Vexus Boats
Vexus Boats, operating as Advance Marine Performance, LLC, is a privately held US manufacturer founded in 1968 that designs and builds premium aluminum and fiberglass fishing boats across six series, selling exclusively through an authorized dealer network spanning 35+ US states and five Canadian provinces to tournament and recreational anglers.
- Company typePrivate
- Founded1968
- HeadquartersFlippin, United States
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
What Vexus Boats does
Vexus Boats, operating as Advance Marine Performance, LLC, is a US-based manufacturer of premium aluminum and fiberglass fishing boats headquartered in Flippin, Arkansas. The company was founded in 1968 and operates six distinct product series — Defender (aluminum mid-sized), AVX (aluminum bass/hybrid/crappie), ACX (aluminum center console), ADX (aluminum deep-vee), VXs (fiberglass bass), and DVX (fiberglass multi-species) — with model-level MAP prices ranging from approximately $33,541 to over $130,450. Vexus differentiates its fiberglass hulls through a proprietary manufacturing process branded as Infused Composite Construction™, and supports customers with custom-built trailers, branded apparel (Vexus Gear), a customer contingency program (REV Rewards), and dealer training programs (Vexus University/Varsity).
The company sells exclusively through an authorized dealer network spanning 80+ dealers across 35+ US states and five Canadian provinces (Alberta, Saskatchewan, Ontario, Quebec, New Brunswick), with dealers providing sales, service, parts, and financing. Customer-facing digital tools include Build Mine, Dream Room, and Color Mine configurators on the company website, supplemented by demo ride events, a pro-staff ambassador program, and the Heart & Soul documentary content series. Vexus is privately held with no disclosed external investment, funding rounds, or parent company, and operates as a founder-led manufacturer with no publicly disclosed financial statements, management roster, or revenue figures.
Revenue is generated primarily through one-time hardware sales of custom-configured boats purchased through dealers, with no subscription, software, or recurring service revenue streams. The customer base is fragmented across tournament and recreational anglers across the United States and Canada, and the business carries typical discretionary durable-goods cyclicality tied to consumer confidence, interest rates, and fishing tournament participation.
Vexus Boats firmographics
Firmographics- Name
- Vexus Boats
- Legal name
- Advance Marine Performance, LLC
- Website
- https://vexusboats.com
- Company type
- Private
- Founded year
- 1968
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Vexus Boats, operating as Advance Marine Performance, LLC, is a privately held US manufacturer founded in 1968 that designs and builds premium aluminum and fiberglass fishing boats across six series, selling exclusively through an authorized dealer network spanning 35+ US states and five Canadian provinces to tournament and recreational anglers.
- Ownership category
- akta.pro rank
Vexus Boats industry classification
Industry- Product category
- Recreational Fishing Boats
- NAICS
- Boat Building (336612), Ship and Boat Building (3366)
- akta.pro primary industry
- Recreational Fishing & Sportfishing Boat Manufacturing (IMAJAEAH)
Keywords
Where Vexus Boats is headquartered
LocationHeadquarters
- HQ city
- Flippin
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Vexus Boats business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Boat Sales: Vexus generates revenue primarily through the sale of custom aluminum and fiberglass fishing boats. Customers purchase boats through authorized dealers, with prices ranging from approximately $33,000 to over $130,000 depending on model and configuration.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Aluminum bass boats starting around $45,650 MAP |
| One time/ perpetual license | Pay-as-you-go | Aluminum mid-sized boats starting around $33,541 MAP |
| One time/ perpetual license | Pay-as-you-go | Fiberglass bass boats starting around $96,599 MAP |
| One time/ perpetual license | Pay-as-you-go | Fiberglass multi-species boats starting around $97,117 MAP |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels7 records
Vexus Boats product offering
Product offeringCore offering
Vexus Boats designs and manufactures custom aluminum and fiberglass fishing boats across six product series (Defender, AVX, ACX, ADX, VXs, DVX), with fiberglass models built using proprietary Infused Composite Construction™ technology. The company also produces custom-built trailers and branded apparel (Vexus Gear), and distributes exclusively through authorized dealers across the United States and Canada, with MAP pricing ranging from approximately $33,541 to over $130,450.
Product overview
Vexus Boats, manufactured by Advance Marine Performance LLC based in Flippin, Arkansas, produces custom aluminum and fiberglass fishing boats across six distinct series. The aluminum lineup includes the Defender (mid-sized), AVX (bass/hybrid/crappie variants), ACX (center console), and ADX (deep-vee) series, while fiberglass options feature the VXs bass boat and the DVX multi-species platform. The company utilizes Infused Composite Construction technology for fiberglass models and maintains vertical integration by producing custom trailers in-house. Products are distributed through a network of authorized dealers across the United States and Canada, with additional offerings including branded apparel (Vexus Gear), dealer training programs (Vexus University/Varsity), and the REV Rewards contingency program for anglers.
Differentiator
Problem solved
Functional benefit
Brands
- Defender Series: Aluminum Mid-Sized boats including models 181, 189, and 201.
- AVX Series
- ACX Series
- ADX Series
- VXs Series
- DVX Series
Products and services
- Defender Series (Aluminum Mid-Sized) Aluminum mid-sized fishing boats available in three models (181, 189, 201) designed for general fishing applications, with MAP pricing starting around $33,541.
- AVX Series (Aluminum Bass) Aluminum bass boats with multiple configurations including Core V2 (1880, 1980, 2080, 2100), Hybrid V2 Bass (1885s, 1985s, 2085s), and Crappie V2 (1880c, 1980c) models, with MAP pricing from approximately $45,650 to $72,376.
- ACX Series (Aluminum Center Console) Aluminum center console boats available in three sizes (2000, 2150, 2210) designed for versatile fishing applications.
- ADX Series (Aluminum Deep-Vee) Aluminum deep-vee fishing boats available in five models (180 LS, 180 HS, 190, 200, 202) for enhanced water handling in varied conditions.
- VXs Series (Fiberglass Bass) Fiberglass bass boats available in two models (s20, s21) featuring premium construction and performance design, built with Infused Composite Construction™ technology, with MAP pricing from approximately $96,599 to $100,013.
- DVX Series (Fiberglass Multi-Species) Fiberglass multi-species fishing boats available in multiple configurations including 20, 20 XPro, 20s, 22, 22s, and 23s models for diverse fishing needs, with MAP pricing from approximately $97,117 to $130,450.
- Custom Trailers Custom-built trailers designed specifically for Vexus boat models, available through authorized dealers.
- Vexus Gear (Branded Apparel) Branded apparel and accessories including shirts, hats, and performance wear featuring Vexus branding, sold through the Vexus Gear storefront.
Companies that use Vexus Boats
Customer profileSegments1 record
Ideal customer profiles1 record
Vexus Boats technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Vexus Boats partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Authorized Vexus DealerscoreExtensive network of authorized boat dealers across the US and Canada who sell, service, and provide parts for Vexus boats. Dealers are independently owned and operated, providing local sales and service support to customers.
Scale indicators1 record
Recent moves5 records
Expansion highlights5 records
Vexus Boats competitors and assessment
Company assessmentDirect peers
- Phoenix Boats: Phoenix builds premium fiberglass bass boats. It is a direct competitor in the high-end fiberglass tournament segment where Vexus's VXs and DVX series compete, with similar pricing and performance positioning.
- Ranger Boats: Ranger Boats is one of the largest US manufacturers of premium aluminum and fiberglass bass and multi-species fishing boats. It directly competes with Vexus across nearly every price tier and product type, including bass, multi-species, and aluminum deep-vee categories.
- Lund Boats: Lund manufactures aluminum fishing boats including bass, crappie, and multi-species models. It overlaps with Vexus's Defender, AVX, and ADX aluminum series and serves the same recreational and tournament angler base.
- Triton Boats: Triton manufactures aluminum and fiberglass bass and multi-species fishing boats. It is a direct peer with overlapping product lines, dealer networks, and target customer (tournament and weekend anglers).
- Crestliner Boats: Crestliner manufactures aluminum fishing and utility boats including bass, deep-vee, and multi-species models. It is a direct peer in the aluminum fishing boat segment with overlapping dealer channels and comparable base pricing.
- Nitro Boats: Nitro manufactures aluminum and fiberglass bass and multi-species fishing boats, owned by Tracker Marine Group (Bass Pro Shops). It is a direct competitor to Vexus in the tournament and recreational fishing space, with deep dealer reach via Tracker.
- Skeeter Boats: Skeeter produces premium bass and multi-species fishing boats, owned by Yamaha. It competes head-to-head with Vexus's VXs and DVX series on the fiberglass side and benefits from Yamaha outboard integration.
- Lowe Boats: Lowe Boats produces aluminum fishing boats including bass, deep-vee, and center console models. It competes directly with Vexus's AVX, ADX, and ACX aluminum lineup at the entry-to-mid price tiers.
- Bass Cat Boats: Bass Cat manufactures premium fiberglass and aluminum bass and multi-species fishing boats out of Mountain Home, Arkansas (neighboring Vexus's Flippin base). It is a near-direct competitor in tournament-grade rigs with overlapping distribution and similar price points.
Broad incumbents
- Tracker Boats: Tracker is a mass-market aluminum fishing boat brand under the Bass Pro/Tracker Marine Group umbrella. It is a broader incumbent with wider pricing tiers and far larger dealer footprint than Vexus, competing especially in aluminum bass and mid-sized segments.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Vexus Boats social profiles
Digital presenceVexus Boats compliance and trust
Trust signalCompliance1 record
Vexus Boats financial estimates
Financial estimateRevenue estimate
Valuation estimate
Vexus Boats leadership team
Management profileNumber of profiles
Profiles1 record
Vexus Boats funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Vexus Boats M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Vexus Boats
What does Vexus Boats do?
Vexus Boats designs and manufactures custom aluminum and fiberglass fishing boats across six product series (Defender, AVX, ACX, ADX, VXs, DVX), with fiberglass models built using proprietary Infused Composite Construction™ technology. The company also produces custom-built trailers and branded apparel (Vexus Gear), and distributes exclusively through authorized dealers across the United States and Canada, with MAP pricing ranging from approximately $33,541 to over $130,450.
Is Vexus Boats a public or private company?
Vexus Boats is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Vexus Boats founded?
Vexus Boats was founded in 1968. It employs 101 to 250 people.
Where is Vexus Boats based?
Vexus Boats is headquartered in Flippin, United States, in the North America region.
How does Vexus Boats make money?
One revenue line is on record: boat Sales.
Who are Vexus Boats's main competitors?
Direct peers on record are Phoenix Boats, Ranger Boats, Lund Boats, Triton Boats, Crestliner Boats, Nitro Boats, Skeeter Boats, Lowe Boats and Bass Cat Boats. Tracker Boats is listed as a broad incumbent.
Does Vexus Boats have an API?
No public API is recorded for Vexus Boats.
What industry is Vexus Boats in?
Vexus Boats's product category is Recreational Fishing Boats. Its primary akta.pro industry code is IMAJAEAH, Recreational Fishing & Sportfishing Boat Manufacturing. Its NAICS code is 336612.