Rentingforce

What Rentingforce does

Rentingforce is a cloud-based rental management software platform operated by Verendus GmbH, a privately held German company headquartered in Augsburg (Rehmstr. 4, 86161 Augsburg). Founded in 2012-2013, the company provides an end-to-end SaaS suite covering online booking, booking calendar, customer relationship management, invoicing, document generation, damage management, multi-location fleet operations, and reporting for rental businesses. Its go-to-market focuses on a product-led self-serve motion (30-day free trial without credit card) combined with direct sales for larger accounts and a three-year commission-based partner referral program targeting resellers across rental verticals.

The platform is web-native, built on HTML5 with responsive design from inception rather than retrofitted from desktop software, and is available in German, English, French, Italian, and Spanish with multi-currency support. Core modules include an HTML5 booking calendar with drag-and-drop, an embeddable online booking widget via the Integration Center, role-based access control with base-level restrictions, a flexible price catalog supporting seasonal and location-based pricing, automated document generation through PDFBricks, visual damage management with industry-specific diagrams, and consumption data tracking for mileage, fuel, and operating hours. The company targets a broad set of rental verticals including yacht charter, car and vehicle rental, RV/motorhome rental, machine and equipment rental, aircraft rental, motorbike and quad rental, real estate, and education institution equipment lending, with named customers such as Sun Charter, Ahoi Bullis, rent-a-trip, BMG Wohnmobile, and Hochschule Mainz.

Rentingforce monetizes primarily through per-seat SaaS subscriptions on monthly or annual auto-renewing contracts, supplemented by professional services for customization, data migration, and bespoke programming, plus optional paid add-on modules such as warehouse management. Pricing is quote-based and not publicly disclosed. The company is bootstrapped with no disclosed external funding, acquisitions, or leadership changes, and operates with an 11-50 employee headcount range. Integrations include payment gateways (PayPal, Braintree, Paymill, SOFORT), Google Maps for location features, PDFBricks for document generation, and Google Analytics for web traffic, with GDPR/DSGVO compliance implemented since May 2018.

Name

Rentingforce

Legal name

Verendus GmbH

Website

https://rentingforce.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Rentingforce is a cloud-based rental management SaaS platform operated by Verendus GmbH that provides booking, CRM, invoicing, and document tools for SMBs across yacht charter, vehicle, RV, aircraft, equipment, and real estate rental verticals, primarily in Europe.

Ownership category

akta.pro rank

Product category

Rental Management Software

NAICS

Automotive Equipment Rental and Leasing (5321), Truck, Utility Trailer, and RV (Recreational Vehicle) Rental and Leasing (532120), Commercial Air, Rail, and Water Transportation Equipment Rental and Leasing (532411)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Consumer/Private Lease & Subscription (Personal Contract Hire) (TLABAAAC)

akta.pro secondary industries

Short-Term Rental (STR) Management for Individual Hosts (BPAJAIAB), Equipment & Tool Leasing (Consumer) (FSAKANAF), Corporate/Enterprise Car Leasing (Closed-End/Open-End) (TLABAAAA)

Keywords

• Rental management software
• Cloud-based booking system
• Vehicle rental ERP
• Yacht charter software
• Equipment rental CRM

Headquarters

HQ city

Karlsruhe

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Software Subscription: SaaS subscription model where customers pay a recurring fee for access to the rental management software. Pricing is based on the number of users licensed. Contracts are available with monthly or annual terms, auto-renewing unless cancelled with 2 weeks notice. The annual fee can be increased by up to 10% at renewal.
2. Professional Services: Additional services including customer-specific software customization, individual programming, form creation, and data migration are charged separately based on effort.
3. Additional Modules: Optional paid modules and features beyond the base subscription can be added during the contract term, giving customers flexibility to expand functionality as needed.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Rentingforce is a cloud-based SaaS rental management platform (ERP/CRM) that enables rental businesses to manage bookings, customers, invoicing, contracts, fleet/assets, and online reservations in a single system. It is offered as a web-native subscription product with industry-specific configurations for yacht charter, car, RV/motorhome, truck, machine, motorbike, aircraft, and real estate rental operators. The platform is sold under Verendus GmbH, headquartered in Augsburg, Germany, and distributed via self-serve trial, partner channel, and direct sales.

Product overview

Rentingforce is a unified cloud-based rental management software platform providing a comprehensive suite of integrated modules for managing rental businesses end-to-end. The core platform includes online booking, booking calendar management, customer relationship management, document generation, flexible pricing, and multi-location support. Industry-specific solutions (yacht, car, RV, machine, aircraft, motorbike, and real estate rental) extend the platform with specialized features. Add-on modules for warehouse management and damage tracking are available. The platform operates as a SaaS solution with all components integrated into one unified system, offered by Verendus GmbH based in Augsburg, Germany.

Differentiator

Problem solved

Functional benefit

Products and services

• rentingforce Rental Management Platform
• Yacht and Boat Charter Rental Software
• Car Rental Software
• RV and Motorhome Rental Software
• Machine and Equipment Rental Software
• Motorbike and Quad Rental Software
• Aircraft Rental Software
• Real Estate and Property Rental Software
• Warehouse Management Module
• Professional Services and Customization

Quantifiable outcome

• Reduces administrative workload through automated processes, communication, and document generation
• +2 more outcomes

Named customers5 records

Segments7 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature10 records

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Salesforce: Dominant cloud CRM platform with extensive app ecosystem and configurable objects that can be adapted for rental management. Comparable as a broad incumbent that overlaps Rentingforce's CRM and customer portal capabilities, but lacks the deep vertical rental workflows.
• NetSuite: Leading cloud ERP platform with order management, invoicing, and CRM used by many rental and equipment businesses. Comparable as a broad incumbent that overlaps the ERP/back-office portion of Rentingforce's offering for SMBs needing more general-purpose tools.
• RentalMan: Long-established enterprise rental management software from Wynne Systems serving large equipment rental operators with ERP-grade functionality. Comparable as a broader incumbent that overlaps Rentingforce's equipment rental and fleet management features at a much larger scale.

Direct peers

• Rentman: Rental management software for AV, event, and equipment rental companies with CRM, scheduling, crew planning, and invoicing. Comparable to Rentingforce on multi-location rental operations, project-based workflows, and SMB/mid-market European customer base.
• Quipli: Rental management software targeting equipment rental businesses with CRM, dispatch, and online booking. Comparable to Rentingforce on machine/equipment rental vertical, online booking widget, and SMB SaaS subscription pricing.
• HireHop: Equipment rental software for hire companies with job management, invoicing, and asset tracking. Comparable to Rentingforce on equipment rental vertical focus, multi-location management, and SMB-targeted cloud SaaS model.
• EZRentOut: Cloud-based equipment rental management software with reservations, invoicing, and asset tracking. Comparable to Rentingforce on machine/equipment rental vertical, per-seat subscription model, and SMB SaaS positioning.
• Chekhub: Cloud rental management software for equipment and event rental operators, including reservations, dispatch, and invoicing. Comparable to Rentingforce on equipment-rental ERP/CRM functionality and SMB customer profile.
• Booqable: Cloud-based rental software SaaS serving SMB rental businesses across multiple verticals with online booking, inventory management, and a webshop-style rental storefront. Directly comparable to Rentingforce on PLG self-serve onboarding, per-order pricing, and multi-vertical rental focus.
• Current RMS: Rental management software for AV, production, and events rental businesses, covering booking, asset tracking, and crew scheduling. Comparable to Rentingforce on multi-vertical rental workflows, document generation, and project-based rental operations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/rentingforce
• LinkedInlinkedin.com/company/rentingforce

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rentingforce