JAR Media

What JAR Media does

JAR Media is a German technology outsourcing partner that delivers white-label web development services to marketing, design, PR, and advertising agencies, as well as resellers, across Germany. Operating as a registered brand of invokable GmbH (founded 2009, headquartered in Remscheid) and led by legal representatives Julian A. Richter, Dr. Bernd Richter, and Toni F. Müller, the firm has been serving agency clients for over 15 years and self-reports a bench of 45+ experts. Its core services cover TYPO3 and WordPress website implementations, Shopware e-commerce builds, Laminas/Zend custom software, and Vue.js frontend development, supported by proprietary developer tooling including self-built container environments, automated code generation processes, and custom editors.

The business model is professional services with three pricing constructs billed in euros: hourly development at €95/hour, consulting/architecture at €105/hour, fixed-price projects for well-defined scopes, and on-demand hourly engagements for smaller tasks. JAR Media emphasizes transparency, white-label execution, direct access to technicians rather than account managers, and a 24/7 customer portal for project tracking. Its technology stack spans CMS (TYPO3, WordPress with Gutenberg/ACF), e-commerce (Shopware, WooCommerce, Shopify), custom software (Laminas), and frontend (Vue.js), with extensive third-party integrations covering CRMs (HubSpot, Salesforce), PIM/DAM (Akeneo, Pimcore), German ERPs (SAP Business One, Dynamics 365 BC, JTL, plenty, Lexware), and payment providers (Stripe, PayPal, Klarna, Mollie, giropay, SOFORT).

Go-to-market is sales-led and direct, operating exclusively within Germany and eschewing paid advertising in favor of a content-marketing blog targeting the agency buyer persona. The firm holds memberships in the BVMW (German Mittelstand association) and the Allianz für Cybersicherheit, and is a registered technology partner for TYPO3. JAR Media holds a registered trademark and has no public funding, no reported revenue figures, and no public valuation signals; growth trajectory and revenue scale are inferred from headcount and pricing data rather than disclosed financials.

Name

JAR Media

Legal name

invokable GmbH

Website

https://jar.media

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

JAR Media is a German white-label technology outsourcing partner for marketing, design, PR, and advertising agencies, providing TYPO3, WordPress, Shopware, and custom software development billed at transparent hourly rates of €95-€105.

Ownership category

akta.pro rank

Headquarters

HQ city

Remscheid

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Professional Services - Hourly Billing: Hourly billing model with clear rate differentiation: 95€ per developer hour and 105€ per consultant/architecture hour. This allows flexible project engagement based on actual hours worked.
2. Fixed Price Projects: For well-defined project scopes, JAR Media provides detailed fixed-price proposals. Their special project process ensures quality and prevents surprises.
3. On-Demand Hourly Services: Quick help for small requests where clients specify what they need and JAR Media bills hourly. Simple collaboration model for ad-hoc tasks.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

JAR Media is a B2B technology outsourcing partner for agencies in Germany, providing technical implementation services for digital projects including TYPO3 and WordPress website relaunches, Shopware and WooCommerce online shop development, custom software built with Laminas (formerly Zend Framework), and Vue.js frontend development. The company works primarily as a white-label technical executor behind marketing, design, PR, and advertising agencies, with services delivered through fixed-price, agile, and on-demand hourly engagement models.

Product overview

JAR Media is a technology outsourcing partner for agencies in Germany, providing technical implementation services for digital projects. The company offers a coordinated portfolio of development services built around major platforms: TYPO3 and WordPress CMS implementations, Shopware e-commerce development, Laminas/Zend Framework custom software, and Vue.js frontend development for headless systems. Supporting services include website/shop maintenance, technical consulting, and a customer portal for project tracking. The offering is structured as a white-label service model where JAR Media works behind the scenes for agencies, enabling them to offer their clients complete digital implementation without building in-house development capacity. Pricing is transparent hourly-based (95€ development, 105€ consulting) with agile sprint delivery.

Differentiator

Problem solved

Functional benefit

Products and services

• TYPO3 Website Relaunch Service Technical implementation and relaunch of corporate websites using TYPO3 CMS, including sitepackage development, fluid templates, content modeling, multi-language support, and SEO optimization, primarily delivered as white-label service for agencies.
• WordPress Website Relaunch Service Development and relaunch of WordPress websites including Gutenberg blocks or ACF customization, custom post types, WooCommerce integration, and component libraries for agency clients.
• Shopware Online Shop Development Full e-commerce development using the Shopware platform, including new shop creation, custom extension development, complex product configuration wizards, and integration with payment and shipping providers.
• Custom Software Development (Laminas / Zend Framework) Custom software development using Laminas (formerly Zend Framework) for individual web applications, covering the full lifecycle from conception through implementation and beyond.
• Vue.js Frontend Development Frontend development for headless CMS and commerce systems using the Vue.js framework, including conception, implementation, and integration.
• Website and Online Shop Maintenance Service Ongoing maintenance and updates for existing websites and online shops to keep systems secure, current, and functional for agency end clients.
• Technical Consulting Service Technology consulting services including architecture assessments, TCO comparisons, integration blueprints, feasibility checks, and project guidance at 105€ per consultant hour.

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration22 records

Feature3 records

Partnerships

Four partnerships are on record, tiered minor and core.

• BVMW (Bundesverband mittelständische Wirtschaft)minorOthersJAR Media is a member of BVMW, the German Association for Small and Medium-Sized Businesses. This membership provides networking opportunities and represents the company's commitment to the Mittelstand sector.
• Allianz für Cybersicherheit (Alliance for Cybersecurity)minorOthersJAR Media is a participant in the German Cybersecurity Alliance, demonstrating commitment to cybersecurity best practices and standards.
• invokable GmbHcoreOthersJAR Media is a registered brand/trademark of invokable GmbH. The parent company provides the organizational structure and legal entity for JAR Media's operations. invokable GmbH is based in Remscheid, Germany with registration HRB 67208 in Cologne.
• TYPO3coreTechnology or IntegrationJAR Media is a technology partner for TYPO3 CMS, offering TYPO3 website relaunches, maintenance, and extension development services. TYPO3 is prominently featured as a core technology competency.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Emerging players

• Netguru: Poland-based software consultancy offering web, mobile, and e-commerce development with significant agency-side delivery experience. Netguru is an emerging player that competes for similar outsourced web/commerce implementation work but at international scale rather than German-focused white-label delivery.

Others

• Innowise: International software development and IT services company with a sizeable delivery bench covering web, e-commerce, and integrations. Innowise functions as an adjacent/alternative capacity supplier for outsourced development rather than as a direct same-market competitor to JAR Media.
• Claranet: European managed cloud, hosting, and web development services provider with significant DACH presence. Claranet is a thematically adjacent services player offering overlapping cloud/hosting and web engineering capabilities, though it operates at a broader managed-services scale rather than JAR Media's white-label agency-partner niche.

Broad incumbents

• denkwerk: Cologne-based full-service digital agency with strategy, design, and technical implementation capabilities. denkwerk overlaps JAR Media on web/e-commerce implementation but operates as a broad incumbent agency with in-house delivery rather than as a white-label tech partner.
• nexum: Cologne-based digital agency covering strategy, content, e-commerce (Shopware), and platform implementation. nexum is a broader agency incumbent working in the same German TYPO3/Shopware ecosystem where JAR Media serves agencies, and thus is comparable on platform and geography.

Regional players

• Itransition: Large offshore/nearshore custom software development provider headquartered outside the DACH region. Itransition pursues similar custom web and e-commerce development engagements as JAR Media but is primarily a regional/offshore alternative rather than a domestic white-label German agency partner.

Direct peers

• jweiland: A long-established German TYPO3 specialist agency offering hosting, implementation, and support for TYPO3 sites. JAR Media is an official TYPO3 technology partner operating in the same platform/niche for agencies and end clients, making jweiland one of the closest product-overlap peers.
• Inpsyde: German WordPress and web engineering agency serving enterprise and agency clients with deep expertise in WP/ WooCommerce. Inpsyde competes head-to-head with JAR Media for WordPress/WooCommerce projects in the German market and shares the agency-tech-partner service model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/jar-media-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about JAR Media