Mirabello Carrara
Mirabello Carrara is an Italian luxury home textile company that designs, produces, and sells premium bed and bath linens directly to consumers across Europe. It operates a multi-brand portfolio including proprietary Mirabello and Carrara labels alongside licensed brands Trussardi, Philipp Plein, and Diesel, as a subsidiary of Caleffi Group.
- Company typePrivate
- Founded1978
- HeadquartersMeda, Italy
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Mirabello Carrara does
Mirabello Carrara S.P.A. is an Italian luxury home textile company headquartered in Meda (province of Monza e Brianza) that designs, produces, and distributes premium bed and bath linens, operating under the parent Caleffi Group with heritage dating to 1978. Its product portfolio spans two proprietary brands — Mirabello for bed linens (sheet sets, duvet covers, top and fitted sheets, pillowcases, coverlets, comforters, blankets, pillows) and Carrara for bath linens (bathrobes, towels, bath mats, face and guest sets, beach towels) — augmented by licensed collections from Bellora, Trussardi, Philipp Plein, and Diesel, and an outlet channel for discounted inventory. Core inputs are conventional premium fabrics (pure cotton, percale, cotton sateen, linen, jacquard satin, sponge), with no proprietary technology platforms identified in available sources.
The business is monetized primarily through direct-to-consumer sales on its owned Shopify-based e-commerce platform (mirabellocarrara.it), complemented by a physical retail store network in Italy, with the e-commerce storefront configured for multi-currency checkout across 26 European countries. Unit pricing ranges from roughly €30 for entry-level items to €559+ for premium designer collaborations, with no subscription, licensing-revenue, or B2B sales documented in the source data. The customer base is fragmented individual consumers seeking premium Italian-made home textiles, supported by a Feedaty-powered review system showing 145 verified reviews at a 4.4/5 average. The company has no disclosed revenue, no external funding, no M&A activity, and no management team data in the input, and its sole physical footprint remains concentrated in Italy while distribution extends across the EU.
Mirabello Carrara firmographics
Firmographics- Name
- Mirabello Carrara
- Legal name
- Mirabello Carrara S.P.A.
- Website
- https://mirabellocarrara.it
- Company type
- Private
- Founded year
- 1978
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Mirabello Carrara is an Italian luxury home textile company that designs, produces, and sells premium bed and bath linens directly to consumers across Europe. It operates a multi-brand portfolio including proprietary Mirabello and Carrara labels alongside licensed brands Trussardi, Philipp Plein, and Diesel, as a subsidiary of Caleffi Group.
- Ownership category
- akta.pro rank
Mirabello Carrara industry classification
Industry- Product category
- Luxury Home Textiles
- NAICS
- Curtain and Linen Mills (314120)
- SIC
- Retail-Home Furniture, Furnishings & Equipment Stores (5700)
- akta.pro primary industry
- Bedding Retail (Sheets, Comforters, Duvets, Pillows, Mattress Toppers) (CRAIALAA)
- akta.pro secondary industries
- Bath Linens Retail (Towels, Bath Mats, Robes) (CRAIALAB), Bath & Kitchen Linen Manufacturing (Towels/Washcloths/Bathmats/Dish Towels) (IMAOAKAB)
Keywords
Where Mirabello Carrara is headquartered
LocationHeadquarters
- HQ city
- Meda
- HQ country
- Italy
- HQ region
- Europe
Offices1 record
Markets served
Mirabello Carrara business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Direct E-commerce Product Sales: Mirabello Carrara generates revenue through direct online sales of luxury bedding and home textiles via its e-commerce platform. Products include bed linens (sheets, duvet covers, pillowcases), bed coverings (quilts, blankets), and bathroom linens (bathrobes, towels, bath mats). The company also operates physical retail stores, and sells through multiple brand labels (Mirabello, Carrara, Bellora, Trussardi, Philipp Plein, Diesel, Emporium) targeting the premium home linen market.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Luxury bedding and home textile products across multiple brands |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Mirabello Carrara product offering
Product offeringCore offering
Mirabello Carrara designs, produces, and distributes luxury Italian-made home textiles across a multi-brand portfolio that includes its proprietary Mirabello (bed linens) and Carrara (bath linens) brands, plus licensed collections from Bellora, Trussardi, Philipp Plein, and Diesel. The company sells directly to consumers through its own e-commerce platform and physical retail stores in Italy, offering bed linens (sheet sets, duvet covers, top sheets, fitted sheets, pillowcases, coverlets, comforters, blankets), bath linens (bathrobes, towels, bath mats, face/guest sets, beach towels), and discounted outlet merchandise. Materials span pure cotton, percale, cotton sateen, linen, jacquard satin, sponge fabrics, and acrylic/Dralon, with prices ranging from approximately €66 to over €559.
Product overview
Mirabello Carrara is an Italian luxury household linen e-commerce retailer operating as a multi-brand platform. The core offerings center on two proprietary brands: Mirabello (premium bed linens in percale and cotton sateen) and Carrara (bath linens in sponge fabrics). The portfolio also includes licensed brands Bellora, Trussardi, Philipp Plein, and Diesel. Product categories span bed linens (sheet sets, duvet covers, top sheets, fitted sheets, pillowcases, solid colors), bed coverings (quilted coverlets, summer coverlets, comforters/quilts), and bath linens (bathrobes, towels, bath mats, beach towels, face/guest sets). The company sells directly through its Shopify e-commerce platform with operations since 1978 under Caleffi Group.
Differentiator
Problem solved
Functional benefit
Brands
- Mirabello: Primary brand specializing in bed linens including sheet sets, duvet covers, quilts, and summer bedspreads with Italian design
- Carrara
Products and services
- Mirabello (bed linens brand) Proprietary brand offering luxury bed linens including sheets, duvet covers, comforters, fitted sheets, top sheets, pillowcases, and summer coverlets in premium fabrics such as percale and cotton sateen for residential consumers.
- Carrara (bath linens brand) Proprietary brand specializing in bath linens including bathrobes, bath towels, face and guest towel sets, bath mats, and beach towels made from sponge fabrics and acrylic/Dralon materials for residential consumers.
- Bellora (licensed bed linens brand) Licensed brand offering premium bed linens including sheets, duvet covers, and comforters in percale cotton and linen blends for residential consumers.
- Trussardi (licensed luxury home textiles) Licensed brand collection featuring luxury bed linens and bath sponges with sophisticated designs in cotton sateen and jacquard fabrics for premium residential consumers.
- Philipp Plein (licensed luxury home textiles) Licensed brand offering bold, contemporary bed linens and comforters with modern designs from the Philipp Plein luxury fashion house for high-end residential consumers.
- Diesel (licensed contemporary home textiles) Licensed brand featuring contemporary bed linens with edgy, modern aesthetics from the Diesel lifestyle brand for residential consumers.
- Outlet (discounted home textiles) Discounted outlet offering reduced-price linens including sheet sets, duvet covers, quilts, and bath linens from across the brand portfolio for price-sensitive consumers.
- Spring/Summer 2026 Collection Seasonal Spring/Summer 2026 collection launching new hooded bathrobes, sheet sets, and duvet covers across the multi-brand portfolio for residential consumers.
Quantifiable outcome
- 145 verified customer reviews with average rating of 4.4/5 stars on the platform
Companies that use Mirabello Carrara
Customer profileSegments1 record
Ideal customer profiles1 record
Mirabello Carrara technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Mirabello Carrara partnerships and signals
Strategic signalScale indicators3 records
Recent moves4 records
Expansion highlights3 records
Mirabello Carrara competitors and assessment
Company assessmentDirect peers
- SFERRA: SFERRA is a US-based luxury linen maker selling premium Italian-made bed and bath linens through DTC and luxury retail. It competes with Mirabello Carrara in the same luxury Italian-craftsmanship narrative and serves comparable high-income households and luxury hospitality accounts.
- Matouk: Matouk is an American luxury linen manufacturer focused on premium bed linens, bath towels, and table linens sold via DTC and specialty retailers. Comparable to Mirabello Carrara in premium positioning, branded DTC e-commerce, and direct-to-consumer heritage brand storytelling.
- Frette: Frette is the most iconic Italian luxury linen house, selling premium bed and bath linens globally through DTC, hospitality, and department-store channels. Mirabello Carrara competes directly for the same luxury Italian-made positioning, premium pricing tier, and five-star hotel/hospitality customer base.
- Yves Delorme: Yves Delorme is a French luxury home textile brand with a broad European DTC footprint across bed linens, bath linens, and home accessories. Mirabello Carrara overlaps directly in product categories, premium price positioning, and multi-country European e-commerce operations.
- DEA Florence: DEA is an Italian luxury linen brand from Florence specialising in high-end bed linens, table linens, and bath textiles. Direct comparable to Mirabello Carrara in Italian-made luxury positioning, DTC distribution, and premium embroidery/craftsmanship.
- Pratesi: Pratesi is a heritage Italian luxury linen maker (founded 1948) headquartered in Tuscany, with direct DTC and luxury hospitality supply. It competes head-to-head with Mirabello Carrara in premium Italian-made bed linens, embroidered collections, and high-end bath textiles.
- Christian Fischbacher: Christian Fischbacher is a Swiss luxury home textile brand producing premium bed linens, decorative cushions, and bath textiles. It competes in the same European luxury segment with comparable price points and DTC distribution.
- Somma 1860: Somma is an Italian heritage linen maker producing premium bed and bath linens with European DTC distribution. Overlaps with Mirabello Carrara in product range, Italian craftsmanship positioning, and multi-country European e-commerce footprint.
Emerging players
- Boutis Lefkara: Smaller premium Mediterranean linen brands that have built DTC and niche luxury distribution compete in adjacent territory with Mirabello Carrara on craftsmanship narrative and premium bath/bed positioning, though with narrower geographic reach.
Broad incumbents
- Zucchi (Zucchi Bassetti Group): Zucchi is a major Italian home textile manufacturer (part of Zucchi Bassetti Group) selling bed and bath linens at multiple price tiers through Italian retail and DTC. As a broader Italian linen incumbent, it overlaps with Mirabello Carrara's product categories and European distribution, but at a wider mass-to-premium positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Mirabello Carrara social profiles
Digital presenceMirabello Carrara financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mirabello Carrara leadership team
Management profileNumber of profiles
Profiles1 record
Mirabello Carrara subsidiaries and ownership
Company hierarchySubsidiaries2 records
Mirabello Carrara funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mirabello Carrara M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mirabello Carrara
What does Mirabello Carrara do?
Mirabello Carrara designs, produces, and distributes luxury Italian-made home textiles across a multi-brand portfolio that includes its proprietary Mirabello (bed linens) and Carrara (bath linens) brands, plus licensed collections from Bellora, Trussardi, Philipp Plein, and Diesel. The company sells directly to consumers through its own e-commerce platform and physical retail stores in Italy, offering bed linens (sheet sets, duvet covers, top sheets, fitted sheets, pillowcases, coverlets, comforters, blankets), bath linens (bathrobes, towels, bath mats, face/guest sets, beach towels), and discounted outlet merchandise. Materials span pure cotton, percale, cotton sateen, linen, jacquard satin, sponge fabrics, and acrylic/Dralon, with prices ranging from approximately €66 to over €559.
Is Mirabello Carrara a public or private company?
Mirabello Carrara is a private company. It is classified as corporate owned and is currently operating.
When was Mirabello Carrara founded?
Mirabello Carrara was founded in 1978. It employs 11 to 50 people.
Where is Mirabello Carrara based?
Mirabello Carrara is headquartered in Meda, Italy, in the Europe region.
How does Mirabello Carrara make money?
One revenue line is on record: direct E-commerce Product Sales.
Who are Mirabello Carrara's main competitors?
Direct peers on record are SFERRA, Matouk, Frette, Yves Delorme, DEA Florence, Pratesi, Christian Fischbacher and Somma 1860. Boutis Lefkara is listed as an emerging player. Zucchi (Zucchi Bassetti Group) is listed as a broad incumbent.
Does Mirabello Carrara have an API?
No public API is recorded for Mirabello Carrara.
What industry is Mirabello Carrara in?
Mirabello Carrara's product category is Luxury Home Textiles. Its primary akta.pro industry code is CRAIALAA, Bedding Retail (Sheets, Comforters, Duvets, Pillows, Mattress Toppers), with a secondary code of CRAIALAB, Bath Linens Retail (Towels, Bath Mats, Robes). Its NAICS code is 314120 and its SIC code is 5700.