12digital

What 12digital does

12digital is a Moscow-based full-service interactive creative agency founded in 2016 and registered as ООО «12» (INN 7708298891, ОГРН 1167746820548). The firm provides end-to-end creative communication leadership spanning communication strategy, creative concept development, video production, web and mobile development, design, social media marketing (SMM), digital promotion, and influencer marketing, serving enterprise clients across channels from social and online video (OLV) through offline activations and television. Client work spans at least twelve verticals, including music streaming (Spotify Russia launch, Wrapped 2021, RADAR), beverages (Pepsi 60-year Russia campaign, Adrenaline Rush), snacks (Cheetos), retail/DIY (Leroy Merlin), telecommunications (Tele2 voice skill for Yandex Alice), banking (Home Credit Bank gamers card), education (Skillbox), pharmaceuticals (SberApteka), e-books (Litres), baby products (Huggies), children's products (Heel Kids), and cosmetics (Black Pearl under Arnest).

The agency's core technology is its integrated service model combining creative strategy with execution across digital and traditional channels, enabled by an in-house creative, production, and development team in Moscow. Beyond client services, the company developed PryanikOnline — a motivational/gamification program for e-commerce sellers and buyers — and registered it in the Russian software registry (No. 15506 on 16.11.2022), securing domestic-software status under Russian import-substitution frameworks. Public materials also indicate project-based delivery of voice-assistant skills and casual/mobile games (e.g., Heel Kids promotional game), demonstrating capability beyond standard SMM and creative production.

Commercially, 12digital runs a pure professional-services revenue model: custom enterprise engagements with non-publicly-disclosed pricing, sold via sales-led direct outreach and partnership inquiries through [email protected] and +7 (499) 391-96-04. Headcount sits in the 11-50 band, the firm is privately held with no disclosed funding rounds and no parent or subsidiaries, and there is no public revenue, ARR, or valuation data. GTM is horizontal — it serves a wide enterprise brand base across sectors rather than specializing in a single vertical.

Name

12digital

Legal name

ООО «12»

Website

https://12.digital

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

12digital is a Moscow-based full-service interactive creative agency delivering communication strategy, video production, SMM, web/mobile development, and influencer marketing to enterprise brands across beverages, retail, music streaming, telecoms, banking, and consumer goods verticals.

Ownership category

akta.pro rank

Product category

Digital Marketing & Creative Agency Services

NAICS

Advertising Agencies (541810), Other Services Related to Advertising (541890)

SIC

Services-Advertising Agencies (7311), Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industries

Social Media Creative Agencies (Content & Community) (MPAAAAAE), Brand Campaign & Integrated Communications Agencies (MPAAAAAC)

Keywords

• Digital marketing services
• Creative agency services
• Social media marketing
• Video production services
• Web development services

Headquarters

HQ city

Novosibirsk

HQ country

Russia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Creative and Digital Agency Services: Professional services revenue model providing communication strategy development, creative concepts, video production, web and mobile development, design, SMM, digital promotion, and influencer marketing to enterprise clients.

Go-to-market motion1 record

Core offering

Moscow-based interactive agency providing creative communication leadership across all channels (social, offline, TV). Services include communication strategy development, creative concepts, video production, web and mobile development, design, SMM, digital promotion, and influencer marketing for enterprise brand clients.

Product overview

12digital is a Moscow-based interactive agency offering creative communication services across multiple channels including social networks, offline, and TV. The company provides development and implementation of communication strategy, creative concepts, video production, web and mobile development, design, SMM, digital promotion, and influencer marketing. The portfolio includes both service offerings and a proprietary product called PryanikOnline — a motivational program for sellers and buyers registered in the Russian software registry.

Differentiator

Problem solved

Functional benefit

Products and services

• PryanikOnline A motivational program for sellers and buyers providing gamification and incentive mechanisms for e-commerce participants. Registered in the Russian software registry (No. 15506).
• Communication Strategy & Creative Concepts Development of integrated communication strategies and creative concepts for enterprise brands across social, digital, offline, and TV channels.
• Video Production End-to-end video production services including creative supervision, music videos, TV commercials, animated spots, and OLV content for brand campaigns.
• Web Development Custom website development and relaunch projects for enterprise brands, including brand site overhauls and digital platforms.
• Mobile Development Mobile application development including voice assistant skills and promotional mobile games for brand campaigns.
• Social Media Marketing (SMM) Long-term social media strategy development and management for enterprise brands across multiple platforms.
• Digital Promotion Digital promotional campaigns including OOH, digital, and social content production with integrated media planning and influencer collaborations.
• Influencer Marketing Influencer marketing services including blogger collaborations, artist partnerships, and end-to-end campaign integration with creators.

Named customers14 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Banda Agency: Moscow-based creative agency recognized internationally (Cannes Lions) for integrated brand campaigns; comparable to 12digital as a Moscow independent creative shop handling full-funnel advertising work.
• Voskhod: Russian creative agency based in Moscow with a full-service offering across creative, digital, and production — comparable to 12digital as an independent Russian agency handling integrated campaigns.
• Rodnya Creative: Moscow creative agency producing brand campaigns, digital content, and design for major Russian and international brands; similar service profile and market positioning to 12digital.
• Grape: Moscow-based digital creative agency offering strategy, creative, digital production, and SMM for major Russian and international brands; directly comparable to 12digital in scale, service mix, and client profile.
• Nectarin: Moscow-based digital agency specializing in SMM, digital promotion, and influencer marketing for enterprise brands; directly comparable to 12digital's social-media and influencer service line.

Broad incumbents

• Dentsu Creative: Global creative network within Dentsu offering integrated advertising, digital, and CX services; broader incumbent competing for the same multinational brand budgets that 12digital serves in Russia.
• BBDO Worldwide: Global creative network producing brand campaigns, digital content, and integrated communications for major multinational clients — broad incumbent alternative for the same brand category that 12digital serves.
• Publicis Groupe: Global advertising holding company with creative, media, digital, and production agencies under one network; broad incumbent alternative for enterprise brands seeking integrated communication services at global scale.
• WPP: World's largest advertising holding group with creative, media, and digital agencies (Ogilvy, VMLY&R, etc.); competes with 12digital for multinational brand mandates that require cross-market execution.
• Ogilvy: Global advertising agency network offering brand strategy, creative, digital, and social media services; a broader international incumbent comparable in service mix though operating at much greater scale and geographic breadth than 12digital.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/12-digital

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 12digital