APEX Surface Care
APEX Surface Care is a US commercial surface-care services company offering specialized restoration, maintenance, and critical-space cleaning for architectural interiors across 53 owned locations, serving enterprise customers through a national accounts program.
- Company typePrivate
- Founded1997
- HeadquartersGrapevine, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
What APEX Surface Care does
APEX Surface Care, founded in 1997 by Thomas Holland as a single-location Dallas-Fort Worth operator and now doing business as APEX Group, is a US commercial surface care services company specializing in the restoration, maintenance, and protection of architectural interiors. The company operates through three core service lines — Architectural Surface Care (carpet, tile & grout, stone & terrazzo, resilient flooring, wood, polished concrete, metal, upholstery, and performance coatings), Critical Space Cleaning (data center contamination control using HEPA/ULPA filtration and static-dissipating chemistry), and Construction Cleanup (three-phase rough, final, and touch-up post-construction cleaning) — plus a National Accounts program that delivers standardized service across multi-location portfolios via a dedicated account manager and consolidated billing.
APEX's underlying technology is centered on a specialized service-delivery stack rather than a software product: EPA Safer Choice-certified chemistry, proprietary performance coatings for tile and grout (backed by 3-year warranties), and a proprietary work-management platform called CF360 that provides real-time tracking and customizable KPIs for enterprise clients. Field technicians hold IICRC, OSHA 10/30, NFPA 70E, and confined-space certifications, and the critical-space team averages 7 years of tenure with 40,000+ incident-free data-center hours.
The company generates revenue on a project-based and recurring contract basis, with quote-based pricing across tile & grout tiers (Restoration, Renovation, Deep Clean) and an Everclean maintenance subscription that extends warranty coverage. Go-to-market is sales-led, relying on account executives, IFMA and BOMA industry events, content marketing, and a referral program (APEX Rewards). APEX serves corporate, multi-tenant, healthcare, manufacturing, retail, hospitality, K-12, and data-center customers, with named enterprise logos spanning Bank of America, Meta, Lockheed Martin, American Airlines, Accenture, AT&T, Cushman & Wakefield, JLL, and CBRE. Since 2021, APEX has expanded via the mergers of Whitman Global Carpet & Floor Care and Square Care Inc., and in July 2023 joined the Diverzify family of brands as the dedicated surface-care arm of a 50+ location national interior services platform.
APEX Surface Care firmographics
Firmographics- Name
- APEX Surface Care
- Legal name
- APEX Group
- Website
- https://goapex.com
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- APEX Surface Care is a US commercial surface-care services company offering specialized restoration, maintenance, and critical-space cleaning for architectural interiors across 53 owned locations, serving enterprise customers through a national accounts program.
- Ownership category
- akta.pro rank
APEX Surface Care industry classification
Industry- Product category
- Commercial Cleaning Services
- NAICS
- Facilities Support Services (561210), Services to Buildings and Dwellings (5617)
- SIC
- Services-Facilities Support Management Services (8744), Services-To Dwellings & Other Buildings (7340)
- akta.pro primary industry
- Deep Floor Care (Hardwood/Stone/Marble/Tile Restoration & Sealing) (HSAEABAE)
- akta.pro secondary industries
- Post-Construction Interior Surface Detailing (Walls/Baseboards/Trim) (HSAEADAL), Tile, Natural Stone & Porcelain Surface Care (Non-Grout Focus) (HSAEAOAI)
Keywords
Where APEX Surface Care is headquartered
LocationHeadquarters
- HQ city
- Grapevine
- HQ country
- United States
- HQ region
- North America
Offices13 records
Markets served
APEX Surface Care business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Architectural Surface Care Services: Core revenue stream from specialized surface care and maintenance for commercial facilities. Services include carpet, tile & grout, stone & terrazzo, resilient flooring, wood, metal, polished concrete, upholstery, and performance coatings. Revenue is generated through project-based work (restoration, deep cleaning) and likely ongoing maintenance contracts.
- Critical Space Cleaning: Specialized cleaning services for data centers and other critical environments requiring contamination control. Includes raised floor cleaning, subfloor vacuuming, equipment rack cleaning, ceiling plenum cleaning, and post-construction cleaning. Delivered by certified technicians with specialized equipment.
- Construction Cleanup Services: Multi-phase construction cleanup services (rough clean, final clean, touch-up) that transition newly constructed or renovated spaces to move-in ready condition. Includes debris removal, wall washing, window washing, adhesive removal, power washing, and specialty coatings.
- National Accounts Program: Consolidated national account services providing standardized surface care across multi-location portfolios. Includes consolidated billing, dedicated national accounts manager, and company-wide reporting. Revenue is structured around recurring service agreements across multiple facilities.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Multi-year contract | Tile & Grout Restoration — highest investment, 3-year comprehensive warranty, includes deep clean, grout color seal, performance coating, highest stain protection. Typical downtime 1–2 nights. |
| Unit Pricing | Annual | Tile & Grout Renovation — mid-level investment, 1-year warranty, includes deep clean, grout color seal, and tile polishing. No performance coating applied. |
| Unit Pricing | Pay-as-you-go | Tile & Grout Deep Clean — entry-level investment, 1-year warranty, includes professional deep cleaning and grout color sealing only. |
| Subscription | Pay-as-you-go | Everclean Maintenance Program — periodic service extending restoration warranties for the life of service. Includes periodic deep cleaning, sanitization, and minor surface repairs. |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels9 records
APEX Surface Care product offering
Product offeringCore offering
APEX Group provides commercial surface care and maintenance services across three core lines: Architectural Surface Care (carpet, tile & grout, stone & terrazzo, resilient flooring, wood, polished concrete, metal, upholstery, and performance coatings), Critical Space Cleaning for data centers (raised floor, subfloor, equipment rack, and plenum cleaning with HEPA/ULPA filtration and static-dissipating chemistry), and Construction Cleanup (rough, final, and touch-up phases). A National Accounts program delivers standardized multi-location service with consolidated billing and the proprietary CF360 portal for real-time tracking and KPI management.
Product overview
APEX Group is a commercial surface care service company offering specialized cleaning and maintenance services through three core service lines: Architectural Surface Care, Critical Space Cleaning, and Construction Cleanup. The Architectural Surface Care service covers diverse surfaces including carpet, tile & grout, stone & terrazzo, resilient flooring, wood, polished concrete, metal, and furniture/textiles. Critical Space Cleaning provides specialized data center and cleanroom cleaning with contamination control. Construction Cleanup delivers three-phase post-construction cleaning. The company also offers National Accounts for multi-location coordination and proprietary platforms like the CF360 Client Portal for real-time tracking. Tile & Grout services are offered in three tiers: Restoration (with 3-year warranty), Renovation, and Deep-Clean. APEX Group operates as a service-based business rather than a software product company.
Differentiator
Problem solved
Functional benefit
Brands
- CF360: Proprietary client portal for service tracking, KPI monitoring, and real-time updates for national accounts.
- APEX Everclean
Products and services
- Architectural Surface Care Comprehensive surface care for commercial spaces covering carpet, tile & grout, stone & terrazzo, resilient flooring, wood, polished concrete, metal, furniture & textiles, and performance coatings. Targeted at facility managers, property managers, and general contractors responsible for maintaining professional interior environments.
- Critical Space Cleaning Specialized cleaning for data centers and other mission-critical environments, including raised access floor cleaning, subfloor vacuuming, HEPA/ULPA-filtered vacuuming, equipment rack cleaning, ceiling plenum cleaning, and static-dissipating cleaning solutions. Delivered by IICRC- and OSHA-certified technicians using VOC-free chemistry.
- Construction Cleanup
Quantifiable outcome
- Tile & grout restoration costs 6–7× less than replacement
- +5 more outcomes
Companies that use APEX Surface Care
Customer profileNamed customers22 records
Segments8 records
Ideal customer profiles7 records
APEX Surface Care technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
APEX Surface Care partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- DiverzifycoreAPEX Group is a member of the Diverzify family of brands, the nation's leading interior services enterprise. Diverzify provides financial strength, 50+ locations across the U.S., innovative technologies, national market presence, and best-of-breed industry experts. This partnership enables APEX to offer nationwide coverage and scalable solutions while maintaining its specialized surface care expertise.
Scale indicators11 records
Recent moves6 records
Expansion highlights5 records
APEX Surface Care competitors and assessment
Company assessmentBroad incumbents
- ABM Industries: One of the largest facility services providers in North America, offering janitorial, parking, and integrated building services to commercial, healthcare, and education clients. Comparable as a broad incumbent offering surface care and floor-care-adjacent services within a much larger multi-service portfolio.
- ServiceMaster Clean: A national commercial cleaning franchise network under the ServiceMaster brand, delivering janitorial, carpet, and hard floor care services across commercial facilities. Comparable as a broader incumbent operating in the same commercial surface care category with franchise-driven geographic coverage similar to APEX's 53-location footprint.
Direct peers
- Stanley Steemer: National carpet cleaning, tile and grout, and hardwood floor care provider serving both residential and commercial customers. Comparable as a direct peer in commercial carpet, tile & grout, and floor restoration with a similar multi-surface service model and warranty-driven programs.
- Coit Cleaning Services: Specialty cleaning franchise offering carpet, tile & grout, air duct, and drapery cleaning for commercial and residential customers. Comparable as a direct peer in commercial tile, grout, and surface restoration with franchise-based geographic coverage.
- Coverall Health-Based Cleaning System: Franchise-based commercial cleaning company offering janitorial and floor care services to healthcare, office, and retail facilities. Comparable as a direct peer serving multi-location commercial accounts with standardized service programs.
- Jani-King: One of the largest commercial cleaning franchise networks, providing janitorial and specialty floor care services to commercial, hospitality, and healthcare customers. Comparable as a direct peer delivering commercial cleaning and floor care programs to multi-unit enterprise customers.
- Chem-Dry: Carpet and upholstery cleaning franchise network serving both residential and commercial customers. Comparable as a direct peer in commercial carpet care, tile and grout cleaning, and upholstery cleaning with a franchise-driven delivery model.
Emerging players
- Servpro Industries: National franchise network specializing in commercial and residential restoration services including fire, water, and mold remediation with related cleaning offerings. Comparable as a peer in specialty commercial cleaning and restoration, though more weighted toward emergency/restoration work than routine surface maintenance.
- PuroClean: Commercial and residential restoration franchise network delivering biohazard, water, and commercial cleaning services. Comparable as an emerging peer in specialty commercial cleaning with overlap in facility decontamination and restoration.
Regional players
- Bonus Building Care: Commercial cleaning and floor care provider primarily serving the Midwest, offering janitorial and specialty surface care to office and retail facilities. Comparable as a regional peer operating in similar commercial cleaning and floor care categories with multi-location delivery.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
APEX Surface Care social profiles
Digital presenceAPEX Surface Care compliance and trust
Trust signalCompliance2 records
APEX Surface Care financial estimates
Financial estimateRevenue estimate
Valuation estimate
APEX Surface Care leadership team
Management profileNumber of profiles
Profiles16 records
APEX Surface Care subsidiaries and ownership
Company hierarchySubsidiaries3 records
APEX Surface Care funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
APEX Surface Care M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about APEX Surface Care
What does APEX Surface Care do?
APEX Group provides commercial surface care and maintenance services across three core lines: Architectural Surface Care (carpet, tile & grout, stone & terrazzo, resilient flooring, wood, polished concrete, metal, upholstery, and performance coatings), Critical Space Cleaning for data centers (raised floor, subfloor, equipment rack, and plenum cleaning with HEPA/ULPA filtration and static-dissipating chemistry), and Construction Cleanup (rough, final, and touch-up phases). A National Accounts program delivers standardized multi-location service with consolidated billing and the proprietary CF360 portal for real-time tracking and KPI management.
Is APEX Surface Care a public or private company?
APEX Surface Care is a private company. It is classified as corporate owned and is currently operating.
When was APEX Surface Care founded?
APEX Surface Care was founded in 1997. It employs 101 to 250 people.
Where is APEX Surface Care based?
APEX Surface Care is headquartered in Grapevine, United States, in the North America region.
How does APEX Surface Care make money?
Four revenue lines are on record. Architectural Surface Care Services are the primary driver. The others are critical Space Cleaning, construction Cleanup Services and national Accounts Program.
Who are APEX Surface Care's main competitors?
Broad incumbents on record are ABM Industries and ServiceMaster Clean. Direct peers are Stanley Steemer, Coit Cleaning Services, Coverall Health-Based Cleaning System, Jani-King and Chem-Dry. Emerging players are Servpro Industries and PuroClean. Bonus Building Care is listed as a regional player.
Does APEX Surface Care have an API?
No public API is recorded for APEX Surface Care.
What industry is APEX Surface Care in?
APEX Surface Care's product category is Commercial Cleaning Services. Its primary akta.pro industry code is HSAEABAE, Deep Floor Care (Hardwood/Stone/Marble/Tile Restoration & Sealing), with a secondary code of HSAEADAL, Post-Construction Interior Surface Detailing (Walls/Baseboards/Trim). Its NAICS code is 561210 and its SIC code is 8744.