Borbon
Borbon, Inc. is a family-owned commercial painting and specialty coatings contractor serving general contractors and building owners across Southern California since 1976, employing 200+ union craftspeople across eight commercial verticals.
- Company typePrivate
- Founded1976
- HeadquartersAnaheim, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Borbon does
Borbon, Inc. is a family-owned commercial painting and specialty coatings contractor headquartered in Anaheim, California, with a secondary warehouse facility in Buena Park. Founded in 1976 by David and Cecilia Morales and currently led by President/CEO Paul Morales (since 2006), the company operates across Southern California and employs more than 200 people, drawing on union craftspeople and an IUPA apprenticeship pipeline. The service portfolio spans interior and exterior painting plus ten specialty coating categories — intumescent fireproofing, wall coverings and graphics, graffiti-resistant coatings, high-performance coatings, concrete floor sealers, elastomeric coatings, textured coatings, sealants and caulking, and above-grade water-resistive sealers.
The company sells project-based commercial painting services through direct, relationship-based sales to general contractors and building owners, covering eight vertical segments: aviation and transportation, commercial, cultural and entertainment, education, government, healthcare, hospitality, and residential/mixed use. Revenue is generated through custom-quoted, multi-year contracts with no publicly disclosed pricing. Notable projects include LA Live Cinema, The LA Forum, Del Amo Mall, and Heritage High School. California State Contractor's License No. 351557 plus WBE (Woman Owned Business Enterprise) and MBE (Minority Owned Business Enterprise) certifications provide regulatory and procurement advantages, particularly on government and corporate diversity bids.
The business is mature, privately held, and has operated continuously for nearly 50 years. Marketing is limited to a corporate website (www.borbon.net) and an Instagram account (@borbonpainting); there are no app, API, or AI/ML capabilities, and no external funding rounds, acquisitions, or public capital markets activity are disclosed. The model is fundamentally a skilled-labor, project-execution business whose defensibility rests on multi-decade client relationships, deep supervisory talent, and specialty coating capabilities rather than technology or scale advantages.
Borbon firmographics
Firmographics- Name
- Borbon
- Legal name
- Borbon, Inc.
- Website
- https://borbon.net
- Company type
- Private
- Founded year
- 1976
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Borbon, Inc. is a family-owned commercial painting and specialty coatings contractor serving general contractors and building owners across Southern California since 1976, employing 200+ union craftspeople across eight commercial verticals.
- Ownership category
- akta.pro rank
Borbon industry classification
Industry- Product category
- Commercial Painting & Specialty Coatings Services
- NAICS
- Painting and Wall Covering Contractors (238320)
- SIC
- Coating, Engraving & Allied Services (3470)
- akta.pro primary industry
- Architectural & Decorative Painting (Interior/Exterior) (IMAIAKAA)
- akta.pro secondary industries
- Painting, Decorating & Wallcoverings (IMAFANAI), Industrial & Commercial Painting/Coatings/Surface Treatment (IMAIAAAK)
Keywords
Where Borbon is headquartered
LocationHeadquarters
- HQ city
- Anaheim
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Borbon business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Others
Revenue model
- Commercial Painting Services: Project-based revenue from high-quality painting and specialty coatings for complex commercial projects including aviation, transportation, commercial buildings, cultural venues, education facilities, government buildings, healthcare facilities, and hospitality establishments.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom project-based pricing for commercial painting contracts |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels2 records
Borbon product offering
Product offeringCore offering
Borbon, Inc. is a commercial painting and specialty coatings contractor delivering high quality interior and exterior painting for complex commercial projects across Southern California. The company applies a suite of specialty coatings including intumescent fireproofing, elastomeric coatings, graffiti resistant coatings, high performance coatings, wall coverings and graphics, concrete floor sealers, textured coatings, sealants and caulking, and above-grade water resistive sealers. Services are executed by union craftspeople and project-managed directly for general contractors and building owners across aviation, transportation, commercial, cultural, education, government, healthcare, hospitality, and residential/mixed-use sectors.
Product overview
Borbon, Inc. is a commercial painting contractor offering a unified suite of painting and specialty coating services rather than a software platform. The core offering centers on Interior & Exterior Painting as the primary service, supported by multiple specialty coatings including Intumescent Fireproofing, Wall Coverings and Graphics, Graffiti Resistant Coatings, High Performance Coatings, Concrete Floor Sealer, Elastomeric Coatings, Textured Coatings, Sealants & Caulking, and Above Grade Water Resistive Sealers. The company also provides an internal Employee Portal for staff document access. Borbon serves diverse market sectors including Aviation & Transportation, Commercial, Cultural & Entertainment, Education, Government, Healthcare, Hospitality, and Residential / Mixed Use developments.
Differentiator
Problem solved
Functional benefit
Products and services
- Interior & Exterior Painting Core painting services for commercial, industrial, and residential projects covering interior and exterior surfaces, delivered as project-based contracts to general contractors and building owners in Southern California.
- Intumescent Fireproofing Specialty fireproofing coatings that expand when exposed to heat to provide fire resistance to structural elements on commercial and industrial projects.
- Wall Coverings and Graphics Decorative wall covering and graphic installation services for commercial spaces.
- Graffiti Resistant Coatings Protective coatings that resist graffiti and allow for easy cleanup of vandalism on commercial surfaces.
- High Performance Coatings Industrial-grade coatings designed for demanding environments and specialized surface protection in commercial and industrial applications.
- Concrete Floor Sealer Sealing treatments for concrete floors to protect and enhance durability in commercial and industrial settings.
- Elastomeric Coatings Flexible wall coatings that bridge cracks and provide weatherproofing for exterior surfaces on commercial buildings.
- Textured Coatings Decorative textured finishes for walls and surfaces in commercial environments.
- Sealants & Caulking Joint sealing and caulking services for weatherproofing and building envelope protection on commercial projects.
- Above Grade Water Resistive Sealers Waterproofing sealers applied to above-grade building surfaces to prevent water infiltration on commercial structures.
Quantifiable outcome
- Nearly 50 years of continuous operation and thousands of completed projects across Southern California
- +1 more outcomes
Companies that use Borbon
Customer profileNamed customers4 records
Segments8 records
Ideal customer profiles3 records
Borbon technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Borbon partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights4 records
Borbon competitors and assessment
Company assessmentOthers
- PPG Industries: Global paint and specialty coatings manufacturer serving commercial architectural and industrial segments. Comparable as a key supplier and ecosystem player whose architectural coating portfolio and specification influence directly impact Borbon's project bid specifications.
- Sherwin-Williams: Global paint and coatings manufacturer and Borbon's likely primary materials supplier. Relevant as a strategic ecosystem partner and adjacent player whose commercial product line, contractor programs, and specification relationships shape the competitive landscape Borbon operates in.
Emerging players
- Painter Bros: Growing U.S. painting franchise expanding residential and commercial service lines. Comparable to Borbon in offering interior/exterior painting with specialty coating extensions; an emerging competitive threat in the SoCal market.
Direct peers
- APEX Surface Coatings: Commercial painting and specialty coatings contractor focused on high-performance and architectural applications. Comparable to Borbon's specialty coating portfolio (elastomeric, intumescent, high-performance coatings) and similar commercial customer profile.
- Five Star Painting: National residential and commercial painting franchise with significant franchise density across the U.S., including Southern California. Directly comparable in service mix (interior/exterior painting and specialty coatings) and in serving general contractors and commercial customers.
- AWM Painting & Decorating: Southern California commercial and residential painting contractor serving similar metropolitan markets. Comparable in offering interior/exterior painting, wall coverings, and coatings to general contractors and property owners.
- TWG Painting: Commercial painting contractor serving institutional, healthcare, and corporate clients with interior and exterior services. Comparable to Borbon's enterprise project mix, multi-vertical segmentation, and quote-driven commercial delivery model.
- Spectrum Painting Contractors: California-focused commercial painting contractor offering interior, exterior, and specialty coating services. Closely comparable to Borbon in scope, regional density, and target customer segments (commercial, healthcare, education).
- Klepper Lichtig Painting: Long-established California-based commercial painting contractor with similar specialty coating capabilities and a regional commercial project base. Directly comparable as a regional specialist serving complex commercial and institutional jobs on the West Coast.
Broad incumbents
- CertaPro Painters: Largest North American painting franchise, primarily residential but with established commercial light-industrial segment. Comparable as a broad-brush painting services brand; competes for similar GC and property owner relationships across multiple geographies.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Borbon social profiles
Digital presenceBorbon financial estimates
Financial estimateRevenue estimate
Valuation estimate
Borbon leadership team
Management profileNumber of profiles
Profiles13 records
Borbon funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Borbon M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Borbon
What does Borbon do?
Borbon, Inc. is a commercial painting and specialty coatings contractor delivering high quality interior and exterior painting for complex commercial projects across Southern California. The company applies a suite of specialty coatings including intumescent fireproofing, elastomeric coatings, graffiti resistant coatings, high performance coatings, wall coverings and graphics, concrete floor sealers, textured coatings, sealants and caulking, and above-grade water resistive sealers. Services are executed by union craftspeople and project-managed directly for general contractors and building owners across aviation, transportation, commercial, cultural, education, government, healthcare, hospitality, and residential/mixed-use sectors.
Is Borbon a public or private company?
Borbon is a private company. It is classified as family owned and is currently operating.
When was Borbon founded?
Borbon was founded in 1976. It employs 101 to 250 people.
Where is Borbon based?
Borbon is headquartered in Anaheim, United States, in the North America region.
How does Borbon make money?
One revenue line is on record: commercial Painting Services.
Who are Borbon's main competitors?
Others on record are PPG Industries and Sherwin-Williams. Painter Bros is listed as an emerging player. Direct peers are APEX Surface Coatings, Five Star Painting, AWM Painting & Decorating, TWG Painting, Spectrum Painting Contractors and Klepper Lichtig Painting. CertaPro Painters is listed as a broad incumbent.
Does Borbon have an API?
No public API is recorded for Borbon.
What industry is Borbon in?
Borbon's product category is Commercial Painting & Specialty Coatings Services. Its primary akta.pro industry code is IMAIAKAA, Architectural & Decorative Painting (Interior/Exterior), with a secondary code of IMAFANAI, Painting, Decorating & Wallcoverings. Its NAICS code is 238320 and its SIC code is 3470.