Martin Implement Sales

What Martin Implement Sales does

Martin Implement Sales, Inc. was a privately held premium equipment distributor founded in 1945 and headquartered in Orland Park, Illinois. The company operated three branches across the Chicago metro area, selling and renting primarily construction and agricultural equipment to contractors and municipal customers through distribution partnerships with industry-leading manufacturers. Its product and service offering was structured as a one-stop-shop, bundling new and used equipment sales, short-term rentals, equipment financing, replacement parts supply, and factory-authorized service and repair under each branch roof.

The business generated revenue across five streams: one-time equipment sales (new and used), usage-based rentals, transactional parts sales, professional service and repair work, and managed equipment financing arrangements. Pricing was quote-based and not publicly disclosed. The go-to-market motion was enterprise field sales executed through the three physical branch locations, with relationship selling and aftersales service support acting as primary differentiation. The Novak family and Steve Martin led the company prior to its 2020 acquisition by Alta Equipment Group Inc. (NYSE: ALTG).

FY2019 financials showed approximately $28 million in revenue and approximately $3.1 million in EBITDA (an ~11% margin). The company was recognized as a 2020 Top Equipment Dealer by SATISFYD. No proprietary technology, software platform, or AI/ML capabilities were disclosed; operations reflected a traditional heavy-equipment dealership model. Following the July 31, 2020 announcement of the definitive agreement to be acquired by Alta, the company became part of a larger integrated equipment dealership platform spanning multiple U.S. states.

Name

Martin Implement Sales

Legal name

Martin Implement Sales, Inc.

Website

https://martinimplement.com

Company type

Private

Founded year

1945

Operating status

Acquired

Headcount range

501–1,000 employees

Short description

Martin Implement Sales is a privately held premium construction and agricultural equipment distributor operating three branches in the Chicago metro area, serving contractors and municipal customers with equipment sales, rentals, financing, parts, and factory-authorized service. Founded in 1945 and acquired by Alta Equipment Group in 2020.

Ownership category

akta.pro rank

Headquarters

HQ city

Orland Park

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Inventory or Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Equipment Sales: Sale of new and used construction and agricultural equipment to contractors and municipal customers through branch locations
2. Equipment Rentals: Rental of equipment to contractors and municipal customers
3. Parts Sales: Sale of replacement parts for equipment sold
4. Service and Repairs: Factory-authorized service and repair operations
5. Equipment Financing: Financing services offered to customers purchasing equipment

Go-to-market motion1 record

Distribution channels1 record

Core offering

Martin Implement Sales is a premium equipment distributor operating three branches in the Chicago metro area. The company sells and rents new and used construction and agricultural equipment to contractors and municipal customers, sourced through partnerships with industry-leading manufacturers. Its offering is delivered as a one-stop-shop, bundling equipment sales, rentals, financing, replacement parts, and factory-authorized service.

Product overview

Martin Implement Sales is a premium equipment distributor operating as a single-location business with three branches in the Chicago metro area. The company operates as a unified equipment dealership offering multiple product lines including new and used equipment sales and rentals of construction and agricultural equipment. Services are bundled as a one-stop-shop offering, including equipment financing, replacement parts, and factory-authorized service. Products are sourced through partnerships with industry-leading manufacturers.

Differentiator

Problem solved

Functional benefit

Products and services

• New and Used Equipment Sales

Quantifiable outcome

• Approximately $28 million in revenue and $3.1 million EBITDA in FY2019

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Industry Leading ManufacturerscoreOthers · 31 July 2020Martin Implement Sales operates as a distributor selling construction and agricultural equipment in partnership with industry-leading manufacturers. This distribution partnership provides access to comprehensive equipment portfolio and factory-authorized service capabilities.

Scale indicators4 records

Recent moves3 records

Expansion highlights3 records

Direct peers

• RDO Equipment Co. Large multi-state John Deere construction and agricultural equipment dealer with branch-based sales, rental, parts, and service model directly comparable to Martin's one-stop-shop dealership approach.
• 4 Rivers Equipment: John Deere construction and forestry equipment dealer operating across multiple states with sales, rental, parts, and service capabilities directly comparable to Martin's dealership model.
• Stribling Equipment: John Deere construction and agricultural equipment dealer with a multi-branch footprint providing sales, rental, parts, and factory-authorized service to contractors and municipalities.
• Roland Machinery Company: Caterpillar dealer operating across Illinois and surrounding states, offering construction equipment sales, rental, parts, and service through a branch network that directly overlaps with Martin's contractor and municipal customer base.
• McCann Industries: Midwest Caterpillar dealer serving contractors and municipalities with construction equipment sales, rental, parts, and service, comparable in geographic focus and integrated dealership model.

Broad incumbents

• United Rentals: Largest equipment rental company in North America with a broad fleet including aerial, earthmoving, and specialty construction equipment; comparable to Martin's rental stream and broader equipment distribution exposure.
• H&E Equipment Services: Public equipment distributor and rental provider with a national branch network selling and renting aerial, earthmoving, and material handling equipment, sharing Martin's integrated sales/rental/parts/service business model.
• Sunbelt Rentals: Major North American equipment rental provider serving construction and industrial customers, overlapping with Martin's contractor rental use cases and parts/service offerings.
• Alta Equipment Group: NYSE-listed integrated equipment dealership platform that acquired Martin Implement Sales, operating 48 locations across multiple states with lift trucks, cranes, earthmoving, and other industrial equipment—broader incumbent comparable along business model lines.

Others

• Caterpillar Inc. Major equipment manufacturer whose brand and dealer network underpin contractors and municipal customers across Martin's served markets; not a direct competitor but the dominant supplier ecosystem participant that shapes deal economics.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/martin-implement

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Martin Implement Sales