What Cheval Liberte does

Cheval Liberté is a UK and Ireland distributor and manufacturer of equestrian equipment, operating as a subsidiary of the France-based Cheval Group (founded 1995; UK entity incorporated 2005). The company is headquartered in Corwen, Wales, and employs 11-50 staff. Its product portfolio spans horse trailers (single, double, herringbone, and carriage variants — all built on the proprietary Pullman 2 Suspension System with independent wheel arms, torsion springs, and dampers), internal stables (Club and Prestige ranges with hot-dip galvanised steel frames), external timber stables, Manoir American Barns, field shelters, temporary event stabling (Starbox and Hyppic), and a stable doors and windows range. The company is the sole UK and Ireland importer and distributor for Molenkoning horse walkers, infrared solariums, and power plates, and sells genuine trailer parts and accessories through a direct online shop of 262+ SKUs.

The business operates a hybrid go-to-market model: large-ticket items (trailers, barns, installations) are sold via approved UK & Ireland distributors and direct quote-based enterprise sales, while parts, accessories, and lower-priced stable components are sold direct-to-consumer online. Revenue streams include one-time product sales across hardware categories, recurring subscription income from Equine Rescue breakdown cover and trailer insurance (the latter underwritten by MS Amlin and distributed via Trailers & More Ltd), and event-based contracting for temporary stabling at major UK and Ireland shows including Hickstead, Horse of the Year Show, Badminton Horse Trials, Bolesworth International, Royal Dublin Horse Show, and The Pony Club. The broader Cheval Group includes three wholly-owned subsidiaries — Ground Access Hire, Cheval Starbox Haulage, and Debon Trailers UK and Ireland — providing adjacent ground-protection, haulage, and commercial trailer capabilities. In 2025 the company launched a dedicated international equestrian operation and an Internal Stable Yard Planner configuration tool, and announced a new trailer safety system for 2025 with a further SOS System planned for 2026.

Name

Cheval Liberte

Legal name

Cheval Liberte UK Ltd

Website

https://cheval-liberte.co.uk

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

Cheval Liberté manufactures and distributes equestrian equipment across the UK and Ireland, including horse trailers, internal and external stables, American barns, temporary event stabling, and Molenkoning horse walkers, serving individual owners, professional yards, and major equestrian events.

Ownership category

akta.pro rank

Product category

Equestrian Equipment

SIC

Motorcycles, Bicycles & Parts (3751)

akta.pro primary industry

Training, Stables & Equine Services (MPAEADAI)

akta.pro secondary industry

Racing Logistics & Transport (Equine Haulage, Quarantine) (MPAEADAO)

Keywords

• Horse trailers
• Equestrian stables
• American barns
• Horse walkers
• Temporary event stabling

Headquarters

HQ city

Corwen

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Horse Trailer Sales: Sale of complete horse trailers ranging from single horse trailers (Touring One) to multi-horse herringbone trailers (Maxi4) and carriage trailers (Gold Marathon). Trailers feature Pullman 2 Suspension System as standard.
2. Stables and Barns: Design, supply and installation of internal stables, external timber stables, American barns (Manoir range), field shelters, and temporary event stabling (Starbox, Hyppic). Full 360-degree design, supply and build service.
3. Horse Health Equipment: Sale and distribution of Molenkoning horse walkers, infrared solariums, and horse power plates through sole importer agreement. Range includes 10-20 metre diameter walkers with various fencing options.
4. Genuine Parts and Accessories: Original Cheval Liberté trailer parts including panels, ramps, fittings, and fixings ensuring correct fit, continued safety and long-term reliability. Over 150 trailer part SKUs available online.
5. Equine Rescue Breakdown Cover: Horse trailer breakdown cover including roadside assistance, recovery for horse and trailer, emergency accommodation. Free for first year with new Cheval Liberté horse trailer purchases.
6. Horse Trailer Insurance: Specialist insurance cover for Cheval Liberté horse trailers provided through partnership with Trailers & More Ltd and underwritten by MS Amlin Insurance SE. Covers accidental damage, theft, fire, and malicious damage.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Cheval Liberté designs, manufactures and distributes equestrian equipment for the UK & Ireland market, including horse trailers featuring the proprietary Pullman 2 Suspension System, internal and external stables, American barns, field shelters, temporary event stabling, and Molenkoning horse walkers and equine health equipment. The company operates an end-to-end model covering planning consultation, manufacture, distribution via an approved network, professional installation and aftercare support.

Product overview

Cheval Liberté is Europe's leading manufacturer of equestrian equipment offering a comprehensive portfolio of physical products. The core offering spans horse trailers (including Touring One/Country/XL, Maxi2/3/4/Living, Islandic, and Gold Marathon models), stables and barns (internal stables in Club and Prestige ranges, external timber stables, Manoir American Barns, field shelters), and horse health equipment (Molenkoning horse walkers, solariums, and power plates). All horse trailers feature the proprietary Pullman 2 Suspension System as standard. The company also offers temporary stabling solutions (Starbox and Hyppic), stable accessories (doors, windows, shutters), genuine trailer parts, and services including breakdown cover and insurance. Products are designed for horse comfort and safety, with modular and customisable options throughout the range.

Differentiator

Problem solved

Functional benefit

Brands

• Starbox: Temporary stabling solutions brand for equestrian events, offering pop-up stabling systems including Starbox Haulage for transport services.
• Debon Trailers
• Ground Access Hire
• Cheval Starbox

Products and services

• Touring One Single Horse Trailer Single horse trailer that is strong, lightweight, durable and practical, making it easy to handle and maintain. Sold to individual horse owners and riders across UK and Ireland.
• Touring Country Double Horse Trailer Double horse trailer developed with the comfort and safety of horses firmly in mind, available with an optional built-in tack room. Sold to individual owners and small equestrian businesses.
• Touring XL Extended Double Horse Trailer Extended double horse trailer offering additional space for horse comfort and storage of equipment. Targets individual owners needing extra capacity.
• Maxi2 Herringbone Horse Trailer Industry-leading herringbone horse trailer suitable for two horses with excellent ventilation and telescopic adjustable partitions on sliding tracks.
• Maxi3 Herringbone Horse Trailer Herringbone horse trailer with telescopic adjustable partitions on sliding tracks, suitable for up to three horses.
• Maxi4 Herringbone Horse Trailer Spacious herringbone horse trailer with tack room and Pullman II Suspension System for superb towing experience, suitable for up to four horses.
• Maxi Living Herringbone Horse Trailer Herringbone partitioned two-horse (or three pony) trailer with two telescopic adjustable partitions and a spacious living area, for owners requiring on-tour accommodation.
• Islandic Pony Trailer Trailer designed for transportation of five to six ponies or small horses with a diagonal loading configuration, targeting Icelandic and native pony breeders.
• Gold Marathon Carriage Horse Trailer Double horse trailer with a large aluminium platform at the front to carry a horse-drawn carriage, for carriage driving competitors.
• Club Range Internal Stables Functional, durable and affordable internal stable frontages including hinged and sliding door options with reinforced hot-dip galvanised steel frame, designed for affordability without compromising quality. Sold to private yards and small livery operations.
• Prestige Range Internal Stables Premium internal stable frontages including Fontainbleau, Deauville, Auteuil, Vincennes and Vittel models with 50mm hot-dip galvanised steel frame and extensive customisation including paint finishes, brass fittings and decorative horsehead finials. Targets professional yards and premium private clients.
• External Timber Stables External timber stables designed and built to the highest standards with all panels framed with galvanised steel sections, 40mm thick tongue & groove timber and a modular design allowing modifications and extensions.
• Manoir American Barns Large steel-framed barns housing everything required to stable horses under one roof, with galvanised steel frame structure, fibre-cement roof sheets with sky lights, and an end-to-end professional design and installation service.
• Field Shelters Static and mobile field shelters providing affordable shelter for horses, available in Classic, Classic Max, Comfort, Cottage, Mobile and Liberte configurations.
• Starbox Temporary Stables Premium, safe and professional temporary stabling for top-level equestrian events, trusted at major UK and Ireland competitions for large-scale event deployment.
• Hyppic Temporary Stables Strong, practical and welfare-focused temporary stabling for events, available in various configurations including Eco Barn and multiple bay options.
• Stable Doors, Barn Doors, Stable Windows and Shutters High-quality exterior doors and windows for finishing equestrian buildings, including Plexi-Glass stable windows, stable doors, tack room doors and barn doors in pine, recycled plastic and oak.
• Molenkoning Horse Walkers MK horse walkers available in standard, Skywalker and Rail-Gliding variants in sizes from 10 to 20 metres, with programmable control box, irrigation system and automatic lubrication options. Sold via sole UK & Ireland distribution agreement.
• Molenkoning Infrared Solarium Scientifically designed infrared therapy system supporting equine recovery, conditioning and wellbeing, featuring 20 high-performance infrared lamps, 4 integrated ventilators and a modular design for uniform heat distribution.
• Molenkoning Horse Power Plate Whole-body vibration training device for horses operating between 15Hz and 60Hz, improving blood circulation, muscle strength, bone density and supporting rehabilitation and conditioning programmes.
• Genuine Trailer Parts Original Cheval Liberté trailer parts including panels, ramps, fittings, fixings, jockey wheels, gas struts, brake components and suspension parts, ensuring correct fit, continued safety and long-term reliability. Over 150 SKUs available online.
• Equine Rescue Breakdown Cover Horse trailer breakdown cover providing roadside assistance, recovery for horse and trailer, and emergency accommodation, provided free for the first year with new Cheval Liberté horse trailer purchases.
• Horse Trailer Insurance Specialist insurance cover for Cheval Liberté horse trailers provided through partnership with Trailers & More Ltd and underwritten by MS Amlin Insurance SE. Covers accidental damage, theft, fire, malicious damage, factory-fitted accessories and used trailers.

Quantifiable outcome

• Pullman 2 Suspension reduces trailer body movement and jostling, providing smoother ride for horses and reduced stress during transport
• +3 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eight partnerships are on record, tiered flagship, minor and core.

• Badminton Horse Trials / LeMieux Grassroots ChampionshipsflagshipStrategic or Co-development Partner · 18 November 2025Four-year partnership with LeMieux Grassroots Championships at Badminton Horse Trials. Cheval Liberté provides temporary stabling for this prestigious equestrian event.
• NilfiskminorGTM or Marketing Partner · 2 April 2025Collaborative partnership announced April 2025 with Nilfisk, a global leader in sustainable cleaning equipment established since 1906. Partnership provides Nilfisk cleaning solutions for Cheval Liberté product maintenance and cleaning.
• Trailers & More LtdcoreOthers · 15 November 2024Insurance partnership providing specialist horse trailer insurance cover for all new and used Cheval Liberté horse trailers. Underwritten by MS Amlin Insurance SE and regulated by the Financial Conduct Authority.
• MolenkoningcoreTechnology or IntegrationCheval Liberté are the sole importers and distributors for the Molenkoning (MK) range of horse walkers and equine health equipment in UK and Ireland. Molenkoning is a Dutch company and Europe's largest manufacturer of horse training walkers with thousands sold worldwide.
• Bolesworth InternationalflagshipStrategic or Co-development PartnerTrusted stabling partner providing temporary stabling for Bolesworth International elite equestrian competition. Partnership recognized for highest standards in horse welfare, safety, and presentation.
• All England Jumping Course, HicksteadflagshipStrategic or Co-development PartnerTrusted stabling and barn solutions partner for the All England Jumping Course at Hickstead, one of the UK's premier equestrian venues.
• Horse of the Year Show (HOYS)flagshipStrategic or Co-development PartnerLong-standing partner providing world-class temporary stabling solutions for the Horse of the Year Show, the premier UK equestrian event.
• The Pony ClubcoreStrategic or Co-development PartnerPartner providing temporary stabling support for The Pony Club events throughout UK and Ireland.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Rice Trailers: UK manufacturer of horse trailers and horseboxes with herringbone and side-loading configurations. A direct competitor in the UK trailer market, particularly in the multi-horse segment where Cheval Liberté's Maxi range competes.
• Ifor Williams Trailers: Welsh-based manufacturer of horse trailers, box trailers, and livestock trailers; the most established UK competitor in the horse-trailer category with similar independent suspension and galvanized steel construction. Direct head-to-head rival for Cheval Liberté in the UK & Ireland trailer market.
• National Stables: UK supplier of timber stables, American barns, field shelters, and mobile stables, with nationwide delivery and installation. Directly comparable on the stables and barns product categories serving the same UK equestrian customer base.
• Brenderup: Scandinavian trailer manufacturer with a significant horse-trailer range distributed across Europe. Comparable on trailer manufacturing technology (galvanized chassis, independent suspension) and as a competitor in the broader European horse-trailer market.
• Böckmann Fahrzeugwerke: German manufacturer of horse trailers, vehicles, and stables with a strong European footprint. Directly comparable on the trailer and stable product lines and a relevant peer for Cheval Liberté's planned international expansion into continental Europe.
• Wessex Trailers: UK trailer manufacturer with horse trailers as a key category alongside plant, tipping, and utility trailers. Sells through a similar UK dealer network and serves overlapping equestrian and agricultural customers.
• Fautras: French horse trailer manufacturer based in the same home country as Cheval Liberté's origin. Overlaps directly on the core horse trailer product category and competes for the same European premium trailer customers.
• Scotts of Thrapston: UK manufacturer of timber stables, field shelters, and equestrian outbuildings with bespoke design and installation services. Direct competitor to Cheval Liberté's Club Range and Prestige Range internal stables, external timber stables, and field shelters.
• Equi-Trek: UK manufacturer specialising in horse transport trailers ranging from two-horse to multi-horse configurations, plus equestrian lifestyle vehicles. Targets the same professional and amateur rider customer base with comparable pricing tiers and dealer network.

Regional players

• Bates Trailers: Australian horse trailer manufacturer offering similar configuration ranges (single, double, multi-horse) with comparable suspension technology. Not a direct UK competitor but a relevant peer for product benchmarking and international market context.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Cheval_Liberte

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cheval Liberte