MBS Communication

What MBS Communication does

MBS Communication is a French full-service communication agency founded in 1994 and headquartered in Arras, Hauts-de-France. Operating as a SAS (Société par Actions Simplifiée) under the legal name SAS Agence MBS, the agency serves small, medium, and enterprise clients across the Hauts-de-France region with dedicated presence in five cities: Arras, Lens, Béthune, Cambrai, and Douai. The firm is founder-led by Marc B. and operates as a privately held, bootstrapped entity with no external funding rounds disclosed.

The agency's service portfolio spans six core pillars: brand strategy and identity creation, graphic design, web development, advertising and signage, event coordination, and AI integration consulting. Web and e-commerce builds are delivered on WordPress, Symfony/Sylius, and React stacks, with WooCommerce, PrestaShop, and Shopify supporting commerce engagements. Differentiated technical capabilities include custom interactive modules such as a Leaflet-based panel inventory map for Affichage Premier and a circular ODD event browser for Choisis ta Planète TV. Audiovisual production, motion design (Lottie animations), and SEO/SEA campaign management round out the offering.

MBS generates revenue through two primary mechanisms: project-based creative and digital engagements (websites, brand identities, e-commerce builds, events, audiovisual production) and tiered monthly retainer subscriptions — START at €650 HT/month and PRO at €1,200 HT/month — targeting SMEs that prefer outsourced communication management. The agency uses a sales-led go-to-market motion anchored in its website, local event participation, and 30 years of regional referral reputation. The customer base spans automotive (FG Automobiles Toyota, Ets Coquidé Renault Trucks), industrial manufacturing (ROPA France, Iguanes Industries, Godefroy Equipement), agriculture, food services, government (Ville d'Arras), and nonprofit clients (Action Santé Travail, Choisis ta Planète), with 30+ logos displayed.

Name

MBS Communication

Legal name

SAS Agence MBS

Website

https://mbscom.fr

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

1–10 employees

Short description

MBS Communication is a French full-service communication agency based in Arras serving SMEs and enterprises across the Hauts-de-France region. Founded in 1994, it delivers branding, web development, SEO/SEA, events, social media, and AI integration consulting via project and retainer engagements.

Ownership category

akta.pro rank

Headquarters

HQ city

Thélus

HQ country

France

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Communication Strategy and Creative Services Retainer: Monthly retainer model offering ongoing communication services. Two tiers: START at 650€ HT/month (1 dedicated day/month with access to all creation services and a tracking dashboard) and PRO at 1,200€ HT/month (2 dedicated days/month with strategy consulting, fast turnaround, and simultaneous request handling). All designs delivered are fully owned by the client with no hidden fees.
2. Project-Based Creative and Digital Services: One-time project fees for discrete engagements including brand identity, website development, e-commerce build, advertising campaigns, event coordination, audiovisual production, and SEO/SEA services. Pricing varies by scope and complexity; standard website deployment cited at 8–12 weeks.
3. AI Integration Consulting: Advisory service to identify and integrate AI tools into SME workflows for immediate business value, charged as part of project or retainer engagements.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Core offering

MBS Communication is a full-service communication agency that builds brand identities, designs and develops websites (WordPress, Symfony, React, WooCommerce, PrestaShop, Shopify), runs digital marketing and SEO/SEA campaigns, manages social media communities, produces audiovisual content, coordinates corporate events, and advises on AI tool integration. Its work is delivered either as discrete projects (brand creation, website builds, advertising campaigns) or through a monthly outsourced communication retainer (START and PRO subscriptions) targeting SMEs in Hauts-de-France.

Product overview

MBS Communication is a full-service communication agency offering a broad portfolio of services organized around six core pillars: brand strategy and creation, graphic design, web development, advertising and signage, event management, and AI integration. The agency builds custom websites on WordPress, Symfony, and React (including WooCommerce, Shopify, and PrestaShop e-commerce platforms), manages social media on Facebook, Instagram, LinkedIn, TikTok, and X, produces audiovisual content (video, motion design, photography), and runs SEO/SEA campaigns. It also offers communication outsourcing subscriptions (START and PRO tiers) and AI tools integration consulting. The services are delivered as consulting and creative engagements rather than a single software product.

Differentiator

Problem solved

Functional benefit

Products and services

• Création de marque (Branding) Strategic brand identity development covering positioning, storytelling, and visual/verbal universe creation to make clients immediately identifiable and memorable to prospects.
• Conception graphique (Graphic Design) Graphic design services producing visual materials that capture attention and reinforce credibility across all customer touchpoints, including logos, graphic charters, and print/digital collateral.
• Développement de site internet (Website Development) Website development under WordPress, Symfony, and React, optimized for speed, ergonomics, and search engine visibility, focused on user experience to convert visitors into qualified leads.
• Publicité & Signalétique (Advertising and Signage) Physical advertising and signage services including vehicle branding and store signage, ensuring brand image is impactful across all physical media.
• Événementiel (Event Management) Event management from concept to execution, covering product launches, corporate anniversaries, and seminars, including coordination through planning and day-of management.
• IA dans l'entreprise (AI Integration Consulting) Artificial intelligence integration services helping businesses incorporate AI tools into daily tasks for content writing, process automation, and data analysis.
• Réseaux sociaux (Community Management) Social media management covering community management, content creation, editorial planning, and influencer identification across Facebook, Instagram, LinkedIn, TikTok, and X platforms.
• Production audiovisuelle (Audiovisual Production) Audiovisual production including video shooting and editing, professional interviews, motion design animation, and photography services.
• SEO & SEA (Search Engine Optimization and Advertising) Combined SEO (audit, optimized content, technical optimization, organic backlinks) and SEA (Google Ads Search & Display campaigns, audience targeting, budget optimization, A/B testing, retargeting) services.
• Offre externalisation START & PRO (Outsourced Communication Subscription) Monthly communication outsourcing subscription: START at €650/month (1 dedicated day/month, full creative service access) and PRO at €1,200/month (2 dedicated days/month, strategy consulting, fast delivery, simultaneous requests).

Quantifiable outcome

• Standard website project deployed in 8–12 weeks; branding strategy completed in 4–6 weeks with detailed project roadmap.
• +1 more outcomes

Named customers20 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration17 records

AI capability1 record

Feature4 records

Partnerships

Two partnerships are on record, tiered minor.

• Le 40 (Arras)minorOthersLe 40 is a private meeting space in Arras that MBS references as an additional resource for clients needing a dedicated venue for meetings. MBS directs clients to this space as part of their broader service ecosystem, though it is not a core part of their communication service offering.
• Le Kiwano (Artist)minorStrategic or Co-development PartnerLe Kiwano is an artist who collaborated with MBS on the Royal Canin Cambrai 25th anniversary event to create a participatory fresco where each employee contributed to coloring a collective artwork, adding a creative and memorable dimension to the event.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Havas: Havas is a global advertising and communications group. Overlaps with MBS across creative, media, and digital services, but operates at a vastly larger scale and with global/national client rosters rather than regional SMB focus.
• Smile: Smile is a European digital agency and integrator offering web development, e-commerce, and digital platforms. Comparable technology stack and customer base to MBS, but at substantially larger scale and broader geographic reach.
• Publicis Groupe: Publicis is a global advertising and communication holding company. Operates broadly across MBS's categories (advertising, digital, events, branding) but does not specialize in regional SMBs in northern France; competes mainly for the larger enterprise clients in MBS's portfolio.
• Dentsu: Dentsu is a global advertising and marketing services group with digital, media, and creative capabilities overlapping MBS's full-service offering. Operates at holding-company scale with multinational clients.
• BETC: BETC is a leading French creative advertising agency under Havas. Comparable to MBS in creative, brand, and campaign work, but focuses on national and international brand accounts rather than regional SMB clients.
• TBWA: TBWA is a global creative advertising network. Comparable in brand strategy, campaign development, and creative production services, but serves global brands rather than regional French SMBs.

Direct peers

• Eskimoz: Eskimoz is a French digital marketing agency focused on SEO, SEA, and web development for SMBs and mid-market clients. Directly comparable to MBS's web/SEO/SEA service line and similar SMB customer base, though with a national rather than regional footprint.
• TheTribe: TheTribe is a French digital agency offering web, mobile, and design services to SMBs and mid-market clients. Comparable to MBS in full-stack digital service delivery and French customer base, with similar recurring engagement models.
• Insign: Insign is a French web and digital agency specializing in WordPress, PrestaShop, and custom development. Closely comparable to MBS's web development stack and SMB/enterprise client mix, serving a similar French market.
• Atecna: Atecna is a French digital agency offering web development, e-commerce, and digital strategy. Comparable to MBS in core web build/deliver capability and French SMB target market, with overlapping CMS and e-commerce platform expertise.

Market position

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/mbscomm

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MBS Communication