What Btexpert does

The available source material primarily describes the operations of Gattinoni Group (Gattinoni & Co. s.r.l.), an Italian privately-held travel and events company founded in 1983 in Lecco by Franco Gattinoni, who continues to serve as president. The firmographics header identifies the subject company as "Btexpert," described as specializing in business travel, accounting, and ticketing services with 51–100 employees based in Bologna (founded 2017); the substantive data blocks, however, document Gattinoni Group's operations rather than Btexpert specifically. The analysis below is grounded in the data actually supplied.

Gattinoni Group operates across three core divisions — Business Travel, Events, and Travel — delivering corporate travel management, MICE event services (conventions, roadshows, product launches, team building), and leisure travel. Revenue is generated through transaction fees on travel bookings plus professional services fees for corporate events. Distribution is hybrid: 120 owned agencies provide direct retail access, while a network of over 1,500 partner agencies extends reach across Italy and internationally. Operational scale disclosed includes 850+ employees, over 1 million travelers annually, 50,000 business trips per year, and over 700 event operations per year. The legal entity is registered in Italy with €1,000,000 share capital, headquartered at Via Statuto 2, Milan, with the original founding office in Lecco.

No proprietary technology, AI/ML capabilities, funding rounds, or revenue figures are disclosed. The company holds ISO 9001 quality management certification, maintains formal whistleblowing and anti-corruption policies (published August 2024), and has active strategic partnerships with the NITTO ATP FINALS tennis tournament, a Sustainable Aviation Fuel (SAF) program, and the People without Borders charitable initiative. The ownership is founder-led with no parent company or external institutional investors identified.

Name

Btexpert

Legal name

Gattinoni & Co. s.r.l.

Website

https://btexpert.it

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

51–100 employees

Short description

An Italian privately-held travel and events company operating three divisions — Business Travel, Events, and Travel — through 120 owned agencies and 1,500+ partner agencies, serving corporate and consumer clients with 850+ employees.

Ownership category

akta.pro rank

Product category

Business Travel Services

NAICS

Travel Agencies (561510), Freight Transportation Arrangement (488510)

SIC

Arrangement Of Transportation Of Freight & Cargo (4731), Transportation Services (4700)

akta.pro primary industry

Full-Service Corporate TMCs (End-to-End Managed Travel) (THAKACAA)

akta.pro secondary industries

Managed Corporate Travel Programs (End-to-End TMC Services) (THAKAMAA), Full-Service Corporate Travel Management Companies (Global/Regional TMCs) (THACAAAA), Supplier Sourcing, Negotiation & Contract Management (THAKAMAG)

Keywords

• Business travel services
• Travel accounting
• Ticketing solutions
• Corporate travel management
• Travel expense services

Headquarters

HQ city

Bologna

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Business Travel Services: Corporate travel management services including trip planning and booking for business clients
2. Events Management: Corporate events, conventions, roadshows, product launches, team building activities, and incentive travel
3. Leisure Travel: Travel and holiday services for individual consumers through owned and partner agency network

Go-to-market motion1 record

Distribution channels3 records

Marketing channels1 record

Core offering

Btexpert is a Bologna, Italy-based services firm that specializes in three core areas: business travel management, accounting services for travel-related operations, and ticketing services. Founded in 2017, the firm operates with a team of 51–100 employees to serve business clients in Italy needing integrated travel-management support.

Product overview

Gattinoni Group operates as a multi-divisional travel and events company organized into three core divisions: Business Travel (corporate travel optimization), Events (live communication, logistics, and healthcare event management), and Travel (leisure travel and holidays). The company also maintains a retail Travel Store and an extensive network of over 1,500 partner agencies and 120 owned agencies. Business Travel division includes services for companies and agencies, while the Events division encompasses Live Communication, Logistics, and Healthcare sub-divisions.

Differentiator

Problem solved

Functional benefit

Products and services

• Business Travel Services Business travel management services providing trip planning, booking coordination, and operational support for corporate clients.
• Travel Accounting Services Accounting services tailored to travel operations, including expense reconciliation, reporting, and financial administration support for travel-related activity.
• Ticketing Services Ticketing services for travel bookings, supporting issuance, exchange, and management of tickets for business travel clients.

Quantifiable outcome

• 1 million+ people traveling with Gattinoni annually
• +2 more outcomes

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• NITTO ATP FINALScoreStrategic or Co-development PartnerPremier partnership with the NITTO ATP FINALS tennis tournament. Gattinoni serves as an official partner for this prestigious ATP Tour concluding event, aligning the brand with world-class sporting excellence.
• SAF ProgramcoreStrategic or Co-development PartnerSustainable Aviation Fuel (SAF) Program partnership focused on environmental sustainability in travel. This initiative supports the company's sustainability commitment by promoting eco-friendly fuel alternatives for air travel.
• People without bordersminorStrategic or Co-development PartnerCharitable initiative supporting people without borders, likely involving humanitarian travel assistance or support programs for underserved populations.

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Amex GBT (American Express Global Business Travel): World's largest publicly listed TMC with full-service corporate travel, meetings & events, and consulting. Competitor for the same Italian and European enterprise RFPs Gattinoni's Business Travel division targets.
• Hogg Robinson Group (HRG): International corporate travel and events management company historically strong in the UK and Europe. Overlaps with Gattinoni in full-service TMC and MICE for enterprise customers.
• CWT (Carlson Wagonlit Travel): Established global corporate travel and meetings management company. Comparable full-service TMC model and competes for multinational corporate accounts operating in Italy and southern Europe.
• BCD Travel: Global corporate travel management company serving multinational clients including Italian corporates. Comparable end-to-end managed corporate travel offering, but multinational rather than Italy-domiciled.
• Alpitour Group: Major Italian integrated tourism group spanning tour operating, hotel, and travel agency activities. Broader incumbent with overlapping leisure travel and distribution scale, but more tour-operator-weighted than Gattinoni.

Direct peers

• Cisalpina Tours: Historic Italian corporate travel agency (part of MSC Group's business travel arm) providing TMC, MICE, and travel services to corporate clients. Direct competitor in Italian business travel with overlapping event management capabilities.
• Uvet Global Business Travel: One of the largest Italian corporate TMCs, offering full-service business travel management for SMEs and large enterprises across Italy. Directly comparable to Gattinoni's Business Travel division in both customer base and service model.
• Welcome Travel Group: Italian travel retail and corporate network combining owned agencies and affiliated travel points-of-sale. Operates a similar hybrid distribution model to Gattinoni and serves overlapping B2B and B2C travel customers.

Regional players

• Robintur Travel Group: Italian travel retail network part of the IGT (I Grandi Viaggi) ecosystem, focused on leisure travel through owned and affiliated agencies. Comparable agency-network model in Italy, but leisure-skewed versus Gattinoni's balanced B2B/B2C mix.

Emerging players

• Ventana Serra (Wintrade / Ventana Group): Italian specialized travel management and MICE agency with growing corporate and events focus. Emerging domestic competitor overlapping with Gattinoni in the mid-market corporate travel and incentive events segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/btexpert

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Btexpert