What Lanham Associates does

Lanham Associates, Inc. is a privately held, Georgia-incorporated software company founded in 1997 and headquartered in Norcross, GA. It develops supply chain software extensions and add-on modules built exclusively for Microsoft Dynamics NAV and Dynamics 365 Business Central. Its portfolio spans the Lanham Supply Chain Suite, E-Ship and E-Receive (parcel and LTL shipping with FedEx/UPS/USPS carrier integrations, rate shopping, manifesting, and GS1-128 labels), Lanham EDI (X12 document processing with VAN and AS2 connectivity), ACE Warehousing (a four-tier WMS with Android/iOS mobile UI), Outbound Warehouse Request (OWR), Demand Planning (formerly Advanced Forecasting & Procurement), Inbound Container Tracking, Address Verification, POS Data Analytics, History Management, and the Lanham VAN service. The company holds Microsoft Gold Certified Partner and Certified for Microsoft Dynamics status, and is a FedEx Compatible Program member continuously since 1997.

Name

Lanham Associates

Legal name

Lanham Associates, Inc.

Website

https://lanhamassoc.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

Lanham Associates develops supply chain software extensions for Microsoft Dynamics NAV and Dynamics 365 Business Central, serving distributors, manufacturers, and retail suppliers in North America through a channel partner network and wholly-owned Lanham Services.

Ownership category

akta.pro rank

Product category

Supply Chain Management Software for Microsoft Dynamics

NAICS

Software Publishers (5132), Custom Computer Programming Services (541511)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

AI/ML Decision Intelligence & Automated Recommendations (TLAEAKAL)

Keywords

• Supply chain software
• Warehouse management systems
• EDI solutions
• Demand planning software
• Microsoft Dynamics extensions

Headquarters

HQ city

Norcross

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. Subscription Licensing: Monthly subscription model for cloud-hosted or Microsoft AppSource distribution. Billed per user and feature/module basis, with additional per-package shipment fees. Annual enhancements included in monthly billing.
2. On-Premises Licensing: One-time upfront purchase with annual enhancement fees (18% of original software cost) covering bug fixes, carrier updates, NAV/BC version updates, and partner support. 10% penalty enforced on late enhancements.
3. Per Package Shipping Charges: Usage-based charges for shipping carrier software-as-a-service access, billed per package shipped through E-Ship. Covers FedEx, UPS, USPS integrations.
4. Professional Services: Implementation services, custom development, end-user training, and managed EDI services offered through Lanham Services division.
5. Microsoft Cloud/AppSource: Purchase and distribution through Microsoft AppSource marketplace with monthly billing via contracted Lanham partner or directly to end user.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Lanham Associates develops and licenses a suite of supply chain software extensions and modules built exclusively for Microsoft Dynamics NAV and Dynamics 365 Business Central. Its portfolio covers parcel and LTL shipping (E-Ship), inbound receiving (E-Receive), electronic data interchange (Lanham EDI) with X12 standards and VAN/AS2 connectivity, tiered warehouse management (ACE Warehousing), outbound warehouse prioritization (Outbound Warehouse Request), demand forecasting and replenishment (Demand Planning), inbound container tracking, POS data analytics, and address verification. Licenses are sold as subscriptions or on-premises perpetual licenses through a network of reselling partners, with implementation, managed EDI, training, and custom development delivered through its wholly owned Lanham Services division.

Product overview

Lanham Associates offers a suite of supply chain solutions for Microsoft Dynamics 365 Business Central and NAV, structured as both extensions for Business Central and traditional products for NAV. The portfolio includes core components like the Lanham Supply Chain Suite, which combines EDI (Lanham EDI), shipping/receiving (E-Ship & E-Receive), warehouse management (ACE Warehousing, Outbound Warehouse Request), demand planning, and inbound/outbound tracking. Products are offered as NAV Extensions for easier installation, upgrade, and uninstallation without modifying base NAV, as well as traditional C/AL-based modules for legacy NAV versions. The solutions serve distributors, manufacturers, and retail suppliers across industries.

Differentiator

Problem solved

Functional benefit

Brands

• Lanham Supply Chain Suite: A comprehensive suite of supply chain solutions for Business Central including E-Ship, E-Receive, EDI, and warehousing modules.
• Lanham EDI
• E-Ship
• E-Receive
• ACE Warehousing
• Outbound Warehouse Request (OWR)
• Demand Planning
• Lanham VAN
• Lanham EDI Managed Services

Products and services

• Lanham Supply Chain Suite A comprehensive suite of supply chain solutions for Microsoft Dynamics 365 Business Central and NAV combining EDI, shipping, receiving, demand planning, and warehouse management. Designed for distributors, manufacturers, and retail suppliers running Microsoft Dynamics ERP.
• E-Ship & E-Receive Integrated shipping and receiving solution that processes parcel and LTL shipments, supports carrier integrations (FedEx, UPS, USPS), rate shopping, barcoding, parcel and pallet packing, COD/prepaid/third-party payment options, manifesting, and lot tracking inside Microsoft Dynamics NAV/BC. For distributors and manufacturers.
• Lanham EDI Electronic Data Interchange solution that processes X12 documents including 850, 856, 810, 855, 860, 864, 997, 816, 846, 820, 753, 754, 832, 940, 943, 944, 945, i846, i947, with VAN and direct AS2 connections for trading partner communication. For distributors, manufacturers, and retail suppliers.
• ACE Warehousing Warehouse Management System (WMS) for Microsoft Dynamics offering four levels of functionality from basic four-wall inventory control to advanced tracking with serial/lot number and license plating capabilities, with a mobile device UI for Android and iOS. For distributors, manufacturers, and 3PLs.
• Outbound Warehouse Request (OWR) Warehouse workflow planning tool that provides visibility into outbound documents, enables pick creation, tracks document status, and prioritizes shipments based on stock availability, revenue, carrier, or customer filters. Operates standalone or with ACE Warehousing. For Microsoft Dynamics NAV/BC customers.
• Demand Planning Demand forecasting and replenishment solution for distributors and manufacturers (formerly Advanced Forecasting & Procurement), covering forecasting & replenishment, sporadic item handling, surplus inventory identification, and hub & spoke replenishment. Runs on Microsoft Dynamics NAV/BC.
• Inbound Container Tracking Tracks inbound containers using Advanced Ship Notices (ASNs) received via EDI or imported from Excel, creating and tracking containers with expected receipt dates and quantities of inbound inventory items. For manufacturers and distributors on Microsoft Dynamics.
• Address Verification Address verification and validation solution using a cloud database to verify US, APO, and FPO addresses in the system. Available as a NAV Extension for Microsoft Dynamics customers.
• POS Data Analytics Point of Sale data analytics service that helps companies selling to retailers improve product sales and trading partner relationships by identifying under/overstocked stores, analyzing data by units/dollars/category/geography, and providing sales trend visibility. For retail suppliers on Microsoft Dynamics.
• E-Receive Receiving solution for processing inbound shipments, scanning items, viewing sales order demand during receipt, and enabling cross-dock capabilities, with back orders and open sales orders visible at time of receipt. For Microsoft Dynamics NAV/BC distributors and manufacturers.
• History Management Module for managing and archiving historical data within the supply chain system, including EDI document data management with archiving and purging capabilities. For Microsoft Dynamics NAV customers.
• Lanham VAN Managed Value Added Network service for EDI communications, enabling secure transmission of EDI documents between trading partners, with AS2 direct connections or VAN-based connections. For Microsoft Dynamics customers and their trading partners.
• Lanham EDI Managed Services Outsourced EDI management service where Lanham handles EDI setup, mapping, processing, and ongoing maintenance for customers on Microsoft Dynamics. Delivered through the Lanham Services division.

Quantifiable outcome

• Organizations realize ROI from barcode automation in less than 6 months
• +1 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature10 records

Partnerships

Five partnerships are on record, tiered core and preferred.

• MicrosoftcoreTechnology or IntegrationLanham builds its supply chain solutions exclusively on Microsoft Dynamics NAV and Business Central platforms. Products are available through Microsoft AppSource marketplace. Lanham maintains Gold Certified Partner and Certified for Microsoft Dynamics status.
• Barcom Inc.preferredOthersLanham's national hardware supplier and Preferred Hardware Partner. Provides barcode scanners, mobile computers, label printers, and hardware configuration services specifically selected for Lanham supply chain solutions (E-Ship, E-Receive, ACE Warehousing).
• iCepts Technology GroupImplementation/ SI/ Consulting PartnerTechnology consulting firm that relies on Lanham Associates and Lanham Services to provide supply chain solutions and services to their clients.
• Lanham ServicescoreImplementation/ SI/ Consulting PartnerLanham Services division provides implementation services, managed EDI services, end-user training and support, custom development, upgrades, and business process consulting for Lanham products. Located in Lake Havasu City, AZ.
• Reselling Partners NetworkcoreChannel Partner/ Reseller/ DistributorNetwork of contracted reselling partners (VARs, SIs, consultants) who resell and implement Lanham supply chain solutions alongside Microsoft Dynamics NAV/Business Central. Partners receive training, technical support, marketing resources, and access to the Reseller Portal.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• InsightWorks: ISV building supply chain and manufacturing extensions for Microsoft Dynamics 365 Business Central/NAV, directly competing with Lanham in the same Dynamics ISV ecosystem across warehouse, production, and shipping.
• Sunrise Technologies: Microsoft Dynamics Gold Partner delivering supply chain, ERP, and industry-specific solutions for distributors and manufacturers, competing with Lanham's NAV/BC-focused suite among mid-market distribution customers.
• Velosio: Microsoft Dynamics-focused VAR/SI with supply chain and distribution ERP practices that competes with Lanham's partner ecosystem for end-customer implementations on Business Central.
• TrueCommerce: EDI and supply chain integration provider that overlaps directly with Lanham EDI, Lanham VAN, and EDI Managed Services, particularly among distributors and retail suppliers needing trading partner connectivity.

Broad incumbents

• SPS Commerce: Large-scale retail EDI network and supply chain platform competing with Lanham EDI for retail-supplier EDI volumes, offering broader retailer connectivity but less tight ERP-native integration with NAV/BC.
• Körber WMS: Established global WMS vendor whose warehouse management capabilities overlap with ACE Warehousing, particularly for larger distributor and 3PL customers outgrowing ERP-embedded WMS.
• Manhattan Associates: Enterprise supply chain, WMS, and TMS vendor whose Manhattan Active SCM suite competes with the upper end of Lanham's warehouse and demand planning portfolio for large distributors and manufacturers.
• Blue Yonder (formerly JDA): End-to-end supply chain planning and execution platform that competes with Lanham Demand Planning and ACE Warehousing for customers scaling beyond ERP-native functionality.
• OpenText (EDI/GXS): Large managed-services EDI provider competing with Lanham EDI Managed Services and Lanham VAN for enterprise trading-partner integration, particularly with multi-ERP environments.

Emerging players

• Logiwa: Cloud-native WMS and fulfillment platform for DTC and small/mid-market 3PLs — an emerging alternative to Lanham's ACE Warehousing for distribution customers modernizing away from ERP-embedded warehouse tools.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/LanhamAssoc
• YouTubeyoutube.com/embed/iK0UxpCIN7E
• LinkedInlinkedin.com/company/lanham-associates

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lanham Associates