Vexus Boats

What Vexus Boats does

Vexus Boats, operating as Advance Marine Performance, LLC, is a US-based manufacturer of premium aluminum and fiberglass fishing boats headquartered in Flippin, Arkansas. The company was founded in 1968 and operates six distinct product series — Defender (aluminum mid-sized), AVX (aluminum bass/hybrid/crappie), ACX (aluminum center console), ADX (aluminum deep-vee), VXs (fiberglass bass), and DVX (fiberglass multi-species) — with model-level MAP prices ranging from approximately $33,541 to over $130,450. Vexus differentiates its fiberglass hulls through a proprietary manufacturing process branded as Infused Composite Construction™, and supports customers with custom-built trailers, branded apparel (Vexus Gear), a customer contingency program (REV Rewards), and dealer training programs (Vexus University/Varsity).

The company sells exclusively through an authorized dealer network spanning 80+ dealers across 35+ US states and five Canadian provinces (Alberta, Saskatchewan, Ontario, Quebec, New Brunswick), with dealers providing sales, service, parts, and financing. Customer-facing digital tools include Build Mine, Dream Room, and Color Mine configurators on the company website, supplemented by demo ride events, a pro-staff ambassador program, and the Heart & Soul documentary content series. Vexus is privately held with no disclosed external investment, funding rounds, or parent company, and operates as a founder-led manufacturer with no publicly disclosed financial statements, management roster, or revenue figures.

Revenue is generated primarily through one-time hardware sales of custom-configured boats purchased through dealers, with no subscription, software, or recurring service revenue streams. The customer base is fragmented across tournament and recreational anglers across the United States and Canada, and the business carries typical discretionary durable-goods cyclicality tied to consumer confidence, interest rates, and fishing tournament participation.

Name

Vexus Boats

Legal name

Advance Marine Performance, LLC

Website

https://vexusboats.com

Company type

Private

Founded year

1968

Operating status

Operating

Headcount range

101–250 employees

Short description

Vexus Boats, operating as Advance Marine Performance, LLC, is a privately held US manufacturer founded in 1968 that designs and builds premium aluminum and fiberglass fishing boats across six series, selling exclusively through an authorized dealer network spanning 35+ US states and five Canadian provinces to tournament and recreational anglers.

Ownership category

akta.pro rank

Product category

Recreational Fishing Boats

NAICS

Boat Building (336612), Ship and Boat Building (3366)

akta.pro primary industry

Recreational Fishing & Sportfishing Boat Manufacturing (IMAJAEAH)

Keywords

• Aluminum fishing boats
• Fiberglass bass boats
• Custom boat manufacturing
• Recreational marine vessels
• Multi-species fishing boats

Headquarters

HQ city

Flippin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Boat Sales: Vexus generates revenue primarily through the sale of custom aluminum and fiberglass fishing boats. Customers purchase boats through authorized dealers, with prices ranging from approximately $33,000 to over $130,000 depending on model and configuration.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Vexus Boats designs and manufactures custom aluminum and fiberglass fishing boats across six product series (Defender, AVX, ACX, ADX, VXs, DVX), with fiberglass models built using proprietary Infused Composite Construction™ technology. The company also produces custom-built trailers and branded apparel (Vexus Gear), and distributes exclusively through authorized dealers across the United States and Canada, with MAP pricing ranging from approximately $33,541 to over $130,450.

Product overview

Vexus Boats, manufactured by Advance Marine Performance LLC based in Flippin, Arkansas, produces custom aluminum and fiberglass fishing boats across six distinct series. The aluminum lineup includes the Defender (mid-sized), AVX (bass/hybrid/crappie variants), ACX (center console), and ADX (deep-vee) series, while fiberglass options feature the VXs bass boat and the DVX multi-species platform. The company utilizes Infused Composite Construction technology for fiberglass models and maintains vertical integration by producing custom trailers in-house. Products are distributed through a network of authorized dealers across the United States and Canada, with additional offerings including branded apparel (Vexus Gear), dealer training programs (Vexus University/Varsity), and the REV Rewards contingency program for anglers.

Differentiator

Problem solved

Functional benefit

Brands

• Defender Series: Aluminum Mid-Sized boats including models 181, 189, and 201.
• AVX Series
• ACX Series
• ADX Series
• VXs Series
• DVX Series

Products and services

• Defender Series (Aluminum Mid-Sized) Aluminum mid-sized fishing boats available in three models (181, 189, 201) designed for general fishing applications, with MAP pricing starting around $33,541.
• AVX Series (Aluminum Bass) Aluminum bass boats with multiple configurations including Core V2 (1880, 1980, 2080, 2100), Hybrid V2 Bass (1885s, 1985s, 2085s), and Crappie V2 (1880c, 1980c) models, with MAP pricing from approximately $45,650 to $72,376.
• ACX Series (Aluminum Center Console) Aluminum center console boats available in three sizes (2000, 2150, 2210) designed for versatile fishing applications.
• ADX Series (Aluminum Deep-Vee) Aluminum deep-vee fishing boats available in five models (180 LS, 180 HS, 190, 200, 202) for enhanced water handling in varied conditions.
• VXs Series (Fiberglass Bass) Fiberglass bass boats available in two models (s20, s21) featuring premium construction and performance design, built with Infused Composite Construction™ technology, with MAP pricing from approximately $96,599 to $100,013.
• DVX Series (Fiberglass Multi-Species) Fiberglass multi-species fishing boats available in multiple configurations including 20, 20 XPro, 20s, 22, 22s, and 23s models for diverse fishing needs, with MAP pricing from approximately $97,117 to $130,450.
• Custom Trailers Custom-built trailers designed specifically for Vexus boat models, available through authorized dealers.
• Vexus Gear (Branded Apparel) Branded apparel and accessories including shirts, hats, and performance wear featuring Vexus branding, sold through the Vexus Gear storefront.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Authorized Vexus DealerscoreChannel Partner/ Reseller/ DistributorExtensive network of authorized boat dealers across the US and Canada who sell, service, and provide parts for Vexus boats. Dealers are independently owned and operated, providing local sales and service support to customers.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Phoenix Boats: Phoenix builds premium fiberglass bass boats. It is a direct competitor in the high-end fiberglass tournament segment where Vexus's VXs and DVX series compete, with similar pricing and performance positioning.
• Ranger Boats: Ranger Boats is one of the largest US manufacturers of premium aluminum and fiberglass bass and multi-species fishing boats. It directly competes with Vexus across nearly every price tier and product type, including bass, multi-species, and aluminum deep-vee categories.
• Lund Boats: Lund manufactures aluminum fishing boats including bass, crappie, and multi-species models. It overlaps with Vexus's Defender, AVX, and ADX aluminum series and serves the same recreational and tournament angler base.
• Triton Boats: Triton manufactures aluminum and fiberglass bass and multi-species fishing boats. It is a direct peer with overlapping product lines, dealer networks, and target customer (tournament and weekend anglers).
• Crestliner Boats: Crestliner manufactures aluminum fishing and utility boats including bass, deep-vee, and multi-species models. It is a direct peer in the aluminum fishing boat segment with overlapping dealer channels and comparable base pricing.
• Nitro Boats: Nitro manufactures aluminum and fiberglass bass and multi-species fishing boats, owned by Tracker Marine Group (Bass Pro Shops). It is a direct competitor to Vexus in the tournament and recreational fishing space, with deep dealer reach via Tracker.
• Skeeter Boats: Skeeter produces premium bass and multi-species fishing boats, owned by Yamaha. It competes head-to-head with Vexus's VXs and DVX series on the fiberglass side and benefits from Yamaha outboard integration.
• Lowe Boats: Lowe Boats produces aluminum fishing boats including bass, deep-vee, and center console models. It competes directly with Vexus's AVX, ADX, and ACX aluminum lineup at the entry-to-mid price tiers.
• Bass Cat Boats: Bass Cat manufactures premium fiberglass and aluminum bass and multi-species fishing boats out of Mountain Home, Arkansas (neighboring Vexus's Flippin base). It is a near-direct competitor in tournament-grade rigs with overlapping distribution and similar price points.

Broad incumbents

• Tracker Boats: Tracker is a mass-market aluminum fishing boat brand under the Bass Pro/Tracker Marine Group umbrella. It is a broader incumbent with wider pricing tiers and far larger dealer footprint than Vexus, competing especially in aluminum bass and mid-sized segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/Vexus_Boats
• LinkedInlinkedin.com/company/vexus-boats-llc

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vexus Boats