Spectrum Painting

What Spectrum Painting does

Spectrum Painting and Paper Hanging, LLC is a privately held, founder-owned full-service painting contractor headquartered in Pompton Lakes, New Jersey. Founded in 1989 by Rich Lauretta, the company serves residential homeowners and commercial property owners across Northern New Jersey with interior and exterior painting, cabinet refinishing, concrete floor coatings, power washing and soft washing, carpentry, deck refinishing, handyman services, wallpaper hanging and removal, and free color consulting on projects over $2,000. It operates as a single-location, in-house employee model with no subcontractors, supported by approximately 11-15 full-time team members including crew leaders, estimators, a marketing/office coordinator, and concrete coating specialists.

The company's distinguishing technical capability is its status as Northern New Jersey's only certified Penntek polyurea installer, offering a concrete floor coating system positioned as four times stronger than epoxy, UV-stable, installed in one day, and backed by a lifetime warranty. Cabinet refinishing uses a professional spray finishing process for factory-quality results, and the team holds EPA Lead-Safe Certification, BBB A+ accreditation, NJ Home Improvement Contractor licensure, and PDCA trade membership.

Revenue mechanics are project-based, one-time fees with a 30% deposit on painting projects and a 50% deposit on flooring projects, supplemented by a Regions Bank financing partnership that offers 12-month same-as-cash loans up to $65,000 and 9.99% APR 5-year loans. The go-to-market is direct-to-consumer via in-home estimates, phone inquiries, website forms, and a paid referral program offering $100 Amazon gift cards; marketing spans Google, Facebook, Houzz, Angie's List, NextDoor, email, and an annual "Paint it Proud" community charity program.

Name

Spectrum Painting

Legal name

Spectrum Painting And Paper Hanging, LLC

Website

https://spectrumpaintingllc.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

Spectrum Painting is a privately held, founder-owned full-service painting contractor in Pompton Lakes, NJ, serving residential homeowners and commercial clients across Northern New Jersey since 1989 with interior/exterior painting, concrete coatings, cabinet refinishing, and related surface finishing services via in-house crews.

Ownership category

akta.pro rank

Product category

Residential and Commercial Painting Services

NAICS

Painting and Wall Covering Contractors (23832), Painting and Wall Covering Contractors (238320)

akta.pro primary industry

Interior Painting (Walls, Ceilings, Trim) (HSAPAHAA)

akta.pro secondary industries

Exterior Painting (Siding, Stucco, Masonry) (HSAPAHAB), Exterior Painting (Siding, Trim, Doors) (HSAGADAB), Architectural & Decorative Painting (Interior/Exterior) (IMAIAKAA)

Keywords

• Residential painting services
• Commercial painting services
• Cabinet refinishing services
• Concrete floor coatings
• Exterior surface cleaning

Headquarters

HQ city

Pompton Lakes

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Residential Painting Services: Interior and exterior painting services for homeowners. Includes surface preparation, priming, painting, and cleanup. Revenue is project-based, one-time fees with 30% deposit required.
2. Cabinet Refinishing: Professional cabinet painting and refinishing using spray finishing process. Fast turnaround (typically a few days), factory-like finish. Project-based pricing.
3. Concrete Floor Coatings: Polyurea garage, basement, and patio floor coatings installed in one day. Includes lifetime warranty. Requires 50% deposit. Financing available through Regions Bank.
4. Power Washing & Soft Washing: Exterior cleaning services for siding, roofs, decks, driveways. Removes dirt, algae, mildew. Project-based pricing.
5. Carpentry Services: Trim repair, wood rot replacement, molding installation, interior crown moldings, built-ins. Often bundled with painting projects.
6. Deck Refinishing: Deck staining and refinishing using solid, semi-transparent, or natural stains. Includes furniture removal, board replacement, and refinishing.
7. Commercial Property Services: Painting, power washing, concrete coatings, carpentry for commercial properties including office buildings, medical facilities, retail, restaurants, HOAs. Flexible scheduling for occupied buildings.
8. Financing Services: Partnership with Regions Bank provides financing options: 12-month same-as-cash loans ($1,000-$65,000) and 9.99% APR 5-year loans ($3,500-$65,000). Revenue from financing arrangements with bank partner.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels9 records

Core offering

Spectrum Painting is a full-service painting and surface finishing contractor providing interior and exterior residential and commercial painting, cabinet refinishing, polyurea concrete floor coatings (as Northern New Jersey's only certified Penntek installer), power washing and soft washing, carpentry, deck refinishing, handyman services, wallpaper hanging and removal, and color consulting. The company uses full-time in-house employees (no subcontractors) and serves homeowners, businesses, property managers, HOAs, medical facilities, and retail spaces across Northern New Jersey.

Product overview

Spectrum Painting is a full-service painting company offering a comprehensive portfolio of residential and commercial property services. The core offering centers on interior and exterior painting, supplemented by specialized services including cabinet refinishing, concrete floor coatings (as the only certified Penntek polyurea installer in Northern NJ), power washing and soft washing, carpentry, deck refinishing, handyman services, wallpaper hanging and removal, and color consulting. Commercial property services extend the offering to business clients including property managers, medical offices, and retail spaces. The company operates as a traditional service business rather than a software platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Painting Comprehensive residential painting service for homeowners covering walls, ceilings, trim, doors, and full-room repaints backed by over 30 years of experience, EPA Lead-Safe certification, and a 3-year warranty.
• Interior Painting Professional interior painting for walls, ceilings, trim, doors, and full-room repaints including quality preparation, priming, finishing, and cleanup for Northern New Jersey homeowners.
• Exterior Painting Full exterior home painting including siding, trim, doors, decks, and detailed surface preparation using HEPA vacuum systems and power washing to deliver a lasting finish.
• Cabinet Refinishing Professional kitchen cabinet refinishing and painting using a spray-finish process that delivers factory-quality results without brush marks, including dust-controlled prep and premium coatings, typically completed in a few days.
• Concrete Floor Coatings Polyurea-based floor coating system for garages, basements, patios, and commercial spaces installed in one day, four times stronger than epoxy, UV-stable, and backed by a lifetime warranty; applied by certified Penntek installers using in-house employees.
• Power Washing & Soft Washing Exterior cleaning services using power washing and soft washing techniques with chlorinated soap mix to safely remove dirt, algae, mildew, mold, and stains from siding, roofs, decks, driveways, and walkways.
• Carpentry Professional carpentry and wood repair including trim repair, wood rot replacement, molding installation, and finish carpentry for interior and exterior applications, often bundled with painting projects.
• Color Consulting Professional color consultation to help homeowners choose paint colors for interior and exterior spaces; offered free of charge on projects over $2,000 (valued at $250) and includes 1.5-hour appointments with color consultants.
• Commercial Painting Professional commercial painting for businesses, property managers, schools, medical facilities, and office buildings with interior and exterior solutions, flexible scheduling for occupied buildings, and 30+ years of experience.
• Commercial Property Services Comprehensive property maintenance for commercial buildings including painting, power washing, concrete coatings, carpentry repairs, and specialty maintenance for office buildings, apartment communities, medical practices, retail spaces, and HOAs.
• Deck Refinishing Professional deck staining and refinishing using solid, semi-transparent, or natural stains to protect wood from moisture, UV damage, and seasonal wear, including furniture removal, board replacement, and sanding.
• Handyman Services Professional handyman and home repair including drywall repair, carpentry, trim installation, gutter cleaning, door and hardware replacement, and general home improvements.
• Wallpaper Hanging and Removal Professional wallpaper installation and removal services for vinyl, suede, grass cloth, traditional patterns, designer patterns, and murals.

Quantifiable outcome

• Concrete coatings installed in one day, ready to walk on in 24 hours, vehicle traffic in 48 hours
• +5 more outcomes

Named customers9 records

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• PenntekcoreTechnology or IntegrationNorthern New Jersey's only certified Penntek Polyurea installer. All installers undergo extensive training with Penntek trainers before working on jobs. Penntek provides industry-leading polyurea coating systems that are four times stronger than epoxy, with lifetime warranties backed by the manufacturer.
• HouzzminorGTM or Marketing PartnerAward-winning service recognized on Houzz platform. Customers discover and review Spectrum through Houzz marketplace.
• Angie's ListminorGTM or Marketing PartnerAward-winning service recognized on Angie's List. Customers discover and review Spectrum through Angie's List marketplace.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• CertaPro Painters: The largest professional painting franchise in North America, offering residential and commercial interior/exterior painting services with a similar in-home estimate, project-based model. Closest scaled comparable to Spectrum's residential painting core.
• 360° Painting: National painting franchise offering residential and commercial interior/exterior painting services. Comparable in service mix (painting, specialty coatings) and direct-to-customer field sales approach.
• Five Star Painting: Neighborly company franchise specializing in residential and commercial painting, including interior, exterior, and specialty coatings. Operates with a similar project-based service model and quality-driven positioning.
• WOW 1 Day Painting: Residential and commercial painting franchise emphasizing fast turnaround (one-day projects) and high-quality finishes. Directly comparable service offering, brand positioning, and project-based pricing.
• Painter1: Residential and commercial painting franchise with service offerings including interior painting, exterior painting, and specialty finishes. Comparable direct-to-consumer sales motion and project-based service model.
• Fresh Coat Painters: Painting franchise serving residential and commercial customers with interior/exterior painting, drywall repair, and related services. Comparable full-service painting model with similar target customer segments.
• College Pro Painters: Student-run painting franchise specializing in residential exterior painting services. Comparable target customer (homeowners) and project-based residential painting model.

Broad incumbents

• Mr. Handyman: Neighborly national franchise providing handyman, maintenance, and repair services including painting, drywall, carpentry. Comparable multi-trade service model but broader scope than Spectrum's painting-centric focus.

Emerging players

• The Maids: Neighborly residential cleaning franchise serving homeowners with recurring service contracts. Not directly competing but representative of the Neighborly portfolio of home service franchises that share similar customer segments and quality-driven positioning.

Others

• Penntek Industrial Coatings: Manufacturer of the polyurea coating systems Spectrum installs as Northern NJ's exclusive certified installer. A direct supplier and ecosystem partner — relevant for understanding Spectrum's underlying technology moat.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Spectrum Painting