Infarm

What Infarm does

Infarm (INFARM s.r.l.) is an Italian pharmacy-inventory specialist founded in 1993 by Massimo Onelli and headquartered in Sesto Fiorentino. The company delivers on-site inventory counting, stock alignment, electronic expiry-date control, and stock-loading services directly to pharmacies across Italy, complemented by a portfolio of adjacent services including logistics and relocations, expired-product disposal (Assinde), insurance brokerage under Italian Law 24/2017, workplace-safety consulting under D. Lgs. 81/08, biodegradable paper supply, and pharmacy sanitization via hydrogen peroxide nebulization.

The technology base is a proprietary inventory-management platform that combines optical-reader barcode scanning with electronic expiration tracking and a stock-alignment engine that reconciles physical counts against pharmacy management systems and territorial sales statistics. A co-developed analytics tool, Colors Shelf Life Indicator (built with Now Progetto Farmacia), produces visual, color-coded category and shelf-performance reports that Infarm uses to advise pharmacists on purchasing and merchandising decisions. Operational protocols are codified and registered — PIC (Computerized Inventory Procedure) and PUC (Unique Transfer Procedure) — and the company is ISO 9001-2008 certified.

Commercially, Infarm operates a sales-led, on-site service model. Pricing is quote-based, customized to warehouse piece count and intervention scope, with multi-year contracting and free initial consultations. The customer base spans independent pharmacies (SMB), pharmacy chains and networks (mid-market), and pharmaceutical distributors (enterprise), totaling 2,760 served. A 50-plus-person field workforce — 42 operators and 8 team leaders coordinated through northern and central hubs — executes interventions 24/7 across Italy year-round.

Name

Infarm

Legal name

INFARM s.r.l.

Website

https://infarm.it

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

1–10 employees

Short description

Infarm is an Italian pharmacy-services company, founded in 1993, providing on-site inventory counting, stock alignment, expiry control, and stock-loading services to independent pharmacies, chains, and pharmaceutical distributors across Italy, supported by proprietary software and certified operational protocols.

Ownership category

akta.pro rank

Product category

Pharmacy Inventory Services

SIC

Wholesale-Drugs, Proprietaries & Druggists' Sundries (5122)

akta.pro primary industry

Medication Inventory, Procurement & Supply Chain (Pharmacy) (HLACAKAI)

akta.pro secondary industry

Pharmacy Logistics, Returns, Reverse Distribution & Compliance Services (CRAOAHAJ)

Keywords

• Pharmacy inventory services
• Pharmaceutical stock management
• Pharmacy logistics services
• Pharmacy relocation services
• Pharmacy compliance consulting

Headquarters

HQ city

Velturno

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Inventory Services: Core inventory counting and management services for pharmacies including stock verification, expiration control, and inventory loading on management systems.
2. Expired Product Disposal: Management and proper disposal of expired pharmaceutical products per regulatory requirements.
3. Logistics and Relocation Services: Organization and execution of pharmacy moves, including warehouse organization, shelf setup, and display arrangement.
4. Insurance Consulting: Insurance policy services including L. 24/2017 policies, catastrophic events coverage, and legal protection.
5. Occupational Safety Consulting: Workplace safety consulting services under D. Lgs. 81/08 regulations.
6. Shopper and Paper Supply: Supply of biodegradable paper shoppers and paper products for pharmacies.
7. Profitability Analysis: Category and business unit profitability analysis using Colors Shelf Life Indicator methodology.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Infarm provides comprehensive on-site inventory management services for Italian pharmacies, including physical stock counting, expiry date control, and stock loading onto pharmacy management systems. The company delivers complementary services such as expired product disposal, pharmacy logistics and relocation, insurance consulting, workplace safety compliance, and profitability analysis through its proprietary Colors Shelf Life Indicator tool. With more than 2,760 pharmacies served across Italy, Infarm operates as a field-service provider deploying teams of operators directly to client locations.

Product overview

Infarm is a pharmacy inventory and management services company founded in 1993, offering a comprehensive suite of services for Italian pharmacies. The core offering centers on the Servizio Inventario (Inventory Service), which provides physical inventory counting, stock alignment, expiry control, and sales optimization. This core service is complemented by specialized modules including: disposal services for expired products (Servizio Smaltimento), logistics and moving services (Logistica e Trasloco), insurance policies, workplace safety consulting, bio shopper supply, and the Colors Shelf Life Indicator profitability analysis tool developed with partner Now. Additional services include sanitization using hydrogen peroxide nebulization, stock loading to management systems, cession inventory for pharmacy transfers, fiscal inventory for tax compliance, and expiry date control. The portfolio operates as a service-based model rather than a software platform, with all services designed to be integrated, overlapping, and schedulable based on pharmacy needs.

Differentiator

Problem solved

Functional benefit

Brands

• Colors Shelf Life Indicator: An analysis tool developed in collaboration with Now Progetto Farmacia that provides visual and intuitive reporting on the sales performance of product categories displayed on pharmacy shelves, including behind-the-counter areas.

Products and services

• Servizio Inventario per Farmacie (Pharmacy Inventory Service) Complete on-site inventory service for Italian pharmacies covering physical stock measurement, alignment of stock levels with management systems, expiry date control, sales optimization advice, and logistical support for relocations.
• Servizio Smaltimento Prodotti Scaduti e Resi (Expired and Returns Disposal Service) Regulatory-compliant disposal service for expired pharmaceutical products and returns, including proper documentation and required communication to authorities.
• Servizi di Logistica e Trasloco per Farmacie (Pharmacy Logistics and Moving Services) Turnkey logistics and relocation services for pharmacies including warehouse organization, shelving system setup, sales area arrangement, and full pharmacy move management.
• Polizze Assicurative L. 24/2017 e Tutela Legale (Insurance Policies and Legal Protection) Insurance policy services for Italian pharmacies including L. 24/2017 liability policies, catastrophic events coverage, and legal protection.
• Consulenza Sicurezza del Lavoro (Workplace Safety Consulting) Workplace safety and health consulting services for pharmacies ensuring compliance with Italian D. Lgs. 81/08 occupational safety regulations.
• Fornitura Shopper e Carta da Banco (Shopper and Counter Paper Supply) Supply of 100% compostable bio shopper bags and counter paper products for pharmacies in various formats (15x30 to 40x80), with 72-hour delivery.
• Colors Shelf Life Indicator Visual merchandising and profitability analysis tool that maps pharmacy category performance, shelf life indicators, and sales metrics with color-coded reporting to support buying and merchandising decisions.
• Servizio Sanificazione Farmacie (Pharmacy Sanitization Service) Professional sanitization service for pharmacies using hydrogen peroxide nebulization technology, achieving 99.9% elimination of viruses, bacteria, fungi, spores, and biofilm with official certification.

Quantifiable outcome

• Pharmacies that restructured their self-service area achieved sell-out increase of 18% to 26% in 6 months

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Now (Now Progetto Farmacia)coreStrategic or Co-development PartnerCollaboration with NOW, an agency specialized in visual merchandising for over 20 years, to develop Colors Shelf Life Indicator - a digital system for mapping and analyzing product placement and profitability in pharmacy retail environments.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Cegedim: French-headquartered health-IT and services provider whose pharmacy software (e.g., WinPharma-class systems) and related services support retail pharmacies in Europe, overlapping directly with Infarm's pharmacy IT/inventory services scope.
• CompuGroup Medical: European healthcare-IT vendor with a sizeable pharmacy-IT business (e.g., pharmacy management systems, e-prescribing and stock-management modules) serving retail pharmacies — comparable end customer and overlap with Infarm's pharmacy inventory-and-data services.

Broad incumbents

• Omnicell: US-listed pharmacy-automation vendor offering central pharmacy, medication management, and inventory-tracking solutions to retail and hospital pharmacies; competes for the same pharmacy-inventory wallet Infarm targets, scaled globally.
• Alliance Healthcare (Walgreens Boots Alliance): European pharmaceutical wholesaler and pharmacy-services provider offering inventory, distribution, and operational services to retail pharmacies across multiple European countries — overlaps with Infarm's pharmacy-services positioning at meaningfully larger scale.
• BD Rowa (Becton, Dickinson and Company): BD's pharmacy-automation business (BD Rowa) provides robotic storage, dispensing, and inventory-tracking systems for retail pharmacies, addressing the same inventory-control pain point as Infarm's services but via capital equipment rather than labor-based services.

Others

• Now Progetto Farmacia: Italian visual-merchandising agency for pharmacies and Infarm's strategic partner on the Colors Shelf Life Indicator product — thematically adjacent (pharmacy merchandising/data) but commercially distinct as Infarm's co-development partner rather than a competitor.

Regional players

• Willach Pharmacy Solutions: German pharmacy storage, shelving, and inventory-management equipment maker addressing European retail pharmacies — adjacent technology addressing the same inventory-space problem as Infarm's on-site services, though headquartered in Germany and focused on hardware.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/infarminventarieservizi
• LinkedInlinkedin.com/company/inventarifarmacia/about

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Infarm