Energy Mart Stores Inc

Name

Energy Mart Stores Inc

Legal name

Henderson Oil Co, Inc.

Website

https://energymartstores.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Energy Mart Stores Inc, operating as Henderson Oil Co, Inc., is a family-owned chain of 7 convenience stores in Western North Carolina selling fuel (Energy Fuels, Exxon, BP brands), coffee, snacks, lottery, and convenience merchandise to local residents, commuters, and travelers.

Ownership category

akta.pro rank

Product category

Convenience Store and Fuel Retail

NAICS

Gasoline Stations with Convenience Stores (45711), Gasoline Stations and Fuel Dealers (457)

SIC

Retail-Convenience Stores (5412), Retail-Auto Dealers & Gasoline Stations (5500)

akta.pro primary industry

Forecourt Convenience Stores (Fuel-Integrated) (CRAHABAB)

akta.pro secondary industry

Fuel Stations with Convenience Retail (Forecourt C-Stores) (CRANAJAB)

Keywords

• Convenience store retail
• Fuel station services
• Loyalty rewards program
• Grab-and-go food
• Lottery ticket sales

Headquarters

HQ city

Hendersonville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Fuel Sales: Sale of petroleum fuels (Energy Fuels, Exxon, BP brands) at company-owned convenience stores. Primary revenue driver for the retail chain.
2. Convenience Store Merchandise: Sale of coffee, fountain drinks, grab-and-go snacks, lottery tickets, and other convenience items at store locations.
3. Loyalty Program / Energy Extras: Rewards program that drives customer retention and fuel discounts. Members earn fuel discounts, free favorites, and promotional offers. May generate incremental foot traffic and lifetime value.
4. Gift Cards: Sale of branded gift cards with values from $5 to $500. No expiration dates, reloadable at store locations.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Energy Mart Stores is a family-owned chain of 7 convenience stores in Western North Carolina that sells petroleum fuels (Energy Fuels, Exxon, BP), coffee, fountain drinks, grab-and-go snacks, lottery tickets, and other convenience items at company-operated retail locations. The offering is anchored by the Energy Extras loyalty rewards program and mobile app, which deliver fuel discounts, free favorites, and exclusive member deals, supplemented by in-store sub-clubs (Coffee Club, Fountain Drink Club, Ice Club) and reloadable gift cards.

Product overview

Energy Mart Stores Inc is a locally-owned chain of 7 convenience stores in Western North Carolina operated by Henderson Oil Co, Inc. The company operates a unified product portfolio consisting of physical retail operations (convenience stores and fuel stations) supported by a digital loyalty platform called Energy Extras. Energy Extras serves as the core digital product, encompassing a mobile app with account management, rewards tracking, offers, and mobile payment capabilities. The loyalty program is enhanced by sub-branded clubs including Coffee Club (buy-6-get-1-free), Fountain Drink Club ($1 drinks for members), and Ice Club (free ice with 12-pack purchases). Physical products include fuel (Energy Fuels, Exxon, BP brands), coffee (including Java Select), fountain drinks, snacks, lottery tickets, and gift cards. The Energy Extras App represents the company's new mobile-first initiative announced as coming soon.

Differentiator

Problem solved

Functional benefit

Brands

• Energy Extras: Loyalty rewards program offering fuel discounts, free favorites, and other member benefits operated by Henderson Oil Co, Inc.

Products and services

• Energy Extras Loyalty Rewards Program A free-to-join loyalty rewards program operated by Henderson Oil Co., Inc. that gives members fuel discounts (3¢ per gallon), free favorites, and exclusive member deals. Includes account management, offers, rewards tracking, and mobile payments via Apple Pay and PayPal.
• Coffee Club

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

Four partnerships are on record, tiered core and minor.

• McDonald'scoreStrategic or Co-development PartnerCo-branding partnership with 2 McDonald's locations within Energy Mart stores. Provides food service options within convenience store locations.
• Bang EnergyminorGTM or Marketing PartnerBang Energy drink products featured as promotional offer at Energy Mart stores. Listed as featured product promotion on Energy Extras app/website.
• Java SelectminorGTM or Marketing PartnerJava Select coffee brand partnership. Coffee club rewards program features Java Select coffee products.
• Tobacco SuppliersminorStrategic or Co-development PartnerTobacco rebate program where Energy Extras members receive discounts on tobacco purchases. Participating retailers receive rebates from tobacco suppliers in exchange for discounted consumer pricing.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Sheetz: Privately-held regional convenience store and fuel chain operating across the Mid-Atlantic and Southeast, with an integrated made-to-order food program and proprietary loyalty app — closely mirrors Energy Mart's fuel-plus-food, loyalty-driven positioning.
• Wawa: Family-owned regional convenience store and fuel chain in the Mid-Atlantic/Southeast U.S., known for its strong loyalty program and integrated food-service offering — directly comparable to Energy Mart's family-owned, fuel-integrated, loyalty-driven model.
• QuikTrip: Privately-held regional convenience store and fuel chain with a strong reputation for clean stores and consistent operational execution across multiple U.S. states — a same-format benchmark for a privately-held multi-store c-store operator like Energy Mart.
• RaceTrac: Family-founded regional convenience store and fuel chain operating across the Southeast and beyond — comparable in scale, private ownership, and multi-brand fuel retailing to Energy Mart.
• Stewart's Shops: Privately-held, employee/partnership-owned regional convenience store chain in the Northeast with strong private-label brands and a long-tenured local operating model — analogous to Energy Mart's family-owned, community-rooted, multi-store footprint.

Broad incumbents

• Murphy USA: Public U.S. convenience store and fuel retailer focused on small-format, low-cost fuel-led locations near Walmart — competes with Energy Mart on fuel volume and price-driven convenience retail, but at national scale.
• 7-Eleven: Largest U.S. convenience store chain and global incumbent owned by Seven & i Holdings; competes in the same fuel-and-convenience category with national scale, proprietary loyalty (7Rewards), and broad private-label assortment that Energy Mart's local chain competes against.
• Circle K: Global convenience and fuel retail brand owned by Alimentation Couche-Tard, operating thousands of forecourt c-stores across the U.S. — directly competitive with Energy Mart in the fuel-and-convenience category but at vastly larger scale.
• ARKO Corp: Public parent of GPM Investments, operating a portfolio of regional convenience store and fuel brands across the U.S. — directly comparable as a multi-brand c-store and fuel retailer, and a potential roll-up acquirer of small regional chains like Energy Mart.
• Casey's General Stores: Public, multi-state convenience store and fuel chain known for prepared food, private label, and a strong loyalty program — overlaps with Energy Mart's fuel-plus-food and rewards positioning while operating at materially greater scale across the Midwest and Southeast.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/energy-mart-stores-inc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Energy Mart Stores Inc