Hansen & Young Auctioneers

What Hansen & Young Auctioneers does

Hansen & Young Auctioneers (legal entity Hansen & Young, Inc.) is a privately-held professional auction firm headquartered in Prairie Farm, Wisconsin, with a secondary affiliate location in Mondovi. Founded in 1990 and licensed in Wisconsin and Minnesota, the company runs a BidWrangler-powered online auction platform — accessible via desktop and dedicated iOS and Android mobile apps — alongside recurring in-person monthly auto and equipment auctions. Approximately 90% of sellers opt for the online-only format, and the firm maintains a database of nearly 40,000 interested buyers used for direct email marketing. Functional capabilities include auto-extend (soft close), max bid automation, ACH and wire transfer payment processing, and integration with Loopnet for commercial real estate marketing. Revenue streams consist primarily of buyer's premiums (typically 10% of hammer price, plus a 5% convenience fee on card payments), negotiated seller's commissions, real estate auction services, asset and real estate appraisals, and shipping/handling fees. Customer segments span financial institutions (Wells Fargo, US Bank, M&I Bank, multiple regional banks and credit unions) requiring asset repossession and bankruptcy-court-bonded liquidation services, estates and individuals selling personal property, real estate sellers (commercial, residential, vacant land, farm), vehicle and equipment owners (lender-owned, dealer consignments, private party), attorneys and law firms handling estate and divorce asset division, and government and nonprofit organizations conducting surplus disposal or charity fundraisers. The firm employs three professional auctioneers — two holding the CAI designation and one inducted into the Wisconsin Auctioneers Hall of Fame in 2004 — supported by more than 20 trained auction staff. The competitive positioning combines industry credentials (CAI, GPPA, AMM, AARE; Wisconsin and Minnesota real estate broker licenses; US Bankruptcy Court bonding), an archive of 1,190+ completed auctions, and award-winning advertising, concentrated primarily in the Wisconsin and broader Midwest market while conducting online auctions that reach buyers globally.

Name

Hansen & Young Auctioneers

Legal name

Hansen & Young, Inc.

Website

https://hansenandyoung.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

1–10 employees

Short description

Hansen & Young Auctioneers is a Wisconsin-based, privately-held auction firm offering online and live auctions for personal property, farm equipment, vehicles, real estate, and business liquidations. It serves financial institutions, estates, government entities, and individual sellers across the United States via its BidWrangler-powered bidding platform.

Ownership category

akta.pro rank

Product category

Auction Services

NAICS

Offices of Real Estate Agents and Brokers (5312), Offices of Real Estate Appraisers (53132)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Foreclosure/REO & Distressed Property Auctions (BPAJAEAF)

akta.pro secondary industries

Bankruptcy, Probate & Estate Property Auctions (BPAJAEAG), Land & Farm/Ranch Real Estate Auctions (BPAJAEAD), Commercial Real Estate Auctions (BPAJAEAB)

Keywords

• Online auction services
• Real estate auctions
• Farm equipment auctions
• Estate liquidation services
• Business asset liquidation

Headquarters

HQ city

Prairie Farm

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Auction Commissions (Seller's Commission): Seller's commissions vary depending on item value and consignment type. Discussed with auctioneer during consignment process.
2. Buyer's Premium: Typically 10% added to final bid price. May vary per auction (adjusted buyer's fee mentioned for some auctions). 5% convenience fee added for credit/debit card payments.
3. Real Estate Auction Services: Full-service auction team for real estate including advertising, open houses, and closing services. Sellers receive property sale proceeds less commission.
4. Appraisal Services: Asset and real estate appraisals provided for loan applications, refinancing, and financial institution needs.
5. Shipping and Hauling Fees: Shipping available at standard rates plus handling (approximately $20 or more). Minimum $20 haul back fee for items returned to office.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels11 records

Core offering

Hansen & Young Auctioneers operates a full-time professional auction company that conducts online and live auctions for personal property, farm and heavy equipment, vehicles, real estate (commercial, residential, land, and farms), and estates/divorce assets. In parallel, the firm provides professional asset and real estate appraisal services, business liquidation, asset repossession for financial institutions, and bonded court auction services, all executed primarily through its BidWrangler online bidding platform and supported by mobile apps and email marketing to a database of nearly 40,000 buyers.

Product overview

Hansen & Young, Inc. operates as a full-time professional auction company offering a portfolio of auction services centered around its proprietary online auction platform. The core offering consists of an online bidding platform accessible via desktop and dedicated mobile apps (iOS/Android), supplemented by specialized service lines for real estate auctions, farm equipment auctions, monthly auto and equipment sales, estate planning, and asset management/appraisals. Approximately 90% of sellers opt for online-only auctions, reflecting the company's digital-first approach to auction operations.

Differentiator

Problem solved

Functional benefit

Products and services

• Hansen & Young Online Auctions Platform Proprietary online auction platform enabling real-time internet bidding for personal property, equipment, and vehicles via a dedicated bidding interface accessible through desktop web browsers and mobile apps.
• Mobile Bidding App iOS and Android mobile applications that let bidders participate in Hansen & Young auctions remotely, receive push notifications for outbid alerts, and manage bidding activity on smartphones and tablets.
• Real Estate Auction Services Full-service auction offering for commercial properties, residential homes, vacant land, and farm operations, including advertising, photography, fliers, open house scheduling, private showings, and closing support.
• Farm Equipment Auction Services Specialized auction services for farm machinery, tractors, attachments, and agricultural equipment, including power washing, photography, and complete marketing support.
• Monthly Auto and Equipment Auction Monthly in-person auction at the Prairie Farm location offering lender-owned vehicles, dealer consignments, and privately-owned vehicles and equipment, with comprehensive photography and test drive opportunities, open to dealers and private party bidders.
• Estate and Divorce Planning Services Estate and divorce asset division service using auction clerking software to set minimum bids, percentage-based pricing, and item-specific allocation for estates and divorce settlements, supported by working relationships with area law firms.
• Asset Management and Appraisal Services Business liquidation, asset repossession, storage, and professional appraisals for assets and real estate, with detailed appraisals provided for loan applications, refinancing, and financial institution needs.

Quantifiable outcome

• Property sold within 30 days using auction method
• +2 more outcomes

Named customers16 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Seven partnerships are on record, tiered core.

• National Association of Auctioneers (NAA)coreOthersProfessional membership organization for auctioneers. Company staff regularly attends meetings and seminars to improve auctioneering skills. Two auctioneers have earned CAI designation through this organization.
• Wisconsin Auctioneers Association (WAA)coreOthersState professional association membership. Company auctioneers have served on the Board of Directors and as past president of the association.
• Minnesota State Auctioneers Association (MSAA)coreOthersState professional association membership for Minnesota licensed auctioneers.
• National Association of Realtors (NAR)coreOthersProfessional membership providing real estate industry standards and code of ethics. Licensed auctioneers are also licensed real estate brokers in Wisconsin and Minnesota through this association.
• Wisconsin Realtors Association (WRA)coreOthersState real estate association membership for licensed real estate brokers conducting real estate auctions.
• Minnesota Association of Realtors (MNAR)coreOthersState real estate association membership for Minnesota licensed real estate operations.
• BidWranglercoreTechnology or IntegrationTechnology platform powering the company's online auction website and bidding system. Site powered by BidWrangler at bid.hansenandyoung.com.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Concierge Auctions: Concierge Auctions is a U.S. online luxury real estate auction platform focused on high-value residential and estate properties. Hansen & Young's real estate auction services overlap in marketing, brokering, and closing high-end properties via auction.
• HiBid: HiBid is a major online auction aggregation and software platform serving thousands of auctioneers for live and online bidding across collectibles, real estate, and equipment. It is comparable as a competing online bidding infrastructure and marketplace layer for estate and equipment auctions.
• J.J. Kane Auctioneers: J.J. Kane Auctioneers runs regular public vehicle and equipment auctions across multiple U.S. locations. Hansen & Young's monthly auto and equipment auction in Wisconsin is a comparable recurring event offering lender-owned vehicles and dealer consignments.
• Ritchie Bros. Auctioneers: Ritchie Bros. is the largest global auctioneer of heavy equipment, trucks, and agricultural assets, running both live and online-only auctions. Hansen & Young competes in the farm and heavy equipment auction space, though at far smaller scale and with a regional U.S. Midwest focus.
• Heritage Auctions: Heritage Auctions is a large U.S. auction house for collectibles, estate contents, and unique items. Hansen & Young's estate, antiques, and personal property auctions address an overlapping consignment base, particularly for estate distribution.
• Proxibid: Proxibid operates an online auction marketplace aggregating live and timed auctions across asset categories including heavy equipment, real estate, and government surplus. Hansen & Young's online bidding business is comparable in mechanism (online timed auctions) and target asset categories.
• Purple Wave Auction: Purple Wave is a leading online-only auction platform for agricultural equipment, construction equipment, and vehicles headquartered in Iowa. Hansen & Young overlaps directly in ag equipment and farm estate auctions and competes for similar rural Midwest consignors and buyers.
• Sold On Sky (formerly AuctionTime / Sandhills Global): Sold On Sky, formerly AuctionTime, is an online-only marketplace for construction equipment, ag equipment, and trucks operated by Sandhills Global. It is comparable to Hansen & Young's online auction mechanism for heavy equipment and farm machinery consignments.

Regional players

• Tyler Swikle Auctioneers / regional Midwest auction firms: Smaller Wisconsin and Midwest-based auctioneers compete for the same local farm estate, equipment, and real estate consignments. Hansen & Young's regional licensing in Wisconsin and Minnesota places it in direct competition with these specialty auctioneers.

Others

• IAC (International Auction Centre) / industry associations: The National Auctioneers Association and state-level associations (Wisconsin, Minnesota) provide certification, designation, and standards for auctioneers including CAI credentials. While not a direct competitor, this ecosystem represents the professional environment in which Hansen & Young competes for talent and credibility.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/hansenyoung
• Facebookfacebook.com/hansenandyoung
• LinkedInlinkedin.com/in/hansenyoung
• Instagraminstagram.com/hansenandyoungauctioneers

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hansen & Young Auctioneers