GetFIT

What GetFIT does

GetFIT (legal entity SPORTITALIA SSDARL con socio unico) is an Italian amateur sports company operating 8 fitness and wellness clubs across Milan. Founded in 1984 in Legnano under the B-FIT brand and rebranded to GetFIT, the company positions itself as Italy's first fitness group and celebrated its 40th anniversary in October 2024. The platform combines fitness floors equipped by Technogym with Les Mills and Zumba group programming, swimming pools (multiple 25m pools plus outdoor pools at Via Pinerolo), thermarium and spa facilities, racquet sports courts (tennis, padel, squash), and an integrated stack of wellness services including personal training, on-site nutritionists, osteopathy, aesthetic treatments, and medical intake examinations. The flagship is the Via Pinerolo Village, opened in 2020 on over 20,000 square meters with indoor and outdoor pools, multiple sports courts, restaurant, bar, and year-round operation.

GetFIT serves approximately 35,000 active members and employs 700+ collaborators across the 8 Milan clubs. The primary revenue model is recurring monthly subscription memberships with tiered access across the network; pricing is not publicly disclosed. Ancillary revenue streams include personal training, corporate events and team building (B2B) primarily delivered at the Via Pinerolo Village, the GetFIT Travel agency arm operated via Lunghe Vacanze, children's summer camps and after-school programs, and on-site bar and restaurant facilities. Distribution is direct-to-consumer via club reception with a 'prova il club' free trial, supplemented by a dedicated B2B corporate sales channel and a digital layer (GetFIT TV mobile app on iOS and Android, and a proprietary cardiofrequenzimetro heart rate monitoring system that connects to in-club screens and delivers post-session email reports).

The company is a privately held amateur sports limited liability company (SSDARL), subject to the direction and coordination of MEL ITALIA S.r.l., indicating a single-ownership holding structure with no disclosed institutional investors or public listing. Geographic footprint is concentrated in Milan (Lombardy region), with distribution entirely through physical club locations and the direct digital app channel. Key brand and technical partners include Les Mills, Technogym, Zumba, Arena, Kappa, Asics, Auxologico (medical), Enervit (nutrition), Teatro Lirico Giorgio Gaber and Teatro Nazionale (event venues), and Casa della Carità (charity). No API, no proprietary software beyond the GetFIT TV app and heart rate monitor system, and no AI/ML capability are documented in the available data.

Name

GetFIT

Legal name

SPORTITALIA SSDARL con socio unico

Website

https://getfit.it

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

251–500 employees

Short description

GetFIT (SPORTITALIA SSDARL) operates 8 fitness and wellness clubs across Milan serving 35,000+ members with subscription memberships that integrate fitness, swimming, thermarium, group classes, and ancillary wellness services; privately held under MEL ITALIA S.r.l.

Ownership category

akta.pro rank

Product category

Fitness and Wellness Club Services

NAICS

Fitness and Recreational Sports Centers (713940), Sports and Recreation Instruction (61162), Recreational and Vacation Camps (except Campgrounds) (721214)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Sports-Specific Group Conditioning (HSADABAK)

akta.pro secondary industries

Strength & Conditioning / Athletic Performance Training (HSADAEAB), Group Fitness, Personal Training & Wellness Coaching (EDALAIAE), Endurance Sports Coaching & Training Camps (Running, Cycling, Triathlon, Swimming) (MPAKAJAH)

Keywords

• Fitness club memberships
• Group fitness classes
• Wellness and spa services
• Corporate wellness programs
• Swimming pool facilities

Headquarters

HQ city

Milan

HQ country

Italy

HQ region

Europe

Offices9 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Fitness Club Memberships: GetFIT generates revenue primarily through recurring membership subscriptions to its 8 fitness clubs in Milan. Members gain access to fitness rooms, swimming pools, group classes, thermarium, and other club amenities. Membership fees are the core revenue driver, with clubs offering various access levels.
2. Corporate Events and Team Building: GetFIT sells corporate event packages including team building activities, padel tournaments, meetings, wellness days, and pool-side aperitifs at its Via Pinerolo location. This represents a B2B revenue stream targeting local Milan businesses.
3. Personal Training: Individualized training sessions with certified personal trainers offered as an add-on to standard memberships, providing premium-priced one-on-one coaching services.
4. GetFIT Travel: A travel agency arm (Lunghe Vacanze) that organizes bespoke wellness vacations, generating revenue through travel packages.
5. Nutritionist and Wellness Services: On-site nutritionist, osteopath, and aesthetic services are available within clubs as additional paid services.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

GetFIT operates a network of 8 premium fitness and wellness clubs in Milan, offering membership-based access to fitness rooms, swimming pools, thermarium spa areas, group fitness classes (Les Mills, Zumba, Pilates), personal training, racquet sports (tennis, paddle, squash), and allied wellness services including nutrition counseling, osteopathy, and aesthetic treatments. The company also runs a dedicated corporate events line and an in-house travel agency (FIT Travel).

Product overview

GetFIT is a multi-location fitness and wellness club network operating 8 clubs across Milan, Italy. The offering is organized as a unified wellness platform combining fitness facilities (pools, fitness rooms, sports courts), group exercise programming, spa/thermal services, and allied health services. The portfolio includes core club memberships with access to pools, thermarium, and group classes; racquet sports facilities; personal training; corporate event services; children's programming; a travel agency; and digital products including a mobile app and heart rate monitoring system. The company positions itself as 'much more than a gym' (molto più di una palestra), integrating fitness with wellness, relaxation, and lifestyle services.

Differentiator

Problem solved

Functional benefit

Brands

• GetFIT Travel: In-house travel agency offering customized vacation packages and outdoor experiences for GetFIT members.

Products and services

• GetFIT Club Membership Recurring membership granting access to all 8 GetFIT clubs in Milan, including fitness rooms, swimming pools, thermarium, group classes, and racquet sports, targeted at individual adult consumers in Milan.
• Group Fitness Classes Scheduled group fitness classes (Les Mills, Zumba, Pilates, etc.) held at the GetFIT clubs and included with club membership for individual members.
• Personal Training One-on-one personal training sessions delivered by GetFIT trainers at club locations for individual members.
• Online Personal Training via GetFIT TV Remote personal training delivered through the GetFIT TV mobile app, extending in-club personal training to users outside the gym.
• Swimming Pool Access Access to indoor swimming pools at GetFIT clubs for laps and aquatic fitness, included with club membership.
• Thermarium and Spa Access Access to thermarium spa areas (saunas, steam, relaxation rooms) at GetFIT clubs for member wellness and recovery.
• Racquet Sports (Tennis, Paddle, Squash) Tennis, paddle, and squash court access and related programming at GetFIT clubs for individual members.
• Corporate Fitness Events and Team-Building Tailored corporate wellness events, team-building activities, and conventions hosted at GetFIT club venues, sold to Milan-area companies through a dedicated corporate client line.
• FIT Travel (In-House Travel Agency) Travel agency service operating under the FIT Travel brand, offering vacation and travel packages to GetFIT members.
• Allied Wellness Services (Nutrition, Osteopathy, Aesthetic Treatments) Supplementary wellness services — nutrition counseling, osteopathy, and aesthetic treatments — provided at GetFIT locations to complement the fitness and spa offering.

Quantifiable outcome

• 40 years operating in Italy (since 1984)
• +3 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

15 partnerships are on record, tiered main partner, core partner, technical partner, flagship, medical partner, friend, minor and charity partner.

• Arenamain partnerOthersArena is listed as a Main Partner of GetFIT. Arena is a well-known sports and swimwear brand. The nature of the partnership appears to be a commercial/marketing collaboration where Arena provides swimwear products or branding for GetFIT's swimming and aquatic activities.
• Kappamain partnerOthersKappa is listed as a Main Partner of GetFIT. Kappa is a sportswear brand. The partnership involves Kappa providing apparel/branding for GetFIT's clubs and staff.
• Les Millscore partnerTechnology or IntegrationLes Mills is listed as a Technical Partner and is a core component of GetFIT's group fitness programming. GetFIT offers Les Mills classes including BodyAttack, BodyBalance, BodyPump, BodyCombat, BodyStep, Sprint, GRIT, Tone, and Sh'bam. This is a licensing/programming partnership where Les Mills provides certified group fitness programs.
• Technogymcore partnerTechnology or IntegrationTechnogym is listed as a Technical Partner and provides fitness equipment for GetFIT's gym floors. This is a commercial equipment partnership supplying state-of-the-art fitness machines.
• Zumbatechnical partnerTechnology or IntegrationZumba is listed as a Technical Partner. GetFIT offers Zumba fitness classes, indicating a licensing/programming partnership for dance-fitness content.
• Teatro Lirico Giorgio GaberflagshipGTM or Marketing PartnerTeatro Lirico Giorgio Gaber is listed as a Main Partner. The venue hosted the 'Spettacolo della Salute' (Health Spectacle) event for GetFIT's 40th anniversary, attended by approximately 1,000+ members and guests. The partnership involves hosting exclusive GetFIT wellness events.
• Auxologicomedical partnerOthersAuxologico is listed as a Medical Partner of GetFIT, providing medical/health expertise and services in support of member wellness programs.
• AsicsfriendOthersAsics is listed as a Friend of GetFIT, indicating a brand collaboration or sponsorship relationship.
• AutorigoldiminorGTM or Marketing PartnerAutorigoldi is an automotive company in Milan. GetFIT announced a partnership to promote an active lifestyle, where members can access special promotions. The partnership bridges fitness and driving, targeting Milan residents. Announced in 2023 via news article.
• EnervitfriendOthersEnervit is listed as a Friend of GetFIT, indicating a sports nutrition brand partnership.
• Casa della Caritàcharity partnerOthersCasa della Carità is listed as a Charity Partner of GetFIT, indicating charitable/community support activities.
• Collage Formazionemain partnerOthersCollage Formazione is listed as a Main Partner, possibly providing training or educational services for GetFIT staff.
• Variermain partnerOthersVarier is listed as a Main Partner, possibly providing ergonomic furniture for GetFIT's club environments.
• Teatro Nazionalemain partnerGTM or Marketing PartnerTeatro Nazionale is listed as a Main Partner, indicating a venue partnership for events or cultural activities.
• Scandymain partnerOthersScandy is listed as a Main Partner along with Hag.

Scale indicators7 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• McFIT: Major European low-cost fitness chain with Italian presence. Direct peer as a multi-club fitness network competing for the same end-consumer with a different price-positioning.
• Virgin Active Italia: Italian subsidiary of the global premium fitness club operator. Directly comparable to GetFIT: premium multi-club urban fitness network with group classes, pools, and spa amenities targeting affluent consumers.
• Wellness Club 360: Italian premium fitness and wellness club brand. Directly comparable to GetFIT's "wellness village" positioning with fitness, pools, and spa-style amenities.
• Basic-Fit: Europe's largest low-cost fitness chain, actively expanding in Italy. Comparable to GetFIT as a multi-club operator competing for Italian fitness consumers, though positioned at a lower price point.
• Kinesis Sport Center: Italian premium multi-club fitness operator. Comparable to GetFIT as a domestic Italian premium fitness/wellness chain serving urban consumers with similar service breadth.
• Fitness First Italia: Premium international fitness club brand operating in Italy. Closely comparable to GetFIT as a premium urban fitness/wellness club network with group classes and ancillary amenities.

Others

• My Wellness / Technogym Ecosystem: Technogym's connected-fitness platform serving clubs and consumers. Adjacent to GetFIT (whose Cardiofrequenzimetro and GetFIT TV play a similar connected-fitness role); not a direct competitor.
• Technogym: Italy-headquartered premium fitness equipment manufacturer and GetFIT's equipment partner. Not a direct competitor — operates in equipment supply and digital wellness platforms rather than club operation.
• Decathlon: Global sporting-goods retailer with deep Italian footprint. Not a direct competitor to GetFIT (operates retail, not clubs) but comparable as a major participant in the Italian fitness/sport consumer ecosystem.

Emerging players

• F45 Training: Global boutique functional-training franchise expanding in Italy. Comparable as a fitness consumer brand but competes via specialty group workouts rather than full-service club memberships.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights2 records

Customer concentration

• LinkedInlinkedin.com/company/getfit-club

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GetFIT