Out of Cloud
Out of Cloud is a Russian full-cycle CRM marketing agency based in Moscow, serving enterprise and mid-market clients across 14 verticals with retainer-based email, loyalty, gamification, ML analytics, and dashboard services. The agency operates as a Kokoc Group subsidiary.
- Company typePrivate
- Founded2010
- HeadquartersMoscow, Russia
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Out of Cloud does
Out of Cloud (legal entity ООО «Аутофклауд», founded 2010, headquartered in Moscow) is a Russian full-cycle CRM marketing agency that designs, executes, and measures customer relationship marketing programs for mid-market and enterprise clients. Its core service offering bundles CRM strategy, platform integration (Mindbox, RetailRocket, SendSay, Unisender, and other CDPs/ESPs), RFM segmentation, trigger-based automation, loyalty program design, content production, gamification mechanics, and analytics dashboards (Yandex DataLens, Power BI, ClickHouse, Apache Superset). The agency also operates dedicated modules for ML-driven predictive analytics, CRM marketing audits, email-only SMB packages, and a partner design studio (outofdesign.ru). Pricing is denominated in Russian rubles across monthly retainers (CRM retainer from 125,000 RUB/month on 12-month contracts; SMB tiers Start/Optimum/Pro from 125,000-180,000 RUB/month; loyalty from 100,000 RUB/month), plus project-based fees for dashboards (from 500,000 RUB) and gamification (from 250,000 RUB).
The agency generates revenue through direct B2B sales with no self-serve or marketplace channels, assigning each client a dedicated team of 3-10 specialists. Its client base spans 14 verticals including retail/e-commerce (Auchan, M.Video, Vprok.ru/Pyaterochka, Askona, Level Group), fashion/apparel (Tom Tailor, Ecco, Ansaligy), electronics (Haier, Panasonic, JBL, Nikon), pharma/healthcare (Pfizer, Labstori), automotive (Continental, Avilon), food/HoReCa (Shtolle, Tanuki Family), and B2B/manufacturing (NLMK). Documented outcomes include ROMI ranges of 400% to 10,000% on case campaigns, with specific results such as +73% CRM-driven revenue growth for Auchan over six months and 7,600% ROMI on a Tanuki Family New Year game campaign. The agency is a subsidiary of Kokoc Group, holds Certified Mindbox Partner status, and has received industry recognition including 2025 Silver for Best Email Marketing and 2024 third place for Best Use of Direct & CRM Marketing Tools. Out of Cloud operates exclusively within Russia and reports approximately 150 employees with no disclosed funding rounds, no app or public API products, and a service-led rather than product-led business model.
Out of Cloud firmographics
Firmographics- Name
- Out of Cloud
- Legal name
- ООО «Аутофклауд»
- Website
- https://outofcloud.ru
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Out of Cloud is a Russian full-cycle CRM marketing agency based in Moscow, serving enterprise and mid-market clients across 14 verticals with retainer-based email, loyalty, gamification, ML analytics, and dashboard services. The agency operates as a Kokoc Group subsidiary.
- Ownership category
- akta.pro rank
Out of Cloud industry classification
Industry- Product category
- CRM Marketing Services
- NAICS
- Advertising Agencies (541810)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Customer Retention, Win-Back & Churn Reduction Programs (MPAAAIAH)
- akta.pro secondary industries
- CRM Strategy & Consulting (BPAFAFAA), Marketing Automation & Campaign Management CRM (HDAEAFAB)
Keywords
Where Out of Cloud is headquartered
LocationHeadquarters
- HQ city
- Moscow
- HQ country
- Russia
- HQ region
- Europe
Offices1 record
Markets served
Out of Cloud business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- CRM Marketing Retainer Services: Monthly retainer engagements providing full-cycle CRM marketing services including strategy, integration, analytics, content creation, and campaign management. Teams of 3-10 experts are assigned per project. Pricing starts at 125,000 RUB/month for SMB tier.
- Project-Based Services: One-time or fixed-scope engagements for specific deliverables such as dashboard development (from 500,000 RUB), game mechanics (from 250,000 RUB), loyalty program setup (from 100,000 RUB/month), and content marketing (from 150,000 RUB/month).
- Email Marketing SMB Package: Simplified email marketing service for small and medium businesses at 35,000-50,000 RUB/month, including template design, HTML coding, and monthly newsletter dispatch.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | CRM Marketing Retainer — from 125,000 RUB/month (12-month contract) |
| Subscription | Monthly | Email Marketing — Content Package (1st month): 50,000 RUB; subsequent months: 35,000 RUB/month |
| Subscription | Monthly | Email Marketing — HTML-only Package (1st month): 35,000 RUB; subsequent months: pricing varies |
| Subscription | Monthly | Loyalty Programs — from 100,000 RUB/month |
| One time/ perpetual license | Pay-as-you-go | Dashboard Development — from 500,000 RUB |
| One time/ perpetual license | Pay-as-you-go | Game Mechanics — from 250,000 RUB |
| Subscription | Monthly | Content Marketing — from 150,000 RUB/month |
| Subscription | Monthly | Design Services — from 35,000 RUB/month |
| Subscription | Annual | SMB Tier 'Start': from 125,000 RUB/month |
| Subscription | Annual | SMB Tier 'Optimum': from 150,000 RUB/month |
| Subscription | Annual | SMB Tier 'Pro': from 180,000 RUB/month |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Out of Cloud product offering
Product offeringCore offering
Out of Cloud is a CRM marketing agency that delivers end-to-end customer relationship management marketing services for Russian businesses. Offerings span strategy, CDP/marketing automation integration, trigger campaigns, loyalty program design, content production, gamification mechanics, ML-based personalization, analytics dashboards, and communication audits, sold as monthly retainers or fixed-scope projects to enterprise and mid-market clients.
Product overview
Out of Cloud is a CRM marketing agency offering a comprehensive suite of services built around a core CRM marketing offering. The portfolio consists of CRM Marketing (the primary service covering strategy, integration, and analytics), supplemented by specialized modules including ML Models for predictive analytics, CRM Marketing Audit, Email Marketing, Loyalty Programs, Dashboard Development, Content Marketing, Gamification Mechanics, and Design services. The agency provides these as an integrated full-cycle service starting from 125,000 RUB per month, with each component designed to work together as part of a complete customer relationship management and marketing automation solution.
Differentiator
Problem solved
Functional benefit
Products and services
- CRM Marketing (CRM-маркетинг)
- Email Marketing (Email-маркетинг)
- Loyalty Programs (Программы лояльности)
Quantifiable outcome
- ROMI from 400% to 10,000% on client campaigns
- +12 more outcomes
Companies that use Out of Cloud
Customer profileNamed customers30 records
Segments5 records
Ideal customer profiles2 records
Out of Cloud technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration19 records
AI capability7 records
Feature5 records
Out of Cloud partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Kokoc GroupcoreOut of Cloud is a subsidiary of Kokoc Group, one of Russia's largest digital marketing conglomerates. The agency operates as part of the group, benefiting from cross-selling opportunities and shared resources.
- MindboxcoreMindbox is the primary CDP and marketing automation platform used by Out of Cloud for client engagements. The agency is a certified Mindbox partner. Mindbox provides the infrastructure for customer data unification, trigger automation, and omnichannel communications.
Scale indicators10 records
Recent moves7 records
Expansion highlights5 records
Out of Cloud competitors and assessment
Company assessmentDirect peers
- Aitarget: Performance and CRM marketing agency operating in Russia and CIS. Comparable to Out of Cloud because both focus on retention marketing, email automation, and measurable ROI-driven campaigns for mid-market and enterprise clients in similar verticals.
- i-Media: Long-standing Russian digital marketing agency with performance, SEO, and CRM marketing capabilities. Comparable to Out of Cloud because both serve large Russian enterprise clients and compete for integrated CRM and retention marketing engagements.
- RealWeb: Russian digital agency providing performance marketing, analytics, and CRM marketing services to enterprise clients. Comparable to Out of Cloud because both compete for retention and lifecycle marketing budgets at large Russian e-commerce and B2C brands.
- Ingate: Russian digital marketing agency group offering performance, content, and CRM/email marketing services. Comparable to Out of Cloud because both target mid-market and enterprise Russian clients with integrated digital and retention marketing solutions.
- AGIMA: Russian digital agency specializing in integrated marketing, web development, and CRM/lifecycle marketing for enterprise brands. Comparable to Out of Cloud because both compete for similar Russian enterprise digital and CRM marketing budgets.
- Netpeak: One of the largest independent digital marketing agencies in Russia/CIS, offering SEO, PPC, and CRM marketing services. Comparable to Out of Cloud because both serve mid-market and enterprise clients with full-funnel digital and retention services across similar verticals.
- Artics Intelligence Solutions: Russian digital agency offering performance marketing, analytics, and CRM/lifecycle services. Comparable to Out of Cloud because both provide CRM strategy, email automation, and analytics-driven marketing for Russian enterprise clients.
Broad incumbents
- BBDO Russia: Russian office of global advertising network BBDO, providing integrated creative, media, and digital marketing services to multinational brands in Russia. Comparable to Out of Cloud as a broader incumbent that competes for enterprise CRM and customer engagement mandates from the same major brands.
Others
- Mindbox: Russian CDP and marketing automation platform that is Out of Cloud's core technology partner. Included as a peer because Mindbox increasingly offers agency-style implementation and managed services that overlap with portions of Out of Cloud's CRM marketing offering.
- Kokoc Group: Parent conglomerate of Out of Cloud and one of Russia's largest digital marketing groups, offering SEO, PPC, web development, and other digital services. Included as a peer because Kokoc Group houses adjacent service lines that partially overlap with Out of Cloud's CRM offering.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Out of Cloud compliance and trust
Trust signalCompliance1 record
Out of Cloud financial estimates
Financial estimateRevenue estimate
Valuation estimate
Out of Cloud leadership team
Management profileNumber of profiles
Profiles16 records
Out of Cloud funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Out of Cloud M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Out of Cloud
What does Out of Cloud do?
Out of Cloud is a CRM marketing agency that delivers end-to-end customer relationship management marketing services for Russian businesses. Offerings span strategy, CDP/marketing automation integration, trigger campaigns, loyalty program design, content production, gamification mechanics, ML-based personalization, analytics dashboards, and communication audits, sold as monthly retainers or fixed-scope projects to enterprise and mid-market clients.
Is Out of Cloud a public or private company?
Out of Cloud is a private company. It is classified as corporate owned and is currently operating.
When was Out of Cloud founded?
Out of Cloud was founded in 2010. It employs 101 to 250 people.
Where is Out of Cloud based?
Out of Cloud is headquartered in Moscow, Russia, in the Europe region.
How does Out of Cloud make money?
Three revenue lines are on record. CRM Marketing Retainer Services are the primary driver. The others are project-Based Services and email Marketing SMB Package.
Who are Out of Cloud's main competitors?
Direct peers on record are Aitarget, i-Media, RealWeb, Ingate, AGIMA, Netpeak and Artics Intelligence Solutions. BBDO Russia is listed as a broad incumbent. Others are Mindbox and Kokoc Group.
Does Out of Cloud have an API?
No public API is recorded for Out of Cloud.
What industry is Out of Cloud in?
Out of Cloud's product category is CRM Marketing Services. Its primary akta.pro industry code is MPAAAIAH, Customer Retention, Win-Back & Churn Reduction Programs, with a secondary code of BPAFAFAA, CRM Strategy & Consulting. Its NAICS code is 541810 and its SIC code is 7311.