Roland Machinery Co

What Roland Machinery Co does

Roland Machinery Co is a privately held, third-generation family-owned heavy equipment dealer founded in 1958 by Earl Roland and headquartered in Springfield, Illinois. The company distributes and services a diversified portfolio of OEM construction, road-building, mining, quarry, and forestry equipment across 17 branch locations in 5 states (Illinois, Wisconsin, Missouri, Indiana, and Michigan's Upper Peninsula), and supports a customer base of contractors in residential, commercial, highway, aggregates, mining, and government/infrastructure end markets. Primary OEM relationships include Komatsu (excavators, dozers, wheel loaders, haul trucks, motor graders), the Wirtgen Group (Wirtgen cold milling, Hamm compaction, Vogele paving, Kleemann crushing), LeeBoy, Epiroc, Sennebogen, TimberPro, and Topcon positioning systems.

The business operates as an integrated equipment platform across five revenue streams: (1) new and used equipment sales, (2) equipment rentals over a diversified fleet, (3) parts sales via a multimillion-dollar inventory and the 24/7 My Komatsu mobile portal, (4) service and repair performed by OEM-trained mechanics including preventive maintenance contracts and full machine rebuilds, and (5) financing/credit application services. Distribution is delivered through a field-sales motion with territory managers and 22 Product Support Sales Representatives (PSSRs) covering all branches, supplemented by direct branch-level transactions. Pricing is quote-based across equipment, with rental rates varying by machine type and term, and financing terms determined through credit application.

The technology layer is partner-sourced rather than proprietary: Roland resells and integrates Komatsu's Smart Construction, Smart Mining, and Smart Quarry automation suites alongside Topcon positioning systems for surveying, fleet optimization, and infrastructure lifecycle management. The My Komatsu customer portal provides mobile-first access to parts ordering, fleet management, manuals, and equipment alerts. There are no disclosed patents, proprietary AI/ML models, or developer-facing APIs; the company's technology moat is its integration and field-service execution rather than in-house R&D.

Name

Roland Machinery Co

Legal name

Roland Machinery Co.

Website

https://rolandmachinery.com

Company type

Private

Founded year

1958

Operating status

Operating

Headcount range

251–500 employees

Short description

Roland Machinery Co is a third-generation family-owned heavy equipment dealer founded in 1958, distributing Komatsu, Wirtgen Group, LeeBoy, Epiroc, and other OEM construction, mining, quarry, and forestry equipment across 17 Midwest branch locations with integrated parts, service, rental, and financing offerings.

Ownership category

akta.pro rank

Headquarters

HQ city

Springfield

HQ country

United States

HQ region

North America

Offices17 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. Heavy Equipment Sales: Sale of new and used heavy equipment including excavators, dozers, wheel loaders, trucks, motor graders, crushers, mills, pavers, rollers, and attachments from manufacturers like Komatsu, Wirtgen, Hamm, Vogele, Kleemann, LeeBoy, and others.
2. Equipment Rentals: Rental services for a diversified fleet including excavators, dozers, trucks, wheel loaders, mills, pavers, rollers, crushers, brooms, and trench rollers. One of the largest and most diversified rental fleets in the industry.
3. Parts Sales: OEM parts sales with multimillion dollar parts inventory and online ordering through My Komatsu Parts Store, serving all makes and models of equipment.
4. Service and Repair: Service support including preventive maintenance contracts, total machine rebuilds, drive trains, engines, electrical components, track repair, and hydraulic repairs performed by OEM trained mechanics.
5. Financing Services: Credit and financing solutions including credit applications for equipment purchases, working with accounts receivable.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Roland Machinery Co is a family-owned heavy equipment dealer selling, renting, and servicing new and used construction, road-building, mining, quarry, and forestry equipment from brands including Komatsu, Wirtgen, Hamm, Vogele, Kleemann, Epiroc, LeeBoy, Sennebogen, TimberPro, and Fuchs. The dealer model is supported by OEM parts sales, preventive maintenance and rebuild services, equipment rentals, financing solutions, attachments, and technology solutions (Smart Construction, Smart Mining, Smart Quarry, and Topcon positioning). Operations span 17 branch locations across Illinois, Wisconsin, Missouri, Indiana, and Michigan's Upper Peninsula.

Product overview

Roland Machinery Co is a family-owned heavy equipment dealer established in 1958, offering a diversified portfolio of equipment brands across construction, forestry, mining, and road building industries. The core product offering centers on major equipment lines—Komatsu (excavators, dozers, wheel loaders, trucks, motor graders), Wirtgen (milling machines), Hamm (compactors/rollers), Vogele (pavers), Kleemann (crushers), and specialty brands like Epiroc, LeeBoy, Sennenbogen, and Fuchs. These are complemented by forestry sub-brands (Komatsu Forestry, TimberPro) for forwarders, harvesters, and bunchers. The company operates as a platform-and-services model: the equipment sales business is supported by integrated service offerings including Parts & Service (with OEM-trained mechanics and preventive maintenance), Equipment Rentals (excavators, dozers, trucks, wheel loaders, mills, pavers, rollers, crushers), Financing solutions, and Attachments from multiple manufacturers. Technology Solutions form a distinct layer—Smart Construction, Smart Mining, and Smart Quarry (powered by Komatsu technology) plus Topcon positioning systems—offering fleet optimization and digital integration. A My Komatsu customer portal provides fleet management and parts ordering. The company serves 17 locations across Illinois, Wisconsin, Missouri, Indiana, and Michigan's Upper Peninsula.

Differentiator

Problem solved

Functional benefit

Products and services

• Heavy Equipment Sales (New)
• Used Equipment Sales

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Ten partnerships are on record, tiered primary, core and minor.

• KomatsuprimaryChannel Partner/ Reseller/ DistributorRoland Machinery is a primary Komatsu dealer offering the full range of Komatsu products including excavators, dozers, wheel loaders, trucks, and motor graders. Also offers Komatsu Forestry products and Komatsu Care maintenance programs.
• Wirtgen Group (Wirtgen, Hamm, Vogele, Kleemann)primaryChannel Partner/ Reseller/ DistributorExclusive dealer for Wirtgen Group brands covering the entire road construction process chain: Wirtgen (cold milling machines), Hamm (compacting equipment), Vogele (paving), and Kleemann (crushing).
• LeeBoycoreChannel Partner/ Reseller/ DistributorDistributor for LeeBoy construction equipment, emphasizing 'Made in the USA' products.
• EpiroccoreChannel Partner/ Reseller/ DistributorDistributor for Epiroc rock drilling rigs for many applications.
• SennebogencoreChannel Partner/ Reseller/ DistributorDistributor for Sennebogen material handling equipment.
• TimberProcoreChannel Partner/ Reseller/ DistributorDistributor for TimberPro forestry products including forwarders, wheeled harvesters, and tracked bunchers.
• TanacoreChannel Partner/ Reseller/ DistributorDistributor for Tana equipment.
• TerramaccoreChannel Partner/ Reseller/ DistributorDistributor for Terramac equipment.
• Topcon Positioning SystemscoreTechnology or IntegrationTechnology partner offering Topcon solutions for surveying, planning, earthmoving, paving, and construction covering the entire infrastructure lifecycle.
• Attachment ManufacturersminorChannel Partner/ Reseller/ DistributorDistributor for numerous attachment manufacturers including Ballantine, Bucyrus Blades, BuiltRite, Epiroc, Fecon, GEM, Hensley, HKX, LaBounty, Mellott, Montabert, Paladin, Rockland, Rotobec, Serco, Solesbee's, Weir ESCO, Werk-Brau, and Young Corporation.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Sunbelt Rentals: Sunbelt Rentals is the second-largest equipment rental company in North America with a broad fleet including aerial, earthmoving, and power generation. It is a broad incumbent that competes with Roland's rental stream and increasingly with new and used equipment channels.
• United Rentals: United Rentals is the largest equipment rental company in North America and overlaps with Roland's rental business across general and specialty construction equipment. It is a broad incumbent rather than a dealer, but directly competes for fleet-rental wallet and increasingly for telematics and fleet management services.

Direct peers

• RDO Equipment Co. RDO Equipment is a large multi-brand heavy equipment dealer (John Deere, Vermeer, Topcon) operating across the Midwest, Southwest, and West. It is the most direct comparable to Roland in business model, product breadth, and customer segments (construction, agriculture, mining, aggregates).
• Empire Cat: Empire Cat is a Caterpillar dealer serving the Southwest and parts of the Midwest with construction, mining, and power systems equipment. It is a direct competitor in the heavy equipment dealer model with comparable scale, multi-state footprint, and end-market exposure.
• Thompson Machinery: Thompson Machinery is a Caterpillar dealer serving Tennessee and Mississippi with construction, mining, forestry, and power equipment. Comparable to Roland as a regional multi-state full-service heavy equipment dealer with parts, service, and rentals.
• Foley Equipment: Foley Equipment is a Caterpillar dealer serving Kansas and Missouri with construction, mining, forestry, and power systems. Comparable to Roland in regional multi-state dealer model and similar end-market mix, though overlapping geographically only in Missouri.
• Road Machinery & Supplies Co. Road Machinery & Supplies is a long-standing Komatsu dealer covering Iowa, Minnesota, and the upper Midwest with sales, rentals, parts, and service — directly comparable to Roland's Komatsu-anchored dealer business and overlapping Midwest geography.
• Whayne Supply Co. Whayne Supply is a Caterpillar dealer serving Kentucky, Indiana, and surrounding states with construction, mining, forestry, and power systems equipment. It is a directly comparable regional full-line dealer with similar scale, end-market mix, and lifecycle service model.
• Stribling Equipment: Stribling Equipment is a Komatsu dealer serving Mississippi, Alabama, Tennessee, and parts of the Southeast with new, used, rental, parts, and service. It is directly comparable to Roland as a regional, multi-brand Komatsu-anchored dealer with full lifecycle support.

Emerging players

• 4 Rivers Equipment: 4 Rivers Equipment is a John Deere construction and forestry dealer operating across the southern and western U.S. It is comparable to Roland as a regional full-line heavy equipment dealer with sales, rentals, parts, and service, though focused on Deere rather than Komatsu/Wirtgen.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

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Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Roland Machinery Co