Decoplus Parquets

What Decoplus Parquets does

Décoplus Parquets (legal entity DECOPLUS SAS) is a France-headquartered specialty parquet retail network operating approximately 30 showrooms across France (27 locations), Luxembourg (1, Strassen), and Switzerland (2, Geneva and Etoy). Founded in 1998 and structured as a privately held SAS, the company positions itself as the first specialist parquet retail network in France, with more than 20 years of category expertise. Its product range centers on four interior flooring categories — Parquet Massif (solid wood), Parquet Contrecollé (engineered), Sols Stratifiés (laminate), and Sol PVC (vinyl) — supplemented by outdoor decking and tile solutions and an exclusive Italian sub-brand, Berti Wooden Floors, covering premium and high-tech wood flooring. The company stocks more than 500 models and 1,000+ references.

The company's primary point of differentiation is a proprietary showroom projection representation system that allows customers to visualize parquets in realistic settings for project planning and comparison, designed to address the difficulty consumers face in choosing parquet type, color, size, and format before purchase. The technology stack supporting the business is conventional: a transactional website with geolocation-based showroom lookup, online catalogs (including a 3D flipbook), and social sharing. Décoplus has no disclosed AI/ML, API, or proprietary software product; its competitive position rests on the physical showroom experience rather than on digital tooling.

Décoplus makes money through two main revenue streams: unit-pricing sales of parquet and flooring products (with quote-based transactions and recurring promotional sales events offering up to 60% discounts) and professional installation services delivered through its showroom network. Its primary customer segment is individual homeowners undertaking residential renovation or new-build projects; a secondary "Espace Pro" channel serves trade professionals such as contractors, architects, and interior designers. The go-to-market is exclusively showroom-led — no direct online sales channel is operated — supplemented by content-driven web traffic and an RSE-led environmental positioning ("1 parquet purchased = 1 tree planted"). Headcount sits in the 11-50 range, and no external funding, M&A, or investor activity has been disclosed.

Name

Decoplus Parquets

Legal name

DECOPLUS SAS

Website

https://showroom.decoplus-parquet.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

Décoplus Parquets is a privately held French specialty parquet retailer operating roughly 30 showrooms across France, Luxembourg, and Switzerland. It sells solid, engineered, laminate, and vinyl flooring plus outdoor decking, serving residential homeowners and trade professionals through in-showroom projection-based visualization and professional installation services.

Ownership category

akta.pro rank

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices29 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Parquet and flooring product sales: Sale of parquet flooring products including massiff, contrecollé, stratifié, and PVC flooring, plus outdoor solutions. One-time product purchases with optional installation services.
2. Installation services: Professional parquet installation services offered through showrooms with published installation pricing.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Décoplus Parquets is a multi-country parquet and flooring retailer that sells solid (massif), engineered (contrecollé), laminate, PVC, outdoor parquet, decking boards, and decking tiles directly to consumers through 30+ showrooms in France, Luxembourg, and Switzerland. The company also provides professional installation services and exclusively distributes the Italian premium parquet sub-brand Berti Wooden Floors, offering over 1,000 product references and 500+ models held in stock.

Product overview

Décoplus Parquets operates as a specialist retail network for parquet and flooring solutions across France, Luxembourg, and Switzerland, with over 20 years of expertise and 27 showrooms in France plus locations in Luxembourg and Switzerland. The company offers a comprehensive flooring portfolio centered on four main interior product lines: Parquet Massif (traditional solid wood parquet), Parquet Contrecollé (engineered parquet), Sols Stratifiés (laminate flooring), and Sol PVC (vinyl flooring), complemented by exterior solutions including Lames de terrasse (decking boards) and Caillebotis (deck tiles). An exclusive sub-brand, Berti Wooden Floors, provides premium Italian parquet including I-Wood high-tech flooring. Services include expert consultation, installation, and quote requests. The company positions itself as the leading specialist parquet network in France.

Differentiator

Problem solved

Functional benefit

Products and services

• Parquet Massif (Solid Parquet) Solid wood parquet flooring sold by the square meter to homeowners and trade buyers via Décoplus showrooms across France, Luxembourg, and Switzerland.
• Parquet Contrecollé (Engineered Parquet) Multi-layer engineered wood parquet flooring sold per square meter through Décoplus showrooms, suited to residential and light commercial installations.
• Sol Stratifié (Laminate Flooring) Laminate flooring sold by the square meter through Décoplus showrooms as a value-oriented alternative to wood parquet.
• Sol PVC (PVC Flooring) PVC resilient flooring sold per square meter through Décoplus showrooms for residential and light commercial projects.
• Parquet Extérieur (Outdoor Parquet) Outdoor parquet flooring sold per square meter through Décoplus showrooms for terraces and exterior residential spaces.
• Lame de Terrasse (Decking Boards) Decking boards sold per square meter through Décoplus showrooms for outdoor terrace installations.
• Caillebotis (Decking Tiles) Interlocking decking tiles sold per square meter through Décoplus showrooms for outdoor flooring installations.
• Service de Pose (Installation Services) Professional flooring installation services bundled with Décoplus parquet purchases, with published price-per-square-meter tariff guides and quote-based scheduling.
• Berti Wooden Floors (Exclusive Premium Sub-brand) Premium Italian engineered parquet from Berti Wooden Floors, distributed exclusively by Décoplus Parquets through its showroom network in France, Luxembourg, and Switzerland.

Quantifiable outcome

• Environmental impact: 1 parquet purchased = 1 tree planted

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators6 records

Expansion highlights6 records

Broad incumbents

• Point.P: Saint-Gobain distribution network of building materials merchants serving both consumers and trade professionals; partially overlaps with Décoplus's 'Espace Pro' trade channel on parquet and flooring.
• Quick-Step: Premium laminate and wood flooring brand owned by Unilin; widely distributed in France and directly competes with Décoplus's stratifié and engineered parquet ranges in both DIY and showroom channels.
• Lapeyre: Home renovation specialist with showrooms across France; overlaps with Décoplus on parquet/flooring as part of a broader kitchen, bathroom, and renovation portfolio.
• Castorama: Major French home-improvement chain with flooring aisles and installation services; broad incumbent competing on selection and convenience rather than parquet specialty.
• Tarkett: Global flooring manufacturer with strong presence in vinyl, laminate, and wood flooring sold through showrooms and dealers; competes with Décoplus both as a brand and through its retail-channel partners.
• Leroy Merlin: France's #1 home-improvement big-box retailer with a parquet/flooring department across all stores and an installed-services business — competes with Décoplus for the same renovation budgets but as part of a much broader assortment.
• Brico Dépôt: Kingfisher-owned home-improvement discounter in France; competes with Décoplus on price-led parquet and flooring SKUs and represents a structural margin risk for promotional flooring SKUs.

Emerging players

• Panaget: French solid-wood parquet manufacturer with a direct sales/showroom motion aimed at homeowners and professionals; emerging niche specialist that overlaps with Décoplus's parquet massif offering.
• M. Parquet: Online parquet specialist selling engineered and solid parquet via e-commerce with home delivery; emerging digital-native competitor that targets the same customer Décoplus serves through showrooms.

Direct peers

• Saint Maclou: France's largest specialty flooring retail chain (carpets, vinyl, parquet, laminates) with a French-wide store network and installed-services offering — the closest direct comparable to Décoplus's showroom-led parquet specialist model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/decoplusparquet
• Facebookfacebook.com/DecoPlusParquets
• LinkedInlinkedin.com/shareArticle?mini=true&url=https%3A%2F%2Fwww.decoplus-parquet.com%2Ffr%2F281-soldes&title=SOLDES%20JUILLET%202026

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Decoplus Parquets