DEA
Dubai-based founder-led textile art studio that designs and produces bespoke commissioned textile artworks and installations for luxury residential and commercial interiors, with supporting NFT digital art collections and textile design consultations for fashion and interior designers.
- Company typePrivate
- Founded2019
- HeadquartersDubai, United Arab Emirates
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What DEA does
Dea by Aditi Patwari (operating as DEA) is a Dubai-based, founder-owned textile art studio that designs and produces bespoke textile art pieces and installations for high-end residential and commercial interiors. Founded in October 2019 and officially launched on International Women's Day 2020 with a pop-up exhibition at Hilton JBR, the company blends hand-crafted textile techniques with digital design to create culturally narrative-driven artworks, including named collections such as Awerjan, Dubai Darbaar, Bali Bohemia, Re-create, Natural Formations, Thai Dreams, An Amsterdam Affair, and Budapest Boho. Its work is curated in collaboration with art consultancies (e.g., Capsule Arts) and has appeared in commissioned installations such as those for Bab Al Shams Resort and at Dubai Design Week 2021.
DEA operates three primary revenue streams: bespoke commissioned artworks priced on a per-project basis; one-hour textile design consultations and broader textile design solutions for fashion and interior designers, priced upon request; and digital art NFTs minted on OpenSea (Polygon), Foundation (Ethereum), and Objkt (Tezos), with collections such as Mirror Talk, Rebirth, and Girls Just Want (the latter directing 50% of sales to the Malala Fund). Distribution runs through direct enterprise sales for luxury interiors and hospitality, a content-led community channel via an active textile blog and Instagram/LinkedIn presence, and self-serve NFT marketplaces. Supporting offerings include pro-bono artist coaching and a community engagement service, Mindful Gatherings DXB, both positioning the founder as a creative-economy thought leader in Dubai's cultural sector.
The company is privately held, founder-operated, and unaided by external institutional capital according to available records. It holds no disclosed patents or certifications, has no subsidiaries, and operates without a dedicated full-time sales organization. Geographic reach spans exhibitions and distribution across 10+ countries, while revenue figures, funding rounds, and formal enterprise customer counts remain undisclosed.
DEA firmographics
Firmographics- Name
- DEA
- Legal name
- DEA
- Website
- https://dea-dubai.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Dubai-based founder-led textile art studio that designs and produces bespoke commissioned textile artworks and installations for luxury residential and commercial interiors, with supporting NFT digital art collections and textile design consultations for fashion and interior designers.
- Ownership category
- akta.pro rank
DEA industry classification
Industry- Product category
- Bespoke Textile Art
- NAICS
- Industrial Design Services (541420)
- SIC
- Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)
- akta.pro primary industry
- Personalized & Custom Gift Creation (Engraving/Monogramming/Photo Gifts) (HSACANAC)
- akta.pro secondary industry
- Crafts & Maker Arts (Ceramics, Textiles, Jewelry, Mixed Media) (EDAMAAAD)
Keywords
Where DEA is headquartered
LocationHeadquarters
- HQ city
- Dubai
- HQ country
- United Arab Emirates
- HQ region
- Middle East
Offices1 record
Markets served
DEA business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Others
Revenue model
- Bespoke Commissioned Artworks: Custom textile art pieces and installations for high-end residential and commercial interiors, including commissioned works for luxury properties such as Bab Al Shams Resort
- NFT Digital Art Sales: Digital art collections sold on blockchain platforms including OpenSea (Polygon), Foundation (Ethereum), and Objkt (Tezos)
- Textile Design Consultation Services: Consultations and digital designs for fashion and interior designers, including textile strategy development and sourcing guidance
- Artist Coaching & Consultations: Pro-bono coaching offered for artists and creatives
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Textile Design Consultation - 1 hour session |
| Unit Pricing | Pay-as-you-go | Mirror Talk NFT Collection |
| Unit Pricing | Pay-as-you-go | Rebirth NFT Collection |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels6 records
DEA product offering
Product offeringCore offering
DEA creates bespoke textile art pieces and installations for high-end residential and commercial interiors by mixing hand-crafted elements with innovative technologies, with every project customized to fit specific project requirements. Beyond commissioned artworks, the company offers textile design solutions and one-hour consultations for fashion and interior designers, plus digital art NFTs minted on multiple blockchain platforms for individual collectors.
Product overview
DEA is a bespoke textile art brand founded by Aditi Patwari in Dubai (October 2019, launched March 2020) that creates custom textile art pieces and installations for high-end interiors by mixing hand-crafted elements with innovative technologies. The company operates across three main offerings: bespoke textile art pieces and installations (including named collections like Awerjan, Dubai Darbaar, Bali Bohemia, Re-create, Natural Formations, Thai Dreams, An Amsterdam Affair, and Budapest Boho), textile design solutions and consultations for fashion and interior designers, and digital art NFTs available on blockchain platforms. Additionally, the company provides artist coaching services and community engagement through its Mindful Gatherings DXB program. The company serves worldwide clients and has exhibited in over 10 countries including the UAE, USA, UK, Italy, Germany, India, China, and Japan.
Differentiator
Problem solved
Functional benefit
Brands
- Bali Bohemia: NFT collection featuring meditation video art and physical textile wall art inspired by travels across Bali, exploring Balinese cultural and architectural language
- REBIRTH
- Girls Just Want...
- Mirror Talk
- Awerjan
- Dubai Darbaar
- Recreate
- Natural Formations
- Thai Dreams
- An Amsterdam Affair
- Budapest Boho
- Mindful Gatherings DXB
Companies that use DEA
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles5 records
DEA technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature3 records
DEA partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Bab Al Shams ResortcoreCommissioned artworks for luxury property curated by Capsule Arts, creating bespoke textile art installations for the resort
- House of ArtisanscoreCollaboration on Awerjan project - modular tiles inspired by Al Sadu weaving patterns, bridging heritage and modern design for Abu Dhabi Culture & Mubadala
- Capsule ArtscoreArt consultancy firm that curated Dea's commissioned artworks for Bab Al Shams Resort
- Love That DesignminorDea's commissioned artworks featured on Love That Design platform
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
DEA competitors and assessment
Company assessmentDirect peers
- The Citizenry: The Citizenry develops globally-sourced, artisan-made home textiles and decor with storytelling at the core, sold direct-to-consumer and to designers. Shares DEA's positioning of craft-led textiles with cultural/narrative provenance for design-conscious buyers.
- House of Hackney: House of Hackney creates maximalist, narrative-driven luxury wallpaper, fabric, and homeware sold through flagship and design-trade channels globally. Both are designer-led brands that translate culturally inspired motifs into premium interior-textile collections for high-end residential and hospitality projects.
- Sage x Clare: Sage x Clare is a design-led textile and homewares label producing artisan-inspired collections celebrating craft, colour, and pattern for modern interiors. Comparable boutique-scale operation targeting similar designer and consumer trade customers.
- John Robshaw Textiles: John Robshaw produces hand-blocked, artisan-crafted textiles and luxury bedding/home goods rooted in global craft traditions, sold through designers and specialty retail. Comparable to DEA's hand-crafted, culturally inspired textile art positioned for the luxury interior trade.
Broad incumbents
- Holland & Sherry: Holland & Sherry is a centuries-old luxury textile supplier providing fabrics for couture, interiors, and hospitality. While DEA is bespoke art rather than bulk fabric, both compete for the same high-end interior specification and hospitality procurement budgets.
- Aerin: Aerin is a luxury lifestyle brand offering home textiles, decor, and accessories with a refined, design-forward aesthetic. Operates at much larger scale and broader assortment but targets the same affluent, design-conscious luxury interior customer as DEA.
- Romo / Villa Nova (Walker Greenbank): Romo and Villa Nova are established luxury interior textile brands offering patterned fabrics, wallcoverings, and trimmings specified by interior designers worldwide. They operate at much larger scale than DEA but compete for the same textile specification in residential and hospitality interiors.
- Marimekko: Marimekko is a globally recognized Finnish design house known for bold, culturally rooted textile prints sold across home, fashion, and accessories. A broader incumbent whose pattern-led, narrative-rich textiles overlap with DEA's design point-of-view at larger scale.
Others
- OpenSea Marketplace: OpenSea is the dominant NFT marketplace where DEA lists Bali Bohemia and other collections on Polygon. Not a competitor but a critical distribution partner that determines fee structure, discoverability, and reach of DEA's digital art revenue stream.
- Capsule Arts: Capsule Arts is an art consultancy that curates and commissions art for luxury hospitality and commercial interiors, including DEA's Bab Al Shams Resort project. Functions as a channel partner rather than competitor, but its portfolio of competing textile and fine artists shapes DEA's access to enterprise projects.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
DEA social profiles
Digital presenceDEA financial estimates
Financial estimateRevenue estimate
Valuation estimate
DEA leadership team
Management profileNumber of profiles
Profiles1 record
DEA funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DEA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DEA
What does DEA do?
DEA creates bespoke textile art pieces and installations for high-end residential and commercial interiors by mixing hand-crafted elements with innovative technologies, with every project customized to fit specific project requirements. Beyond commissioned artworks, the company offers textile design solutions and one-hour consultations for fashion and interior designers, plus digital art NFTs minted on multiple blockchain platforms for individual collectors.
Is DEA a public or private company?
DEA is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was DEA founded?
DEA was founded in 2019. It employs 1 to 10 people.
Where is DEA based?
DEA is headquartered in Dubai, United Arab Emirates, in the Middle East region.
How does DEA make money?
Four revenue lines are on record. Bespoke Commissioned Artworks are the primary driver. The others are NFT Digital Art Sales, textile Design Consultation Services and artist Coaching & Consultations.
Who are DEA's main competitors?
Direct peers on record are The Citizenry, House of Hackney, Sage x Clare and John Robshaw Textiles. Broad incumbents are Holland & Sherry, Aerin, Romo / Villa Nova (Walker Greenbank) and Marimekko. Others are OpenSea Marketplace and Capsule Arts.
Does DEA have an API?
No public API is recorded for DEA.
What industry is DEA in?
DEA's product category is Bespoke Textile Art. Its primary akta.pro industry code is HSACANAC, Personalized & Custom Gift Creation (Engraving/Monogramming/Photo Gifts), with a secondary code of EDAMAAAD, Crafts & Maker Arts (Ceramics, Textiles, Jewelry, Mixed Media). Its NAICS code is 541420 and its SIC code is 2300.