Henderson Oil Company

What Henderson Oil Company does

Henderson Oil Company, Inc. is a privately-held regional fuel distributor founded in 1929 and headquartered at 745 Ashe Street, Hendersonville, North Carolina, with a secondary office in Brevard, NC. The company serves North Carolina, South Carolina, and Eastern Tennessee through four product lines: (1) branded and unbranded gasoline supplied to independent gasoline dealers under brand license agreements with Citgo, Shell, BP, ExxonMobil, and Marathon; (2) residential heating oil delivered directly to homeowners; (3) bulk motor oils sold to commercial and industrial customers; and (4) a 24-hour unattended cardlock fleet fueling facility at the Hendersonville headquarters dispensing regular, plus, and supreme gasoline plus highway and non-highway diesel. The company also supports the Energy Mart Stores branded retail network as a dealer channel partner.

The cardlock fleet fueling operation, the company's most technically differentiated product, uses encoded chipkey and PIN authentication for secure self-service access and produces detailed billing segmented by vehicle and driver, including date, time, product type, quantity, price, and odometer readings that enable miles-per-gallon and cost-per-mile reporting. The accompanying dealer login portal (portal.hendersonoil.com) supports account management and billing for dealer customers, and the company operates dispatch and customer service lines at 828-693-3471 and 828-693-3487 respectively. The firmographic profile indicates 51-100 employees and no disclosed investors, parent company, or institutional backing, consistent with the ownership commentary describing a family-owned operation.

Revenue is generated entirely through transaction-based fees across the four product lines, with quote-based pricing for fuel volumes and pay-as-you-go billing. There is no publicly disclosed pricing, no subscription tiers, and no disclosed contract structures. The customer base spans three primary segments — residential homeowners (heating oil), commercial fleet operators (cardlock fueling), and independent gasoline dealers (wholesale fuel supply) — with a secondary segment of commercial and industrial buyers of bulk motor oils. No revenue figures, customer counts, or fuel volume throughput are disclosed in the available source material.

Name

Henderson Oil Company

Legal name

Henderson Oil Company, Inc.

Website

https://hendersonoil.com

Company type

Private

Founded year

1929

Operating status

Operating

Headcount range

51–100 employees

Short description

Henderson Oil Company is a privately-held regional fuel distributor founded in 1929 that supplies branded and unbranded gasoline, heating oil, bulk motor oils, and 24-hour cardlock fleet fueling to residential, commercial, and dealer customers across North Carolina, South Carolina, and Eastern Tennessee.

Ownership category

akta.pro rank

Product category

Fuel Distribution

NAICS

Petroleum Bulk Stations and Terminals (424710)

SIC

Wholesale-Petroleum Bulk Stations & Terminals (5171)

akta.pro primary industry

Branded Fuels Wholesaling & Jobber Distribution (EUALAIAB)

akta.pro secondary industry

Commercial & Fleet Fueling (Cardlock, On-Site Tanks, Bulk Delivery) (EUALAIAD)

Keywords

• Fuel distribution services
• Heating oil delivery
• Fleet cardlock fueling
• Bulk motor oils
• Gasoline dealer supply

Headquarters

HQ city

Hendersonville

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Branded and Unbranded Gasoline Distribution: Supplying gasoline dealers with both branded (Citgo, Shell, BP, ExxonMobil, Marathon) and unbranded fuel options. Dealers purchase fuel products for resale.
2. Residential Heating Oil Delivery: Delivery of heating oil to residential customers in North and South Carolina and Eastern Tennessee.
3. Bulk Motor Oil Sales: Bulk motor oils sold to commercial and industrial customers for commercial and industrial needs.
4. 24-Hour Fleet Cardlock Fueling: Unattended fleet fueling service with detailed billing by vehicle and driver. Fleet managers pay per transaction for fuel dispensed at cardlock facility.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Henderson Oil Company is a regional fuel distributor that supplies branded (Citgo, Shell, BP, ExxonMobil, Marathon) and unbranded gasoline to independent dealers, delivers heating oil to residential customers, sells bulk motor oils to commercial and industrial accounts, and operates a 24/7/365 unattended cardlock fleet fueling facility in Hendersonville, NC with chipkey/PIN authentication and detailed vehicle-and-driver billing.

Product overview

Henderson Oil Company is a regional fuel distribution company serving North and South Carolina and Eastern Tennessee since 1929. The company operates as a fuel supplier and distributor rather than a unified software platform. Its product portfolio consists of: (1) branded and unbranded gasoline supplied to independent dealers under major brand agreements (Citgo, Shell, BP, ExxonMobil, Marathon); (2) residential heating oil; (3) bulk motor oils for commercial and industrial customers; and (4) a 24-hour cardlock fleet fueling facility offering gasoline and diesel with chipkey authentication and detailed vehicle/driver billing. The company also supports the Energy Mart dealer network brand.

Differentiator

Problem solved

Functional benefit

Products and services

• Branded and Unbranded Gasoline for Dealers Wholesale gasoline supply to independent gasoline dealers, available in branded (Citgo, Shell, BP, ExxonMobil, Marathon) and unbranded variants for resale to end consumers in NC, SC, and Eastern Tennessee.
• Residential Heating Oil Heating oil delivered to residential homes for household heating in North Carolina, South Carolina, and Eastern Tennessee.
• Bulk Motor Oils Bulk motor oils sold to commercial and industrial customers for vehicle and equipment maintenance.
• 24-Hour Cardlock Fleet Fueling Unattended 24/7/365 self-service fleet fueling at the Hendersonville, NC cardlock facility, dispensing regular, plus, and supreme gasoline plus highway and non-highway diesel. Uses encoded chipkey and PIN authentication with detailed billing by vehicle and driver, including date, time, type, quantity, price, and odometer readings for miles-per-gallon and cost-per-mile tracking.
• Energy Mart Stores (Dealer Brand) Branded retail store network operated by independent dealers under the Energy Mart brand, associated with Henderson Oil's fuel distribution.

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• CitgocoreOthersCitgo branded gasoline supplied through Henderson Oil's dealer network. Citgo is a major US petroleum refiner and marketer.
• ShellcoreOthersShell branded gasoline distributed through Henderson Oil's dealer network in NC, SC, and Eastern TN.
• BPcoreOthersBP branded fuel products distributed through Henderson Oil's dealer network.
• ExxonMobilcoreOthersExxonMobil branded gasoline available through Henderson Oil's dealer distribution network.
• MarathoncoreOthersMarathon branded fuel distributed through Henderson Oil's dealer network.
• Energy Mart StoresminorChannel Partner/ Reseller/ DistributorEnergy Mart Stores is a branded retail outlet network associated with Henderson Oil. Logo displayed on company website.

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• RKA Petroleum Companies: Family-owned regional fuel distributor operating gasoline, diesel, and lubricant delivery plus dealer supply across multiple Southeast and Midwest states, closely mirroring Henderson's wholesale plus cardlock operating model.
• Mansfield Energy Corp: Regional fuel marketing and distribution company supplying gasoline, diesel, and heating oil across the Southeast to dealer and commercial customers — directly comparable multi-product wholesale fuel model to Henderson Oil.

Broad incumbents

• Love's Travel Stops: Large travel-center chain with extensive fleet card programs selling diesel and gasoline nationwide; competes for fleet accounts and high-volume fueling similar to Henderson's cardlock customer base but with broader footprint.
• World Fuel Services: Global commercial fuel and energy products distributor serving aviation, marine, and land transportation; overlaps with Henderson on land-transportation/commercial fuel distribution, but at significantly larger and more diversified scale.
• Pilot Flying J (Berkshire Hathaway): North America's largest travel center and truck-stop operator with deep fleet fueling programs and proprietary payment/billing; overlaps with Henderson's cardlock fleet offering but at national scale and integrated hospitality/retail.
• Sunoco LP: Major fuel distribution and retail platform moving large volumes of gasoline and diesel across the U.S.; comparable wholesale fuel distribution and dealer supply operations to Henderson at substantially greater scale.
• ARKO Corp (GPM Investments): Multi-brand convenience store and fuel retail/wholesale operator running several thousand sites and supplying fuel to dealer networks; broader incumbent than Henderson but operates overlapping branded dealer and fuel retail functions.

Regional players

• Pacific Convenience & Fuels LLC: Regional fuel distributor and retail operator on the U.S. West Coast supplying branded fuel to dealer networks; similar mid-market regional wholesale and branded-dealer model to Henderson but operating in a different geography.

Emerging players

• Energy Mart Stores: Branded retail outlet network supplied through Henderson Oil's dealer channel; comparable as a sub-brand/dealer retail layer that competes with other jobber programs in the region.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

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Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Henderson Oil Company