Güral Premier Hotels & Resorts
- Company typePrivate
- Founded2010
- HeadquartersSerik
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
Güral Premier Hotels & Resorts firmographics
Firmographics- Name
- Güral Premier Hotels & Resorts
- Legal name
- Heriş Seramik ve Turizm Sanayi Anonim Şirketi
- Website
- https://guralpremier.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Ownership category
- akta.pro rank
Güral Premier Hotels & Resorts industry classification
Industry- Product category
- Luxury Resort Hotels
- NAICS
- All Other Traveler Accommodation (721199)
- SIC
- Hotels, Rooming Houses, Camps & Other Lodging Places (7000)
- akta.pro primary industry
- Luxury All-Inclusive Resorts (THAGACAI)
- akta.pro secondary industries
- Luxury All-Inclusive Resorts (THAGAKAC), Beach & Island All-Inclusive Resorts (THAGAKAG), Sports, Golf & Activity-Based All-Inclusive Resorts (THAGAKAK)
Keywords
Where Güral Premier Hotels & Resorts is headquartered
LocationHeadquarters
- HQ city
- Serik
Offices3 records
Markets served
Güral Premier Hotels & Resorts business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain
Revenue model
- Ultra All-Inclusive Hotel Accommodation: The primary revenue stream is ultra all-inclusive resort accommodation. Guests pay for lodging which includes all meals (breakfast, lunch, dinner, late breakfast, midnight meal), snacks, beverages, aquapark access, kids club, entertainment, sports activities, and most amenities. Additional revenue comes from premium services such as VIP pavilions (beach pavilions at extra cost), a la carte restaurants beyond allocated meals, babysitting services, tennis lessons, water sports, spa treatments beyond basic, and shopping within the resort.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Ultra All-Inclusive Full-Service Resort |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Güral Premier Hotels & Resorts product offering
Product offeringCore offering
Güral Premier Hotels & Resorts operates two luxury ultra all-inclusive resort properties in Antalya, Turkey — Güral Premier Tekirova (200,000 m², opened 2010) and Güral Premier Belek (130,000 m², fully renovated 2014-2015). The bundled ultra all-inclusive package includes accommodation, all meals (breakfast, lunch, dinner, late breakfast, midnight meal), snacks, local and imported beverages, aquapark access, kids club, animation, and sports activities. Premium upsell services include VIP beach pavilions, à la carte restaurants, spa treatments, babysitting, tennis lessons, water sports, and 9DX cinema (Tekirova).
Product overview
Güral Premier Hotels & Resorts operates two luxury all-inclusive resort properties in Antalya, Turkey: Güral Premier Tekirova (200,000 m², opened 2010) and Güral Premier Belek (130,000 m², renovated 2014-2015). The brand offers a unified ultra all-inclusive concept with shared services and amenities including Quu Spa (3,500 m² wellness centers), Happyland children's clubs, Aquaparks (22,000 m² at Tekirova, 20,000 m² at Belek), multiple dining venues (main restaurants, 4 à la carte restaurants per property, and various bars), tennis centers (13 courts at Tekirova, 8 at Belek), and beach facilities with VIP pavilions. Accommodations range from Deluxe Rooms to Presidential Pool Suites and King Suites, featuring traditional Turkish architecture throughout.
Differentiator
Problem solved
Functional benefit
Brands
- Quu Spa: A luxury spa brand operated by Güral Premier, featuring 3,500 m2 facilities with Turkish bath, sauna, and various water treatments. Won World Luxury Spa Awards multiple times.
Products and services
- Güral Premier Tekirova Resort
- Güral Premier Belek Resort
- Quu Spa
Quantifiable outcome
- Winner of World Luxury Hotel Awards for consecutive years including Luxury Family Beach Resort Global Winner (2012, 2018, 2019), Luxury Beach Resort Europe (2014, 2017), and Luxury Family All-Inclusive Hotel Eastern Europe (2015, 2017, 2018, 2019, 2020)
- +3 more outcomes
Companies that use Güral Premier Hotels & Resorts
Customer profileSegments3 records
Ideal customer profiles3 records
Güral Premier Hotels & Resorts technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Güral Premier Hotels & Resorts partnerships and signals
Strategic signalScale indicators11 records
Recent moves8 records
Expansion highlights5 records
Güral Premier Hotels & Resorts competitors and assessment
Company assessmentDirect peers
- Rixos Hotels: Major Turkish luxury all-inclusive resort chain with multiple Antalya properties (Rixos Premium Belek, Rixos Downtown Antalya, Rixos Sungate). Directly comparable in product (ultra all-inclusive, family-resort focus, large aquaparks/spa) and target markets (Russia, CIS, Europe).
- Delphin Hotels: Antalya-based all-inclusive resort group operating several large properties on the Turkish Riviera (Delphin Imperial, Delphin Be Grand, Delphin Diva). Closest direct competitor by geography, customer base, and ultra all-inclusive concept.
- Maxx Royal Resorts: Luxury all-inclusive resort operator with flagship properties in Belek (Maxx Royal Belek Golf Resort) and Kemer. Competes head-to-head with Güral Premier for premium Russian, European, and domestic Turkish family travelers.
- Limak Hotels: Turkish luxury resort chain with multiple Antalya/Belek properties (Limak Lara Deluxe, Limak Atlantis Deluxe, Limak Ambassadore). Comparable ultra all-inclusive format, family amenities, and aquapark-led product.
- Calista Luxury Resort: Belek-based ultra-luxury five-star resort with extensive aquapark, spa, and family facilities. Highly comparable to Güral Premier Belek in scale, guest mix, and premium positioning.
- IC Hotels Residence: Antalya-based all-inclusive resort group operating IC Hotels Residence (Belek) and other properties. Direct competitor in the family luxury all-inclusive segment with overlapping Russian and European guest mix.
- Sherwood Resorts: Turkish all-inclusive resort operator with Belek and Lara properties. Comparable ultra all-inclusive concept, family-oriented amenities, and Turkish Riviera guest base.
- TUI Magic Life / TUI Blue: European tour operator's owned-brand resort portfolio with multiple Antalya properties (TUI Magic Life Belek, TUI Blue Sherwood). Comparable all-inclusive product, with similar reliance on German and CIS source markets.
Broad incumbents
- Kempinski Hotels: European luxury hotel group with Kempinski The Dome Belek in direct competition with Güral Premier Belek. Overlaps in luxury guest segment but as part of a globally diversified portfolio rather than a regional specialist.
- Iberostar Hotels & Resorts: Global hotel group with a growing luxury all-inclusive footprint in Turkey (Iberostar Belek) and the Mediterranean. Comparable product concept but operates at much broader scale across multiple geographies.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks7 records
Key highlights7 records
Customer concentration
Güral Premier Hotels & Resorts social profiles
Digital presenceGüral Premier Hotels & Resorts compliance and trust
Trust signalCompliance15 records
Güral Premier Hotels & Resorts financial estimates
Financial estimateRevenue estimate
Valuation estimate
Güral Premier Hotels & Resorts leadership team
Management profileNumber of profiles
Profiles8 records
Güral Premier Hotels & Resorts funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Güral Premier Hotels & Resorts M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Güral Premier Hotels & Resorts
What does Güral Premier Hotels & Resorts do?
Güral Premier Hotels & Resorts operates two luxury ultra all-inclusive resort properties in Antalya, Turkey — Güral Premier Tekirova (200,000 m², opened 2010) and Güral Premier Belek (130,000 m², fully renovated 2014-2015). The bundled ultra all-inclusive package includes accommodation, all meals (breakfast, lunch, dinner, late breakfast, midnight meal), snacks, local and imported beverages, aquapark access, kids club, animation, and sports activities. Premium upsell services include VIP beach pavilions, à la carte restaurants, spa treatments, babysitting, tennis lessons, water sports, and 9DX cinema (Tekirova).
Is Güral Premier Hotels & Resorts a public or private company?
Güral Premier Hotels & Resorts is a private company. It is classified as family owned and is currently operating.
When was Güral Premier Hotels & Resorts founded?
Güral Premier Hotels & Resorts was founded in 2010. It employs 501 to 1,000 people.
Where is Güral Premier Hotels & Resorts based?
Güral Premier Hotels & Resorts is headquartered in Serik.
How does Güral Premier Hotels & Resorts make money?
One revenue line is on record: ultra All-Inclusive Hotel Accommodation.
Who are Güral Premier Hotels & Resorts's main competitors?
Direct peers on record are Rixos Hotels, Delphin Hotels, Maxx Royal Resorts, Limak Hotels, Calista Luxury Resort, IC Hotels Residence, Sherwood Resorts and TUI Magic Life / TUI Blue. Broad incumbents are Kempinski Hotels and Iberostar Hotels & Resorts.
Does Güral Premier Hotels & Resorts have an API?
No public API is recorded for Güral Premier Hotels & Resorts.
What industry is Güral Premier Hotels & Resorts in?
Güral Premier Hotels & Resorts's product category is Luxury Resort Hotels. Its primary akta.pro industry code is THAGACAI, Luxury All-Inclusive Resorts, with a secondary code of THAGAKAC, Luxury All-Inclusive Resorts. Its NAICS code is 721199 and its SIC code is 7000.