Potent:
- Company typePrivate
- Founded2020
- HeadquartersChiang Mai, Thailand
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
Potent: firmographics
Firmographics- Name
- Potent:
- Legal name
- POTENT:
- Website
- https://potentfungi.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Potent: industry classification
Industry- Product category
- Functional Mushroom Supplements
- NAICS
- Medicinal and Botanical Manufacturing (325411), Spice and Extract Manufacturing (311942)
- SIC
- Medicinal Chemicals & Botanical Products (2833), Beverages (2080)
- akta.pro primary industry
- Herbal & Botanical Supplements (CRADAGAD)
- akta.pro secondary industry
- Botanical/Herbal & Adaptogen Functional Beverage Production (AFAFAFAF)
Keywords
Where Potent: is headquartered
LocationHeadquarters
- HQ city
- Chiang Mai
- HQ country
- Thailand
- HQ region
- Asia
Offices2 records
Markets served
Potent: business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Product Sales - Syrups and Elixirs: Direct-to-consumer sales of mushroom syrups (250ml) and elixirs (30ml) through e-commerce and at the Tea House. Products include Lion's Mane (Focus), Cordyceps (Energy), Reishi (Calm), and Snow Fungus (Beauty) in various formats. One-time purchases and subscription options available.
- Product Sales - Consumables: Sales of Wild Jizong mushrooms, Lion's Mane gummies, and other consumable products.
- Services - Tea House Experiences: Revenue from the Mushroom Tea House including tea menu items (priced at 120 THB hot, 130-135 THB cold), tea ceremonies (650 THB), and tastings. Additional revenue from workshops and experiences.
- Services - Educational Experiences: Mushroom education workshops (400 THB) and forest foraging trips (1,500 THB) provide additional revenue streams.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | 30ml Elixir (single mushroom) - 640 THB |
| Unit Pricing | Multi-year contract | 250ml Syrup (single mushroom) - 1,599 THB |
| Unit Pricing | Pay-as-you-go | Wild Cordyceps Sinensis Elixir - 3,599 THB |
| Unit Pricing | Pay-as-you-go | Wild Jizong - 499 THB |
| Unit Pricing | Pay-as-you-go | Tea House Menu Items - 120-135 THB |
| Unit Pricing | Pay-as-you-go | Mushroom Workshop - 400 THB |
| Unit Pricing | Pay-as-you-go | Tea Ceremony - 650 THB |
| Unit Pricing | Pay-as-you-go | Forest Foraging Trip - 1,500 THB |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Potent: product offering
Product offeringCore offering
POTENT: designs, extracts, and sells its own line of dual-extracted, fruiting-body-only functional mushroom syrups and elixirs made from Lion's Mane, Reishi, Cordyceps, Snow Fungus, and wild Cordyceps sinensis, plus gummies and wild-harvested mushrooms. Products are manufactured in an in-house FDA-registered lab in Chiang Mai, Thailand, and sold direct-to-consumer via the potentfungi.com e-commerce store and the company's physical Mushroom Tea House, which also offers tea ceremonies, mushroom education workshops, and forest foraging trips.
Product overview
Potent: is a functional mushroom extract company offering dual-extracted, sugar-free elixirs and syrups made from organic fruiting bodies in Chiang Mai, Thailand. The product portfolio centers on five functional mushrooms: Lion's Mane (focus/clarity), Reishi (calm/sleep), Cordyceps militaris (energy/stamina), Snow Fungus (beauty/skin), and Wild Cordyceps Sinensis (premium wild energy). Products are available in 250ml syrups (83 servings) and 30ml elixirs, all third-party tested and made in-house at their FDA-registered lab. The company also operates a physical Mushroom Tea House in Chiang Mai offering tea ceremonies, mushroom education workshops, and forest foraging experiences.
Differentiator
Problem solved
Functional benefit
Products and services
- FOCUS | Lion's Mane Syrup Sugar-free dual-extracted Lion's Mane syrup (250ml, 83 servings) made from organic fruiting bodies via ultrasonic extraction; positioned for cognitive focus, memory, and mental clarity for daily supplement users.
- FOCUS | Lion's Mane Elixir Concentrated 30ml Lion's Mane elixir for direct daily dosing of focus and clarity; sugar-free, dual-extracted from organic fruiting bodies.
- ENERGY | Cordyceps Syrup Sugar-free Cordyceps militaris syrup (250ml, 83 servings) for sustained cellular energy, stamina, and exercise recovery without caffeine jitters.
- CALM | Reishi Syrup Dual-extracted Reishi syrup (250ml, 83 servings) for evening relaxation, nervous-system calm, and restorative sleep without grogginess.
- CALM | Reishi Elixir Reishi elixir for calm and sleep support, combining triterpenes and beta-glucans for nervous-system balance.
- BEAUTY | Snow Fungus Syrup Snow Fungus (Tremella fuciformis) syrup for skin hydration, collagen support, and radiance from within; leverages tremella polysaccharides that hold 500x their weight in water.
- BEAUTY | Snow Fungus Elixir Snow Fungus elixir for daily skin hydration and collagen boosting, leveraging the humectant properties of tremella polysaccharides.
- WILD ENERGY | Cordyceps Sinensis Elixir Premium wild-harvested Cordyceps sinensis elixir from Himalayan Myanmar for sustained energy, stamina, and recovery; positioned as higher potency than cultivated militaris due to high-altitude stress conditions.
- Wild Jizong Wild Jizong mushroom from Yunnan, a rare culinary delicacy sourced from natural forests.
- FOCUS | Lion's Mane Gummies Lion's Mane gummies for focus and memory support, offered as an alternative format to the syrups and elixirs.
- Mushroom Education Workshop: The Wonderful World Of Mushrooms Educational workshop exploring the role of fungi in body, mind, ecosystem, and culture, with hands-on exploration of rare mushrooms at the Tea House (priced at 400 THB).
- Mushroom Tea Ceremony Guided tea ceremony experience led by a Tea Master, featuring four teas and six functional mushrooms with focus on clarity and presence, held at the Mushroom Tea House.
- Forest Foraging Trip with POTENT: Beginner's guide to foraging, spotting, and identifying local fungi in natural forest environments around Chiang Mai.
- Tasting at the POTENT: Mushroom Tea House Tea tasting experience at the Chiang Mai Mushroom Tea House featuring mushroom-tea pairings (tea menu items priced 120 THB hot, 130-135 THB cold).
Quantifiable outcome
- 83 servings per 250ml bottle
- +3 more outcomes
Companies that use Potent:
Customer profileNamed customers6 records
Segments5 records
Ideal customer profiles3 records
Potent: technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Potent: partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights6 records
Potent: competitors and assessment
Company assessmentBroad incumbents
- Gaia Herbs: Gaia Herbs is a long-established herbal supplement brand that includes Reishi, Cordyceps, and Lion's Mane SKUs. Larger mass-market player with farm-to-capsule vertical integration; relevant as a broader incumbent in the botanical extract category.
- Moon Juice: Moon Juice sells premium adaptogen and "superpower" blends (including mushroom-based products) targeting beauty, sleep, and focus. Different core category but adjacent positioning, premium pricing, and a similar lifestyle/DTC audience.
- Host Defense Mushrooms: Host Defense (Paul Stamets' brand, owned by AmplifyBio) is the heritage U.S. mushroom supplement company. Broader catalog and broader retail/wholesale distribution put it in the incumbent category relative to POTENT:'s narrower premium range.
Direct peers
- Real Mushrooms: Real Mushrooms sells certified organic, fruiting-body-only mushroom extracts — directly aligned with POTENT:'s "no mycelium on grain" positioning. Overlapping SKU range (Lion's Mane, Reishi, Cordyceps, Chaga) and similar premium-extract positioning make it a close peer.
- MUD\WTR: MUD\WTR markets a coffee alternative built around mushrooms and adaptogens, with strong DTC and subscription mechanics. Overlaps with POTENT: on functional beverage format, nootropic/longevity positioning, and subscription-led growth.
- Four Sigmatic: Four Sigmatic is the leading Western brand for functional mushroom coffee, elixirs, and extracts (Lion's Mane, Cordyceps, Reishi, Chaga). It is the most directly comparable competitor in product format, mushroom selection, and DTC/subscription GTM.
- Om Mushrooms: Om Mushrooms (a division of Gourmet Mushrooms) sells organic mushroom extracts and powders using whole fruiting bodies. Comparable product range, certification story, and DTC channel mix make it a relevant peer.
- Life Cykel: Life Cykel is an Australian functional mushroom brand offering extracts, coffees, and elixirs. Comparable in product mix (Lion's Mane, Cordyceps, Reishi), sustainability narrative, and small-batch artisan positioning, though it operates in a different geography.
Emerging players
- Renude: Renude is an emerging functional mushroom brand offering tinctures and gummies with a similar premium, small-batch, fruiting-body positioning to POTENT:. Comparable on product format and consumer segment, though at a different stage and geography.
- Sun Potion Transformational Foods: Sun Potion sells single-ingredient tonic powders and extracts including Reishi and other mushrooms. Smaller, niche brand with overlapping adaptogen/wellness positioning and similar premium, single-origin sourcing narrative.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Potent: social profiles
Digital presencePotent: financial estimates
Financial estimateRevenue estimate
Valuation estimate
Potent: leadership team
Management profileNumber of profiles
Profiles1 record
Potent: funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Potent: M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Potent:
What does Potent: do?
POTENT: designs, extracts, and sells its own line of dual-extracted, fruiting-body-only functional mushroom syrups and elixirs made from Lion's Mane, Reishi, Cordyceps, Snow Fungus, and wild Cordyceps sinensis, plus gummies and wild-harvested mushrooms. Products are manufactured in an in-house FDA-registered lab in Chiang Mai, Thailand, and sold direct-to-consumer via the potentfungi.com e-commerce store and the company's physical Mushroom Tea House, which also offers tea ceremonies, mushroom education workshops, and forest foraging trips.
Is Potent: a public or private company?
Potent: is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Potent: founded?
Potent: was founded in 2020. It employs 1 to 10 people.
Where is Potent: based?
Potent: is headquartered in Chiang Mai, Thailand, in the Asia region.
How does Potent: make money?
Four revenue lines are on record. Product Sales - Syrups and Elixirs are the primary driver. The others are product Sales - Consumables, services - Tea House Experiences and services - Educational Experiences.
Who are Potent:'s main competitors?
Broad incumbents on record are Gaia Herbs, Moon Juice and Host Defense Mushrooms. Direct peers are Real Mushrooms, MUD\WTR, Four Sigmatic, Om Mushrooms and Life Cykel. Emerging players are Renude and Sun Potion Transformational Foods.
Does Potent: have an API?
No public API is recorded for Potent:.
What industry is Potent: in?
Potent:'s product category is Functional Mushroom Supplements. Its primary akta.pro industry code is CRADAGAD, Herbal & Botanical Supplements, with a secondary code of AFAFAFAF, Botanical/Herbal & Adaptogen Functional Beverage Production. Its NAICS code is 325411 and its SIC code is 2833.