Freelove Orthodontics & Smile Design

What Freelove Orthodontics & Smile Design does

Freelove Orthodontics & Smile Design is a privately-held orthodontic practice operating two clinical locations in Kent and Sammamish, Washington, serving King County communities including Renton, Issaquah, Covington, Auburn, Redmond, Maple Valley, and Snoqualmie. The practice is led and owned by Dr. Cameron Freelove, a board-certified orthodontist with a DDS from the University of the Pacific and an MS in Craniofacial Biology from USC. It serves three patient cohorts — children (early evaluation starting around age 7), teens, and adults — with treatment spanning overbite, underbite, crossbite, crowding, spacing, TMJ, and airway cases. Customer acquisition is local and direct: free initial consultations, local SEO content marketing via a frequently-updated blog, and referrals from health partners and general dentists across the King County catchment.

The clinical offering is a full orthodontic product portfolio. Fixed appliances include metal braces, ceramic/clear braces, and lingual braces provided through the InSmile (formerly InBrace) system. Removable clear aligners are delivered as an Invisalign-certified provider using Align Technology's treatment-planning software. Supporting appliances cover palatal expanders, Herbst appliances, custom TMJ mouth guards, and lifetime retainers, with orthognathic surgery coordination for severe cases. Treatment pricing ranges roughly $3,000–$8,000 per case, with flexible payment plans, PPO insurance coordination, HSA/FSA acceptance, and a Best Card Team payment portal for billing.

Revenue mechanics follow a multi-year project-services model: each patient case represents a contract spanning 6 to 36 months depending on complexity, with retention-phase retainer revenue providing an annuity-like tail. The technology stack is digital but conventional — intraoral digital scanning, CBCT imaging for three-dimensional bone/root visualization, and computer-generated 3D treatment simulation enabling pre-treatment smile previews. The practice is family-owned with no disclosed institutional investors, parent company, funding events, M&A activity, or API/SDK surface. 'Top Dentists 2026' plaque recognition and ABO/AAO/ADA professional memberships are the primary external credibility signals.

Name

Freelove Orthodontics & Smile Design

Legal name

Freelove Orthodontics & Smile Design

Website

https://freeloveorthodontics.com

Company type

Private

Operating status

Operating

Short description

Freelove Orthodontics & Smile Design is a privately-held, two-location orthodontic practice in Kent and Sammamish, WA, serving King County children, teens, and adults with braces, Invisalign, lingual braces, appliances, and orthognathic surgery coordination under a multi-year project-services model.

Ownership category

akta.pro rank

Product category

Orthodontic Services

NAICS

Offices of Dentists (621210)

akta.pro primary industry

Comprehensive Orthodontic Clinics (HLABABAA)

akta.pro secondary industries

Adult Orthodontics (HLABABAC), Pediatric Orthodontics (HLABABAB), Clear Aligner Orthodontics (HLABABAD), Traditional Braces (Metal/Ceramic/Lingual) Providers (HLABABAE), Orthodontic Group Practices (HLABAKAC)

Keywords

• Orthodontic treatment services
• Braces and aligners
• Invisalign provider
• Orthodontic appliances
• Orthognathic surgery

Headquarters

HQ city

Sammamish

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Orthodontic Treatment Services: One-time orthodontic treatment services including braces (metal, ceramic, lingual) and clear aligners (Invisalign). Treatment spans 6 months to 3 years with fees based on complexity and duration. Payment plans and financing available.
2. Retention and Maintenance: Ongoing retainer sales and retention phase maintenance for patients who have completed active treatment. Retainers required for lifetime use post-treatment.
3. Insurance Coordination: Accepts all PPO orthodontic insurance plans. Acts as in-network/out-of-network provider, billing insurance directly and offering financing for patient responsibility balances.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Freelove Orthodontics & Smile Design provides orthodontic treatment services for children, teens, and adults across two Washington locations. Offerings include traditional metal braces, ceramic/clear braces, lingual braces (InSmile), Invisalign clear aligners, retainers, palatal expanders, TMJ mouth guards, Herbst appliances, and jaw surgery coordination, supported by digital scanning, CBCT imaging, and 3D treatment planning.

Product overview

Freelove Orthodontics & Smile Design is an orthodontic practice offering a comprehensive range of teeth straightening and jaw alignment services. The core product portfolio includes traditional Metal Braces, Ceramic/Clear Braces, and Lingual Braces (InSmile, formerly InBrace) as fixed orthodontic appliances, alongside removable clear aligner systems via Invisalign. Supporting orthodontic appliances include Palatal Expanders, Teeth Retainers, TMJ Mouth Guards, and Herbst Appliances. The practice serves children (with early/Phase I treatment available around age 7), teens, and adults, offering free consultations and providing specialized services including Two-Phase Orthodontic Treatment for children and Jaw Surgery for severe bite cases. The practice operates two locations in Kent and Sammamish, WA.

Differentiator

Problem solved

Functional benefit

Products and services

• Metal Braces

Quantifiable outcome

• Treatment costs significantly lower than competitors - one patient reported $4,000 savings compared to $9,000 quote from another provider
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Three partnerships are on record, tiered core and secondary.

• Align Technology (Invisalign Provider)coreTechnology or IntegrationFreelove Orthodontics is a certified provider of Invisalign clear aligners, utilizing Align Technology's digital orthodontic system. The practice uses Align Technology's software for treatment planning and fabricates custom aligners through the system.
• InSmile (formerly InBrace) - Lingual BracessecondaryTechnology or IntegrationCertified provider of InSmile lingual braces (formerly InBrace), offering behind-the-teeth braces as a discreet orthodontic treatment option.
• PPO Insurance PlanscoreOthersAccepts all PPO orthodontic insurance plans. The practice works with insurance providers to verify benefits and maximize coverage for patients. Specific insurance company names not listed in source material.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Great Expressions Dental Centers: Multi-specialty DSO offering orthodontic services alongside general dentistry across hundreds of U.S. locations. Comparable as a multi-location dental group practice delivering orthodontic treatment (braces and aligners) to families and individuals.
• Smile Doctors: Largest orthodontic-focused DSO in the U.S., operating hundreds of affiliated orthodontic offices across more than 30 states. Directly comparable as an orthodontic-only group practice model competing for the same patient base with similar treatment modalities (braces and clear aligners).
• Western Dental & Orthodontics: Large DSO providing both general dentistry and orthodontic services (braces, clear aligners) across the western U.S. Comparable as a group practice delivering comprehensive orthodontic care with insurance coordination similar to Freelove.

Broad incumbents

• Pacific Dental Services (PDS Health): Major DSO supporting hundreds of dental practices across the U.S., many offering orthodontic services. Comparable as a large multi-specialty practice platform competing for the same patient demographics in the Pacific Northwest and beyond.
• Aspen Dental: Large DSO with hundreds of U.S. offices providing general, cosmetic, and orthodontic services. Comparable as a broad incumbent in multi-location dental care delivery targeting similar family and adult segments.
• Heartland Dental: Largest U.S. dental support organization, supporting thousands of dentist- and specialist-led offices nationwide. Relevant as a broad incumbent in the same dental services space with orthodontic offerings through supported offices.

Emerging players

• OrthoFX: Clear aligner company offering in-office and hybrid orthodontic aligner products to dental and orthodontic practices. Comparable as a smaller emerging player in the same clear-aligner category Freelove delivers through Invisalign.
• Lightforce Orthodontics: Maker of 3D-printed custom bracket systems and digital orthodontic workflow tools targeting modern orthodontic practices. Comparable as an emerging technology player whose products compete for the same digital-treatment-planning workflow Freelove has adopted.
• SmileDirectClub: Pioneer direct-to-consumer clear-aligner brand offering remote orthodontic treatment for mild cases. Comparable as an adjacent emerging player whose business model directly targets the adult mild-case segment of Freelove's patient base.

Others

• Align Technology: Manufacturer of the Invisalign clear-aligner system and iTero intraoral scanners, of which Freelove is a certified provider. Relevant as the primary technology vendor and an adjacent player shaping the clear-aligner treatment category the practice competes in.

Market position

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Freelove Orthodontics & Smile Design