What Dr. Haffa & Partner does

Dr. Haffa & Partner GmbH is a Munich-based, owner-managed B2B communications agency founded in 1986, specializing in public relations and strategic communications for clients in the IT, technology, and industrial sectors. The firm operates with 11-50 employees and serves a roster that has grown to over 100 clients across its history, including large multinationals such as Rohde & Schwarz, Fujitsu, and Eaton.

Its service portfolio spans strategy consulting, PR and media relations, content marketing, social media, and internal communications, addressing both external market positioning and internal stakeholder messaging for technology-driven enterprises. The firm positions itself around senior-led, sector-specialized counsel rather than scaled commodity content production, and extends cross-border capability through an international partner agency network.

The business model is project- and retainer-based professional services revenue, with long-tenured enterprise relationships forming the core of the client base. The firm is privately held and owner-managed; no external funding, acquisition activity, or revenue figures are disclosed in available sources. Operations are concentrated in the German-speaking market, with international coverage delivered via partner agencies rather than wholly owned offices.

Name

Dr. Haffa & Partner

Legal name

Dr. Haffa & Partner GmbH

Website

https://haffapartner.de

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

11–50 employees

Short description

Munich-based, owner-managed B2B communications agency founded in 1986, delivering PR, strategy consulting, content marketing, social media, and internal communications to IT, technology, and industrial-sector clients across the DACH region.

Ownership category

akta.pro rank

Product category

Public Relations and Communications Services

NAICS

Advertising Agencies (541810)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Technology & B2B PR (MPAAADAC)

akta.pro secondary industry

B2B / Account-Based Marketing (ABM) Strategy Consulting (MPAAAFAM)

Keywords

• B2B communications consulting
• Technology public relations
• Content marketing services
• Social media management
• Internal communications consulting

Headquarters

HQ city

München

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Communications and PR Services: The agency generates revenue by providing B2B communications consulting and implementation services to technology and industrial companies. Services include strategic communications consulting, PR and media relations, content marketing, social media management, and internal communications. Revenue is derived from project-based engagements and ongoing retainer contracts with enterprise clients in IT, technology, and manufacturing sectors.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Dr. Haffa & Partner is an owner-managed B2B communications agency in Munich, Germany, founded in 1986, that provides integrated communications services for technology, IT, and industrial companies. The agency delivers strategy consulting, PR and media relations, content marketing, social media management, and internal communications, helping clients communicate complex technical topics to B2B decision-makers.

Product overview

Dr. Haffa & Partner is an owner-managed B2B communications agency in Munich, Germany, founded in 1986. The company offers an integrated portfolio of communications services including strategy consulting, PR and media relations, content marketing, social media management, and internal communications. These services are designed for technology, IT, and industrial companies seeking to reach decision-makers through targeted, complex-topic communication. The agency operates as a unified service offering rather than a software platform, providing consultancy and execution across all major B2B communications disciplines with a focus on digital transformation and integrated communications.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategy Consulting (Strategieberatung)

Named customers20 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• International Partner Agencies NetworkcoreChannel Partner/ Reseller/ DistributorDr. Haffa & Partner has established partnerships with agencies worldwide, enabling the agency to support clients with international communications needs beyond German borders. The agency serves as lead agency and single point of contact, coordinating strategy, planning, and execution across multiple countries through these partner relationships.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Maisberger GmbH: Munich-based B2B communications agency focused on technology and industrial clients; comparable in size, geographic focus and integrated PR/content/social media service portfolio.
• Archetype (Dentsu): Global B2B marketing and communications agency specializing in technology, health-tech and industrial clients; competes with Dr. Haffa & Partner for enterprise tech PR mandates with broader geographic reach.
• Hotwire Global: Global technology-focused communications agency offering PR, content and social media services to enterprise tech clients; comparable in vertical specialization and integrated service offering.
• Fink & Fuchs Public Relations: German B2B PR agency specializing in technology, IT and industrial clients; comparable in service scope (PR, content, social media) and target audience to the subject company.
• PR-COM (PR Solutions GmbH): Munich-based PR and communications agency specializing in technology, IT and digital industries; competes head-to-head with Dr. Haffa & Partner for enterprise tech clients in the DACH region.
• Schwartz Public Relations: Munich-based B2B technology PR agency serving IT, software and industrial clients in Germany; closely comparable in size, geography, vertical specialization and service mix to Dr. Haffa & Partner.
• Weissenbach PR: Munich-headquartered B2B communications agency focused on IT, technology and industrial sectors; directly comparable in vertical focus, services and German mid-market client base.

Broad incumbents

• Edelman Germany: Germany arm of global PR network Edelman; provides technology, B2B and corporate PR but as part of a much wider portfolio, competing for the largest enterprise mandates.
• WE Communications (Germany): Global communications agency with strong technology vertical and German presence; competes with Dr. Haffa & Partner for enterprise tech PR accounts at a larger scale.
• FleishmanHillard Germany: German operations of global communications network; offers B2B and tech PR as one capability among many, competing for multinational enterprise clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/dr-haffa-partner
• Xx.com/haffapartner
• Facebookfacebook.com/haffapartner.de

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dr. Haffa & Partner