AutoRigoldi

What AutoRigoldi does

AutoRigoldi S.p.A. is a Milan-based authorized automotive retailer operating as a Volkswagen and Škoda dealer with additional Audi Service authorization. Founded in 1905 and operating under the corporate direction of Gruppo Intergea S.p.A., the company has approximately 120 years of continuous operations in the Lombardy region. It maintains six physical locations across the Milan metropolitan area (including Via Novara, Via Inganni, Via Palmanova, Via Gallarate, and Sesto San Giovanni) plus a dedicated parts distribution center in Mazzo di Rho, supported by 101–250 employees.

The company offers the full vehicle lifecycle: new vehicle sales across Volkswagen and Škoda model ranges (including the ID.3, ID.4, ID.5, ID.7, ID.Buzz and Enyaq/Elroq electric lines); nearly-new (Km0) and certified pre-owned vehicles under the VW Usato Certificato and Škoda Plus programs with 110-point inspections and 12-month warranties; and an aftermarket ecosystem covering scheduled maintenance, body repair, tires, genuine parts and accessories, vehicle inspection, interior cleaning, and pickup & delivery service. Pricing for new vehicles spans approximately €20,000 to €70,000+ with promotional financing from €99–€350/month and zero-interest maintenance financing of €400–€3,000 over 6–24 months. The dealer also operates a rental and leasing business for private and corporate customers.

AutoRigoldi generates revenue across six streams: new vehicle sales, used vehicle sales, after-sales service and maintenance, parts and accessories, financing services, and vehicle rental/leasing. Its go-to-market is primarily direct-to-consumer through physical showrooms with complementary digital channels including the autorigoldi.it website, WhatsApp, phone, and email inquiries. The customer base is predominantly individual private buyers with a secondary corporate/fleet segment served through the 'Aziendali' program. Underlying technology consists of standard dealer management systems, the Smilenet digital marketing platform, and TeamViewer for remote support, with no proprietary technology platform disclosed.

Name

AutoRigoldi

Legal name

Autorigoldi S.p.A.

Website

https://autorigoldi.it

Company type

Private

Founded year

1905

Operating status

Operating

Headcount range

101–250 employees

Short description

AutoRigoldi S.p.A. is a Milan-based authorized Volkswagen, Škoda, and Audi Service dealer operating six locations with full new and used vehicle sales, certified pre-owned programs, after-sales service, genuine parts, financing, and rental services for private and corporate customers across Lombardy, Italy.

Ownership category

akta.pro rank

Product category

Automotive Retail Dealership

NAICS

Used Car Dealers (441120), Motor Vehicle Supplies and New Parts Merchant Wholesalers (42312)

SIC

Retail-Auto Dealers & Gasoline Stations (5500)

akta.pro primary industry

General Automotive Repair & Maintenance (TLAKAAAA)

akta.pro secondary industries

Vehicle Pickup/Delivery & Concierge (Key Handling, Inspections, Condition Reports) (HSAKAFAL), Auto & Vehicle Loan Brokerage (FSAEAEAK)

Keywords

• Automotive dealership
• New vehicle sales
• Certified pre-owned
• Vehicle maintenance services
• Automotive financing

Headquarters

HQ city

Milan

HQ country

Italy

HQ region

Europe

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. New Vehicle Sales: Sales of new Volkswagen and Škoda vehicles, including promotional financing offers (e.g., 'Da 159€ al mese'). Primary revenue stream with significant inventory of 226 new cars and 95 km0 vehicles.
2. Used Vehicle Sales: Sales of certified pre-owned vehicles under Volkswagen Usato Certificato and Škoda Plus programs. Includes corporate/fleet vehicles ('aziendali'). Inventory of 148 used vehicles.
3. After-Sales Service & Maintenance: Full-service maintenance offerings including routine maintenance, repairs, pickup & delivery service, cleaning and sanitization, vehicle inspection, and online payment capabilities.
4. Parts & Accessories: Sales of original spare parts and accessories for vehicle maintenance and customization.
5. Financing Services: Zero-interest financing options for maintenance costs (€400-€3,000, 6-24 months). Vehicle financing through promotional offers with TAN 5.99%-7.29% and TAEG 7.07%-8.38%.
6. Vehicle Rental/Leasing: Vehicle rental solutions including luxury and multibrand options. Leasing offers for Tiguan and Octavia starting from €350/month.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

AutoRigoldi is an authorized multi-brand automotive dealership in Milan, Italy, selling new Volkswagen and Škoda vehicles, Km0 and certified pre-owned vehicles (VW Usato Certificato, Škoda Plus), and providing authorized Audi servicing. The firm operates six locations across the Milan metropolitan area with a parts distribution center in Mazzo di Rho, supporting new vehicle sales, certified pre-owned sales, scheduled maintenance, body repair, tire services, genuine parts and accessories, vehicle inspection, pickup & delivery, financing solutions, and vehicle rental/leasing for both private and corporate customers.

Product overview

AutoRigoldi is a multi-brand automotive dealership in Milan offering new, nearly-new (Km0), and certified pre-owned vehicles across Volkswagen, Škoda, and Audi brands. The portfolio centers on new vehicle sales under the Volkswagen and Škoda brands, complemented by VW Usato Certificato and Škoda Plus certified pre-owned programs. Electric vehicle offerings include the Volkswagen ID series (ID.3, ID.4, ID.5, ID.7, ID.Buzz) and Škoda Enyaq/Elroq. The company provides a comprehensive service ecosystem including maintenance, body repair, tires, genuine parts and accessories, vehicle inspection (revisione), and flexible financing solutions (Save&Care, MEKKANO, zero-interest financing). Additionally, the dealership offers vehicle rental and leasing services for both private and business customers.

Differentiator

Problem solved

Functional benefit

Brands

• Volkswagen Usato Certificato: Certified pre-owned Volkswagen vehicles program
• Škoda Plus

Products and services

• New Volkswagen Vehicles (Nuovo Volkswagen)

Quantifiable outcome

• 110-point quality control inspection on all certified pre-owned vehicles
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• AMOLavitaminorStrategic or Co-development PartnerAutoRigoldi has established a partnership with AMOLavita for additional services or offerings to customers. The partnership is listed under company activities, indicating a collaborative relationship for delivering value-added services.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Penske Automotive Group: Global premium and luxury automotive retailer with significant European retail operations. Comparable on multi-brand authorized retail and service model, particularly around premium OEM franchises and after-sales annuity.
• Inchcape plc: Global automotive distributor and retailer with multi-brand retail operations across Europe, Asia, and emerging markets. Comparable as a broader incumbent operating multi-OEM franchises at scale with similar full-service retail model.
• AutoNation: Largest US automotive retailer operating franchised dealerships with used-car, parts, service, and finance operations. Comparable as a broad incumbent benchmark for the integrated automotive retail lifecycle model.
• Group 1 Automotive: US-based but expanding UK/European automotive retailer with multi-brand franchised dealerships. Comparable business model — new and used vehicle sales, financing, parts, and service — at greater scale and geographic diversity.
• HR Group: European automotive retail group operating authorized dealerships for VW Group brands (including Porsche, Audi, VW) across multiple countries. Comparable on OEM franchise mix (premium VW Group brands), multi-location retail, and after-sales model.
• Lithia Motors: One of the largest global automotive retailers with aggressive multi-brand franchise and digital-channel strategy (Driveway). Comparable as a broad incumbent and as a benchmark for omni-channel retail expansion.

Emerging players

• Auto1 Group: Europe's largest digital used-car platform, operating brands including Autohero across multiple EU markets including Italy. Comparable as a digital-channel competitor for certified pre-owned sales and as a benchmark for the online vehicle retail model.
• Brumbrum: Italy-headquartered online used-car retailer offering a digital-first buying and home-delivery experience. Comparable as a competitor for used-vehicle share in the Italian market, especially with digitally native consumers in Milan.

Direct peers

• Gruppo Bonaldi: Italian automotive retail group operating as an authorized dealer for Volkswagen Group brands (VW, Audi, SEAT, Škoda) with showrooms and service centers in Lombardy. Closely comparable on OEM franchise mix, geographic overlap, and full-service retail-plus-aftermarket model.
• Autotorino: One of Italy's largest multi-brand automotive dealer groups with a similar multi-location retail, service, and parts-distribution model across northern Italy. Directly comparable on customer base, OEM franchise mix, and integrated vehicle lifecycle offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/autorigoldi
• Facebookfacebook.com/Autorigoldi

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AutoRigoldi