What The Enablement Squad does

The Enablement Squad is a private, US-based online community for enablement professionals, founded in 2019 and operated as a lean, virtually-distributed organization with 1-10 employees. Its core product is a free Slack-based community that has grown to 5,000+ active members across the US, EMEA, Canada, and APAC, with 200,000+ messages exchanged, where sales enablement, customer success, and revenue operations practitioners network, share best practices, and seek career guidance. The platform is layered with a portfolio of complementary programs: a Mentorship Program, Quarterly Squad Spotlights, Leadership Link, Workshops, a Job Board, The Squad Blog, the Enablement Illuminated Podcast, and a formal Partner Program for enablement vendors. Technically, the organization is a community platform rather than a technology product, operating primarily on Slack, a Squarespace-hosted website, and a Constant Contact newsletter, with no proprietary technology stack, patents, or AI/ML capabilities disclosed.

The business model is freemium at the core: the community itself is free to join, with revenue generation not publicly disclosed but most likely flowing through the Partner Program (vendor sponsorships), Job Board listings, and potentially paid workshops or event sponsorships, given the existence of a dedicated Partnerships Chair role. The go-to-market motion is community-led and content-driven, with no traditional sales force, no enterprise contracts, and no disclosed ARR. The customer base is split between individual enablement practitioners (the free community) and enablement solution providers/vendors (the paying side), with no named enterprise logos, no segment revenue mix, and no institutional investment or parent company disclosed. The leadership team is volunteer-styled, comprising a President, Co-Founder, Community Manager, and several Chairs and Advisors, indicating a community-first, operationally lean structure rather than a venture-backed commercial enterprise.

Name

The Enablement Squad

Legal name

The Enablement Squad

Website

https://enablementsquad.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

The Enablement Squad is a free, Slack-based online community of 5,000+ sales enablement, customer success, and revenue operations professionals, offering mentorship, a podcast, blog, events, and a partner program for enablement vendors. Founded in 2019 and operated virtually from the US.

Ownership category

akta.pro rank

Product category

Professional Community / Networking Platform

NAICS

Professional Organizations (81392)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Channel, Partner & Alliance Sales Enablement (EDABABAH)

akta.pro secondary industry

Train-the-Trainer & Instructor Enablement Services (BPAEANAL)

Keywords

• Sales enablement community
• Professional networking platform
• Peer mentorship programs
• Industry events mixers
• Enablement job board

Headquarters

HQ city

Salt Lake City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Community Membership: The core community is free to join. Revenue generation is not explicitly disclosed in available sources, but the organization offers mentorship programs, workshops, events, and job board services. The Partnerships Chair role suggests revenue may be generated through vendor partnerships, sponsored content, or premium services for enablement solution providers seeking access to the community of enablement leaders.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

The Enablement Squad is a free online community for sales enablement practitioners, hosted primarily on Slack, where members can network, share knowledge, and access mentorship. The organization supplements the community with structured mentorship programs, virtual and in-person events (mixers and hackathons), educational workshops, a job board, a blog, and a podcast focused on the enablement profession.

Product overview

The Enablement Squad is a community platform for enablement professionals, not a traditional SaaS product. It offers a free online community centered around a Slack workspace with over 5,000 members, complemented by structured programs including a Mentorship Program, Quarterly Squad Spotlights, Events (mixers and hackathons), Job Board, Leadership Link, Workshops, The Squad Blog (featuring articles on enablement topics), and the Enablement Illuminated Podcast. The platform operates on a community-driven model where professionals collaborate, share insights, and learn from each other through networking and content.

Differentiator

Problem solved

Functional benefit

Brands

• Enablement Illuminated Podcast: Podcast series featuring enablement topics and industry discussions

Products and services

• Online Enablement Community (Slack) Free Slack-based community platform where sales enablement professionals join to network, exchange messages, and engage with peers in a vendor-neutral space. Includes 5,000+ members and 200,000+ messages exchanged.
• Mentorship Program Structured mentorship program for community members, led by a Mentorship Chair and Mentorship Advisor, pairing enablement practitioners for guided professional development.
• Events (Mixers and Hackathons) Virtual and in-person mixers and hackathons for community members to network and collaborate.
• Job Board Job board for enablement roles, connecting community members with employment opportunities in the sales enablement field.
• Workshops Educational workshops delivered to community members on enablement-related topics.
• Vendor Partner Program Partnership and sponsorship program for enablement technology vendors to engage with the community's 5,000+ enablement practitioners. Led by the Partnerships Chair.

Quantifiable outcome

• 200,000+ messages exchanged among community members
• +2 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Vendor Partners (via Partnerships Chair)minorGTM or Marketing PartnerThe organization has a Partnerships Chair (LEann Leone) who facilitates relationships with vendors seeking brand awareness and revenue opportunities with the network of enablement leaders. These partnerships provide vendors with access to enablement decision-makers while offering the community valuable resources and content.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Seismic: Enterprise enablement and sales readiness platform with extensive content and customer education programs. Reaches the same buyer persona with deeper resources.
• Highspot: Enterprise sales enablement platform with a large customer community and educational content programs. Targets the same enablement practitioners but as a software vendor with attached community.
• SaaStr: Large community, content platform, and conference business for SaaS founders and sales leaders. Operates a much larger version of the same community-plus-events model.

Emerging players

• Customer Success Network: Community and content platform for customer success professionals. Serves an adjacent enablement-adjacent persona (CS leaders) using a similar community-led engagement model.
• Sales Hacker: Online community and media brand for sales professionals with content, events, and education. Comparable audience overlap and community-led content distribution model.

Direct peers

• Pavilion: Private membership community for sales, marketing, and revenue leaders with curated peer groups, content, and events. Most directly comparable to The Enablement Squad as a paid professional community targeting adjacent go-to-market personas.
• Sales Enablement Society: Professional association for sales enablement practitioners offering events, content, and networking. Targets the exact same persona (sales enablement professionals) with similar community-led programming.
• Revenue Collective: Global community for revenue operations and revenue leaders. Operates a similar model of curated membership, peer cohorts, and events targeting adjacent GTM functions.
• Women in Sales: Community and platform dedicated to empowering women in sales roles through networking, mentorship, and content. Comparable model of community-led enablement for a defined professional segment.

Others

• Demand Gen Report: B2B media brand publishing content and running events for demand generation, sales, and marketing leaders. Comparable content-and-events distribution to enablement audiences.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/the-enablement-squad

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Enablement Squad