What Kokoc Group does

Kokoc Group is a privately held Russian digital marketing conglomerate headquartered in Moscow, founded in 2004 and operating through the legal entity OOO «Korporatsiya RBS». It serves businesses of all sizes across Russia through a unified platform-plus-divisions architecture that aggregates over 150 proprietary and partner marketing solutions into a single interface for business growth management. The company's product surface spans six strategic divisions: Kokoc Performance (SEO, contextual advertising, CPA lead generation, ASO), Kokoc Affiliate (multi-vertical partner network), Kokoc Marketplaces (promotion on Russian and international marketplaces), Kokoc Talents (IT staff outsourcing), Kokoc FinTech (advertising ecosystem including Vitamin.tools), and Kokoc Creative (SMM, influencer marketing, content production). Subsidiary platforms include YAGLA (advertising optimization with hypersegmentation, acquired 2022), Out of Cloud (CRM marketing, 80% acquired 2022), Rafinad (consumer analytics), Mobisharks (ASO services), and ZoneSmart (affiliate and analytics, acquired 2023).

The core technology is the Kokoc Group Platform, a unified interface consolidating proprietary tools such as Vitamin.tools (cross-ad-network billing and management integrated with Yandex and Avito Ads) and Rafinad (Russian consumer behavior analytics) alongside partner solutions. Revenue mechanics combine quote-based professional services ranging from 25,000 RUB for marketplace promotion to 800,000 RUB for Strategy 360 consulting, performance and affiliate fees through Kokoc Affiliate, subscription-based CRM revenue from Out of Cloud, and platform transaction fees from Vitamin.tools. The company employs 501-1000 staff and serves anchor enterprise clients including Perekrestok, Magnit, 36.6, Gorzdrav, Okko, t2 (Tele2), Vprok.ru, Street Beat, and Dreams by Alena Akhmadullina, while also serving SMBs through accessible pricing tiers and the Kokoc Pro growth program.

Name

Kokoc Group

Legal name

OOO «Korparatsiya RBS» (ООО «Корпорация РБС»)

Website

https://kokocgroup.ru

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Kokoc Group is a privately held Russian digital marketing conglomerate operating a unified platform aggregating 150+ proprietary and partner solutions across six divisions (performance, affiliate, marketplaces, talents, FinTech, creative), serving enterprises and SMBs in Russia.

Ownership category

akta.pro rank

Headquarters

HQ city

Moscow

HQ country

Russia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Marketing Agency Services: Full-service digital marketing agency providing performance marketing, SEO, contextual advertising, SMM, and lead generation services to businesses of all sizes in Russia.
2. Performance Marketing: Performance-based marketing services under Kokoc Performance division, delivering business metric growth across the sales funnel.
3. Affiliate Network: Multi-vertical affiliate marketing network (Kokoc Affiliate) generating revenue from performance-based advertising placements.
4. Marketplace Services: Full-cycle services for promoting products on Russian and international marketplaces under Kokoc Marketplaces division.
5. CRM Marketing: CRM marketing services through Out of Cloud acquisition, focusing on retention, lifecycle management, and customer engagement.
6. Advertising Platform: Vitamin.tools advertising ecosystem platform with unified billing for multiple ad networks, generating platform fees.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Kokoc Group is a Russian digital marketing holding company that provides performance marketing, affiliate marketing, marketplace promotion, IT staff outsourcing, CRM/sales management software, and creative production services to businesses. Its offerings are delivered through six divisions (Kokoc Performance, Kokoc Affiliate, Kokoc Marketplaces, Kokoc Talents, Kokoc FinTech, Kokoc Creative) backed by proprietary tools such as Vitamin.tools, YAGLA, Rafinad, Mobisharks, and ArrowMedia. The integrated platform serves SMBs, mid-market firms, and large enterprises with end-to-end digital marketing execution and SaaS tooling.

Product overview

Kokoc Group is a Russian digital marketing group operating as a unified platform-plus-modules architecture. The core Kokoc Group Platform aggregates over 150 proprietary and partner solutions in a single interface. The platform is organized into six strategic divisions: Kokoc Performance (sales funnel optimization including SEO, contextual ads, CPA, ASO), Kokoc Affiliate (multi-vertical partner network), Kokoc Marketplaces (global marketplace growth services), Kokoc Talents (IT staffing and team building), Kokoc FinTech (advertising ecosystem including Vitamin.tools), and Kokoc Creative (content marketing and influencer services). The group has expanded through acquisitions including YAGLA (advertising optimization with hypersegmentation), Out of Cloud (CRM marketing agency), and operates subsidiary platforms including Rafinad (affiliate analytics) and Mobisharks (ASO services). Additional offerings include Kokoc Pro growth program, partnership programs, and investor community initiatives.

Differentiator

Problem solved

Functional benefit

Products and services

• Kokoc Performance

Quantifiable outcome

• 94.4% new audience share from PromoStranitsy campaigns (Dreams by Alena Akhmadullina case)
• +3 more outcomes

Named customers12 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability10 records

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• YAGLAcoreTechnology or Integration · 23 December 2022YAGLA is an online advertising optimization tool providing hypersegmentation capabilities. Kokoc Group acquired the service for over 80 million rubles and integrated it with the Vitamin.tools marketing platform to enhance online promotion services for SMBs.
• Out of CloudcoreStrategic or Co-development Partner · 16 May 2022CRM marketing agency acquired with 80% stake for $2 million. The acquisition strengthens Kokoc Group's CRM marketing offerings. Deal expected to increase revenue and development speed for Out of Cloud while providing strategic benefits for Kokoc Group.
• Vitamin.toolscoreTechnology or IntegrationMarketing advertising ecosystem platform developed within Kokoc Group, integrating multiple ad networks including Yandex, Avito Ads, and other platforms with unified billing and document processing.
• RafinadcoreTechnology or IntegrationConsumer analytics platform within Kokoc Group providing data on consumer behavior, promotional campaign effectiveness, and market insights. Platform powers research and expertise shared across Kokoc Group divisions.
• YandexcoreTechnology or IntegrationTechnology partnership for advertising distribution including Yandex Direct, Yandex Maps, Yandex Metric, and Yandex PromoStranitsy native advertising platform.
• MedialigaminorGTM or Marketing PartnerKokoc Creative became strategic partner of Medialiga football media organization.
• MobisharksminorStrategic or Co-development PartnerASO (App Store Optimization) partner specializing in mobile app promotion, collaborated on Gorzdrav case study achieving 51.6% traffic growth.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• iConText: Russian digital marketing agency with performance, SEO, and contextual advertising offerings. Directly overlaps Kokoc Performance on Russian enterprise clients and competes for similar talent pool.
• Possible: Russian digital agency providing full-service performance marketing, creative, and digital transformation services. Comparable client mix of Russian enterprises and similar service-line breadth to Kokoc's division structure.
• Adventum: Russian digital performance marketing agency offering performance advertising, analytics, and CRM-style services. Directly competes with Kokoc Performance on data-driven campaign execution for Russian mid-market and enterprise clients.
• Aitarget: Russian MarTech and advertising platform offering unified campaign management and analytics tools. Comparable to Kokoc's Vitamin.tools / Rafinad stack as a technology-enabled marketing layer serving advertisers in Russia and CIS.
• ArrowMedia: Russian internet agency referenced directly in Kokoc's leadership data (Maria Banit as Director of Quality). Comparable full-service digital marketing offering targeting similar Russian SMB and mid-market clients with SEO, contextual advertising, and performance services.

Broad incumbents

• GroupM: WPP's media investment group operating across Russia. Directly comparable to Kokoc Performance and Kokoc Affiliate on media buying, planning, and programmatic execution for major Russian advertisers.
• WPP: Global advertising holding company with Russian agency brands (e.g., GroupM agencies). Overlaps Kokoc on media planning, performance, and creative for multinational and large Russian clients at greater scale and breadth.
• Mindshare: Global media agency network with Russian operations. Comparable to Kokoc on performance media and digital planning for enterprise clients, though embedded in a much larger global holding company structure.
• Publicis Groupe: Global advertising holding company with established Russian operations. Competes for the same enterprise marketing budgets as Kokoc but offers much broader capabilities (media, creative, data) across many geographies.
• Dentsu: Global advertising holding company with Russian operations including media and creative agencies. Competes with Kokoc for enterprise client share but operates with global scale and broader service portfolio.

Market position

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries6 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A4 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kokoc Group