Güral Premier Hotels & Resorts

Name

Güral Premier Hotels & Resorts

Legal name

Heriş Seramik ve Turizm Sanayi Anonim Şirketi

Website

https://guralpremier.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

501–1,000 employees

Ownership category

akta.pro rank

Product category

Luxury Resort Hotels

NAICS

All Other Traveler Accommodation (721199)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Luxury All-Inclusive Resorts (THAGACAI)

akta.pro secondary industries

Luxury All-Inclusive Resorts (THAGAKAC), Beach & Island All-Inclusive Resorts (THAGAKAG), Sports, Golf & Activity-Based All-Inclusive Resorts (THAGAKAK)

Keywords

• Luxury resort accommodation
• Ultra all-inclusive hospitality
• Family beach resort
• Spa wellness center
• Aquapark resort services

Headquarters

HQ city

Serik

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Ultra All-Inclusive Hotel Accommodation: The primary revenue stream is ultra all-inclusive resort accommodation. Guests pay for lodging which includes all meals (breakfast, lunch, dinner, late breakfast, midnight meal), snacks, beverages, aquapark access, kids club, entertainment, sports activities, and most amenities. Additional revenue comes from premium services such as VIP pavilions (beach pavilions at extra cost), a la carte restaurants beyond allocated meals, babysitting services, tennis lessons, water sports, spa treatments beyond basic, and shopping within the resort.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Güral Premier Hotels & Resorts operates two luxury ultra all-inclusive resort properties in Antalya, Turkey — Güral Premier Tekirova (200,000 m², opened 2010) and Güral Premier Belek (130,000 m², fully renovated 2014-2015). The bundled ultra all-inclusive package includes accommodation, all meals (breakfast, lunch, dinner, late breakfast, midnight meal), snacks, local and imported beverages, aquapark access, kids club, animation, and sports activities. Premium upsell services include VIP beach pavilions, à la carte restaurants, spa treatments, babysitting, tennis lessons, water sports, and 9DX cinema (Tekirova).

Product overview

Güral Premier Hotels & Resorts operates two luxury all-inclusive resort properties in Antalya, Turkey: Güral Premier Tekirova (200,000 m², opened 2010) and Güral Premier Belek (130,000 m², renovated 2014-2015). The brand offers a unified ultra all-inclusive concept with shared services and amenities including Quu Spa (3,500 m² wellness centers), Happyland children's clubs, Aquaparks (22,000 m² at Tekirova, 20,000 m² at Belek), multiple dining venues (main restaurants, 4 à la carte restaurants per property, and various bars), tennis centers (13 courts at Tekirova, 8 at Belek), and beach facilities with VIP pavilions. Accommodations range from Deluxe Rooms to Presidential Pool Suites and King Suites, featuring traditional Turkish architecture throughout.

Differentiator

Problem solved

Functional benefit

Brands

• Quu Spa: A luxury spa brand operated by Güral Premier, featuring 3,500 m2 facilities with Turkish bath, sauna, and various water treatments. Won World Luxury Spa Awards multiple times.

Products and services

• Güral Premier Tekirova Resort
• Güral Premier Belek Resort
• Quu Spa

Quantifiable outcome

• Winner of World Luxury Hotel Awards for consecutive years including Luxury Family Beach Resort Global Winner (2012, 2018, 2019), Luxury Beach Resort Europe (2014, 2017), and Luxury Family All-Inclusive Hotel Eastern Europe (2015, 2017, 2018, 2019, 2020)
• +3 more outcomes

Segments3 records

Ideal customer profiles3 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators11 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Rixos Hotels: Major Turkish luxury all-inclusive resort chain with multiple Antalya properties (Rixos Premium Belek, Rixos Downtown Antalya, Rixos Sungate). Directly comparable in product (ultra all-inclusive, family-resort focus, large aquaparks/spa) and target markets (Russia, CIS, Europe).
• Delphin Hotels: Antalya-based all-inclusive resort group operating several large properties on the Turkish Riviera (Delphin Imperial, Delphin Be Grand, Delphin Diva). Closest direct competitor by geography, customer base, and ultra all-inclusive concept.
• Maxx Royal Resorts: Luxury all-inclusive resort operator with flagship properties in Belek (Maxx Royal Belek Golf Resort) and Kemer. Competes head-to-head with Güral Premier for premium Russian, European, and domestic Turkish family travelers.
• Limak Hotels: Turkish luxury resort chain with multiple Antalya/Belek properties (Limak Lara Deluxe, Limak Atlantis Deluxe, Limak Ambassadore). Comparable ultra all-inclusive format, family amenities, and aquapark-led product.
• Calista Luxury Resort: Belek-based ultra-luxury five-star resort with extensive aquapark, spa, and family facilities. Highly comparable to Güral Premier Belek in scale, guest mix, and premium positioning.
• IC Hotels Residence: Antalya-based all-inclusive resort group operating IC Hotels Residence (Belek) and other properties. Direct competitor in the family luxury all-inclusive segment with overlapping Russian and European guest mix.
• Sherwood Resorts: Turkish all-inclusive resort operator with Belek and Lara properties. Comparable ultra all-inclusive concept, family-oriented amenities, and Turkish Riviera guest base.
• TUI Magic Life / TUI Blue: European tour operator's owned-brand resort portfolio with multiple Antalya properties (TUI Magic Life Belek, TUI Blue Sherwood). Comparable all-inclusive product, with similar reliance on German and CIS source markets.

Broad incumbents

• Kempinski Hotels: European luxury hotel group with Kempinski The Dome Belek in direct competition with Güral Premier Belek. Overlaps in luxury guest segment but as part of a globally diversified portfolio rather than a regional specialist.
• Iberostar Hotels & Resorts: Global hotel group with a growing luxury all-inclusive footprint in Turkey (Iberostar Belek) and the Mediterranean. Comparable product concept but operates at much broader scale across multiple geographies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/guralpremier
• Facebookfacebook.com/guralpremier
• LinkedInlinkedin.com/company/gural-premier

Compliance15 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Güral Premier Hotels & Resorts