Maui Lodging Properties

What Maui Lodging Properties does

Maui Lodging Properties LLC is a privately held, fully licensed Hawaii real estate brokerage and property management company headquartered in Lahaina, Maui. Founded in 2010 by Darlene (Whipple) Ford — a former CPA and licensed broker whose roots in Maui property management extend back to 1985 via predecessor firm Nai'a Properties Inc. — the firm operates as a third-generation family business with approximately 15-25 employees across offices at 4242 Lower Honoapiilani Road. The company holds Hawaii real estate brokerage license RB-20624 and is state-bonded.

The company's revenue is generated from three service lines: (1) full-service AOAO and condominium association management for 10+ West Maui properties, including financial reporting, maintenance coordination, accounting, and 24/7 emergency support; (2) vacation rental management of approximately 13 condominium complexes (including Hale Mahina, Hale Maui, Mahana, Noelani, Pikake, Valley Isle Resort and others) distributed via a proprietary Escapia booking portal, Airbnb, and VRBO; and (3) real estate sales/brokerage and long-term rentals as supplementary lines. Go-to-market is direct-to-consumer for vacation rental guests (phone, email, online portal) and sales-led outreach to AOAO Boards of Directors for management contracts. Pricing is quote-based for property management and transaction-based ($500 deposit, ~30-day final payment) for vacation rentals.

The business is geographically constrained to West Maui — specifically Lahaina, Napili, Kahana, and Honokeana — with no disclosed expansion to other Hawaiian islands or the mainland U.S. The technology stack is conventional: the Escapia SaaS booking platform, third-party marketplace listings, and standard phone/email intake. No AI, automation, or proprietary software is disclosed. Leadership consists of Darlene Ford (Principal), Lonelle Newman (Broker-in-Charge & Partner), Bree Lewis (Partner & Client Services Lead), and Herb Aust (Partner & Operations Manager).

Name

Maui Lodging Properties

Legal name

Maui Lodging Properties LLC

Website

https://mauilodging.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Maui Lodging Properties LLC is a licensed Hawaii real estate brokerage in Lahaina that manages ~10 AOAO condominium associations and ~13 vacation rental complexes across West Maui through a third-party Escapia booking portal and direct sales to Boards of Directors.

Ownership category

akta.pro rank

Product category

Property Management Services

NAICS

Residential Property Managers (531311), Traveler Accommodation (7211), Rental and Leasing Services (532)

SIC

Real Estate Agents & Managers (For Others) (6531), Operators Of Apartment Buildings (6513), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Vacation & Short-Term Rental Management (BPAJAFAI)

akta.pro secondary industries

Full-Service Vacation Rental Property Management (THAMAKAA), Full-Service Vacation Rental Property Management (BPAJAIAA), Condos & Apartments (Entire Unit) (THAMAAAB)

Keywords

• Vacation rental management
• Condominium property management
• AOAO association management
• West maui real estate
• Long term rentals

Headquarters

HQ city

Lahaina

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Property Management Services: Full-service property management for AOAO condominiums and homeowners associations including financial management, maintenance coordination, and administrative support.
2. Vacation Rental Management: Vacation rental management with booking coordination, guest services, and listing on platforms like Airbnb and VRBO. Revenue generated through rental income management and service fees.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Maui Lodging Properties LLC is a fully licensed and state-bonded real estate property management company that manages vacation rentals, long-term rentals, real estate sales, and AOAO condominium/homeowners association properties across West Maui. Core services include advertising and marketing on Airbnb and VRBO, accrual-based accounting and monthly owner statements, full maintenance coordination, reservation management, guest welcome gifts, and 24/7 emergency support for managed associations and rental units.

Product overview

Maui Lodging Properties LLC operates as a unified property management platform offering vacation rentals, long-term rentals, real estate sales, and AOAO/property association management services. The core offering combines Property Management Services (including Financial Management and Reservation Management sub-services) with Vacation Rentals and Long Term Rentals as the primary rental accommodation products. The company manages approximately 15-25 vacation rental properties across West Maui including Hale Mahina, Hale Maui, Hale Ono Loa, Hoyochi Nikko, Kahana Villa, Kuleana, Luxury Villas, Mahana, Maui Sands, Noelani, Nohonani, Pikake, and Valley Isle Resort. Their property management division supports AOAO boards with advertising/marketing (Airbnb, VRBO), full accounting, maintenance coordination, and 24/7 emergency support.

Differentiator

Problem solved

Functional benefit

Products and services

• Vacation Rentals Short-term rental accommodations for visitors to Maui, including condos and villas across West Maui properties such as Hale Mahina, Hale Maui, Hale Ono Loa, Hoyochi Nikko, Kahana Villa, Kuleana, Luxury Villas, Mahana, Maui Sands, Noelani, Nohonani, Pikake, and Valley Isle Resort. Bookings are coordinated through a proprietary booking portal and third-party marketplaces (Airbnb, VRBO), with $500 deposit at reservation, $50 cancellation fee for >30 days out, and final payment auto-charged 30 days before arrival.
• Long Term Rentals Extended-stay rental properties for residents seeking longer-term accommodations on Maui, managed by Maui Lodging Properties LLC.
• Property Management Services Full-service property management for AOAO condominiums and homeowners associations in West Maui, covering advertising and marketing (including Airbnb and VRBO listings), accrual-based accounting and monthly owner statements, full maintenance coordination, reservation management, guest welcome gifts, laundry and detailed cleaning, and 24/7 emergency support. Currently managing 10+ named associations including Napilihau Community Association, Kaleialoha Condos AOAO, Lokelani Rental Association, Hale Kai Resort AOAO, Polynesian Shores Rental Group, Pikake AOAO, Kai Mua (Kulakane Rental Desk), Makani Sands AOAO, and Honokeana Cove Rental Association.
• Real Estate Services Real estate sales and brokerage services for West Maui properties, delivered under Maui Lodging Properties LLC's Hawaii Real Estate License No. RB-20624 with Principal Broker Lonelle Newman (RB-21617) and Salesperson Herbert Aust (RS-77367).

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Vacasa: Largest dedicated vacation rental manager in North America, offering full-service short-term rental management similar to Maui Lodging's vacation rental arm, though at vastly greater scale and tech investment.
• Evolve Vacation Rental: National short-term rental manager with hybrid full-service and light-service tiers, comparable business model to Maui Lodging's vacation rental management segment.
• Associa (Hawaii): Large national community association management firm with Hawaiian operations, competing for AOAO board contracts in the same homeowner-association segment Maui Lodging serves.
• Coldwell Banker Island Properties (Maui): Established Maui real estate brokerage offering vacation rentals, long-term rentals, and property management; a broader incumbent with overlapping service lines across the same geography.
• TurnKey Vacation Rentals: Tech-enabled full-service vacation rental manager, directly comparable in scope to Maui Lodging's vacation rental offering but operating at national scale.

Direct peers

• Elite Pacific Vacations: Hawaii luxury-focused vacation rental and real estate firm offering both vacation rentals and property management, comparable in product mix to Maui Lodging's condo-focused portfolio.
• Pacific Dream Vacations: Maui-based vacation rental management company serving West Maui condos and homes, a direct local competitor with overlapping target inventory and guest demographics.
• Quam Properties Hawaii: Maui-focused real estate and property management firm offering vacation rental and association management, directly competing for the same AOAO and condo owner clients.
• Hawaii Life Real Estate Brokers: Hawaii-wide real estate brokerage and vacation rental operator covering multiple islands, comparable through overlapping services (vacation rentals, property management, sales) in the Hawaiian market.
• Suite Paradise Vacation Rentals: Maui-based vacation rental manager operating in the same West Maui geography as Maui Lodging, offering direct overlap on condo/villa short-term rental management.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/mauilodging

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maui Lodging Properties