What Weissenbach PR does

Weissenbach PR (legal entity: Helmut Weissenbach Public Relations GmbH) is an owner-managed boutique public relations agency headquartered in Munich, Germany. Founded in 1990 by Helmut Weissenbach, who continues to serve as Managing Director (Geschäftsführer), the firm operates with a headcount in the 1-10 range from a single office at Landsberger Strasse 302, Munich. The agency specializes in translating complex technology products into clear messages for customers, media, and investors, with a focused practice in cybersecurity, enterprise software, and artificial intelligence. Clients include global vendors such as SentinelOne, Tufin, Beyond Identity, Arxan, Varonis, Claroty, Netskope, and Delinea, served primarily in the DACH region (Germany, Austria, Switzerland).\n\nThe firm's service portfolio spans seven core offerings: classic PR (press releases and editorial interviews), social media management, B2B influencer marketing, content creation (technical articles, opinion pieces, blog posts), events organization, media training, and awards advisory. The agency operates a 360-degree model in which a single contact person coordinates all communications activities, supported by cultivated personal relationships with journalists, editors, and opinion makers built over 35 years. The technology stack is conventional marketing and PR tooling; there are no proprietary platforms, AI/ML products, APIs, or patents disclosed in the input data.\n\nWeissenbach PR is a privately-held German GmbH with no external investors, no parent company, and no subsidiaries. Revenue is not publicly disclosed. The commercial model is professional services delivered on a payment-by-result basis with quote-based pricing, multi-year contracts, and direct B2B engagement initiated through free 30-minute consultations. Customer acquisition relies on direct website engagement, content marketing via the agency's insights blog, and referrals through the Munich and DACH media ecosystem. The firm has accumulated measurable client outcomes including share-of-voice growth (17% to 40% for SentinelOne in 1.5 years; 43% versus 32% for closest competitor for Tufin), media coverage volumes (150+ pieces for Beyond Identity, 70+ annual reports for Tufin, 46 press releases for Arxan over four years), and an industry award (Silver Stevie at the German Stevie Awards 2022 for Beyond Identity).

Name

Weissenbach PR

Legal name

Helmut Weissenbach Public Relations GmbH

Website

https://weissenbach-pr.de

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

1–10 employees

Short description

Munich-based, owner-managed boutique PR agency founded in 1990 that translates complex technology into clear messages for enterprise cybersecurity, enterprise software, and AI clients across the DACH region.

Ownership category

akta.pro rank

Product category

Public Relations Services

NAICS

Public Relations Agencies (54182)

SIC

Services-Advertising (7310)

akta.pro primary industry

Technology & B2B PR (BPAFADAI)

akta.pro secondary industries

Reputation Management & Online PR (BPAFADAN), Event PR & Communications Support (BPAFADAO)

Keywords

• Technology public relations
• B2B communications
• Media relations
• Crisis communication
• Thought leadership

Headquarters

HQ city

Munich

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. PR and Communications Services: Professional PR services including traditional PR, social media management, B2B influencer campaigns, content creation, events organization, media training, and award identification and applications. Payment-by-result model.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels3 records

Core offering

Weissenbach PR is a boutique public relations agency that helps technology companies—particularly in cybersecurity, enterprise software, AI, digital business, logistics, and e-commerce—translate complex technical products into clear messages for customers, media, and investors. It delivers a 360-degree communications portfolio spanning classic media relations, social media, B2B influencer marketing, content creation, event support, media training, crisis communication, and award advisory, all managed through a single point of contact.

Product overview

Weissenbach PR is a boutique public relations agency specializing in technology communication. The company offers a comprehensive suite of PR and communications services designed to help technology companies translate complex technical products into clear messages for customers, media, and investors. Services include classic PR (press releases, editorial interviews), social media management, B2B influencer marketing, content creation (technical articles, thought leadership), events organization, media training, and awards advisory. The agency focuses on cybersecurity, enterprise solutions, and artificial intelligence sectors, serving clients from global corporations to innovative startups in the DACH region.

Differentiator

Problem solved

Functional benefit

Products and services

• Classic PR / Media Relations Strategic media relations service covering proactive PR strategy development, journalist outreach, and securing coverage in trade, business, and technology media for B2B technology companies.
• Social Media Communications Social media strategy and content management for B2B technology brands, integrated into the agency's 360-degree communications approach.
• B2B Influencer Marketing Identification and engagement of B2B influencers to amplify technology brand messages within industry-specific audiences.
• Content Creation Development of editorial content such as press releases, bylined articles, thought-leadership pieces, and customer stories tailored to technology audiences.
• Event Management Planning and execution of corporate events, trade-show appearances, press conferences, and on-site media support at industry gatherings such as LogiMAT and transport logistic Munich.
• Media Training Coaching of executives and spokespeople on interview preparation, messaging, and on-camera performance for media engagements.
• Crisis Communication Reputation-protection and issue-management support for technology companies facing critical incidents, media scrutiny, or sensitive announcements.
• Award Advisory Counseling and submission management for industry and technology awards to build third-party credibility and recognition for client brands.

Quantifiable outcome

• Share of voice increased from 17% to 40% within 1.5 years
• +5 more outcomes

Named customers11 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators9 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• WeichertMehner: German boutique PR agency focused on technology, cybersecurity, and B2B clients. Direct competitor for DACH enterprise tech PR mandates, particularly in cybersecurity.
• Hotwire: Global B2B technology communications agency with a dedicated EMEA practice. Directly comparable to Weissenbach PR on technology-vertical focus and PR-led model serving enterprise software vendors.
• Maisberger GmbH: Munich-based communications agency with B2B and technology practice. Geographic and scale peer competing for DACH enterprise technology PR clients.
• HBI Helga Bailey GmbH: Munich-headquartered B2B technology PR agency. Comparable boutique scale, German tech-media relationships, and enterprise technology client portfolio.
• Archetype: B2B technology marketing and PR agency (formerly Text100). Comparable B2B tech-specialist positioning and enterprise software vendor client base, with similar journalist-relations-driven earned-media approach.
• Schwartz Public Relations: Munich-based boutique technology PR firm. Most direct domestic peer to Weissenbach PR given shared tech-specialist positioning, DACH focus, and owner-led boutique structure.
• Lewis (Team Lewis): Global B2B communications agency with strong technology practice and offices in Germany. Competes with Weissenbach PR for enterprise technology PR engagements across DACH.
• Fink & Fuchs AG: German PR agency specializing in technology and B2B communications. Comparable positioning serving enterprise technology vendors with earned-media-led campaigns in the DACH market.

Broad incumbents

• Ketchum Germany: German arm of global PR network Ketchum. Competes for enterprise technology accounts with broader portfolio of services and deeper bench, but does not specialize in tech/B2B to the same degree as Weissenbach PR.
• FleishmanHillard Germany: German subsidiary of global PR network FleishmanHillard. Larger incumbent that routinely pitches against boutique tech PR firms for DACH enterprise technology and cybersecurity mandates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/weissenbach-public-relations-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Weissenbach PR