What Clever Dynamics does

Clever Dynamics is a UK-based software provider that develops Microsoft-approved extension apps for Dynamics 365 Business Central, the Microsoft ERP platform formerly known as Dynamics NAV. Operating as a trading name of Technology Management Ltd and headquartered in Wolverhampton with 51–100 employees, the company focuses on horizontal extensions that augment Business Central for manufacturing and distribution organizations, with additional coverage of finance, trade, compliance, and integration workflows.

The product suite spans more than 30 AL-language apps organized around two bundled collections — Clever WMS (six warehouse apps including handheld scanning, container tracking, shipment management, shipping-carrier integration, labelling, and packing) and Clever Essentials (six apps covering credit control, document delivery, data validation, document linking, printing, and comments). The platform integrates deeply with Microsoft Azure services (Maps, Blob Storage, File Storage, Entra ID), SharePoint, and a third-party ecosystem that includes DHL, DPD, PODFather, PrintNode, AssureSign, BarTender, and What3Words. Clever EDI supports 100+ pre-mapped UK and European trading partners (Aldi, Amazon, Boots, Costco, Tesco, Sainsbury's, etc.), and Clever MES plus Clever Manufacturing Plus provide production-floor execution, quality, tooling, and engineering-change-control capabilities. Two named case-study customers — Plastipack (manufacturing, ~25% inventory reduction) and Karndean (luxury flooring) — illustrate the use cases.

Revenue is generated overwhelmingly through subscription pricing per system, tenant, or device, with usage-based tiers for shipping and EDI transactions, one-time setup fees for EDI and the payment gateway, and discounted bundle pricing for the Clever WMS and Clever Essentials collections. Go-to-market runs through Microsoft AppSource, direct website sales with free 30-day trials, and a partner channel of Dynamics 365 Business Central resellers and implementers. The firm is ISO 27001:2013 certified and GDPR compliant, operates without disclosed external funding, and is privately held with no parent company or subsidiaries.

Name

Clever Dynamics

Legal name

Technology Management Ltd

Website

https://cleverdynamics.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

51–100 employees

Short description

Clever Dynamics builds Microsoft-approved AL-language extension apps for Dynamics 365 Business Central, serving manufacturing and distribution mid-market customers with WMS, MES, EDI, finance, and trade modules sold via Microsoft AppSource and partner resellers.

Ownership category

akta.pro rank

Product category

ERP Extensions for Microsoft Dynamics 365 Business Central

NAICS

Software Publishers (5132), Custom Computer Programming Services (541511)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Enterprise Case Management & Request Fulfillment Platforms (HDAEALAJ)

akta.pro secondary industry

Business Rules & Decision Management Platforms (BRMS/DMN) (HDAEAKAG)

Keywords

• Business Central extensions
• Warehouse management software
• Manufacturing execution systems
• EDI integration services
• Dynamics 365 apps

Headquarters

HQ city

Wolverhampton

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Business Central App Subscriptions: Monthly subscription revenue from Microsoft Dynamics 365 Business Central apps sold individually or as bundled collections (Clever WMS, Clever Essentials). Pricing is per system, per tenant, or per device/device group, with tiered volume discounts.
2. Transaction-based WMS and Shipping: Clever Shipping Agent Integration and Clever EDI charge per transaction (1-500, 501-1000, etc.), creating usage-based revenue on top of base subscriptions.
3. EDI Partner Setup and Onboarding: One-time initial setup fee for EDI implementation plus per-partner onboarding fee for existing or new trading partners.
4. Payment Gateway Setup: Initial setup fee for Clever Payment Gateway plus per-transaction fees at volume tiers.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Clever Dynamics develops and sells Microsoft-approved AL-language extensions and add-on applications that extend Microsoft Dynamics 365 Business Central (formerly Dynamics NAV) with deeper manufacturing, distribution, finance, trade, compliance, and integration capabilities. Its products are sold individually or as bundled collections (Clever WMS, Clever Essentials), priced on monthly subscriptions, distributed through Microsoft AppSource, the company website, and a partner channel, and are used primarily by mid-market and enterprise manufacturers, distributors, and finance teams.

Product overview

Clever Dynamics offers a comprehensive suite of Microsoft-approved apps for Dynamics 365 Business Central, organized into specialized collections: Clever WMS (warehouse management with handheld devices, containers, shipment management, shipping integration, and labelling) and Clever Essentials (credit management, document delivery, data validation, document links, and printing integration). Additional modules cover manufacturing execution, trade/procurement, EDI, quality control, and financial operations including rebates, payment gateway, and landed costs. All apps are available on Microsoft AppSource with subscription-based pricing.

Differentiator

Problem solved

Functional benefit

Products and services

• Clever MES Manufacturing Execution System providing real-time production monitoring, machine center management, operator tracking, stop code analysis, and production output recording with weigh scale integration, for manufacturers on Dynamics 365 Business Central.
• Clever Manufacturing Plus Advanced manufacturing module adding tooling management, engineering change control, production by-products, production BOM and routing analysis, production status timeline, and load view, for Dynamics 365 Business Central manufacturing customers.
• Clever WMS Devices (Clever Handheld for Warehousing) Handheld device application for warehouse operations enabling receipt, pick, put-away, shipment, movement, inventory, production, and assembly functions with barcode scanning and voice capabilities on Zebra and Honeywell hardware, for distribution customers using Dynamics 365 Business Central.
• Clever WMS Containers Container tracking and management system for reusable containers with GS1 packaging codes, container types, tracking entries, container return journals, and ASN creation for EDI, for distribution customers on Business Central.
• Clever WMS Plus Advanced warehouse layout and operations module featuring warehouse zones, racks, bins, automated bin replenishment, visual enquiry, physical inventory enhancements, and pick worksheet improvements for Dynamics 365 Business Central.
• Clever Shipment Management Route planning and delivery management with vehicle types, drivers, delivery areas, drop time slots, proof of delivery, and third-party transport integration (PODFather, Azure Maps, What3Words) for Dynamics 365 Business Central distribution customers.
• Clever Shipping Agent Integration Integration with shipping carriers (DHL Express, DPD, DPD Local, DHL eCommerce UK) for label printing, consignment creation, parcel tracking, and shipping charge management, used by Business Central distribution customers.
• Clever Labelling Label design and printing solution with support for Bartender and Loftware, label triggers, and automated printing based on warehouse events, for distribution customers on Dynamics 365 Business Central.
• Clever Packing Packing and despatch management with packing stations, packaging types, weighing integration, and consolidation for shipment processing within Dynamics 365 Business Central.
• Clever Credit Credit control management with customer credit limits, credit held documents, ageing bands, credit status tracking, interactions, to-dos, and payment gateway integration, for finance teams using Dynamics 365 Business Central.
• Clever Payment Gateway Payment processing integration supporting multiple payment providers for taking payments, storing cards, scheduled payments, payment links, and refund processing directly within Dynamics 365 Business Central.
• Clever Rebates Sales and purchase rebate management with rebate cards, tiered schemes, buying groups, accrual journals, document output, retrospective rebate calculations, and G/L account assignment for Dynamics 365 Business Central finance teams.
• Clever Payment Plan Scheduled payment plan management for creating invoices with payment schedules, exclusions, reversals, and reporting within Dynamics 365 Business Central.
• Clever Invoicing Enhancements Invoice consolidation and enhancement features for order-by-order or per-shipment invoice processing in Dynamics 365 Business Central.
• Clever Landed Costs Landed cost tracking and allocation for purchase orders including container management, incoterm allocation, and financial postings in Dynamics 365 Business Central.
• Clever Trade Plus Sales re-ordering, approved items, blanket order enhancements, item status approvals, duplicate references, external document controls, and automation features for Dynamics 365 Business Central trade customers.
• Clever Promotions Promotion management with promotion codes, item groups, customer promotions, and sales order integration within Dynamics 365 Business Central.
• Clever Configure To Order Configure-to-order workflow system with workflow designer, sales configurator, and exchange components in Dynamics 365 Business Central.
• Clever Item Tracking Plus Enhanced item tracking with shelf life requirements, lot no information, expiration date management, sub-lotting, and order processing in Dynamics 365 Business Central.
• Clever EDI Electronic Data Interchange for UK and European trading partners including document agreements, field mapping, 3PL integration, and supported EDI standards, with connections to 100+ named UK/European retailers, logistics providers, and manufacturers.
• Clever Data Validation Data validation rules and templates for ensuring data quality before posting within Dynamics 365 Business Central, including Copilot AI-suggested data validation template rules based on existing data patterns.
• Clever Document Delivery Automated document delivery from Dynamics 365 Business Central via email, with password protection, document styles, auto-send, and AssureSign e-signature integration.
• Clever Document Links Document linking to SharePoint, Azure Blob Storage, or Azure File Storage with OCR processing, Copilot AI natural-language search, and Microsoft Entra authentication in Dynamics 365 Business Central.
• Clever PrintNode Integration Cloud printing integration with PrintNode for printing from Dynamics 365 Business Central with tray selection and remote printing capabilities.
• Clever Quality Quality control and compliance management with quality orders, tests, non-conformance tracking, vendor compliance, quality certificates, lot/batch traceability, in-process and scheduled checks, rework orders, and photo/signature evidence capture within Dynamics 365 Business Central.
• Clever Attributes Attribute definition and management for items, routings, and production orders with integration to Clever MES in Dynamics 365 Business Central.
• Clever Config Printer selection and print area configuration utility for Dynamics 365 Business Central.
• Clever Dashboard Dashboard visualization and reporting module for Dynamics 365 Business Central data.
• Clever Comments Comment management system with comment types, notifications, standard comments, and document inclusion within Dynamics 365 Business Central.
• Clever Essentials bundle Bundled collection of 6 finance/general apps (Clever Credit, Clever Document Delivery, Clever Data Validation, Clever Document Links, Clever PrintNode Integration, Clever Comments) sold as a single discounted subscription for Dynamics 365 Business Central customers.
• Clever WMS bundle Bundled collection of 6 warehouse-management apps (Clever Shipment Management, Clever WMS Containers, Clever WMS Plus, Clever Shipping Agent Integration, Clever WMS Devices, Clever Labelling) sold as a single discounted subscription for Dynamics 365 Business Central distribution customers.

Quantifiable outcome

• Inventory reduction of ~25% achieved by Plastipack (plastic injection moulding) after implementing Clever WMS Handheld for Warehousing with Dynamics 365 Business Central

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration17 records

AI capability3 records

Feature12 records

Partnerships

Eight partnerships are on record, tiered core.

• MicrosoftcoreTechnology or IntegrationClever Dynamics is a Microsoft partner developing apps exclusively for Microsoft Dynamics 365 Business Central. All apps are Microsoft-approved and listed on Microsoft AppSource. The apps are built in AL language on the Business Central platform.
• PODFathercoreTechnology or IntegrationPODFather provides proof of delivery and driver management integration with Clever Shipment Management, enabling route synchronization, driver status tracking, proof of delivery downloads, and vehicle check functionality.
• PrintNodecoreTechnology or IntegrationPrintNode provides remote printing infrastructure for Clever PrintNode Integration, Clever Labelling, and Clever Shipping Agent Integration, enabling direct printing from Business Central to any connected printer.
• DHLcoreTechnology or IntegrationDHL Express shipping agent integrated via Clever Shipping Agent Integration with support for additional DHL services including label printing and consignment booking.
• DPDcoreTechnology or IntegrationDPD and DPD Local shipping agents integrated via Clever Shipping Agent Integration for label generation, consignment submission, and parcel tracking.
• DHL eCommerce UKcoreTechnology or IntegrationDHL eCommerce UK shipping integration via Clever Shipping Agent Integration.
• SharePointcoreTechnology or IntegrationSharePoint document management integrated via Clever Document Links for linking external documents to Business Central records.
• Azure Blob StoragecoreTechnology or IntegrationAzure Blob Storage supported via Clever Document Links as an alternative document repository for linking external documents to Business Central records.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Lanham Associates: Lanham Associates develops supply chain, warehouse, and EDI extensions for Microsoft Dynamics ERP platforms. It overlaps Clever Dynamics across WMS and EDI functionality for distribution customers using Dynamics 365 Business Central.
• Tasklet Factory: Tasklet Factory builds mobile warehouse management extensions (Mobile WMS) for Microsoft Dynamics 365 Business Central. It is a direct competitor to Clever WMS Devices, serving the same warehouse-operator use case with handheld barcode/RFID workflows.
• To-Increase: To-Increase is a Microsoft Dynamics ISV delivering industrial and manufacturing extensions, including production, quality, and asset maintenance solutions. It overlaps Clever Dynamics in the manufacturing MES/process domain and shares the same Microsoft app ecosystem distribution model.
• ForNAV: ForNAV publishes reporting, document handling, and data visualization extensions for Microsoft Dynamics 365 Business Central/NAV. It competes directly with Clever Dynamics' Clever Document Delivery and Clever Document Links apps within the same AppSource ecosystem.
• Insight Works: Insight Works is a Microsoft Dynamics 365 Business Central ISV specializing in warehouse and manufacturing extensions, including barcode scanning, production scheduling, and shop floor data collection. It is directly comparable to Clever Dynamics in product category (BC app publisher) and target verticals (manufacturing/distribution).

Emerging players

• Sana Commerce: Sana Commerce provides eCommerce solutions deeply integrated with Microsoft Dynamics 365 ERP, including Business Central. It represents an adjacent AppSource-native extension play targeting Dynamics customers, with comparable integration-driven GTM though a different functional layer.

Broad incumbents

• K3 BTG (K3 Software): K3 BTG is a long-established Microsoft Dynamics partner and ISV with a broad portfolio across retail, manufacturing, and finance on Dynamics 365. It is comparable as a larger incumbent offering overlapping extensions in the same Microsoft ecosystem, though with a wider industry footprint.
• LS Retail: LS Retail is a global ISV building verticals (retail, hospitality, food service) on Microsoft Dynamics 365 Business Central. While it operates at greater scale and geographic breadth, it shares the AppSource ISV model and adjacent customer base with Clever Dynamics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/cleverdynamics
• LinkedInlinkedin.com/company/clever-dynamics

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Clever Dynamics