What Zolux does

ZOLUX S.A.S. is a privately held French manufacturer and B2B distributor of pet care products, headquartered in Saintes and founded in 1933 by Madeleine and Fernand Haurit. The group operates through six wholly owned brands — ZOLUX (core accessories and food for dogs, cats, fish, birds, small mammals, reptiles, and farmyard animals), Laboratoire Francodex (animal health and hygiene co-developed with veterinarians), Biodene (certified organic and natural care), HOPI (mass-market pet accessories sold through supermarkets), Saint-Bernard, and Mastery. ZOLUX's product portfolio spans accessories, food, hygiene, and health products across all pet types, with notable patented systems including the MASA (Micro-slip Absorption Safety Adjustment) anti-slip car harness mechanism and the Easy Ride hands-free retractable-lead harness. The business runs on a wholesale, quote-based B2B go-to-market: products reach end consumers exclusively through professional pet stores, garden centres, large DIY retailers, partner e-commerce platforms, and supermarket chains (HOPI), with regional sales managers onboarding stockists rather than direct-to-consumer or owned e-commerce channels.

The group employs more than 450 collaborators across ten production and distribution sites in over 40 countries, with 71% of production carried out in Europe and 97% of positions on permanent contracts. In 2022 the group formalized its HORIZON CSR framework (Good for My Pet, Happy in My Work, Better for My Planet), obtained French mission-led company status, and became the founder group of the 1% For Animals label. Recent product cadence (recycled-plastic range 2022, Neolife-Connect modular habitats and Sweeties treats in 2024, JALAYA nano aquariums in late 2024, and Easy Ride and Travel Safe Isofix safety harnesses in mid-2025) demonstrates a continuous product-surface expansion across categories, with all new products required to meet an internal eco-design charter. Pricing is not publicly disclosed; orders are handled on a multi-year contractual basis via regional sales managers who quote professionals individually.

Name

Zolux

Legal name

ZOLUX S.A.S.

Website

https://en.zolux.com

Company type

Private

Founded year

1933

Operating status

Operating

Headcount range

251–500 employees

Short description

ZOLUX S.A.S. is a French family-owned pet care manufacturer, founded in 1933, that designs and distributes accessories, food, hygiene, and health products for dogs, cats, birds, fish, rodents, reptiles, and farm animals through six brands via B2B pet stores, garden centres, large DIY retailers, and partner e-commerce platforms in 40+ countries.

Ownership category

akta.pro rank

Product category

Pet Care Products

NAICS

Animal Food Manufacturing (3111)

SIC

Wholesale-Miscellaneous Nondurable Goods (5190)

akta.pro primary industry

Pet Bedding, Furniture & Habitat Products Distribution (Beds, Crates, Aquariums) (CRAOAKAG)

akta.pro secondary industries

Small Animal Food (rabbit/guinea pig/hamster) (CRADAFAJ), Pet Health & Wellness Retail (Supplements, OTC, Flea/Tick) (CRALAHAC), Dry Kibble (Dog & Cat) (CRADAFAA)

Keywords

• Pet care products
• Pet accessories
• Pet food
• Animal hygiene
• Pet habitats

Headquarters

HQ city

Saintes

HQ country

France

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Pet Accessories and Food Sales: Revenue generated from selling accessories and food products for all pet types through B2B channel partnerships with pet stores, garden centres, and large DIY stores. Products are distributed under multiple brands including ZOLUX, Laboratoire Francodex, Biodene, and HOPI.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels6 records

Core offering

Zolux designs, manufactures, and distributes a comprehensive range of pet care products including accessories, food, hygiene, and health items for dogs, cats, birds, fish, rodents, reptiles, and farmyard animals. The company operates exclusively through B2B channels, supplying pet stores, garden centres, and large DIY retailers across more than 40 countries under a portfolio of six dedicated brands.

Product overview

Zolux is a leading French pet product company operating under multiple brands. The core ZOLUX brand provides accessories and food for dogs, cats, birds, fish, rodents, and farmyard animals. Laboratoire Francodex offers health and hygiene products developed with veterinary expertise. Biodene provides certified organic and natural care products. HOPI delivers committed pet products available in supermarkets. The company also produces specialized product lines including Neolife-Connect modular habitats for small mammals, JALAYA and IDROMAX aquariums, CHIC birdcages, Karapas reptile habitats, grooming brushes, and an environmentally-focused recycled plastic range. Products are distributed through pet stores, garden centers, and large DIY stores, not directly to consumers.

Differentiator

Problem solved

Functional benefit

Brands

• Laboratoire Francodex: Animal health and hygiene products developed in collaboration with veterinarians, sold through specialized networks.
• Biodene
• HOPI
• Saint-Bernard
• Mastery

Products and services

• ZOLUX Flagship brand of pet accessories and core pet care products for multiple animal categories, sold B2B to pet retailers, garden centres, and DIY stores.
• Laboratoire Francodex Animal health and hygiene product line under the Francodex laboratory brand, addressing parasite control, hygiene, and care for pets. Sold B2B through pet retail channels.
• Biodene Eco-designed pet care brand offering environmentally oriented pet products, sold B2B to pet retailers, garden centres, and DIY stores.
• HOPI Mass-market pet brand positioned for supermarket distribution, offering everyday pet food and accessories to grocery retailers.
• Saint-Bernard Pet brand within the Zolux portfolio, sold B2B through pet retail, garden centres, and DIY stores.
• Mastery Pet brand within the Zolux portfolio, sold B2B through pet retail, garden centres, and DIY stores.

Quantifiable outcome

• 71% of production is now carried out in Europe, reducing carbon footprint
• +4 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered minor and core.

• Animal SheltersminorStrategic or Co-development PartnerZOLUX supports numerous animal shelters as part of its CSR commitments. The company integrates animal welfare into its core values and supports adoption organisations and clubs for animal lovers.
• Animal Adoption OrganisationsminorStrategic or Co-development PartnerPartnerships with animal adoption organisations to support pet welfare and responsible ownership, aligned with ZOLUX's mission of creating sustainable happiness for pets and their families.
• Clubs for Animal LoversminorStrategic or Co-development PartnerSupport for clubs for animal lovers as part of ZOLUX's commitment to animal welfare and building a community of responsible pet owners.
• 1% For Animals (YouCare Association)coreStrategic or Co-development PartnerZOLUX Group is the Founder Group of the 1% For Animals Label. This initiative calls upon committed companies to fund practical actions to save animal lives and protect biodiversity. Member companies donate 1% of their turnover.
• Julien BallaiscoreStrategic or Co-development PartnerYoung French dog owner and ZOLUX partner who invented the Easy Ride hands-free harness concept. The patented system was developed in collaboration with ZOLUX and represents a key product innovation.
• Babyauto PetscoreStrategic or Co-development PartnerCollaboration with Babyauto Pets on the Travel Safe Isofix car safety harness, bringing certified child car seat technology (ISOFIX + Top Tether) to the pet accessories market for the first time.
• Veterinary ProfessionalscoreStrategic or Co-development PartnerLaboratoire Francodex works in close contact with experienced vets to develop health and hygiene products. Products are vet-approved and comply with FEDIAF nutritional guidelines.
• Laboratoire Francodex Veterinary NetworkcoreStrategic or Co-development PartnerEach Sweeties formula is approved by a veterinarian in accordance with FEDIAF nutritional guidelines, assessing essential nutrients to ensure treats meet pets' specific nutritional needs.
• SENDINBLUEminorOthersEmail service provider responsible for managing ZOLUX's newsletter and email marketing campaigns. Data transferred to SENDINBLUE for campaign management.

Scale indicators11 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Spectrum Brands (Tetra): Global consumer products company whose pet care segment (Tetra, FURminator, GloFish) overlaps with Zolux in aquatics and grooming. Broad incumbent with significant distribution overlap in pet specialty retail.
• Mars Petcare: Global pet care division of Mars Inc., operating brands like Pedigree, Whiskas, Royal Canin, and Animo. A broad incumbent that competes across food, health, and increasingly accessories/habitats with much larger scale and R&D budget than Zolux.
• Nestlé Purina: Global pet food and care giant with brands including Purina ONE, Felix, Friskies, and Pro Plan. A broad incumbent whose scale, retailer relationships, and marketing budgets dwarf mid-sized European specialists like Zolux.

Direct peers

• Vitakraft: German pet food and care manufacturer with deep heritage (1838), serving dogs, cats, birds, and small animals through pet retail. Comparable European multi-brand, multi-category manufacturer with similar scale and breadth.
• Trixie: German family-owned pet products manufacturer with a broad multi-category portfolio (dog, cat, small animal, bird, aquarium) sold through pet retail. Closely comparable to Zolux in scope, family-ownership structure, and B2B distribution model.
• Savic: Belgian pet product manufacturer specializing in habitats, cages, and accessories for small animals, birds, and reptiles. Comparable to Zolux in habitat manufacturing focus and European B2B retail distribution.
• Ferplast: Italian manufacturer of pet habitats, cages, carriers, and accessories with strong presence in aquariums and small animal enclosures. Closely matches Zolux's habitat-product focus across JALAYA aquariums, CHIC birdcages, Karapas, and Neolife-Connect ranges.
• Karlie: German pet products manufacturer with a broad assortment across dogs, cats, small animals, and aquatics. Comparable multi-species, multi-category portfolio and B2B model to Zolux.
• Beaphar: Dutch pet care manufacturer specializing in health, hygiene, and wellness products developed with veterinary expertise. Directly comparable to Zolux's Laboratoire Francodex health brand and overall B2B distribution through pet retail.

Regional players

• Jollyes: UK specialty pet retailer stocking multiple brands including its own-label products. A regional downstream customer of brands like Zolux rather than a direct manufacturer peer; useful for understanding UK retail channel dynamics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zolux