Mimir
- Company typePrivate
- Founded2019
- HeadquartersBergen, Norway
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
Mimir firmographics
Firmographics- Name
- Mimir
- Legal name
- Fonn Group AS
- Website
- https://onemimir.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Mimir industry classification
Industry- Product category
- Media Asset Management Software
- NAICS
- Web Search Portals, Libraries, Archives, and Other Information Services (5192), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Media Asset Management (MAM) Platforms (MPAHAGAA)
- akta.pro secondary industries
- Digital Asset Management (DAM) for Media/Creative (MPAHAGAB), Metadata Management & Cataloging (Taxonomy, Semantic Search, AI Tagging) (MPAHAGAG), Ingest, Indexing & Proxy/Mezzanine Generation (MPAHAGAH), Cloud Media Archive & Cold Storage Services (MPAHAGAF), Archive Restoration & Digitization (Film/Video/Audio Scanning, Remastering) (MPAHAGAI)
Keywords
Where Mimir is headquartered
LocationHeadquarters
- HQ city
- Bergen
- HQ country
- Norway
- HQ region
- Europe
Offices4 records
Markets served
Mimir business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Subscription: Mimir operates as a cloud-native SaaS platform where customers purchase subscriptions for fully managed access. The company states 'You buy the amount of subscriptions that you need for a fully managed access.' No on-premise installation required.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Subscription-based SaaS model with fully managed cloud access |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
Mimir product offering
Product offeringCore offering
Mimir is a cloud-native media collaboration and production platform that unifies Media Asset Management (MAM), Production Asset Management (PAM), and Digital Asset Management (DAM) in a single browser-based system. It automates metadata enrichment through integrations with AWS, Azure, IBM watsonx, and Google Cloud AI services for speech-to-text, translation, face/celebrity detection, and semantic search. The platform serves broadcasters, news organizations, sports teams, and enterprises managing video and image libraries at scale.
Product overview
Mimir is a cloud-native media production and collaboration platform that combines Media Asset Management (MAM), Production Asset Management (PAM), and Digital Asset Management (DAM) in one unified system. The core Mimir Platform serves as the central hub, with Mimir Cutter providing in-browser editing capabilities and the Mimir App enabling mobile ingest. Kelda handles media processing and stream capture. The platform integrates AI services (AWS, Azure, Watsonx, Google Cloud) for automatic metadata enrichment, speech-to-text, translations, face/object detection, and semantic search. Users access all functionality through a browser-based interface with proxy workflow support for remote editing.
Differentiator
Problem solved
Functional benefit
Brands
- Mimir Cutter: In-MAM editing tool for fast sequence cutting and quick edits directly within the platform.
- Kelda
Products and services
- Mimir Platform Cloud-native media collaboration and production platform combining Media Asset Management (MAM), Production Asset Management (PAM), and Digital Asset Management (DAM) in one unified browser-based system. Provides AI-powered search, automatic metadata enrichment, frame-accurate commenting, and workflow automation for journalists and editors.
- Mimir Cutter In-browser editing tool for fast sequence cutting and rendering without leaving the Mimir platform. Supports J-cut, L-cut, audio control, keyframes, dissolve, blurring, Ken Burns effects, and advanced auto-framing for social media output formats. Ultra-high-speed lossless rendering for MXF, AVC-Intra, and XAVC-Intra codecs.
- Mimir App (Mobile) Mobile application for iOS and Android enabling stable, fast upload of any file and live streaming capabilities from mobile devices. Files arrive as growing files instantly searchable and editable, with transcription and editing available immediately.
- Kelda Media processing and render engine bringing broadcast signals and streams directly into Mimir. Supports off-the-shelf Blackmagic DeckLink cards for SDI/2110 capture, audio capture, and stream recording (SRT, RTMP, HLS) as growing items.
Quantifiable outcome
- 1 billion video views in 5 months for customer blinx
- +5 more outcomes
Companies that use Mimir
Customer profileNamed customers18 records
Segments4 records
Ideal customer profiles4 records
Mimir technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration45 records
AI capability12 records
Feature12 records
Mimir partnerships and signals
Strategic signalPartnerships
31 partnerships are on record, tiered major, core and supporting.
- Coactive AImajorMultimodal AI search integration enabling enhanced video search and editing for journalists with AI-driven insights across entire archives.
- TelestreamcoreIntegration with Telestream Vantage and Live Capture for automated normalization, metadata enrichment, quality control, and processing of incoming media. Ensures production-ready content delivery into Mimir.
- AirFrame by Media-AnywheremajorIntegration allows Mimir to send S3 media directly to Adobe Premiere Pro. AirFrame transports and decodes files as needed, enabling direct editing from S3 storage.
- TwelveLabsmajorMultimodal AI provider integration offering human-like understanding of video content with semantic search capabilities for context, meaning, and non-specific elements.
- ZiximajorIntegration with Zixi Software Defined Video Platform (SDVP) for live IP video streams from remote locations with high security and low latency.
- DaVinci Resolve (Blackmagic Design)majorSingle click import of media assets from Mimir to DaVinci Resolve. Export sequences and finished edits back to Mimir. Project files moved with assets for seamless collaboration.
- EmbracemajorLow-code orchestration for media operations. Pairs with Mimir's AI-driven metadata management to connect workflows and improve collaboration.
- DeepVAsupportingComplete AI platform integration for custom model training including regional face/speaker recognition, landmarks, and custom transcription dictionaries.
- TrintmajorAI-powered transcription platform available as a transcription service through Mimir. Features live transcription with automatic language detection in 40+ languages.
- LiveUmajorLive IP-video and remote production solutions. LiveU Ingest integrates with Mimir for automatic recording and story metadata tagging from live feeds.
- Qbics media GmbHmajorReseller and implementation partner commissioned by dpa for Mimir deployment. Provides custom modules and interfaces for individual customer workflows.
- AWS (Amazon Web Services)coreAWS partner providing AI services including celebrity detection with access to 600,000+ celebrities. Mimir uses AWS Bedrock for semantic search powered by Amazon's multimodal LLMs.
- Azure (Microsoft)coreAI technology partner integrated with Mimir's platform for automated metadata enrichment and analysis capabilities.
- watsonx (IBM)coreIBM watsonx AI platform integrated with Mimir for cognitive services and metadata enrichment.
- Google CloudcoreGoogle Cloud AI services integrated with Mimir for automated metadata logging and analysis.
- TextRazorsupportingNatural language processing technology partner for text analysis and metadata extraction.
- SpeechmaticssupportingSpeech-to-text technology partner integrated with Mimir for automatic transcription capabilities.
- Adobe Premiere ProcoreTightly integrated with Adobe Premiere Pro offering a powerful workflow for editors. Mimir panel hosted within Premiere Pro with full functionality access.
- Avid Media ComposersupportingIntegration with Avid Media Composer for video editing workflows.
- Final Cut Pro XsupportingApple Final Cut Pro X integration available through Mimir Desktop.
- LucidLinksupportingStorage integration partner for cloud-based file systems enabling seamless media access.
- BackBlazesupportingCloud storage partner for archival and backup solutions integrated with Mimir.
- PeriferysupportingStorage solution partner integrated with Mimir for media asset management.
- WasabisupportingCloud storage partner integrated with Mimir for hot storage and archive solutions.
- SagacoreCloud newsroom system by sister company 7Mountains, part of Fonn Group. Tightly integrated with Mimir for story-centric newsroom workflows.
- Octopus NewsroomsupportingNewsroom control system with MOS support integrated with Mimir.
- ENPSsupportingElectronic News Production System integrated with Mimir via MOS protocol.
- Stem MediamajorOfficial reseller in Oceania and technology partner of Mimir and Saga. Delivered solutions for ausbiz and other regional customers.
- MediabilitymajorOfficial reseller in Nordic region and technology partner. System integrator for TV SYD, TV2 Fyn, TV2 East implementations.
- CIS GroupmajorOfficial reseller in United States and Brazil. Key implementation partner for TV Anhanguera and regional deployments.
- QvestmajorOfficial global reseller of Mimir with presence at FOMEX 2025 in Riyadh.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Mimir competitors and assessment
Company assessmentDirect peers
- Dalet: Dalet is a leading media asset management and workflow orchestration platform serving broadcasters globally with Dalet Media Cloud. Direct competitor to Mimir in cloud-native MAM/PAM, targeting the same broadcaster and news organization customers with overlapping AI-powered search and metadata enrichment capabilities.
- Iconik: Iconik is a cloud-native media asset management platform offering AI-powered search, collaboration, and storage-agnostic asset management. Direct competitor to Mimir in the cloud-native MAM space, particularly competing for the same SMB-to-mid-market broadcaster and content producer segments.
- Adobe (Frame.io): Adobe Frame.io is a cloud-native media collaboration platform with strong video review/approval workflows, integrated with Adobe Creative Cloud and Premiere Pro. Direct competitor to Mimir for collaboration, review, and MAM-adjacent workflows, especially among post-production and broadcaster customers in Adobe's ecosystem.
- Cantemo: Cantemo provides cloud-based media asset management with AI-powered metadata extraction and integrations for broadcasters and archives. Direct competitor to Mimir in cloud-native MAM with overlapping AI enrichment, archive management, and integration capabilities for media organizations.
Broad incumbents
- Avid Technology: Avid is the legacy MAM/NLE market leader with MediaCentral and Avid NEXIS, deeply embedded at major broadcasters and post-production facilities. Broad incumbent that competes with Mimir at the workflow level (asset management) while maintaining a much larger installed base and broader product portfolio across editing, storage, and graphics.
- Grass Valley: Grass Valley operates AMPP (Agile Media Processing Platform), a cloud-native broadcast production platform competing directly with Mimir for live and newsroom workflows, plus legacy iNEWS for news production. Broad incumbent with strong live production and playout presence at major broadcasters globally.
- Vizrt Group: Vizrt offers Viz One, a leading MAM/newsroom system integrated with Vizrt graphics and Viz Mosart automation, serving major broadcasters worldwide. Broad incumbent competing with Mimir in MAM and graphics workflow, and is a current Mimir partner via Viz Pilot Edge and Viz Mosart integrations.
- EVS Broadcast Equipment: EVS is a leading live broadcast infrastructure provider with MediaHub (Asset Management) and Xedio for media workflows, dominant in sports and live production. Broad incumbent competing with Mimir in media asset management while serving overlapping sports broadcaster customers (Formula E, sports media).
Emerging players
- Telestream: Telestream provides media processing, transcoding, and quality control (Vantage, Lightspeed Live) used by broadcasters and post-production. While primarily a partner/integration for Mimir, Telestream's growing cloud workflow capabilities overlap with Mimir's ingest and processing layer for adjacent customer segments.
Others
- Newsflare: Newsflare operates a citizen journalism video marketplace used by broadcasters and publishers for UGC content licensing. Not a direct competitor but adjacent ecosystem participant serving similar broadcaster customers with complementary content acquisition and syndication workflows.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Mimir social profiles
Digital presenceMimir financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mimir leadership team
Management profileNumber of profiles
Profiles3 records
Mimir funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mimir M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mimir
What does Mimir do?
Mimir is a cloud-native media collaboration and production platform that unifies Media Asset Management (MAM), Production Asset Management (PAM), and Digital Asset Management (DAM) in a single browser-based system. It automates metadata enrichment through integrations with AWS, Azure, IBM watsonx, and Google Cloud AI services for speech-to-text, translation, face/celebrity detection, and semantic search. The platform serves broadcasters, news organizations, sports teams, and enterprises managing video and image libraries at scale.
Is Mimir a public or private company?
Mimir is a private company. It is classified as corporate owned and is currently operating.
When was Mimir founded?
Mimir was founded in 2019. It employs 11 to 50 people.
Where is Mimir based?
Mimir is headquartered in Bergen, Norway, in the Europe region.
How does Mimir make money?
One revenue line is on record: saaS Subscription.
Who are Mimir's main competitors?
Direct peers on record are Dalet, Iconik, Adobe (Frame.io) and Cantemo. Broad incumbents are Avid Technology, Grass Valley, Vizrt Group and EVS Broadcast Equipment. Telestream is listed as an emerging player. Newsflare is listed as an others.
Does Mimir have an API?
Yes. Mimir offers a public REST API that enables external access to its metadata model and functionality. The API supports integration capabilities for enterprise customers, as evidenced by NRK's use of Mimir REST API, Client hooks API, and Webhooks API to integrate into their internal systems. The API has been used for partner integrations such as the Telestream integration which is "Built on Mimir's open REST APIs with full support for Mimir's metadata model." Additional API features mentioned include API keys, custom header support, and webhook capabilities. Developer documentation is at onemimir.com.
What industry is Mimir in?
Mimir's product category is Media Asset Management Software. Its primary akta.pro industry code is MPAHAGAA, Media Asset Management (MAM) Platforms, with a secondary code of MPAHAGAB, Digital Asset Management (DAM) for Media/Creative. Its NAICS code is 5192 and its SIC code is 7370.