Dina
Dina (Saga Media Tech AS) is a Norwegian SaaS vendor that sells Saga, a cloud-native, story-centric newsroom and rundown system replacing legacy NRCS for broadcasters and digital news organizations, with mobile field publishing and AI-powered media search via its Mimir integration.
- Company typePrivate
- Founded2018
- HeadquartersBergen, Norway
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Dina does
Dina operates under the legal entity Saga Media Tech AS and sells Saga, a cloud-native, story-centric newsroom and rundown system aimed at television networks, radio stations, and digital news organizations. The product is positioned as a modern replacement for legacy Newsroom Computer Systems (NRCS), consolidating story planning, creation, collaboration, and multi-platform publishing (linear broadcast, social media, CMS) into a single browser-based application with no on-premise hardware requirement. Saga is built around a "true story-centric" architecture that differs from traditional rundown-based systems, and it extends to field journalism via Saga Mobile (branded Dina Mobile), available on iOS and Android.
The platform's technical stack integrates with graphics systems, MAM systems, broadcast automation, CMS platforms, and social media APIs, and it incorporates AI capabilities (speech-to-text, object detection, automatic metadata logging, translation, spoken-word search in video, and an upcoming generative-AI social media versioning feature) primarily through a partnership with the Mimir cloud media management system. A standalone module, Saga Rundown, is offered for linear production customers not yet ready to replace their full NRCS.
The business model is enterprise SaaS with quote-based annual subscriptions and implementation/professional services for migration from legacy systems. Go-to-market combines direct enterprise sales (demo-driven), event-led demand generation at major broadcast industry trade shows (SET Expo, IBC, NAB), and a self-serve mobile app channel. A channel partnership with CIS Group supports expansion into Latin America. The company is privately held, headquartered in Norway (Oslo), with 11–50 employees, and has no disclosed funding rounds or named enterprise customers in the source material.
Dina firmographics
Firmographics- Name
- Dina
- Legal name
- Saga Media Tech AS
- Website
- https://onedina.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Dina (Saga Media Tech AS) is a Norwegian SaaS vendor that sells Saga, a cloud-native, story-centric newsroom and rundown system replacing legacy NRCS for broadcasters and digital news organizations, with mobile field publishing and AI-powered media search via its Mimir integration.
- Ownership category
- akta.pro rank
Where Dina is headquartered
LocationHeadquarters
- HQ city
- Bergen
- HQ country
- Norway
- HQ region
- Europe
Offices1 record
Markets served
Dina business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Subscription: Software-as-a-Service subscription model for the Saga platform. The cloud-native nature of the product indicates a recurring subscription revenue stream, likely with tiered pricing based on organization size or feature access. No on-premise hardware required, simplifying deployment for customers.
- Professional Services: Implementation and onboarding services for enterprise customers migrating from legacy NRCS systems to the Saga platform. Supports the go-to-market motion of direct enterprise sales with demo requests and custom deployments.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise Broadcasters |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels3 records
Dina product offering
Product offeringCore offering
Saga is a cloud-native, browser-based newsroom and rundown system that enables broadcasters and news organizations to plan, create, collaborate on, and publish stories across linear broadcasts, social media, and web CMS from a single unified interface. The platform replaces legacy on-premise Newsroom Computer Systems (NRCS) with a fully cloud-delivered SaaS solution. The offering is complemented by Saga Rundown (a standalone rundown tool for linear production) and Saga Mobile/Dina Mobile (iOS/Android app for field journalism), with AI-powered media management provided through Mimir integration.
Product overview
Saga Media Tech AS offers Saga, a digital-first story-centric newsroom system. The core product is Saga itself—a unified platform for planning, story creation, collaboration, and publishing. Built on this core are two related offerings: Saga Rundown, a standalone rundown tool for linear production, and Saga Mobile, a mobile application enabling journalists to work in the field. The platform integrates with cloud AI (Mimir) for media management and offers APIs for publishing to social media platforms and CMS systems.
Differentiator
Problem solved
Functional benefit
Brands
- Dina Mobile: Mobile application allowing journalists to create and publish stories in the field, with live link into the newsroom for tracking schedules and controlling story go-live timing. Supports story creation, planning, and publishing to linear/live shows, LinkedIn, Twitter, Facebook, web CMS systems, and other destinations.
- Saga Rundown
Products and services
- Saga Cloud-native, browser-based story-centric newsroom and rundown system that unifies editorial planning, story creation, collaboration, and multi-platform publishing (linear/live shows, social media, web CMS) for television networks, radio stations, and digital news organizations. Built on modern web technologies with 100% cloud infrastructure requiring no on-premise hardware.
- Saga Rundown Standalone rundown tool for linear production designed for broadcasters ready to move from legacy NRCS to modern web-based workflows, Software-as-a-Service, and cloud infrastructure. Built on the proven technologies of the full Saga platform.
- Saga Mobile (Dina Mobile) Mobile application (iOS and Android) enabling journalists to create and publish stories in the field with a live link into the newsroom for tracking schedules and controlling when stories go live. Supports media content uploading, writing, editing, photo and video capture, and publishing to linear/live shows, LinkedIn, Twitter, Facebook, and web CMS systems.
Companies that use Dina
Customer profileSegments1 record
Ideal customer profiles1 record
Dina technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
AI capability8 records
Feature8 records
Dina partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- MimircoreMimir provides cloud media management and video production system integrated into Saga. The partnership delivers AI-powered capabilities including automatic metadata logging, object detection, speech-to-text transcription, and translations. Journalists can search media archives for spoken words in video clips and add relevant content to stories directly within Saga.
- CIS GroupcoreCIS Group is a channel partner collaborating with Saga at industry events such as SET Expo. The partnership extends market reach in Latin America, specifically Brazil, by combining CIS Group's local presence with Saga's platform technology for broadcasters in the region.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Dina competitors and assessment
Company assessmentDirect peers
- Avid Technology: Avid is the maker of iNEWS, one of the most widely deployed Newsroom Computer Systems in television newsrooms worldwide. iNEWS is the incumbent that Saga directly competes against in the NRCS market, serving the same broadcasters with a traditional rundown-based architecture.
- Dalet: Dalet provides newsroom and media workflow solutions including Dalet Pyramid, used by major broadcasters for news production. Dalet competes with Saga for editorial workflow modernization deals, especially with organizations seeking unified story and asset management.
- Grass Valley: Grass Valley (now part of Telos Alliance) provides newsroom production solutions including GV Stratus and integrated editorial workflows. As a major broadcast infrastructure vendor, Grass Valley competes with Saga in serving TV newsrooms seeking modern production tools.
- Cinegy: Cinegy provides software-based broadcast workflows including newsroom production tools and MAM. Cinegy competes with Saga in offering modern, IP-based, and cloud-friendly newsroom solutions to broadcasters seeking alternatives to legacy on-premise NRCS.
- Octopus Newsroom: Octopus Newsroom is an NRCS vendor focused on mid-market broadcasters with a modular system for story planning, rundown creation, and broadcast workflows. Octopus is a direct Saga competitor, particularly in Europe and emerging markets.
- ENPS (Evertz): ENPS, owned by Evertz Microsystems, is one of the most widely used Newsroom Computer Systems globally, deployed at hundreds of major broadcasters. ENPS is a direct Saga competitor targeting the same enterprise newsroom customers with rundown-centric workflows.
- Ross Video: Ross Video offers Inception, a story-centric newsroom workflow system that closely mirrors Saga's value proposition. As a major broadcast technology vendor, Ross is a direct competitor in modern cloud-ready NRCS solutions targeting the same broadcaster customers.
Broad incumbents
- Vizrt: Vizrt (parent of Viz News) provides broadcast graphics, newsroom, and live production solutions for major media organizations. While Vizrt's newsroom offering overlaps with Saga, the company is a broader broadcast technology incumbent serving graphics, virtual sets, and playout in addition to editorial workflows.
Emerging players
- Primestream: Primestream offers media asset management and broadcast workflow solutions with newsroom-adjacent capabilities. While not a pure-play NRCS, Primestream competes in the broader broadcast editorial and content management space where Saga also operates.
Others
- Mimir (Mjøll): Mimir is Saga's strategic AI partner providing cloud media management, speech-to-text, and object detection. While Mimir is positioned as a partner rather than competitor, it operates in adjacent MAM and AI-powered media search space and could be considered both an ecosystem enabler and a potential future competitor.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Dina social profiles
Digital presenceDina financial estimates
Financial estimateRevenue estimate
Valuation estimate
Dina leadership team
Management profileNumber of profiles
Dina funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Dina M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Dina
What does Dina do?
Saga is a cloud-native, browser-based newsroom and rundown system that enables broadcasters and news organizations to plan, create, collaborate on, and publish stories across linear broadcasts, social media, and web CMS from a single unified interface. The platform replaces legacy on-premise Newsroom Computer Systems (NRCS) with a fully cloud-delivered SaaS solution. The offering is complemented by Saga Rundown (a standalone rundown tool for linear production) and Saga Mobile/Dina Mobile (iOS/Android app for field journalism), with AI-powered media management provided through Mimir integration.
Is Dina a public or private company?
Dina is a private company. It is classified as unknown and is currently operating.
When was Dina founded?
Dina was founded in 2018. It employs 11 to 50 people.
Where is Dina based?
Dina is headquartered in Bergen, Norway, in the Europe region.
How does Dina make money?
Two revenue lines are on record. SaaS Subscription is the primary driver. The others are professional Services.
Who are Dina's main competitors?
Direct peers on record are Avid Technology, Dalet, Grass Valley, Cinegy, Octopus Newsroom, ENPS (Evertz) and Ross Video. Vizrt is listed as a broad incumbent. Primestream is listed as an emerging player. Mimir (Mjøll) is listed as an others.
Does Dina have an API?
Yes. Saga offers APIs for publishing to Content Management Systems (CMS), LinkedIn, Twitter, Facebook and other social media platforms. The API enables journalists to tailor story instances to specific platforms and integrate with graphics systems, MAM systems, automation systems, and booking/resource systems.