Honda de Boucherville

What Honda de Boucherville does

Honda de Boucherville is a privately held, authorized Honda automobile dealership operating from a single retail showroom at 1511 Rue Ampère, Boucherville, Quebec (J4B 5Z5). The dealership serves the Rive-Sud de Montréal region and clients throughout Quebec, offering the complete Honda lineup including sedans (Civic, Accord), SUVs (CR-V, HR-V, Passport, Pilot), the Ridgeline truck, the Odyssey minivan, and an expanding electrified portfolio (Prologue BEV, Clarity Plug-In Hybrid, and hybrid variants of CR-V, Civic, and Accord) covering 2026 and 2027 model years. Inventory also includes certified pre-owned Hondas subject to a 100-point inspection and a broad range of non-Honda used vehicles priced from under $10,000 to over $30,000. The dealership self-identifies as the largest seller of Honda Clarity plug-in hybrid vehicles in Quebec.

The business operates a hybrid retail model that pairs the physical Boucherville showroom with an online commerce platform developed and maintained by Solutions Médias 360 Inc. The platform supports vehicle configuration, pricing display, financing calculation, trade-in evaluation, and transaction initiation. Revenue is generated across five streams: front-end gross on new and used vehicle sales, finance reserves and lender commissions on financing and leases (including a second-chance credit program for credit-challenged borrowers), extended warranty product sales, and recurring after-sales income from the service department, parts and accessories, tire center, Krown rust protection, body shop, detailing, and roadside assistance.

The franchise is part of the broader Groupe Grenier dealer group (referenced in website asset URLs) and is contacted via Gabriel Grenier at [email protected] / 1-450-449-5050, with a general line at 1-833-994-1661. Customer acquisition runs through the dealership website, an email newsletter, and active profiles on Instagram, Facebook, and LinkedIn, with conversion tracked via Google Analytics, Facebook Pixel, and Microsoft Bing UET. No headcount, revenue, or founding date is publicly disclosed in the source data.

Name

Honda de Boucherville

Legal name

Honda de Boucherville

Website

https://hondadeboucherville.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Honda de Boucherville is a privately held authorized Honda dealership in Boucherville, Quebec, serving the Rive-Sud de Montréal region with new, certified pre-owned, and used vehicles, plus financing, service, parts, and body shop operations.

Ownership category

akta.pro rank

Headquarters

HQ city

Boucherville

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. New Vehicle Sales: Sale of new Honda vehicles including Civic, CR-V, HR-V, Passport, Pilot, Odyssey, Ridgeline, Accord, and hybrid/electric models. Revenue generated from the difference between manufacturer pricing and final sale price.
2. Pre-Owned Vehicle Sales: Sale of used vehicles including Honda certified pre-owned and other makes. Vehicles subject to inspection and warranty programs.
3. Financing and Leasing: Vehicle financing and leasing arrangements through financial institution partners. Dealership earns commission or finance reserve from lenders.
4. Service and Maintenance: After-sales vehicle maintenance, repairs, and routine service including oil changes, tire services, and mechanical repairs.
5. Parts and Accessories: Sale of OEM Honda parts, accessories, and tires.
6. Extended Warranties: Extended warranty programs providing additional peace of mind beyond standard manufacturer warranty.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Honda de Boucherville is an authorized Honda automobile dealership that sells new Honda vehicles (sedans, SUVs, minivans, trucks, hybrids, and EVs), certified pre-owned and used vehicles from various manufacturers, and OEM Honda parts and accessories. It also provides integrated after-sales services including vehicle maintenance and repairs, bodywork, detailing, rust protection, a tire center, roadside assistance, and vehicle financing and leasing arranged through partner financial institutions.

Product overview

Honda de Boucherville is a Honda automobile dealership offering a comprehensive automotive retail ecosystem. The core offering consists of new Honda vehicles (sedans, SUVs, trucks, minivans) and certified pre-owned vehicles, complemented by electric and hybrid options including the Prologue, Clarity, and hybrid variants of Civic, Accord, and CR-V. The dealership provides integrated services including financing, vehicle service/maintenance, parts/accessories, bodywork, detailing, and roadside assistance. An online shopping platform enables digital vehicle configuration and purchase. The product portfolio spans from traditional combustion vehicles to advanced hybrid and electric models.

Differentiator

Problem solved

Functional benefit

Products and services

• New Honda Vehicles
• Certified Pre-Owned Honda Vehicles
• Used Vehicles
• Electric and Hybrid Vehicles
• Vehicle Financing and Leasing Services

Quantifiable outcome

• 100-point inspection for certified pre-owned vehicles
• +1 more outcomes

Named customers2 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• Solutions Médias 360 Inc.coreTechnology or IntegrationDigital agency that developed and operates the Honda de Boucherville website and dealer management system. Provides the technology platform enabling online vehicle shopping, inventory management, and customer transactions.
• Honda Canada (Manufacturer)coreStrategic or Co-development PartnerAuthorized Honda dealership representing the Honda brand. Receives vehicles, marketing support, and manufacturer programs including warranty, certified pre-owned programs, and special offers.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• AutoNation: Largest US auto retailer with ~300 franchises, offering new/used vehicle sales, F&I, parts, and service. Comparable franchise-based auto retail business model with extensive service-and-parts annuity, though geographically US-focused.
• Lithia Motors: US-based largest franchised auto retailer with hundreds of rooftops and growing digital retail capabilities (Driveway). Comparable multi-revenue franchised auto retail model with aggressive digital and omnichannel strategy.
• CarMax: Largest US used-vehicle retailer with fixed-price no-haggle model. Comparable used-vehicle retail and reconditioning operations with strong digital platform — though US-only and used-only.
• Sonic Automotive: US franchised auto dealer group with EchoPark used-car standalone stores and franchise operations. Comparable dual new/used vehicle retail model with growing digital channel.

Direct peers

• Groupe Dilawri: One of Canada's largest private auto dealership groups, operating dozens of new-vehicle franchises across multiple provinces. Comparable as a multi-rooftop Canadian franchised dealer group with overlapping manufacturer partners and similar service/parts economics.
• AutoCanada: Canadian publicly traded multi-brand auto dealership group operating new and used vehicle franchises, plus F&I, parts, and service operations. Directly comparable in business model (franchised auto retail) and geography (Canada, including Quebec).
• Groupe Grenier: Likely parent/sister dealership group to Honda de Boucherville based on the grenierauto.com contact email and image asset path (img.sm360.ca/groupe-grenier). Operates additional franchised dealerships in Quebec with overlapping new/used vehicle, financing, and service offerings.

Emerging players

• Clutch: Canadian online-first used car retailer offering fully digital purchase, delivery, and financing. Competes for the same Quebec used-vehicle demand with lower overhead but currently no physical service capability.

Regional players

• Kia de Boucherville / regional same-region dealers: Other franchised dealers operating in the same Rive-Sud de Montréal catchment (e.g., competing mass-market franchises). Directly comparable in geography and target buyer segment but represent competitive set rather than same-brand.

Others

• AutoTrader.ca: Canada's leading online automotive marketplace connecting buyers to dealer inventory including Honda franchises. Comparable as a discovery and lead-generation channel that influences buyer flow to dealers like Honda de Boucherville.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks4 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/HondaDeBoucherville
• LinkedInlinkedin.com/company/honda-de-boucherville/?originalSubdomain=ca
• Instagraminstagram.com/hondadeboucherville/?hl=fr
• Xx.com/hondabouchervil

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Honda de Boucherville