketing body governing the system in which Burnbrae operates and from which it derives its quota and pricing framework.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Burnbrae Farms social profiles
Digital presenceBurnbrae Farms financial estimates
Financial estimateRevenue estimate
Valuation estimate
Burnbrae Farms leadership team
Management profileNumber of profiles
Profiles1 record
Burnbrae Farms subsidiaries and ownership
Company hierarchySubsidiaries2 records
Burnbrae Farms funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Burnbrae Farms M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Burnbrae Farms
What does Burnbrae Farms do?
Burnbrae Farms produces and distributes shell eggs and processed egg products across Canada. Its retail offering spans conventional white and brown shell eggs plus specialty lines (Naturegg Nestlaid, Naturegg Omega Plus, Naturegg Nature's Best, Egg Creations!, Simply Egg Whites, Egg Bakes!, EGG Bites!, EGGS2go!), while its food service and industrial offering includes bulk liquid eggs, individually quick frozen (IQF) products, and pre-peeled boiled eggs for restaurants, bakeries, and manufacturers.
Is Burnbrae Farms a public or private company?
Burnbrae Farms is a private company. It is classified as family owned and is currently operating.
When was Burnbrae Farms founded?
Burnbrae Farms was founded in 1891. It employs 501 to 1,000 people.
Where is Burnbrae Farms based?
Burnbrae Farms is headquartered in Lyn, Canada, in the North America region.
How does Burnbrae Farms make money?
Two revenue lines are on record. Shell egg sales are the primary driver. The others are processed egg products (food service & industrial).
Who are Burnbrae Farms's main competitors?
Vital Farms is listed as an emerging player. Broad incumbents are Michael Foods and Cal-Maine Foods. Direct peers are Pete & Gerry's, Maple Lodge Farms, Gray Ridge Eggs, Hidden Villa Ranch, Eggland's Best and Abbotsford Farms / S&R Egg Farms. Egg Farmers of Canada is listed as an others.
Does Burnbrae Farms have an API?
No public API is recorded for Burnbrae Farms.
What industry is Burnbrae Farms in?
Burnbrae Farms's product category is Egg Production and Processing. Its primary akta.pro industry code is AFAEADAB, Layer Hen Egg Production (Table Eggs), with a secondary code of CRADACAJ, Eggs & Egg Products (Shell, Liquid, Value-Added). Its NAICS code is 1123.