SwingAway Sports Products

What SwingAway Sports Products does

SwingAway Sports Products is a privately held, small-scale (1-10 employees) manufacturer and retailer of baseball and softball hitting training equipment, headquartered at 3099 Carter Circle in Kennesaw, Georgia. Founded in 2000 and acquired by current CEO John Flading in 2004, the company designs and sells patented, resistance-based hitting trainer systems — the MVP, Pro XXL, and Pro Traveler — that use bungee cords, pulleys, and an adjustable height mechanism to simulate live pitching feel and reinforce proper swing finish, backspin, and power generation. The core hardware is supported by a structured ecosystem of replacement parts (cord kits, connectors, nets, pulleys, fittings priced $8-$55), bundled training packages with branded balls (Rawlings, Baden, Decker Ball), and an adjacent artificial sports turf offering for indoor training facilities.

The company operates a direct-to-consumer e-commerce business through swingaway.com with nationwide shipping, supplemented by a dealer network and curbside pickup for Metro Atlanta customers. Customer base spans individual players from youth through professional ranks, with the company highlighting usage and endorsements from MLB players including Bryce Harper and Boston Red Sox prospect Blaze Jordan. Additional revenue streams come from artificial sports turf product sales (with installation referrals to partner ATL Turf Co.) and the consumable replacement-part catalog, which generates recurring revenue from the installed base. The firm is privately held by the founder-operator, has no disclosed institutional investment, and operates without mobile apps, APIs, or AI-driven features.

Name

SwingAway Sports Products

Legal name

SwingAway Sports Products

Website

https://swingaway.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Short description

SwingAway Sports Products is a privately held Kennesaw, Georgia-based manufacturer and direct-to-consumer retailer of patented, resistance-based baseball and softball hitting trainers and accessories, serving individual players from youth through professional levels.

Ownership category

akta.pro rank

Product category

Sports Training Equipment

NAICS

Sporting Goods Retailers (45911), Sporting and Athletic Goods Manufacturing (33992)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Baseball & Softball Equipment Retail (CRAMAEAA)

Keywords

• Baseball hitting trainers
• Softball training equipment
• Resistance training systems
• Batting swing trainers
• Sports training accessories

Headquarters

HQ city

Kennesaw

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Others

Revenue model

1. Hitting Trainer Sales: Primary revenue from selling complete hitting trainer systems (MVP, Pro XXL, Pro Traveler models) as one-time hardware purchases.
2. Replacement Parts and Accessories: Revenue from selling replacement parts including bungees, cords, pulleys, couplers, net clips, and other components.
3. Baseball and Softball Bundles: Bundled products combining hitting trainer accessories with balls (Rawlings, Decker Ball, Baden) as complete training packages.
4. Artificial Turf Sales: Sales of artificial turf and installation accessories for indoor training facilities, batting cages, and bullpens. They partner with ATL Turf Co. for installation services.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

SwingAway Sports Products manufactures and sells patented baseball and softball hitting trainers that use resistance-based bungee technology to simulate live pitching. The product line includes the MVP, PRO XXL, and PRO Traveler models, supported by replacement parts, training bundles with balls, and artificial turf for training facilities. Customers range from youth and amateur players to collegiate and professional MLB athletes.

Product overview

SwingAway Sports Products is a sports training equipment manufacturer specializing in baseball and softball hitting trainers. The core product line centers on the SwingAway Hitting Trainer family, including the MVP, PRO XXL, and PRO TRAVELER models. The company operates a platform-plus-accessories model where the hitting trainers serve as the primary platform, supported by a comprehensive ecosystem of replacement parts and training bundles. Replacement components include bungees/cords (Cord Kit, Pro Series Cord Kit, Cord Connectors), net accessories (Replacement Nets, Red Target Zone Rope, Net Clips), and mechanical parts (Coupler, Base Telescope Fitting, All Metal Bottom Boom Pulley, Foot Split Fitting). The company also offers training bundles pairing bungees with baseballs/softballs (Rawlings Baseball Bundle, Decker Ball Bundle, Baden All-Weather Softball Bundle, All Weather Baseball Bundle Limited Edition). Additionally, the company has expanded into artificial sports turf installation and sales for training facilities. The products are distributed directly from their Kennesaw, Georgia headquarters with local pickup available.

Differentiator

Problem solved

Functional benefit

Products and services

• MVP Hitting Trainer Flagship hitting trainer designed to provide resistance-based training that simulates live pitching, helping players develop power, proper mechanics, and confidence at the plate.
• PRO XXL Hitting Trainer Extended version of the SwingAway hitting trainer designed for larger spaces and more advanced training needs.
• PRO TRAVELER Hitting Trainer Portable hitting trainer with bottom boom pole design and water-filled homeplate base for mobile training setups.
• Rawlings Baseball Bundle Bundle including (2) 3/16-inch bungees and a Rawlings baseball for baseball-specific training.
• Decker Ball Bundle Training bundle including 1/4-inch or 3/16-inch bungees, (6) cord connectors, and a 7.5-inch circumference Decker Ball.
• Baden All-Weather Softball Bundle Bundle including (2) 3/16-inch bungees and a Baden all-weather softball for softball training in any conditions.
• Cord Kit Kit containing (2) 3/16-inch diameter bungees and (2) cord connectors for replacing or extending training equipment.
• Pro Series Cord Kit Professional-grade kit with (2) 1/4-inch diameter bungees and (4) cord connectors for heavier resistance training.
• Replacement Pulleys and Plastic Components Replacement mechanical components including Coupler ($7.99), Base Telescope Fitting ($7.99), All Metal Bottom Boom Pulley ($14.99), and Foot Split Fitting ($9.99) used to maintain and assemble SwingAway hitting trainers.
• Replacement Nets and Net Accessories Replacement netting and accessories for SwingAway hitting trainer systems, including Replacement Nets, Red Target Zone Rope for marking target zones, and Net Clips (set of 12) for securing nets to equipment frames.
• Artificial Sports Turf Artificial turf products sold nationwide with installation services provided through partnership with ATL Turf Co. for indoor training facilities, batting cages, bullpens, and hitting mats.

Quantifiable outcome

• Swing mechanics, power, batting average, contact, exit velocity, and confidence improvements

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• ATL Turf Co.coreImplementation/ SI/ Consulting PartnerPartnership with ATL Turf Co. for artificial turf installations. SwingAway sells artificial turf directly to customers but refers installation work to ATL Turf Co. Located in Kennesaw, GA area.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Heater Sports: Heater Sports manufactures baseball and softball pitching machines and training aids for youth, amateur, and professional players. It competes with SwingAway in the broader baseball/softball training equipment category with similar distribution through sporting goods retail and DTC channels.
• ATEC (Athletic Training Equipment Company): ATEC is a baseball/softball training equipment manufacturer specializing in pitching machines, batting cages, and hitting aids used by teams, schools, and training facilities. It is a direct competitor in the training-equipment niche with similar facility-level customer segments as SwingAway.
• PowerNet: PowerNet designs and sells training aids and nets for baseball, softball, and other sports, focusing on affordable consumer-grade training equipment. It is a direct e-commerce competitor in the hitting and batting practice equipment space with overlapping price-conscious customer segments.
• SKLZ (Implus Brands): SKLZ is a major sports training aids brand offering hitting, pitching, and general athletic training products sold through sporting goods retailers and DTC. It overlaps with SwingAway in the hitting-trainer and training-equipment category while operating at much greater scale and brand reach.
• Jugs Sports: Jugs Sports is a long-standing manufacturer of baseball and softball training equipment, most notably pitching machines and batting practice aids. It directly competes with SwingAway in the baseball/softball training equipment niche serving players, coaches, and facilities, making it one of the closest comparable peers.

Broad incumbents

• Easton: Easton is a major baseball/softball equipment manufacturer with bats, gloves, and accessories sold through sporting goods retailers nationwide. While not a direct hitting-trainer specialist, Easton's deep baseball category presence, retail relationships, and R&D resources make it a credible potential competitive threat and a broad incumbent comparable.
• Louisville Slugger (Wilson Sporting Goods): Louisville Slugger, owned by Wilson Sporting Goods, is one of the most iconic baseball brands globally with bats, gloves, and full equipment lines. As a broad incumbent in baseball equipment with far greater scale, it competes for baseball training spend at the consumer and team levels.
• Rawlings Sporting Goods: Rawlings is a leading baseball and softball equipment brand producing gloves, bats, balls, and protective gear. SwingAway already bundles Rawlings baseballs with its trainers, indicating a commercial relationship, and Rawlings' deep retailer presence makes it a comparable broader-incumbent peer in baseball.
• Franklin Sports: Franklin Sports is a large sporting goods manufacturer producing baseball, softball, and multi-sport training equipment sold through mass-market retail. It is a broad incumbent that competes in adjacent baseball training categories and has the scale to enter or replicate the hitting-trainer niche.

Emerging players

• Net World Sports: Net World Sports is a large online sporting goods retailer offering baseball training nets, batting cages, and equipment at competitive price points. While broader in scope, it competes with SwingAway for the same amateur player training budget and offers adjacent training facility solutions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/swingawaysports
• Facebookfacebook.com/SWINGAWAYSPORTS
• LinkedInlinkedin.com/company/swingaway-sports-products-inc.

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SwingAway Sports Products